Head of Paid Social

📌 Core Information

🔹 Job Title: Head of Paid Social

🔹 Company: Wpromote

🔹 Location: Remote, United States

🔹 Job Type: Full Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-05-06

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leadership and management of the paid social department
• Strategic vision and innovation in social media marketing
• Collaboration with leadership on department P&L management
• Representation of Wpromote and its proprietary tools in public forums

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and operational excellence to drive business growth and innovation in the paid social landscape.

📋 Key Responsibilities

✅ Lead and manage the paid social departmental function, overseeing team members and ensuring alignment with broader agency leadership objectives.

✅ Develop and articulate a point of view on emerging topics in social media marketing, driving innovation and strategic thinking.

✅ Serve as the social team ambassador, representing Wpromote and its proprietary tools in public forums and press engagements.

✅ Collaborate with team leadership to develop and execute department OKRs, ensuring alignment with company goals.

✅ Independently lead pitch preparation and presentation for opportunities of all sizes, demonstrating strategic leadership and decision-making.

✅ Oversee paid social media delivery standards and strategy, ensuring client expectations are exceeded and deliverables meet exceptional standards.

✅ Drive innovation and evolution of the department's go-to-market strategy, integrating high-level social strategies into overall marketing plans.

✅ Manage and be accountable for all aspects of the business unit, including employees, clients, products, and service delivery.

✅ Maintain a healthy P&L based on Wpromote’s operating plan and Paid Social’s contribution to that plan, collaborating with company-wide team leads and C-level teams on key initiatives.

✅ Act as a key liaison with department heads, executive leadership, and account teams to ensure investment and strategy alignment.

✅ Work with team Directors to determine the correct roles, responsibilities, and expertise needed to scale and grow the paid social practice, managing recruitment, retention, and professional development of the team.

✅ Provide growth mapping & goal setting and perform annual formal performance reviews, focusing on team building, individuality, physical and emotional well-being, and personal development.

ASSUMPTION: This role involves a high degree of strategic decision-making, team leadership, and cross-functional collaboration to drive success in the paid social department and across the agency.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent level of education and experience

Experience: 10+ years of experience in social media management, with a minimum of 4+ years in a management role, including talent development and mentoring.

Required Skills:

• Proven capacity to construct and lead teams in a collaborative environment, developing and executing social media strategies across diverse industries.
• Innovative and strategic mindset, with proactive consideration of future algorithm changes and emerging technologies.
• Proven ability to be innovative and strategic in creating and managing a paid social discipline within an agency/business, including budget management and resource planning
• Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
• Strong strategic problem-solving skills, critical thinking, and an entrepreneurial spirit.
• Ability to influence and inspire innovative thinking, fostering strong relationships with teams, co-workers, agency partners, and clients.
• High-level team leadership, coaching, performance management, delegation, and executive decision-making skills.
• Strategic decision-making and responsibility for developing guidelines or procedures with a significant impact internally and externally.
• Ability to assess multiple horizon points and perspectives, proactively addressing anticipated needs or roadblocks

Preferred Skills:

• Experience with AI, data privacy, and measurement and attribution in social media marketing.
• Proven track record of driving business growth and innovation in the paid social landscape.

ASSUMPTION: The ideal candidate for this role will have a strong background in social media management, leadership, and strategic thinking, with a proven track record of driving business growth and innovation in the paid social landscape.

💰 Compensation & Benefits

Salary Range: $170,000 - $200,000 per year, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees.

Benefits:

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance
• Annual Class Pass credits

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's compensation philosophy. The total compensation package for this role will include benefits and an annual performance bonus.

📌 Applicant Insights

🔍 Company Context

Industry: Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands in the advertising services industry.

Company Size: Wpromote has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Wpromote was founded in 2001 and has since grown to become a leading independent marketing agency.

Company Description:

• Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands.
• The agency believes that every client, including legacy enterprise brands, category leaders, and fast-growing DTCs, can maximize the business impact of media with the right outcomes-driven partner.
• Wpromote's holistic total commerce approach drives transformative results for retail brands across channels and purchase points, powered by its Challenger culture, deep business intelligence, and predictive Polaris platform.

Company Specialties:

• Paid Search & Media
• Creative Services
• SEO
• Earned Social
• Content Marketing
• Feed Management
• Paid Social
• Facebook Advertising
• Email Marketing
• Display Advertising
• Strategy
• Local
• Mobile
• Google Analytics Consulting
• and Digital Intelligence

Company Website: http://www.wpromote.com

ASSUMPTION: Wpromote is a well-established marketing agency with a strong focus on innovation, data-driven testing, and experimentation to drive transformative results for its clients.

📊 Role Analysis

Career Level: This role is at the executive level, requiring a high degree of strategic thinking, leadership, and operational excellence.

Reporting Structure: The Head of Paid Social will report directly to the agency's leadership team and collaborate with various departments, including creative services, SEO, earned social, and content marketing.

Work Arrangement: This role offers remote work options, with the flexibility to work from anywhere in the United States.

Growth Opportunities:

• As the Head of Paid Social, there will be opportunities to grow and develop the paid social practice, driving business growth and innovation for Wpromote's clients.
• With 10+ years of experience in social media management, the ideal candidate for this role will have ample opportunities to advance their career within the agency.
• Wpromote's remote-first culture and flexible work arrangements provide ample opportunities for professional development and growth.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a transformative impact on Wpromote's paid social practice and drive business growth for the agency's clients.

🌍 Location & Work Environment

Office Type: Wpromote has office hubs in El Segundo, CA; Chicago, IL; New York, NY; and Dallas, TX, where employees can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person.

Office Location(s):

• 2100 East Grand Avenue, First Floor, El Segundo, CA 90245, US
• 125 S Wacker Dr, Suite 2150, Chicago , Illinois 60606, US
• 6060 N. Central Expy, Suite 350, Dallas, TX 75206, US
• 2525 Robinhood St, Houston, Texas 77005, US
• 650 California St, FL 7, San Francisco, California 94108, US
• 41 Pinelawn Rd, Garden Level, Melville, New York 11747, US
• 246 5th Ave, 3rd floor, New York, New York 10001, US

Geographic Context:

• The United States offers a wide range of opportunities for remote work, with access to diverse industries and markets.
• The remote-first culture at Wpromote allows employees to work from anywhere in the United States, providing flexibility and work-life balance.

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work.

ASSUMPTION: The remote-first culture at Wpromote provides employees with the flexibility to work from anywhere in the United States, with access to office hubs for collaboration and in-person events.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Behavioral and situational interview with the hiring manager
• Final interview with the leadership team
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and innovation in social media marketing
• Leadership and team management skills
• Cross-functional collaboration and communication
• Problem-solving and decision-making skills
• Alignment with Wpromote's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your strategic thinking and innovation in social media marketing through specific examples and case studies.
• Showcase your leadership and team management skills through examples of successful team projects or initiatives.
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role.
• Research Wpromote's company culture and values to ensure a strong fit and alignment with the agency's mission and vision.

ATS Keywords: Paid Social, Social Media Management, Strategic Thinking, Leadership, Team Management, Cross-Functional Collaboration, Problem-Solving, Innovation, Wpromote

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and team management skills, as well as their alignment with Wpromote's company culture and values.

🛠️ Tools & Technologies

• Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics and reporting tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The ideal candidate for this role will have experience with a wide range of social media advertising platforms, management tools, and analytics tools, as well as project management and collaboration tools.

👔 Cultural Fit Considerations

Company Values:

• Challenge Convention
• Accelerate Growth
• Put People First
• Embrace Change
• Collaborate & Grow Together
• Be Transparent & Accountable
• Pursue Greatness

Work Style:

• Innovative and strategic mindset
• Proactive and collaborative approach to problem-solving
• Strong leadership and team management skills
• Ability to work independently and remotely
• Adaptability and flexibility in a fast-paced environment
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you challenge convention and accelerate growth in your current role?
• Can you provide an example of a time when you embraced change and drove innovation in a social media marketing campaign?
• How do you prioritize and balance the needs of your team, clients, and the broader agency in your current role?
• Can you describe a situation where you had to make a difficult decision that impacted multiple stakeholders, and how you approached it?
• How do you ensure transparency and accountability in your current role, and how have you handled any instances where you may have fallen short?

ASSUMPTION: The ideal candidate for this role will demonstrate a strong alignment with Wpromote's company values and work style, with a proven track record of challenging convention, accelerating growth, and embracing change in social media marketing.

⚠️ Potential Challenges

• Managing a large team of social media professionals, requiring strong leadership and delegation skills
• Balancing the needs of multiple clients and stakeholders, requiring exceptional communication and collaboration skills
• Keeping up with the rapid evolution of social media platforms, algorithms, and best practices, requiring continuous learning and adaptation
• Driving business growth and innovation in a competitive landscape, requiring strategic thinking and innovation
• Managing a healthy P&L, requiring strong financial acumen and budget management skills

ASSUMPTION: The ideal candidate for this role will be able to navigate these potential challenges with a strategic mindset, strong leadership skills, and a commitment to continuous learning and adaptation.

📈 Similar Roles Comparison

• Compared to other Head of Paid Social roles, this position offers a unique opportunity to drive business growth and innovation in a mid-sized agency with a strong focus on data-driven testing and experimentation.
• Wpromote's industry-specific context and company culture set it apart from other advertising agencies, providing a unique environment for growth and collaboration.
• Career path comparison: This role offers significant growth opportunities for the right candidate, with the potential to advance to a senior leadership position within the agency.

ASSUMPTION: The ideal candidate for this role will be able to leverage their experience and skills to drive business growth and innovation in the paid social landscape, with a strong alignment with Wpromote's company culture and values.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy for a major retail brand, driving a 25% increase in online sales and a 15% increase in brand awareness.
• Leading a team of social media professionals in the creation and execution of a targeted influencer marketing campaign, resulting in a 30% increase in engagement and a 20% increase in conversions.
• Managing a team of paid social media specialists in the optimization of ad campaigns for a major e-commerce client, driving a 20% increase in ROI and a 15% decrease in cost per acquisition.

ASSUMPTION: The ideal candidate for this role will have a proven track record of driving business growth and innovation in the paid social landscape, with a strong focus on strategic thinking, leadership, and team management.

❓ Key Questions to Ask During Interview

• Can you describe the agency's approach to data-driven testing and experimentation, and how it informs the paid social strategy?
• How does the agency support the professional development and growth of its employees, particularly in the paid social department?
• Can you provide an example of a time when the agency successfully challenged convention to accelerate growth for a client, and how it was achieved?
• How does the agency collaborate with its clients to ensure their unique brand voice and values are reflected in the paid social strategy?
• Can you describe the agency's approach to diversity, equity, and inclusion, and how it is reflected in the paid social department?

ASSUMPTION: The ideal candidate for this role will be able to ask insightful questions that demonstrate their understanding of the agency's culture, values, and approach to paid social marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, leadership, and team management abilities.
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role.
• Research Wpromote's company culture and values to ensure a strong fit and alignment with the agency's mission and vision.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.