📌 Core Information
🔹 Job Title: Head of Performance Marketing - 6 months FTC
🔹 Company: Experian
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving growth programs using core performance channels
- Managing immediate initiatives to deliver against sales targets
- Leading a team of 4-5 performance marketers and analysts
- Collaborating with the Chief Marketing Officer (CMO)
ASSUMPTION: This role requires a strategic mindset and proven experience in performance marketing to drive immediate results while also contributing to long-term growth goals.
📋 Key Responsibilities
✅ Own and scale the performance marketing strategy
✅ Manage core performance channels driving short-term response (Paid Search, SEO, Display, Affiliate Partnerships)
✅ Optimize conversion and funnel performance
✅ Conduct performance analytics and forecasting
✅ Manage and develop a team of performance marketers and analysts
✅ Collaborate with agencies and stakeholders
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and team management to deliver results across multiple channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Extensive experience delivering customer growth through performance marketing channels
Required Skills:
- Proven track record of driving customer acquisition and retention through performance marketing channels
- Experience managing multi-million pound media budgets
- Strong analytical skills and data-driven mindset
- Excellent leadership and team management skills
- Proven ability to work effectively with cross-functional teams and stakeholders
Preferred Skills:
- Experience in the financial services industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a solid background in performance marketing, with a focus on driving results through paid channels and SEO.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (pro-rated for 6-month contract) + uncapped commission
Benefits:
- Hybrid working
- Core benefits include pension, Bupa healthcare, sharesave scheme, and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days (additional leave can be purchased)
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. The benefits package is comprehensive and includes a range of core benefits and flexible working arrangements.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, specifically focused on credit reporting and data analytics
Company Size: 1,001-5,000 employees (globally)
Founded: 1960 (as a division of TRW Inc.), became an independent company in 1980
Company Description:
- Experian is a global data and technology company, powering opportunities for people and businesses around the world
- They help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market
- Experian also assists millions of people to accomplish their financial goals and help them save time and money
Company Specialties:
- Credit reporting and scoring
- Fraud prevention and detection
- Marketing services and data analytics
- Automotive market insights
Company Website: experianplc.com
ASSUMPTION: Experian is a well-established company with a diverse range of products and services, operating in multiple countries and industries.
📊 Role Analysis
Career Level: Senior management level, reporting directly to the Chief Marketing Officer (CMO)
Reporting Structure: This role will lead a team of 4-5 performance marketers and analysts
Work Arrangement: Hybrid working, with a mix of on-site and remote work
Growth Opportunities:
- Potential to take on a permanent role within the company after the 6-month contract
- Opportunities to work on high-impact projects and drive significant business growth
- Chance to develop leadership and team management skills
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth within a short period and potentially transition into a permanent position.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): 80 Victoria Street, London SW1E 5JL, UK
Geographic Context:
- London is a major global city with a vibrant business ecosystem
- The office is located in the Victoria district, close to public transportation links
- The city offers a wide range of cultural, social, and recreational opportunities
Work Schedule: Full-time (37.5 hours per week), with flexibility for hybrid working
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final interview with the Chief Marketing Officer (CMO)
Key Assessment Areas:
- Strategic thinking and problem-solving
- Performance marketing expertise and channel-specific knowledge
- Leadership and team management skills
- Data-driven mindset and analytical capabilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss specific examples of your performance marketing achievements and the strategies behind them
- Research Experian's business and industry to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Performance Marketing, Paid Search, SEO, Display Advertising, Affiliate Partnerships, Conversion Optimization, Performance Analytics, Team Management, Strategic Expertise, Market Trends, Consumer Behaviour, Brand Positioning
ASSUMPTION: The application process will focus on assessing the candidate's strategic thinking, performance marketing expertise, and leadership skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- SEMrush or similar SEO tools
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: The role will require proficiency in using various marketing tools and technologies to optimize performance and drive results.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Integrity
- Collaboration
- Inclusion
Work Style:
- Data-driven and analytical
- Results-oriented and action-focused
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in performance marketing?
- Can you describe a time when you had to adapt your marketing strategy due to changes in the market or business environment?
- How do you approach managing and developing a team to drive results?
ASSUMPTION: Candidates should demonstrate a strong alignment with Experian's company values and work style to ensure a good cultural fit.
⚠️ Potential Challenges
- Managing immediate initiatives while also contributing to long-term growth goals
- Working effectively with cross-functional teams and stakeholders
- Adapting to a hybrid work environment and balancing on-site and remote work
- Driving results across multiple performance marketing channels
ASSUMPTION: The role presents unique challenges that require a strategic mindset, strong leadership skills, and the ability to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving immediate results while also contributing to long-term growth goals
- Compared to other performance marketing roles, this position offers a higher level of responsibility and strategic influence
- Career progression opportunities may include taking on a permanent role within the company or transitioning into a more senior leadership position
ASSUMPTION: While this role shares similarities with other performance marketing positions, its focus on driving immediate results and contributing to long-term growth sets it apart.
📝 Sample Projects
- Developing and executing a targeted Paid Search campaign to drive customer acquisition for a new product launch
- Optimizing the conversion funnel for a key landing page to improve performance and reduce customer drop-off
- Collaborating with the SEO team to improve organic search rankings and drive more qualified traffic to the website
ASSUMPTION: The role will involve a mix of strategic planning, hands-on execution, and team management to deliver results across multiple performance marketing channels.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and acquisition goals for the company?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the performance marketing team, and how can this role address them?
- How does the company measure the success of its performance marketing efforts, and what key performance indicators (KPIs) will this role be responsible for tracking?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role's priorities, challenges, and expectations, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Experian careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for interviews by researching Experian's business and industry, as well as the specific requirements of the role
- Follow up with the hiring manager after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
