Head of Marketing, MetroAsia

📌 Core Information

🔹 Job Title: Head of Marketing, MetroAsia

🔹 Company: Kenvue

🔹 Location: Asia Pacific, Philippines, National Capital, Paranaque

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in defining and executing innovative marketing strategies for the Metro Asia market
• Cross-functional collaboration with regional teams to customize and localize global marketing campaigns
• Market analysis to identify trends and consumer behaviors, driving growth opportunities
• Brand representation and communication of local needs and insights to global teams
• Budget management and optimization to ensure maximum ROI
• Public relations leadership and customer loyalty program development

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration. The successful candidate will have a proven track record in marketing leadership within the Asia Pacific region and a deep understanding of consumer behavior and market trends.

📋 Key Responsibilities

✅ Provide visionary leadership to define and execute innovative marketing strategies that drive substantial growth across the Metro Asia market

✅ Lead and mentor cross-functional teams in the execution of comprehensive marketing campaigns and initiatives

✅ Spearhead in-depth market analysis to identify emerging trends and consumer behaviors

✅ Serve as the authoritative voice of the Metro Asia cluster, effectively communicating local needs and insights to global teams

✅ Strategically oversee and optimize budget allocations to ensure maximum return on investment (ROI)

✅ Champion the marketing team in crafting and executing high-impact public relations programs

✅ Design and implement cutting-edge customer loyalty programs informed by research and data analytics

✅ Lead the strategic direction for new product introductions (NPI) assortment and launch decisions

✅ Identify, develop, and scale best practices across Asia-Pacific markets to maximize business impact and drive operational excellence

✅ Develop and implement a strategic approach to local influencer partnerships

✅ Drive activation strategies to ensure compliance, optimize share of shelf, on-shelf visibility, and effective retail merchandising

✅ Direct comprehensive launch planning and sell-in strategies for new products

✅ Proactively explore, evaluate, and implement cutting-edge technologies and tools to elevate marketing efficiency and effectiveness

ASSUMPTION: This role involves a wide range of responsibilities, requiring a diverse skill set and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 10+ years of experience in marketing leadership roles within the Asia Pacific region, with a focus on consumer health, skin health, and self-care brands

Required Skills:

• Proven experience in strategic marketing planning and execution
• Deep understanding of consumer behavior, market trends, and the competitive landscape within the Asia Pacific markets
• Exceptional communication and interpersonal skills, with a proven ability to influence and collaborate effectively with a wide range of stakeholders
• Analytical mindset with extensive experience in budget management and optimizing return on investment (ROI)
• Proficient in leveraging data and insights to inform decision-making and shape strategic direction

Preferred Skills:

• Experience working with global brands and cross-functional teams
• Fluency in multiple Asian languages
• Experience in digital marketing and e-commerce

ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record of driving growth and engagement across multiple segments within the Asia Pacific markets.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing leadership role in the Asia Pacific region, the estimated salary range for this position is PHP 3,500,000 - PHP 4,500,000 per year (approximately USD 65,000 - USD 84,000).

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time-off policy, including vacation, sick leave, and holidays
• Employee discounts on Kenvue products
• Opportunities for professional development and career growth

Working Hours: Full-time, hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Kenvue is a global consumer health company, focusing on essential health, skin health, and self-care products. They operate in over 100 countries and have a portfolio of iconic brands, including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S®, and BAND-AID®.

Company Size: Kenvue is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Kenvue was founded in 2023, making it a relatively new company with a strong focus on innovation and digital transformation.

Company Description:

• Kenvue is the world’s largest pure-play consumer health company by revenue
• Built on more than a century of heritage and propelled forward by science
• Committed to earning a place for their products in consumers’ hearts and homes

Company Specialties:

• Consumer Health
• CPG
• Essential Health
• Skin Health & Beauty
• Self Care
• Digital
• Brand Marketing
• Supply Chain
• Retail Health

Company Website: kenvue.com

ASSUMPTION: Kenvue's large size and global presence offer candidates the opportunity to work on high-impact projects and gain exposure to diverse markets and cultures.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Area Managing Director Metro Asia.

Reporting Structure: The Head of Marketing, MetroAsia will oversee product teams, marketing professionals, and other cross-functional teams responsible for marketing campaigns and initiatives.

Work Arrangement: This role follows a hybrid work arrangement, with 2-3 days on-site per week.

Growth Opportunities:

• Potential to advance to a regional or global marketing leadership role within Kenvue
• Opportunities to work on high-impact projects and gain exposure to diverse markets and cultures
• Access to professional development resources and training programs

ASSUMPTION: Given Kenvue's global presence and focus on innovation, this role offers strong growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Kenvue's office in Paranaque, Philippines, is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Asia Pacific, Philippines, National Capital, Paranaque

Geographic Context:

• The Philippines is an archipelagic country in Southeast Asia, with a diverse culture and a growing economy
• The National Capital Region, where Paranaque is located, is the most populous and economically significant region in the Philippines
• Paranaque is a bustling city with a mix of urban and suburban areas, offering a range of housing, dining, and entertainment options

Work Schedule: Full-time, hybrid work arrangement (2-3 days on-site per week) with flexible hours to accommodate different work styles and needs

ASSUMPTION: The hybrid work arrangement offers candidates the flexibility to balance their personal and professional lives while still benefiting from the collaborative environment of an on-site office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with cross-functional stakeholders, including marketing team members and regional leaders
• Final interview with the Area Managing Director Metro Asia

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and interpersonal skills
• Cross-functional collaboration and leadership abilities
• Understanding of the Asia Pacific markets and consumer behavior
• Analytical mindset and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills
• Research Kenvue's company culture and values to demonstrate your fit and enthusiasm for the role

ATS Keywords: Marketing leadership, strategic planning, consumer behavior, market trends, budget management, public relations, customer loyalty programs, new product introductions, cross-functional collaboration, data analytics, Asia Pacific markets

ASSUMPTION: The interview process for this role will likely be comprehensive and rigorous, given the senior leadership nature of the position.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Salesforce, Google Analytics, Adobe Marketing Cloud)
• Project management software (e.g., Asana, Trello, JIRA)
• Collaboration platforms (e.g., Microsoft Teams, Slack)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Put People First
• Care Fiercely
• Earn Trust with Science
• Solve with Courage

Work Style:

• Collaborative and inclusive team environment
• Data-driven and innovative approach to marketing
• Focus on continuous learning and professional development

Self-Assessment Questions:

• How do you embody Kenvue's company values in your daily work?
• Can you describe a time when you had to adapt your marketing strategy to meet the unique needs of a diverse market segment?
• How do you approach cross-functional collaboration and leadership in a hybrid work environment?

ASSUMPTION: Kenvue places a strong emphasis on cultural fit and values-driven decision-making, so candidates should be prepared to demonstrate their alignment with the company's core values and work style.

⚠️ Potential Challenges

• Managing a diverse team across multiple markets with varying cultural norms and consumer behaviors
• Balancing global brand objectives with local market demands and preferences
• Adapting to a fast-paced, dynamic work environment with frequent changes and new priorities
• Managing a significant budget and optimizing return on investment (ROI) for various marketing initiatives

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their strategic thinking, leadership, and cross-functional collaboration skills.

📈 Similar Roles Comparison

• Unlike regional or global marketing leadership roles, this position focuses on a specific cluster (Metro Asia) and requires a deep understanding of local market dynamics
• Compared to other marketing leadership roles, this position places a stronger emphasis on public relations and customer loyalty programs
• Career progression in this role could lead to regional or global marketing leadership positions within Kenvue

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to other marketing leadership opportunities within Kenvue and the broader industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign for a new product launch in the Metro Asia market, tailored to the unique needs and preferences of diverse market segments
• Conducting market research and analysis to identify emerging trends and consumer behaviors, and leveraging insights to inform strategic marketing decisions
• Collaborating with regional teams to customize and localize global marketing campaigns, ensuring they meet the unique needs and preferences of diverse market segments

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the marketing leadership role within Kenvue.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Metro Asia cluster, and how this role fits into the broader organizational context?
• How does Kenvue support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the Metro Asia market, and how can this role address them effectively?
• How does Kenvue approach cross-functional collaboration and communication, particularly in a hybrid work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?

ASSUMPTION: These interview questions demonstrate the candidate's curiosity, strategic thinking, and commitment to understanding the role's context and requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills
• Research Kenvue's company culture and values to demonstrate your fit and enthusiasm for the role
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.