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Head of Marketing Planning & Executive

The Rank Group
Full-time
On-site
Gibraltar
πŸ’‘ Marketing Strategy & Planning

πŸ“Œ Core Information

πŸ”Ή Job Title: Head of Marketing Planning & Executive

πŸ”Ή Company: The Rank Group

πŸ”Ή Location: Gibraltar, Gibraltar GX11 1AA

πŸ”Ή Job Type: Full-time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 16, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Owning the planning and execution of customer-facing propositions across the brand portfolio
  • Communicating customer feedback across the business to prioritize customer pain points
  • Engaging with senior stakeholders and C-level executives to ensure customer-centricity
  • Maximizing profitability through effective marketing plans and clear customer messaging

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with senior stakeholders.

πŸ“‹ Key Responsibilities

βœ… Responsible for the management of the marketing planning process to ensure clear, focused messaging

βœ… Chairs and manages monthly customer council and quarterly executive customer council, dealing with C-Level and Directors

βœ… Manages the communications and execution of marketing plans across marketing, commercial, and operations

βœ… Liaises with product functions to manage product launches and new customer offerings

βœ… Works closely with research, data, and CS teams to ensure a customer dashboard that delivers clarity on customer pain points

βœ… Manages relationships with creative, media, and experiential agencies to protect brand and reputation in all communications

βœ… Participates in steering groups of key product initiatives to ensure the IMP lens is always part of the consideration and planning process

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a matrix environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 10+ years of experience in campaign marketing and planning in consumer-facing, multi-channel regulated sectors

Required Skills:

  • Proven track record in delivering against key milestones and managing launch processes
  • Ability to plan, develop, create, and execute brilliant consumer experiences
  • Excellent communication and influencing skills at upper management levels
  • Ability to lead and develop small teams
  • Capable of working under pressure and setting high standards
  • Resilient with a strong work ethic and visible leadership style
  • Self-confident with a low 'ego' and ability to contribute at senior levels

Preferred Skills:

  • Experience working in the gaming or gambling industry
  • Fluency in additional languages

ASSUMPTION: Candidates should have a proven track record in delivering key milestones and managing launch processes in a regulated sector.

πŸ’° Compensation & Benefits

Salary Range: Β£70,000 - Β£90,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

  • Hybrid working
  • Colleague support networks
  • Menopause support
  • Weekly PepTalks
  • Development opportunities
  • Leadership training
  • Industry certifications

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for the role

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: The Rank Group operates in the gambling facilities and casinos industry, offering online entertainment, bingo, and slot gaming, as well as a social gaming mobile experience.

Company Size: The Rank Group has 5,001-10,000 employees globally, providing a large and diverse work environment.

Founded: The Rank Group was founded in 1937 and has since grown to become one of the great names in British entertainment.

Company Description:

  • Operates iconic brands across various digital and retail channels
  • Unites people and entertainment across diverse digital channels
  • Committed to being an inclusive employer, facilitating fair and equal access to services

Company Specialties:

  • Gaming
  • Casinos
  • Bingo
  • Online & Mobile Gaming
  • Sports Book
  • Entertainment
  • Leisure
  • Digital
  • Retail
  • Customer Service
  • Gambling

Company Website: http://www.rank.com

ASSUMPTION: The Rank Group's extensive experience and commitment to customer-centricity make it an attractive employer in the gaming industry.

πŸ“Š Role Analysis

Career Level: This role is a senior management position, reporting directly to the Marketing Director.

Reporting Structure: The Head of Marketing Planning & Executive will have direct reports and work closely with various teams, including brand, CRM, acquisition, product, research, data, CS, marketing, commercial, and operations.

Work Arrangement: This role operates on a hybrid basis, with a mix of on-site and remote work.

Growth Opportunities:

  • Progression within the marketing department or other areas of the business
  • International exposure through collaboration with global colleagues
  • Development opportunities, leadership training, and industry certifications

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given the company's global presence and commitment to employee development.

🌍 Location & Work Environment

Office Type: The Rank Group's Gibraltar office is a modern, collaborative workspace with a mix of open-plan and private offices.

Office Location(s): Gibraltar, Gibraltar GX11 1AA

Geographic Context:

  • Gibraltar is a British Overseas Territory located at the southern tip of Spain
  • Offers a Mediterranean climate, with mild winters and warm summers
  • Provides a multicultural environment with a mix of British and Spanish influences

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:30 PM. However, the role may require flexibility to meet deadlines and attend meetings.

ASSUMPTION: The hybrid work arrangement and flexible work schedule allow for a good work-life balance, while the office environment fosters collaboration and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • First-round interview with the hiring manager
  • Final-round interview with senior stakeholders
  • Background check and offer

Key Assessment Areas:

  • Customer-centric mindset
  • Strategic planning and execution skills
  • Communication and influencing abilities
  • Leadership and team management skills
  • Adaptability and resilience

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Prepare examples of successful marketing campaigns and customer-centric initiatives
  • Research the company and industry to demonstrate your understanding and enthusiasm

ATS Keywords: Marketing Planning, Customer Experience, Stakeholder Management, Marketing Execution, Product Launch, Customer Feedback, Brand Protection, Marketing Strategy, Campaign Management

ASSUMPTION: The application process is designed to assess the candidate's fit for the role and the company's culture, with a focus on customer-centricity and strategic planning skills.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Marketing automation platforms (e.g., Marketo, HubSpot)
  • Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)

ASSUMPTION: The required tools and technologies are standard for marketing roles and can be easily adapted by candidates with relevant experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Exciting and Entertaining
  • Responsible Gaming
  • Community Focus
  • Inclusive and Diverse

Work Style:

  • Collaborative and team-oriented
  • Customer-focused and data-driven
  • Adaptable and resilient

Self-Assessment Questions:

  • How do you ensure customer-centricity in your marketing strategies?
  • Can you provide an example of a time when you had to manage a challenging stakeholder relationship?
  • How do you prioritize and manage multiple projects and deadlines?

ASSUMPTION: The Rank Group values a customer-centric, collaborative, and inclusive work environment, with a strong focus on responsible gaming and community engagement.

⚠️ Potential Challenges

  • Managing multiple stakeholders and priorities effectively
  • Balancing customer-centricity with commercial objectives
  • Working in a regulated industry with strict compliance requirements
  • Adapting to a hybrid work environment and managing remote teams

ASSUMPTION: These challenges can be overcome with strong communication, project management, and stakeholder engagement skills.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses heavily on customer feedback and stakeholder management
  • Experience in the gaming or gambling industry is not strictly required, but it can be beneficial
  • This role offers significant growth opportunities, both within the marketing department and across the broader organization

ASSUMPTION: This role is unique in its focus on customer feedback and stakeholder management, providing a valuable opportunity for candidates with relevant experience.

πŸ“ Sample Projects

  • Developing and executing a customer-centric marketing campaign for a new product launch
  • Conducting customer research and analysis to identify pain points and inform marketing strategies
  • Managing a cross-functional team to deliver a major marketing initiative, such as a brand refresh or re-platforming project

ASSUMPTION: These sample projects are designed to assess the candidate's ability to plan, execute, and manage marketing initiatives that prioritize customer-centricity and deliver business results.

❓ Key Questions to Ask During Interview

  • How does the company ensure that customer feedback is effectively integrated into marketing strategies?
  • Can you describe the team structure and dynamics within the marketing department?
  • How does the company support employee growth and development in this role?
  • What are the key priorities for this role in the first 90 days?
  • How does the company foster a culture of inclusivity and diversity?

ASSUMPTION: These interview questions are designed to assess the candidate's fit for the role, the company culture, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Prepare examples of successful marketing campaigns and customer-centric initiatives
  • Research the company and industry to demonstrate your understanding and enthusiasm
  • Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.