🔹 Job Title: Head of Performance Marketing
🔹 Company: Poseidon Digital
🔹 Location: Remote (UK/EU time zones)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-04
🔹 Experience Level: 7+ years
🔹 Remote Status: Fully remote
Key aspects of this role include:
ASSUMPTION: This role requires a strategic thinker with a strong analytical background and proven leadership skills in performance marketing.
✅ Own the complete performance marketing strategy and P&L for a $6M-$12M+ annual media budget, running campaigns in 100+ cities around the world.
✅ Lead, mentor, and scale a team of 6+ media buyers, plus analysts and specialists.
✅ Partner directly with the CEO/CMO to drive business growth and channel diversification
✅ Design and implement upgrades to our performance marketing stack (we're moving to Snowflake, CDPs etc and actively looking to push the envelope)
✅ Maximize ROAS across all channels while maintaining our exceptional Meta performance
✅ Pick up on and drive our channel diversification strategy, reducing dependency on Meta
✅ Drive continuous improvement in conversion rates and customer acquisition costs
✅ Implement advanced measurement and attribution strategies across the customer journey
✅ Scale our proven acquisition model to new markets and demographics
✅ Raise our average ROAS and LTV.
✅ Test and launch new platforms and creative formats
✅ Build processes and systems to support rapid, sustainable growth
✅ Lead cross-functional initiatives with creative, product, and analytics teams
ASSUMPTION: This role requires a balance of day-to-day optimization and long-term strategic planning, with a focus on driving growth and innovation.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years in performance marketing with 3+ years in leadership roles
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in performance marketing and a proven track record of driving growth and innovation in fast-paced, high-growth environments.
Salary Range: Competitive base salary plus performance-based commission tied to company success. The industry standard for a Head of Performance Marketing role with this level of experience and responsibility typically ranges from $120,000 to $180,000 per year, plus commission.
Benefits:
Working Hours: Full-time, with flexible hours and a focus on results and performance
ASSUMPTION: The provided salary range is an estimate based on industry standards and the level of responsibility required for this role. The final salary offer may vary based on the candidate's experience and qualifications.
Industry: Poseidon Digital is a fast-growing global entertainment company creating immersive experiences that drive real social change. They operate in the technology, information, and internet industry.
Company Size: Poseidon Digital has 2-10 employees, making it a small but rapidly growing company where employees have a significant impact on its success.
Founded: The company was founded in 2019 and has since grown to operate across 12 countries, with a mission to create meaningful social impact through the power of immersive entertainment.
Company Description:
Company Specialties:
Company Website: poseidondigital.eu
ASSUMPTION: Poseidon Digital is a dynamic, impact-driven company with a strong focus on growth and innovation. Employees can expect a fast-paced, high-growth environment with a supportive company culture.
Career Level: This role is a senior leadership position, reporting directly to the CEO/CMO. It offers significant growth opportunities and the chance to make a real impact on the company's success.
Reporting Structure: The Head of Performance Marketing will lead a team of 6+ media buyers and analysts, with the opportunity to grow the team as the company expands.
Work Arrangement: This is a fully remote position, with the requirement to be available during UK/EU time zones. The role offers fully flexi-time, with a focus on results and performance.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to make a real impact on the company's success and develop their career in a fast-paced, high-growth environment.
Office Type: Fully remote
Office Location(s): N/A (fully remote)
Geographic Context:
Work Schedule: Full-time, with flexible hours and a focus on results and performance. The role may require occasional weekend or evening work to accommodate global time zones.
ASSUMPTION: This fully remote role offers a high degree of flexibility and the opportunity to work from anywhere within the UK/EU time zones. However, the role may require occasional adjustments to accommodate global time zones and international collaboration.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Performance marketing, Meta advertising, channel diversification, team leadership, attribution modeling, incremental testing, customer acquisition, social impact
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic leadership skills and a proven track record in performance marketing. Applicants should be prepared to demonstrate their expertise and provide concrete examples of their achievements.
ASSUMPTION: The Head of Performance Marketing will be expected to have a strong working knowledge of the tools and technologies listed above, with the ability to adapt to new platforms as the company continues to grow and evolve.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Poseidon Digital is looking for candidates who are passionate about their mission, results-driven, collaborative, and adaptable. Applicants should be prepared to demonstrate their alignment with the company's values and work style during the interview process.
ASSUMPTION: The Head of Performance Marketing will face a variety of challenges in this role, including global market adaptation, time zone management, budget optimization, and balancing short-term and long-term strategic planning. Candidates should be prepared to demonstrate their ability to overcome these challenges during the interview process.
ASSUMPTION: This role is unique in its focus on performance marketing and social impact, offering a rare opportunity for candidates to make a real difference in the entertainment industry. Applicants should be prepared to demonstrate their understanding of the role's unique aspects during the interview process.
ASSUMPTION: The Head of Performance Marketing will be expected to take on a variety of projects, from strategic planning and execution to team management and optimization. Applicants should be prepared to provide concrete examples of their achievements in these areas during the interview process.
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the company, and the team they will be joining. They should be prepared to ask thoughtful questions that demonstrate their interest in and understanding of the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.