- Job Title: Head of Performance Marketing
- Company: N26
- Location: Barcelona, Catalonia, Spain
- Job Type: Full-time
- Category: Marketing
- Date Posted: May 30, 2025
- Experience Level: 8+ years
- Remote Status: On-site (Barcelona)
🚀 Job Overview
Key aspects of this role include:
- Driving sustainable customer growth through world-class mobile advertising.
- Managing an increasing budget across Google App, Meta (Facebook + Instagram), and TikTok Ads.
- Building and running a structured testing roadmap for geo splits and lift studies.
- Proving incrementality and optimizing for LTV/CAC using MMM, causal inference, and first-party data.
- Automating bidding, creative rotation, and reporting with in-house ML pipelines.
- Influencing marketing tech and analytics roadmaps to enable smarter targeting and measurement.
- Leading, coaching, and hiring a team of channel experts and analysts.
- Managing relationships with platform executives for betas, data-feeds, and rebate programs.
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and experience in managing large budgets across multiple advertising platforms.
📋 Key Responsibilities
- Strategy & Execution: Develop and implement strategies for mobile advertising channels to drive efficient customer acquisition and engagement.
- Budget Management: Manage and optimize a growing budget across Google, Meta, and TikTok platforms.
- Testing & Measurement: Design and interpret incrementality tests, ensuring every euro of spend delivers long-term value.
- Team Leadership: Lead, coach, and hire a team of channel experts and analysts to support growth and development.
- Cross-Functional Collaboration: Partner with Product, Data, and Finance teams to ensure alignment and successful execution.
- Relationship Management: Maintain strong relationships with platform executives to access betas, data-feeds, and rebate programs.
ASSUMPTION: This role requires a balance of analytical rigour and creative taste, with the ability to critique ad concepts and tune bid models effectively.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Experience: 8+ years in mobile performance marketing with ownership of multi-million annual spend on Google, Meta, or TikTok.
- Required Skills:
- Hands-on mastery of App Campaigns, Ads Manager, TikTok Ads Manager, SKAdNetwork, GA4, and SQL.
- Deep experience designing and interpreting incrementality tests.
- Deep mastery of mobile attribution (AppsFlyer, Adjust, SKAdNetwork) and MMM models.
- Proven record of lowering CAC while scaling installs or revenue in a high-growth B2C or fintech context.
- Strong people leadership and cross-functional influence skills.
- Fluency in English; German or Spanish is a plus.
- Bias for action, crisp communication, and comfort with ambiguity.
Preferred Qualifications:
- Experience with in-house ML pipelines and data analysis tools.
- Familiarity with the fintech industry and its unique challenges.
- Proficiency in additional languages.
ASSUMPTION: Candidates should have a proven track record in mobile performance marketing and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
- Salary Range: €80,000 - €120,000 per year (based on experience and market standards for the role and location)
- Benefits:
- Competitive personal development budget
- Work from home budget
- Discounts to fitness & wellness memberships, language apps, and public transportation
- Premium subscription on personal N26 bank account and subscriptions for friends and family members
- Additional day of annual leave for each year of service
- High degree of autonomy and access to cutting-edge technologies
- Relocation package with visa support (if needed)
- Working Hours: Full-time, with flexible hours and a results-driven work environment.
ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services, Fintech
- Company Size: 1,001-5,000 employees
- Founded: 2013
- Company Description: N26 is Europe’s leading digital bank with a full German banking license. They offer a mobile banking experience that makes managing money easier, more secure, and customer-friendly. N26 is headquartered in Berlin with offices in multiple cities across Europe, including Barcelona and Vienna, and a team of over 1,500 people from more than 80 nationalities.
- Company Specialties: Mobile Banking, Fintech, and Financial Services
📊 Role Analysis
- Career Level: Senior leadership role within the Growth team
- Reporting Structure: Reports directly to the Chief Growth Officer
- Work Arrangement: On-site in Barcelona, with potential for hybrid work arrangement
- Growth Opportunities: Potential to grow into a more senior role within the Growth organization or explore other leadership opportunities within N26
ASSUMPTION: This role offers significant growth potential within a dynamic and fast-growing fintech company.
🌍 Location & Work Environment
- Office Type: Modern, collaborative workspace in Barcelona
- Office Location: Barcelona, Catalonia, Spain
- Geographic Context: Barcelona is a vibrant, multicultural city with a high quality of life, offering a mix of urban and coastal living.
- Work Schedule: Full-time, with flexible hours and a results-driven work environment.
ASSUMPTION: Barcelona offers a unique blend of urban and coastal living, with a vibrant cultural scene and a high quality of life.
💼 Interview & Application Insights
- Typical Process: Online application review → Phone/Video screen → On-site interview with hiring manager and team members → Final interview with Chief Growth Officer → Offer
- Key Assessment Areas: Technical skills (ad platforms, incrementality testing, data analysis), strategic thinking, leadership potential, cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare examples of successful mobile performance marketing campaigns and incrementality tests you've led.
- Familiarize yourself with N26's products, mission, and values.
ASSUMPTION: N26's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.
🛠️ Tools & Technologies
- Google Ads (App Campaigns, Google Ads Manager)
- Meta Ads (Facebook Ads Manager, Instagram Ads)
- TikTok Ads Manager
- SKAdNetwork
- GA4
- SQL
- In-house ML pipelines (if applicable)
- Data analysis tools (e.g., Excel, Google Sheets, Tableau)
ASSUMPTION: Candidates should have hands-on experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
- Company Values: Customer-centric, innovative, collaborative, data-driven, and accountable
- Work Style: Fast-paced, dynamic, and results-driven, with a focus on continuous learning and improvement
- Self-Assessment Questions:
- How do you embody N26's customer-centric value in your work?
- How have you demonstrated innovation and adaptability in your previous roles?
- How do you approach collaboration and knowledge-sharing with your team members?
ASSUMPTION: N26 values candidates who align with their company values and can thrive in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Managing a large budget across multiple advertising platforms, with a focus on efficient customer acquisition and engagement.
- Balancing analytical rigour and creative taste in optimizing mobile advertising campaigns.
- Working in a fast-paced, dynamic environment with a high degree of autonomy and responsibility.
📈 Similar Roles Comparison
- Role vs. Marketing Manager: This role focuses more on strategy, execution, and measurement, while a Marketing Manager may have a broader scope of responsibilities, including brand management and campaign execution.
- Role vs. Performance Marketing Specialist: This role requires more strategic thinking, leadership, and budget management, while a Performance Marketing Specialist may focus more on day-to-day campaign execution and optimization.
ASSUMPTION: This role offers a unique blend of strategic, leadership, and technical responsibilities within the performance marketing domain.
📝 Sample Projects
- Developing and implementing a comprehensive testing roadmap for geo splits and lift studies to optimize mobile advertising campaigns.
- Leading a team of channel experts and analysts to improve incrementality and lower CAC across multiple advertising platforms.
- Collaborating with cross-functional teams to integrate in-house ML pipelines and enhance data-driven decision-making.
ASSUMPTION: These sample projects illustrate the strategic, leadership, and technical aspects of the role, highlighting the importance of both analytical rigour and creative taste.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall growth strategy for N26?
- What are the biggest challenges facing the performance marketing team currently, and how can this role address them?
- How does N26 support the professional development and growth of its employees?
- What is the expected timeline for onboarding and ramping up in this role?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their own professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://n26.com/en-eu/careers/positions/6933423?gh_jid=6933423).
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare examples of successful mobile performance marketing campaigns and incrementality tests you've led.
- Familiarize yourself with N26's products, mission, and values.
- Follow up with a polite email to the hiring manager after one week if you haven't heard back.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
