Head of Performance Marketing (m, f, d)

📌 Core Information

🔹 Job Title: Head of Performance Marketing (m, f, d)

🔹 Company: GUS Germany GmbH

🔹 Location: Berlin, Hamburg, Barcelona, Madrid

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Berlin, Madrid)

🚀 Job Overview

Key aspects of this role include:

• Leading performance marketing strategy and execution across multiple brands
• Ensuring budget efficiency and team leadership
• Collaborating with global stakeholders to drive measurable impact
• Achieving lead volume targets and monitoring sales velocity

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and team leadership.

📋 Key Responsibilities

✅ Own strategy, implementation, tracking, and reporting of performance channels across 5 brands

✅ Support the Group Director Marketing & Brand Heads of Marketing’s strategic plans for growth through onboarding of new channels and/or markets

✅ Hire, train, and lead a team of Performance Marketing Managers

✅ Support the Heads of Marketing and Performance Director with data, research, and strategic advice

✅ Be the main POC for external stakeholders (Agencies, Shared Services)

✅ Ensure data reliability and synergy across brands and drive optimisation plans through analysis of large data sets

✅ Create and maintain an aligned reporting strategy across brands and advise on ROI

✅ Advise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisation

ASSUMPTION: This role involves a high level of responsibility and requires strong analytical and leadership skills.

🎯 Required Qualifications

Education: Completed degree in Marketing, Business, or any other comparable topic

Experience: Successful track record in a leading performance marketing or digital marketing role (min. 3 years)

Required Skills:

• Excellent data skills and passion for data & reporting
• Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation
• Confident with presenting and working in an international environment with various stakeholders
• Demonstrable hands-on experience with the following channels/tools: Google (all formats), Bing, Facebook / Instagram, LinkedIn, TikTok, Twitch, Spotify, Quora, Salesforce, PowerBi
• Ability to work strategically and operationally, set goals and objectives while also executing hands-on

Preferred Skills:

• Experience with Affiliate Marketing for Lead Generation (experience with tools such as Awin is a plus)
• Fluency in English; proficiency in German and/or Spanish is a plus

ASSUMPTION: Candidates should have a strong background in performance marketing with a proven track record of driving results and leading teams.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a Head of Performance Marketing role with 5-10 years of experience)

Benefits:

• 30 days of vacation
• Subsidies for employees’ well-being through a health budget with preventive and aftercare services
• Various online language courses and opportunities to participate in online collaboration courses
• Numerous campus events from the fields of art, culture, business, and science

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a similar role in Germany and Spain.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education

Company Size: 10,001+ employees (global), 916 employees (Germany)

Founded: 2003

Company Description:

• Global University Systems is an international education group that empowers students to transform their lives through education.
• The company offers a broad range of industry-relevant skills through inclusive, accessible, and digital-first learning.
• Global University Systems’ journey started with the London School of Business and Finance in 2003 and has since grown to 31 institutions, over 122,000 students, and over 130 academic partners.

Company Specialties:

• Higher education
• Global education
• Postgraduate education
• Blended learning
• Transformative education

Company Website: globaluniversitysystems.com

ASSUMPTION: Global University Systems is a well-established international education group with a strong focus on digital-first learning and global expansion.

📊 Role Analysis

Career Level: Senior Leadership

Reporting Structure: Reports directly to the Group Director of Marketing and collaborates with various global stakeholders and external partners

Work Arrangement: Hybrid (Berlin, Madrid) with the opportunity to work remotely for up to 2 days per week

Growth Opportunities:

• Potential to expand the performance marketing team and take on additional responsibilities
• Opportunities to work on international projects and collaborate with global teams
• Possibility to develop and implement new ideas and concepts

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's global marketing strategy.

🌍 Location & Work Environment

Office Type: Hybrid (Berlin, Madrid)

Office Location(s): Dessauer Str. 3-5, Berlin; Paul-Dessau Strasse 8, Hamburg; Av. de Can Marcet 36-38, Barcelona; AVENIDA DOCTOR ARCE 28002 MADRID Madrid 14, Madrid

Geographic Context:

• Berlin and Madrid are major European cities with vibrant tech and startup scenes
• Barcelona is a hub for digital and creative industries
• Hamburg is known for its strong economy and diverse business landscape

Work Schedule: Full-time (40 hours per week) with flexible working hours and the opportunity to work remotely for up to 2 days per week

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Performance marketing expertise
• Data analysis and reporting skills
• Leadership and team management abilities
• Strategic thinking and problem-solving

Application Tips:

• Highlight relevant performance marketing experience and achievements
• Demonstrate strong data analysis and reporting skills
• Showcase leadership and team management abilities
• Tailor your resume and cover letter to emphasize your fit for the role and company

ATS Keywords: Performance Marketing, Digital Marketing, Data Analysis, Team Leadership, Budget Management, Stakeholder Management, Affiliate Marketing, Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, Salesforce, PowerBi

ASSUMPTION: The application process is likely to be competitive, and candidates should emphasize their relevant experience and skills in their application materials.

🛠️ Tools & Technologies

• Google Ads (all formats)
• Bing Ads
• Facebook / Instagram Ads
• LinkedIn Ads
• TikTok Ads
• Twitch Ads
• Spotify Ads
• Quora Ads
• Salesforce
• PowerBi

ASSUMPTION: The required tools and technologies are industry-standard and widely used in performance marketing roles.

👔 Cultural Fit Considerations

Company Values:

• Empowering students to transform their lives through education
• Inclusive, accessible, and digital-first learning
• Global expansion and collaboration

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Strategic and innovative

Self-Assessment Questions:

• Do you have a proven track record of driving results in performance marketing roles?
• Are you comfortable working in an international environment with various stakeholders?
• Do you have strong data analysis and reporting skills?

ASSUMPTION: Candidates should assess their fit with the company's values and work style before applying to ensure a good cultural match.

⚠️ Potential Challenges

• Managing a team remotely and ensuring consistent performance across multiple brands
• Balancing strategic planning with day-to-day execution
• Adapting to a fast-paced and dynamic international environment
• Collaborating effectively with global stakeholders and external partners

ASSUMPTION: This role presents several challenges, but also offers significant opportunities for growth and impact.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on performance marketing channels and data-driven decision making
• This role requires a strong background in performance marketing and data analysis, as well as leadership and team management skills
• Career progression in this role could lead to senior marketing leadership positions or specialist roles within the performance marketing field

ASSUMPTION: Candidates should compare this role to other performance marketing leadership positions to understand the unique aspects and requirements of this opportunity.

📝 Sample Projects

• Developing and implementing a new performance marketing strategy for a global brand launch
• Optimising paid advertising campaigns across multiple channels to improve ROI
• Building and leading a high-performing performance marketing team

ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the role and the opportunity to make a significant impact on the company's global marketing efforts.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other marketing teams and stakeholders within the organisation?
• What are the most significant challenges facing the performance marketing team, and how can this role address them?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: These questions can help candidates better understand the role's expectations, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
• Prepare for interview questions related to your performance marketing expertise, data analysis skills, and leadership abilities
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.