📌 Core Information
🔹 Job Title: Head of Paid Social Strategy and Activation
🔹 Company: General Motors
🔹 Location: Remote - United States (with on-site requirements)
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days on-site per week if within 50-mile radius of Warren, MI)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive paid social strategies aligned with business objectives
- Leading and mentoring a team of paid social media professionals
- Collaborating with cross-functional teams and agency partners to align paid social initiatives with overall business goals
- Monitoring trends in paid social tools, applications, formats, design, and strategy
- Overseeing paid social budget management and ensuring efficient use of spend and allocation of resources
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and deep expertise in paid social media to drive results and innovation.
📋 Key Responsibilities
✅ Develop and execute comprehensive paid social strategies aligned with business objectives and reach targets
✅ Lead a team of paid social media professionals, providing guidance, mentorship, and support to drive upskilled performance and career development
✅ Work closely with GM Social COE to build and execute a holistic enterprise social media approach
✅ Build and maintain excellent relationships and ways of working with cross-functional teams, including other media channels, to align paid social initiatives with overall business goals
✅ Monitor trends in paid social tools, applications, formats, design, and strategy to ensure the company remains at the forefront of industry advancements
✅ Ensure compliance with industry regulations, best practices, search platform capabilities, and policies
✅ Oversee the day-to-day planning, management, and implementation of all paid social platforms, including emerging platforms
✅ Oversee paid social budget management to ensure efficient use of spend and allocation of resources
✅ Accountable for the delivery of key performance indicators (KPIs)
✅ Develop and deliver regular reports and presentations to brand teams and leadership, providing insights into campaign performance, trends, and opportunities for improvement
✅ Manage publisher and vendor relationships with an eye to identifying innovation opportunities
✅ Work with other channel leads and Media Services to develop search best practices and learning agendas to improve effectiveness
✅ Stay apprised of new technologies and trends and have a keen understanding of the social media landscape to incorporate into media-driven solutions
✅ Develop strategies that ensure seamless coordination and collaboration of national, regional, and local paid social media strategies
✅ Provide paid social leadership and guidance for global markets
ASSUMPTION: This role requires a strong understanding of paid social media strategies, vendor management, and budget allocation to drive successful campaigns and team performance.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 10+ years in digital media, with demonstrated hands-on development and leadership of paid and/or organic social media initiatives
Required Skills:
- Solid understanding of all areas of media with strong familiarity of social media vendors and tactics
- Demonstrated ability to own and effectively manage a large media budget across multiple business units
- Ability to offer a clear POV and a strong rationale to defend position as GM’s paid social SME
- Ability to prioritize and tie all paid social plans to broader enable success of corporate and brand business plans
- Ability to communicate strategy and plans effectively
- Ability to form strong relationships with key paid social media partners to ensure strong plan development and best pricing
- A self-starter with the ability to think strategically
- Experience working with or for media agencies, in-house team experience preferred
- Excellence in PowerPoint and Excel
- Excellent communication, presentation, co-ordination, and project management skills
- Analytical skills
- Ability to multi-task across many initiatives at one time
Preferred Skills:
- Experience working with AI-driven social media tools and platforms
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in paid social media strategy, team leadership, and budget management to excel in this role.
💰 Compensation & Benefits
Salary Range: $175,500 - $268,800 per year (based on experience and qualifications)
Benefits:
- Medical, dental, vision, Health Savings Account, Flexible Spending Accounts
- Retirement savings plan, sickness and accident benefits, life insurance
- Paid vacation & holidays, tuition assistance programs, employee assistance program
- GM vehicle discounts
Working Hours: Full-time, with flexible hours and the need to work on-site three days a week if within a 50-mile radius of Warren, MI
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1908 (with a rich history and established brand presence)
Company Description:
- General Motors (GM) is a global automotive manufacturer committed to creating a world with Zero Crashes, Zero Emissions, and Zero Congestion
- GM offers a wide range of products, including cars, trucks, crossovers, SUVs, and autonomous vehicle technology
- GM is dedicated to innovation, sustainability, and providing exceptional customer experiences
Company Specialties:
- Automotive manufacturing
- Autonomous vehicle technology
- Electrification and sustainability initiatives
- Global market presence
Company Website: http://www.gm.com
ASSUMPTION: Working at GM offers opportunities to contribute to innovative projects and make a significant impact on the automotive industry and beyond.
📊 Role Analysis
Career Level: Senior-level, strategic role with team leadership responsibilities
Reporting Structure: This role reports directly to the Social Media COE Lead and manages a team of paid social media professionals
Work Arrangement: Hybrid, with on-site requirements three days a week if within a 50-mile radius of Warren, MI
Growth Opportunities:
- Potential to expand the role's scope and influence as GM's paid social strategy evolves
- Opportunities to work on global projects and collaborate with diverse teams
- Chance to develop leadership and management skills by mentoring and guiding team members
ASSUMPTION: This role offers a unique blend of strategic thinking, team leadership, and hands-on execution, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid, with on-site requirements three days a week if within a 50-mile radius of Warren, MI
Office Location(s): Warren, MI (Cadillac Tower) and remote work from home
Geographic Context:
- Warren, MI is located in the Detroit metropolitan area, offering a mix of urban and suburban living options
- The region is home to a diverse range of industries, including automotive, technology, and healthcare
- Detroit offers a rich cultural scene, with numerous museums, theaters, and music venues
Work Schedule: Full-time, with flexible hours and the need to work on-site three days a week if within a 50-mile radius of Warren, MI
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth behavioral and situational interviews to evaluate strategic thinking, leadership, and problem-solving skills
- Final round interviews with key stakeholders, including the Social Media COE Lead and other senior team members
Key Assessment Areas:
- Strategic thinking and vision for paid social media
- Leadership and team management skills
- Budget management and allocation expertise
- Cross-functional collaboration and stakeholder management
- Industry knowledge and understanding of emerging trends
Application Tips:
- Highlight specific examples of paid social media strategies you've developed and executed, demonstrating their impact on business objectives
- Demonstrate your ability to lead and mentor teams, driving results and career development
- Showcase your understanding of GM's brand and business objectives, and how your paid social strategy aligns with them
ATS Keywords: Paid Social Strategy, Team Leadership, Budget Management, Social Media Expertise, Analytical Skills, Communication Skills, Project Management, Vendor Management, Collaboration, Innovation, Trend Monitoring, Presentation Skills, Process Definition, Performance Optimization, Relationship Building, Digital Media
ASSUMPTION: The interview process will focus on evaluating candidates' strategic thinking, leadership, and problem-solving skills, as well as their cultural fit with GM's values and work environment.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
- Paid social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
- Data analysis and visualization tools (Google Analytics, Tableau, Power BI, etc.)
- Project management tools (Asana, Trello, JIRA, etc.)
- Collaboration and communication tools (Microsoft Office Suite, Google Workspace, Slack, etc.)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Strategic and forward-thinking
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you align your paid social media strategies with overall business objectives and brand guidelines?
- Can you provide an example of a time when you led a team to develop and execute a successful paid social media campaign?
- How do you stay up-to-date with emerging trends and tools in the paid social media landscape?
ASSUMPTION: Candidates should possess a strong understanding of GM's values and work style, and be able to demonstrate their alignment with these principles throughout the interview process.
⚠️ Potential Challenges
- Managing a team with diverse skills and experience levels
- Balancing short-term performance goals with long-term strategic objectives
- Adapting to the evolving social media landscape and emerging platforms
- Collaborating effectively with cross-functional teams and external partners
- Ensuring compliance with industry regulations, platform policies, and brand guidelines
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to overcome successfully.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on paid social media strategy and activation, requiring deep expertise in this area
- As a senior-level role, this position offers more strategic influence and team leadership responsibilities compared to entry-level or mid-level marketing positions
- Career progression in this role may lead to broader marketing leadership or specialized roles within GM's marketing organization
ASSUMPTION: Understanding the unique aspects of this role and its comparison to similar positions will help candidates tailor their application and interview responses effectively.
📝 Sample Projects
- Developing and executing a comprehensive paid social media strategy for a new vehicle launch, driving brand awareness and sales
- Optimizing paid social media campaigns for a global brand, improving ROI and expanding market reach
- Collaborating with cross-functional teams to create integrated marketing campaigns that leverage paid social media channels effectively
ASSUMPTION: Familiarity with these types of projects will demonstrate a candidate's understanding of the role's requirements and their ability to drive results in a similar capacity.
❓ Key Questions to Ask During Interview
- How does this role fit into GM's overall marketing strategy, and how will my work impact the broader organization?
- What are the key priorities for the first 90 days in this role, and how can I best support the team during this transition period?
- How does GM support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the paid social media team currently, and how can this role help address them?
- How does GM measure the success of its paid social media campaigns, and what key performance indicators (KPIs) are most important to track?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates a candidate's interest in the role and their commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in paid social media strategy, team leadership, and budget management
- Prepare examples of successful paid social media campaigns you've developed and executed, demonstrating their impact on business objectives
- Be ready to discuss your approach to staying up-to-date with emerging trends and tools in the paid social media landscape
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
