📌 Core Information
🔹 Job Title: Head of Performance Marketing
🔹 Company: Fidelity International
🔹 Location: London, United Kingdom (Hybrid)
🔹 Job Type: Full-Time, Permanent
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Transforming Fidelity's prospect demand generation through paid media channels
- Developing and implementing integrated strategies across Search, Programmatic, Affiliates, Social, and other always-on channels
- Collaborating with cross-functional teams to ensure seamless integration with ATL advertising campaigns and onsite journeys
- Leading a team of 10, fostering a culture of continuous improvement and driving high-quality outcomes
- Managing relationships with media and Mar-Tech partners to maximize results and ROI efficiency
ASSUMPTION: This role requires a strategic thinker with extensive performance marketing experience across multiple channels, proven success in driving results, and strong leadership skills to inspire and develop a high-performing team.
📋 Key Responsibilities
✅ Develop and implement integrated always-on paid media strategy and planning, including:
- Strategy and annual planning
- Robust targets and defined roles for each channel
- Channel plans covering budget distribution, creatives/messaging approach, test&learn, and assigned targets by product/service
- Journey plans that complement channel plans and campaign periods, including site test&learn
- Documentation of all plans for key stakeholders and leadership
✅ Manage media and Mar-Tech strategy, including:
- Defining marketing technology and media partner requirements
- Establishing strong agency relationships and joint plans with vendors
- Developing investment business cases for new tech/software
✅ Foster collaboration with internal and external stakeholders to ensure genuinely integrated plans
✅ Lead performance analysis, including:
- Comprehensive tracking and reporting strategies
- Monthly team performance reviews and senior leadership reports
- Quarterly KPI reviews and econometrics (targeted for 2026)
✅ Manage and develop a high-performing team of 10, based across different locations
ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and team leadership, requiring strong communication, stakeholder management, and people development skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in performance marketing, with a proven track record of driving results across multiple channels
Required Skills:
- Proven strategic thinking and planning abilities
- Extensive performance marketing experience across Search, Programmatic, Affiliates, Social, and other always-on channels
- Strong leadership and team management skills
- Excellent communication and stakeholder management skills
- Proficient in using Search Tools, DSPs, SSPs, Ad Exchanges, and targeting capabilities
- Strong data analysis and performance tracking skills
Preferred Skills:
- Experience in the financial services industry
- Familiarity with FCA and PRA regulations
- Experience with econometrics
ASSUMPTION: Given the strategic nature of this role, a strong focus on results, innovation, and continuous improvement is essential. A proven track record of driving commercial impact and managing high-performing teams is crucial for success in this position.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (based on industry standards for a Head of Performance Marketing role with 10+ years of experience in the financial services sector)
Benefits:
- Competitive benefits package
- Flexible working arrangements
- Comprehensive wellbeing and development support
Working Hours: Full-time (35-40 hours per week), with flexible working hours and hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the financial services sector. The actual salary may vary depending on the candidate's skills, experience, and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Fidelity International operates in the competitive financial services sector, offering investment solutions and services, and retirement expertise to over 2.9 million customers globally.
Company Size: Fidelity International has 5,001-10,000 employees worldwide, providing ample opportunities for career growth and collaboration.
Founded: 1969, with a 50-year heritage of thinking generationally and investing for the long term.
Company Description:
- Fidelity International offers investment solutions and services and retirement expertise to more than 2.9 million customers globally.
- The company operates in more than 25 locations and has $893.2 billion in total assets under administration.
- Fidelity International's Global Platform Solutions business provides individuals, advisers, and employers with access to world-class investment choices, third-party solutions, administration services, and pension guidance.
Company Specialties:
- Asset Management
- Investment Management
- ISA
- SIPP
- Junior ISA
- Wealth Manager
- Investment Trusts
Company Website: www.fidelityinternational.com
ASSUMPTION: Fidelity International's extensive global presence and comprehensive range of services provide a strong foundation for growth and development opportunities within the company.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Head of Customer Growth & Retention Marketing.
Reporting Structure: The Head of Performance Marketing will lead a team of 10, with potential for further growth and expansion of the team.
Work Arrangement: This role offers a hybrid work arrangement, with 2-3 days on-site per week, providing flexibility for work-life balance.
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the business grows
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Possibility to progress to a more senior role within the organization, such as Head of Marketing or Chief Marketing Officer
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career progression within the organization.
🌍 Location & Work Environment
Office Type: Fidelity International's London office is a modern, collaborative workspace with state-of-the-art facilities.
Office Location(s): 25 Cannon Street, London, EC4M 5TA, United Kingdom
Geographic Context:
- London is a major global financial hub, providing ample opportunities for networking and professional development
- The office is located in the City of London, close to major transportation links and amenities
- The area offers a vibrant cultural scene, with numerous restaurants, bars, and entertainment options
Work Schedule: Full-time (35-40 hours per week), with flexible working hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote flexibility, while the central London location offers easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- On-site or virtual interview with the hiring manager and a panel of team members
- Final round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and planning abilities
- Performance marketing expertise across multiple channels
- Leadership and team management skills
- Communication and stakeholder management skills
- Data analysis and performance tracking skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to performance marketing strategy and planning, as well as your experience managing teams and collaborating with stakeholders
- Demonstrate your understanding of the financial services industry and Fidelity International's business
ATS Keywords: Performance Marketing, Strategy Development, Team Management, Data Analysis, Agency Management, Communication Skills, Stakeholder Management, Technical Expertise, Results Focus, Collaboration, Innovation, Onsite Journey Optimization, Media Strategy, Campaign Planning, Budget Management, Continuous Improvement
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, performance marketing expertise, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Search Tools (e.g., Google Ads, Bing Ads)
- DSPs (Demand-Side Platforms, e.g., Google Display & Video 360, The Trade Desk)
- SSPs (Supply-Side Platforms, e.g., AppNexus, OpenX)
- Ad Exchanges (e.g., Google Ad Manager, Rubicon Project)
- Marketing Automation Platforms (e.g., Adobe Experience Cloud, Oracle Marketing Cloud)
- Customer Data Platforms (CDPs, e.g., Tealium, Segment)
ASSUMPTION: The specific tools and technologies used will depend on the candidate's experience and the team's current tech stack. Familiarity with industry-standard tools and a willingness to learn new technologies are essential.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Act with integrity
- Collaborate effectively
- Strive for excellence
- Embrace change
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Strong communicator and influencer
- Proactive and solutions-oriented
Self-Assessment Questions:
- How do you align with Fidelity International's company values, particularly 'Put customers first' and 'Act with integrity'?
- How do you approach collaboration and teamwork in a hybrid work environment?
- How do you balance strategic thinking with hands-on execution and optimization?
ASSUMPTION: Fidelity International values candidates who demonstrate strong alignment with their company values, a collaborative work style, and a results-driven approach to their work.
⚠️ Potential Challenges
- Managing a team spread across different locations, requiring strong virtual collaboration skills
- Balancing the need for strategic planning with the day-to-day management of performance marketing campaigns
- Navigating the complex regulatory environment of the financial services industry
- Keeping up with the latest trends and technologies in performance marketing
ASSUMPTION: These challenges can be mitigated with strong leadership, effective communication, and a focus on continuous learning and development.
📈 Similar Roles Comparison
- Compared to other Head of Performance Marketing roles, this position offers a broader scope of responsibilities, including strategy development, team management, and cross-functional collaboration
- In the financial services industry, this role requires a strong understanding of regulatory requirements and the ability to navigate a complex and evolving market landscape
- Career progression in this role could lead to more senior marketing positions within the organization or other leading financial services companies
ASSUMPTION: This role offers a unique combination of strategic, leadership, and operational responsibilities, providing a strong foundation for career growth and development.
📝 Sample Projects
- Developing and implementing a comprehensive performance marketing strategy for Fidelity International's Personal Investing products and services
- Optimizing onsite journeys and conversion rates through A/B testing and user experience (UX) improvements
- Collaborating with cross-functional teams to integrate performance marketing campaigns with ATL advertising and other marketing channels
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and hands-on nature of the role, requiring a strong balance of skills and experience.
❓ Key Questions to Ask During Interview
- How does the Head of Performance Marketing role fit into the broader marketing strategy and organization structure?
- What are the key priorities for the first 90 days in this role?
- How does the team collaborate with other marketing functions and stakeholders to ensure integrated plans?
- What opportunities are there for growth and development within the team and the broader organization?
- How does the company support work-life balance and employee wellbeing?
ASSUMPTION: Asking these questions will help you understand the role's context, priorities, and growth opportunities, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Fidelity International careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Fidelity International's business and performance marketing strategies
- Consider how your leadership and team management skills align with the company's values and work style
- Follow up with the hiring manager one week after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
