Head of Performance Marketing

📌 Core Information

🔹 Job Title: Head of Performance Marketing

🔹 Company: Online Education Services

🔹 Location: Cremorne, Victoria, Australia (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (2 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing performance marketing strategies across multiple education brands
• Leading a high-performing team of in-house and agency marketers
• Driving demand generation and lead acquisition through data-driven campaigns
• Collaborating cross-functionally to optimize full-funnel performance and conversion rates
• Innovating and optimizing campaigns to improve ROI and student acquisition outcomes

ASSUMPTION: This role requires a strategic mindset, strong commercial acumen, and proven experience in performance marketing to drive student acquisition and enrollment targets.

📋 Key Responsibilities

✅ Own the Strategy: Define and implement performance marketing strategies across digital and traditional channels to meet lead and enrolment targets.

✅ Lead a High-Performing Team: Manage and develop a team of in-house and agency marketers across onshore and offshore teams.

✅ Drive Results: Optimize channel mix, budget allocation, and campaign performance to achieve CPL and CPA targets.

✅ Collaborate Cross-Functionally: Work closely with Sales, Website, and Creative teams to ensure full-funnel alignment and conversion optimization.

✅ Innovate and Optimize: Lead test-and-learn initiatives, creative development, and campaign execution to improve ROI and student acquisition outcomes.

✅ Strengthen Partnerships: Manage strategic relationships with media and creative agencies, ensuring alignment and continuous improvement.

ASSUMPTION: This role requires a hands-on approach to campaign management, with a focus on data-driven decision-making and continuous optimization.

🎯 Required Qualifications

Education: Bachelor's degree minimum, ideally an MBA or Master’s in Business

Experience: 8 - 10+ years in senior performance marketing roles (client or agency side)

Required Skills:

• Proven success in digital acquisition, campaign development, and media strategy
• Strong commercial acumen with experience in forecasting, budgeting, and ROI analysis
• Deep understanding of marketing effectiveness across media and creative
• Experience leading integrated campaigns from demand generation to lead capture
• Expertise in A/B testing, web optimization, and analytics tools (e.g., GA4, Tableau)
• Collaborative leadership style with a passion for developing high-performing teams

Preferred Skills:

• Experience in the education sector
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in the education sector and/or multiple languages may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: AU$150,000 - AU$180,000 per annum (Based on industry standards for a senior marketing role in Australia)

Benefits:

• Purpose-driven work: Help expand access to education and make a real impact
• Leadership opportunity: Shape the future of performance marketing at a strategic level
• Collaborative culture: Work with passionate professionals across marketing, sales, and product teams
• Flexibility & growth: Enjoy a hybrid work model and opportunities for professional development

Working Hours: Full-time (40 hours per week), with flexible working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Australia. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Online Education Services (OES) operates in the e-learning sector, focusing on providing engaging online learning experiences for students not catered for by traditional campus-based offerings.

Company Size: OES has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: OES was established in 2010 to challenge and advance the online education industry, with an expansion into the UK market in 2018.

Company Description:

• OES partners with highly regarded Australian education providers to create engaging online learning experiences for students
• The company offers specialist services in online course design, student support, and administration
• OES is guided by student data analysis to innovate and improve the online education experience

Company Specialties:

• Online course design
• Student support and administration
• Student life cycle management
• Learning analytics
• Learning management systems
• Student recruitment
• Learning design
• Remote workforce management

Company Website: oes.edu.au

ASSUMPTION: OES' focus on student-centric online education and data-driven innovation makes it an attractive employer for candidates passionate about education and technology.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer (CMO).

Reporting Structure: The Head of Performance Marketing will lead a team of in-house and agency marketers, with the potential to manage multiple teams as the company grows.

Work Arrangement: This role operates on a hybrid basis, with 2 days on-site per week at the Cremorne, Victoria office.

Growth Opportunities:

• As OES continues to expand, there may be opportunities for the Head of Performance Marketing to grow into a more senior role or take on additional responsibilities
• The company's focus on professional development provides opportunities for team members to learn and grow in their careers

ASSUMPTION: The hybrid work arrangement and growth opportunities make this role attractive to candidates seeking a balance between on-site collaboration and remote work, as well as those looking to advance their careers in a growing organization.

🌍 Location & Work Environment

Office Type: OES' Cremorne, Victoria office is a modern, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): 60 Cremorne St, Level 1, Cremorne, Victoria 3121, AU

Geographic Context:

• Cremorne is a suburb of Melbourne, Australia's second-largest city, offering a vibrant and multicultural urban environment
• The office is located near public transportation, shops, and cafes, providing convenient access to amenities
• Melbourne is known for its arts, culture, and sports, offering a wide range of recreational activities

Work Schedule: The hybrid work arrangement allows for flexible working hours, with core hours between 9:00 AM and 5:00 PM AEST.

ASSUMPTION: The modern office environment, convenient location, and flexible work schedule make OES an attractive employer for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the HR team
• In-depth interview with the hiring manager (Head of Marketing)
• Final interview with the CMO

Key Assessment Areas:

• Strategic thinking and problem-solving
• Data-driven decision-making and analytics
• Leadership and team management skills
• Cross-functional collaboration and stakeholder management
• Cultural fit and alignment with OES' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past performance marketing campaigns, their results, and the lessons you learned
• Research OES and the online education industry to demonstrate your understanding of the sector and the company's mission

ATS Keywords: Performance Marketing, Demand Generation, Lead Acquisition, Digital Marketing, Campaign Development, Media Strategy, Commercial Acumen, Forecasting, Budgeting, ROI Analysis, A/B Testing, Web Optimization, Analytics Tools, Collaborative Leadership, Team Development

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit, with a strong emphasis on performance marketing experience and achievements.

🛠️ Tools & Technologies

• Google Analytics (GA4)
• Tableau
• Marketo
• Salesforce
• Adobe Creative Suite (Photoshop, Illustrator)
• Google Ads
• Facebook Ads Manager
• LinkedIn Ads

ASSUMPTION: The tools and technologies listed are not exhaustive and may change based on the candidate's expertise and the team's evolving needs.

👔 Cultural Fit Considerations

Company Values:

• Student-focused
• Innovative
• Collaborative
• Empowering
• Growth mindset

Work Style:

• Data-driven
• Agile and adaptable
• Results-oriented
• Collaborative and team-focused
• Continuously learning and improving

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you passionate about education and empowering students?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?
• Are you committed to continuous learning and improvement?

ASSUMPTION: Candidates who align with OES' values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• The role requires managing multiple teams and stakeholders, which can be challenging but offers opportunities for growth and learning
• The hybrid work arrangement may present communication and collaboration challenges, requiring strong virtual team management skills
• The online education sector is competitive and dynamic, requiring adaptability and continuous innovation to stay ahead of trends and competitors
• The role involves working with sensitive student data, requiring a strong commitment to privacy and security

ASSUMPTION: Candidates should be prepared to address these challenges proactively and demonstrate their ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Compared to other Head of Performance Marketing roles, this position offers a unique opportunity to work in the education sector and make a direct impact on student acquisition and enrollment
• OES' focus on data-driven decision-making and innovation sets it apart from other companies in the online education space
• This role offers a clear career path for growth and development within the marketing function and the broader organization

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests in the education and technology sectors.

📝 Sample Projects

• Developing and implementing a comprehensive performance marketing strategy for a new online course launch
• Optimizing campaign performance across multiple channels to achieve CPL and CPA targets
• Collaborating with cross-functional teams to improve full-funnel conversion rates and student acquisition outcomes
• Managing strategic relationships with media and creative agencies to ensure alignment and continuous improvement

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Head of Performance Marketing role at OES.

❓ Key Questions to Ask During Interview

• How does OES differentiate itself from other online education providers in terms of performance marketing strategy and execution?
• What are the key priorities for this role in the first 90 days?
• How does OES support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the online education sector, and how is OES positioned to address them?
• How does OES foster a culture of innovation and continuous improvement in its marketing efforts?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the broader online education sector, while also providing valuable insights into the organization's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past performance marketing campaigns, their results, and the lessons you learned
• Research OES and the online education industry to demonstrate your understanding of the sector and the company's mission
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.