Head of Performance Marketing

📌 Core Information

🔹 Job Title: Head of Performance Marketing

🔹 Company: Medical Guardian

🔹 Location: Philadelphia, Pennsylvania, United States

🔹 Job Type: Full-Time, Hybrid (On-site)

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling direct response performance marketing programs across digital and traditional channels
• Managing media mix strategy, attribution, and ROI-based optimizations
• Overseeing creative testing, offer strategy, and audience segmentation
• Cross-functional collaboration with analytics, brand, lifecycle, and product teams
• Building and managing a high-output acquisition team

ASSUMPTION: This role requires a seasoned performance marketing expert with a strong background in direct response and subscription-based environments. The ideal candidate will have experience managing large-scale budgets and driving measurable results across various channels.

📋 Key Responsibilities

✅ Own and scale all direct response performance marketing programs across digital (Meta, Google, Bing, affiliate, influencer, Amazon, Walmart) and traditional channels (CTV, streaming, linear TV, direct mail, print)

✅ Lead media mix strategy and buying, driving performance through advanced attribution, LTV modeling, and ROI-based optimizations

✅ Oversee creative testing, offer strategy, audience segmentation, and landing page experimentation to continuously reduce CPS and improve LTV

✅ Partner cross-functionally with analytics, brand, lifecycle, and product teams to align messaging and measurement across the full funnel

✅ Build and manage a high-output acquisition team while guiding agency partners and vendors to deliver against performance goals

✅ Own budget planning, forecasting, and pacing across all channels, ensuring spend efficiency and clear investment ROI

ASSUMPTION: This role requires a hands-on approach to strategy and execution, with a focus on testing, speed, and measurable results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in performance marketing, with deep expertise in direct response within subscription and eCommerce environments

Required Skills:

• Proven success scaling acquisition across digital and traditional channels
• Demonstrated ability to build and execute integrated media strategies
• Strong background in media planning and buying
• Experience owning and optimizing large-scale budgets
• Expertise in attribution modeling, A/B testing, and conversion rate optimization
• Advanced proficiency in tools like Google Analytics, Meta Ads Manager, attribution platforms, and marketing automation systems

Preferred Skills:

• Experience in the healthcare industry
• Fluency in Spanish

ASSUMPTION: Candidates with experience in the healthcare industry and/or fluency in Spanish may have an advantage in this role due to the company's focus and target audience.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for similar roles and experience levels)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick Time Off & Holidays)
• Company Paid Short Term Disability and Life Insurance
• Retirement Plan (401k) with Company Match

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Guardian is a leader in connected care, specializing in medical alert systems and personal emergency response services. They focus on empowering older adults to live a Life Without Limits.

Company Size: Medical Guardian has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Medical Guardian was founded in 2005 and has since grown exponentially to become a leading provider of personal emergency response systems.

Company Description:

• Medical Guardian is committed to providing best-in-class service and innovative medical alert systems to help older adults take the next chapter of their life head-on.
• The company offers a range of products, including in-home systems, mobile devices, and wearable medical alert smartwatches, to fit various lifestyles and needs.
• Medical Guardian has been recognized as a Top Medical Alert System by Forbes Health and has been ranked in the Inc. 5000 Fastest-Growing Private Companies in America for twelve consecutive years.

Company Specialties:

• Medical alert systems and devices
• Personal emergency response services
• Medical alarms
• Mobile alert systems
• Technology and innovation
• Customer service and sales
• Connected healthcare

Company Website: MedicalGuardian.com

ASSUMPTION: Medical Guardian's focus on connected care and empowering older adults makes it an attractive option for candidates interested in making a positive impact in the healthcare industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience and expertise in performance marketing.

Reporting Structure: The Head of Performance Marketing will report directly to the Chief Marketing Officer and will oversee a team of acquisition specialists and agency partners.

Work Arrangement: This role is hybrid, with a mix of on-site and remote work. The specific work arrangement will be discussed during the interview process.

Growth Opportunities:

• As Medical Guardian continues to grow, there may be opportunities for the Head of Performance Marketing to expand their team and take on additional responsibilities.
• The company's commitment to innovation and inclusivity may provide opportunities for professional development and career advancement.

ASSUMPTION: The growth opportunities for this role will depend on the company's strategic goals and the individual's performance in the position.

🌍 Location & Work Environment

Office Type: Medical Guardian's headquarters is located in Philadelphia, Pennsylvania, with a modern and collaborative work environment.

Office Location(s): 1818 Market Street, Philadelphia, PA 19103, US

Geographic Context:

• Philadelphia is the largest city in Pennsylvania and the sixth-most populous city in the United States.
• The city is known for its rich history, cultural attractions, and diverse neighborhoods.
• Philadelphia offers a variety of housing options, from urban apartments to suburban homes, with a cost of living that is generally lower than other major East Coast cities.

Work Schedule: The work schedule for this role is full-time, with a mix of on-site and remote work. The specific work schedule will be discussed during the interview process.

ASSUMPTION: The work environment and schedule for this role may be subject to change based on the company's needs and the individual's preferences.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• Virtual interview with the hiring manager
• Case study presentation or take-home assignment
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data-driven decision-making and analytical skills
• Communication and presentation skills
• Leadership and team management skills
• Cultural fit and alignment with Medical Guardian's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your experience and skills in performance marketing, with a focus on direct response and subscription-based environments.
• Prepare for behavioral interview questions that focus on your experience managing large-scale budgets, reducing CAC, and increasing LTV.
• Be ready to discuss your approach to creative testing, offer strategy, audience segmentation, and landing page experimentation.
• Research Medical Guardian's mission, values, and company culture to demonstrate your fit for the role and organization.

ATS Keywords: Performance Marketing, Direct Response, Digital Marketing, Traditional Marketing, Media Planning, Budget Management, Attribution Modeling, A/B Testing, Conversion Rate Optimization, Demand Generation, Team Management, Cross-Functional Collaboration, Creative Testing, Audience Segmentation, ROI Optimization, LTV Modeling

ASSUMPTION: Medical Guardian uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being reviewed by the hiring team.

🛠️ Tools & Technologies

• Google Analytics
• Meta Ads Manager
• Attribution platforms (e.g., AppsFlyer, Adjust, Branch)
• Marketing automation systems (e.g., HubSpot, Marketo, Pardot)
• Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
• Creative testing and optimization tools (e.g., Optimizely, Adobe Target, Google Optimize)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the individual's preferences.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Empowering

Work Style:

• Data-driven
• Results-oriented
• Adaptable
• Team-focused
• Customer-focused

Self-Assessment Questions:

• Do you have a proven track record of driving measurable results in performance marketing roles?
• Are you comfortable working in a fast-paced, dynamic environment with a focus on testing, speed, and continuous improvement?
• Do you thrive in a collaborative, team-based work environment and enjoy working cross-functionally with various departments?
• Are you passionate about empowering older adults and helping them live a Life Without Limits?

ASSUMPTION: Medical Guardian values candidates who are aligned with their mission, values, and work style. Demonstrating a strong fit with these factors can help you stand out during the application and interview process.

⚠️ Potential Challenges

• Managing a large-scale budget and ensuring spend efficiency across various channels
• Balancing the need for short-term results with long-term strategic planning
• Adapting to a fast-paced, dynamic work environment with a focus on continuous improvement
• Navigating a mid-sized company environment with opportunities for growth and collaboration

ASSUMPTION: The potential challenges for this role will depend on the individual's skills, experience, and preferences, as well as the company's strategic goals and priorities.

📈 Similar Roles Comparison

• Compared to other Head of Performance Marketing roles, this position may have a greater focus on traditional marketing channels and a larger budget to manage.
• Medical Guardian's focus on connected care and empowering older adults sets it apart from other companies in the performance marketing space.
• Career paths for this role may include advancing to a Chief Marketing Officer or other senior leadership positions within the company or industry.

ASSUMPTION: The specific comparisons for this role will depend on the individual's experience, skills, and career goals, as well as the company's strategic priorities and industry trends.

📝 Sample Projects

• Developing and executing a comprehensive media mix strategy to drive measurable results across digital and traditional channels
• Optimizing creative testing and offer strategy to improve LTV and reduce CPS
• Collaborating with cross-functional teams to align messaging and measurement across the full funnel
• Managing a high-output acquisition team and guiding agency partners to deliver against performance goals

ASSUMPTION: The sample projects for this role may vary depending on the company's strategic goals, industry trends, and the individual's skills and experience.

❓ Key Questions to Ask During Interview

• How does Medical Guardian approach cross-functional collaboration and alignment across the full funnel?
• What are the key priorities for this role in the first 90 days?
• How does Medical Guardian support the professional development and growth of its employees?
• What is the company's long-term vision for the performance marketing team and this role?
• How does Medical Guardian measure success for this role, and what are the key performance indicators (KPIs) that will be used to track progress?

ASSUMPTION: The key questions to ask during the interview will depend on the individual's goals, priorities, and areas of interest, as well as the company's strategic objectives and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Hybrid Head of Performance Marketing in Philadelphia at Medical Guardian
• Tailor your resume and cover letter to highlight your experience and skills in performance marketing, with a focus on direct response and subscription-based environments.
• Prepare for behavioral interview questions that focus on your experience managing large-scale budgets, reducing CAC, and increasing LTV.
• Be ready to discuss your approach to creative testing, offer strategy, audience segmentation, and landing page experimentation.
• Research Medical Guardian's mission, values, and company culture to demonstrate your fit for the role and organization.
• Follow up with the hiring team one week after submitting your application to confirm receipt and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.