Performance Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (m/w/d)

🔹 Company: REWE Group

🔹 Location: Frankfurt, Hesse, Germany

🔹 Job Type: Full-time, Permanent

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and optimization of digital marketing measures
• Management of external agencies for media planning and creative execution
• Performance optimization of paid media activities
• Development of affiliate marketing strategies
• Budget management and campaign monitoring

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong project management skills. The ideal candidate will have a solid understanding of digital marketing channels and a proven track record in performance marketing.

📋 Key Responsibilities

✅ Strategic planning and further development of digital marketing measures on a state-of-the-art setup

✅ Management and deployment of external agencies for media planning and creation

✅ Optimization of marketing activities in the paid media sector (focus on programmatic advertising including retargeting with accompanying IO bookings)

✅ Development and expansion of affiliate marketing through a revenue-increasing channel strategy

✅ Planning and efficient control of marketing budgets for the channels display, video, paid social media, and affiliate across the entire marketing funnel

✅ Development of a roadmap based on budget and growth targets

✅ Monitoring and weekly reporting of campaign and channel performance

✅ Responsibility for the technical setup with internal and external specialists (tracking, measurement, targeting/audiences for dynamic addressing of target groups, DCO setup including feed management)

✅ Proactive and forward-looking campaign and project management

✅ Contribution to transparent monitoring and reporting

✅ Accompanying seasonal campaigns and projects in coordination with internal stakeholders

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and stakeholder management. Strong project management skills and a solid understanding of digital marketing channels are essential for success in this position.

🎯 Required Qualifications

Education: Successfully completed university degree in media, communication, business, IT, or a related field

Experience: 3-5 years of practical experience in performance marketing with a focus on media planning along the marketing funnel in an agency or a corporation

Required Skills:

• Proven expertise in performance marketing, with a focus on programmatic advertising and retargeting
• Strong analytical skills and a solid understanding of MarTech systems
• Excellent project management skills and the ability to work independently and result-oriented
• Fluent in German and English, both written and spoken
• Proficient in MS Office, particularly Excel

Preferred Skills:

• Experience with dynamic creative optimization (DCO) and feed management
• Knowledge of Adobe Analytics
• Familiarity with affiliate marketing platforms

ASSUMPTION: The ideal candidate will have a strong background in performance marketing, with a focus on media planning and optimization. A solid understanding of MarTech systems and strong analytical skills are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on experience and market standards for mid-senior level performance marketing roles in Germany)

Benefits:

• 30 days of vacation
• Canteen
• Attractive employee discounts
• Holiday and Christmas bonus
• Flexible working hours
• Mobile working
• Company bike (Jobrad)
• Subsidized Germany ticket
• Fitness and wellness offers
• 30 days of workation in the EU

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on market standards for mid-senior level performance marketing roles in Germany. The benefits package is comprehensive and designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically in the travel and tourism sector

Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration

Founded: 1927, with a rich history and established presence in the German market

Company Description:

• REWE Group is a leading trade and tourism group in Germany and Europe
• Operates with around 390,000 employees in 21 European countries
• Offers a broad range of occupations, career opportunities, and prospects, choices, and development possibilities

Company Specialties:

• Retail (REWE, REWE CENTER, BILLA, PENNY, IKI, BIPA, toom Baumarkt DIY stores)
• E-commerce (REWE Liefer- und Abholservice, Zooroyal, Weinfreunde)
• Travel and Tourism (DERTOUR Group, including travel agencies, tour operators, hotel brands, and online travel portals)

Company Website: https://www.rewe-group.com/

ASSUMPTION: REWE Group's diverse business segments and extensive employee base provide a dynamic and challenging work environment for the right candidate.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department or across other business segments

Reporting Structure: The role reports directly to the Head of Marketing or a similar position within the organization

Work Arrangement: Hybrid, with a combination of on-site and remote work

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expansion into other business segments or functions within the organization
• International assignments or projects, given REWE Group's extensive European presence

ASSUMPTION: The role offers strong growth potential, both within the marketing department and across other business segments, given REWE Group's extensive employee base and diverse business segments.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being and work-life balance

Office Location(s): Frankfurt, with potential for remote work or workation opportunities in the EU

Geographic Context:

• Frankfurt is a major economic hub in Germany, with a vibrant business environment and ample opportunities for professional growth
• The city offers a high quality of life, with a rich cultural scene, excellent infrastructure, and a diverse range of housing options
• REWE Group's office is located in the heart of Frankfurt, providing easy access to public transportation and amenities

Work Schedule: Full-time, with flexible working hours and the opportunity for mobile working

ASSUMPTION: The role's hybrid work arrangement and REWE Group's comprehensive benefits package support a healthy work-life balance, while the company's central location in Frankfurt provides ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and initial screening
• Phone or video call interview with the HR department
• On-site interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Performance marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Project management skills and ability to work independently
• Communication and collaboration skills, both in German and English

Application Tips:

• Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
• Be prepared to discuss specific examples of your experience with media planning, optimization, and affiliate marketing
• Demonstrate your understanding of MarTech systems and data analysis

ATS Keywords: Performance marketing, media planning, programmatic advertising, retargeting, affiliate marketing, budget management, campaign monitoring, project management, MarTech, German, English

ASSUMPTION: The application process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit within the organization. Tailoring the resume and cover letter to highlight relevant experience and skills is essential for success.

🛠️ Tools & Technologies

• MarTech systems (e.g., Adobe Analytics, Google Analytics, etc.)
• Performance marketing platforms (e.g., Google Ads, Facebook Ads, etc.)
• Affiliate marketing platforms (e.g., Awin, CJ Affiliate, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Microsoft Office Suite (Excel, PowerPoint, etc.)

ASSUMPTION: The role requires a solid understanding of MarTech systems, performance marketing platforms, and project management tools. Familiarity with these tools and technologies is essential for success in this position.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation and entrepreneurship
• Responsibility and sustainability
• Collaboration and teamwork
• Integrity and fairness

Work Style:

• Results-driven and performance-oriented
• Collaborative and team-focused
• Adaptable and open to change
• Data-driven and analytical

Self-Assessment Questions:

• Do you align with REWE Group's values and work style?
• Are you comfortable working in a hybrid environment, with a mix of on-site and remote work?
• Do you have a proven track record of success in performance marketing, with a focus on media planning and optimization?

ASSUMPTION: REWE Group's values and work style emphasize customer focus, innovation, responsibility, collaboration, and integrity. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing multiple stakeholders and external agencies
• Balancing strategic planning with hands-on execution
• Keeping up with the latest trends and developments in performance marketing
• Working in a fast-paced and dynamic environment

ASSUMPTION: The role presents several challenges, including managing multiple stakeholders, balancing strategic planning with hands-on execution, and keeping up with the latest trends in performance marketing. Candidates should be prepared to work in a fast-paced and dynamic environment.

📈 Similar Roles Comparison

• Unlike other performance marketing roles, this position requires a strong focus on media planning and optimization, with a broader scope across multiple digital marketing channels
• REWE Group's diverse business segments and extensive employee base provide ample opportunities for growth and collaboration, compared to smaller or more specialized organizations
• Career progression may involve expanding into other business segments or functions within the organization, rather than following a traditional career path within the marketing department

ASSUMPTION: This role differs from other performance marketing positions in its focus on media planning and optimization, as well as the potential for career growth across REWE Group's diverse business segments. Candidates should consider these factors when evaluating the role and comparing it to other opportunities.

📝 Sample Projects

• Developing and executing a comprehensive media planning strategy for a major marketing campaign
• Optimizing paid media activities to improve performance and ROI across multiple digital marketing channels
• Expanding affiliate marketing efforts to drive revenue growth and increase market share

ASSUMPTION: These sample projects illustrate the role's focus on media planning, optimization, and affiliate marketing, as well as the need for strong strategic thinking, analytical skills, and project management expertise.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role fit into the organization's overall marketing strategy, and what are the key priorities for the first 90 days?
• What opportunities are there for professional growth and development within the role and the organization?
• How does REWE Group support work-life balance and employee well-being, particularly in a hybrid work environment?
• What are the key challenges facing the marketing department and the organization as a whole, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions are designed to assess the role's fit with the candidate's skills, experience, and career goals, as well as the organization's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the REWE Group careers portal
• Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
• Prepare for the interview by researching REWE Group's business segments, marketing strategy, and company culture
• Follow up with the hiring manager or HR department within one week of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.