Head of Performance Marketing - MAT cover

📌 Core Information

🔹 Job Title: Head of Performance Marketing - MAT cover

🔹 Company: Trinny London

🔹 Location: London, England, United Kingdom

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (London-based)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a global acquisition strategy to maximize customer acquisition targets while optimizing costs.
• Leading performance marketing channels and managing a high-performing team.
• Utilizing data for actionable insights and continuous improvement.
• Collaborating with cross-functional teams to drive business growth.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in performance marketing to drive customer acquisition and optimize costs across multiple channels.

📋 Key Responsibilities

✅ Developing, owning, and executing a global acquisition strategy, including full oversight of budgets and spend, to maximize profitable customer acquisition targets (CPA) and reduce customer acquisition costs while maintaining brand values.

✅ Leading the planning, execution, reporting, and optimization of all performance marketing channels. Continuously evaluating and refining tactics to improve efficiency and effectiveness.

✅ Identifying and implementing new and innovative performance marketing strategies, exploring opportunities to expand the channel mix, and contributing to the broader Performance Marketing roadmap alongside the Director of Performance Marketing.

✅ Utilizing data and analytics to provide actionable insights, identify cost-effective channels, and make data-driven recommendations to continuously improve marketing performance.

✅ Managing and developing a high-performing team, fostering their ability to operate campaigns, make optimization recommendations, and challenge agencies. Distributing responsibilities effectively across internal teams and external agencies.

✅ Owning the performance marketing testing roadmap, ensuring continuous iterative testing and learning across all performance channels. Collaborating closely with the Head of Design and creative teams to innovate creatively.

✅ Sharing performance marketing insights, projects, and test results across the business to inform future decisions. Identifying and implementing new processes to ensure team efficiency and support automated reporting efforts.

✅ Conducting ad-hoc analysis, investigating competitor activity, and collaborating with BI and data teams to inform future strategies.

ASSUMPTION: This role requires a hands-on approach, with a focus on data-driven decision-making and continuous improvement. The ideal candidate will have experience in performance marketing, strong analytical skills, and the ability to manage and develop a high-performing team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Relevant certifications are a plus.

Experience: 5-10 years of experience in performance marketing, including experience with paid social strategies ideally within high-growth scale-ups and with a global footprint.

Required Skills:

• Proven track record in running successful multichannel online acquisition campaigns, including remarketing, attribution, and analytics, and working with significant budgets.
• Demonstrable experience in performance marketing, including experience with paid social strategies.
• Strong analytical skills and comfort with digital platforms, including tracking, attribution, and experimentation features.
• Solutions-oriented mindset, delivering lasting solutions balancing risk mitigation, flexibility, and business continuity through business cases and proposals supported by data and evidence.
• At ease with reporting in Excel, Google Sheets, and Pivot Tables. PowerPivot and ThoughtSpot experience is ideal but not essential.

Preferred Skills:

• Experience with PowerPivot and ThoughtSpot.
• Fluency in additional languages.

ASSUMPTION: The ideal candidate will have a proven track record in performance marketing, strong analytical skills, and experience working with significant budgets. They should also be comfortable with data-driven decision-making and have experience managing and developing a high-performing team.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (pro-rata for the 12-month FTC). This estimate is based on industry standards for a Head of Performance Marketing role in London with 5-10 years of experience.

Benefits:

• Hybrid and flexible working, with core working hours.
• 25 days holiday, plus Wellbeing Days, Early Finish Fridays, and Summer Fridays.
• Welcome to Trinny London Starter Stack and swag.
• Company discount for yourself, your friends, and family.
• Vitality health scheme, EAP, and Medicash (including dental, optical & audiological care).
• Annual personal training and development budget.
• Enhanced family-friendly packages.
• Pension scheme.
• Cycle to work scheme.
• T-Parties and various office socials throughout the year.
• Rewards and Recognition Scheme (awarding length of service with gifts, vouchers, and additional annual leave).

Working Hours: Full-time, Monday to Friday, with core working hours. Flexible working arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Performance Marketing role in London with 5-10 years of experience. The benefits listed are subject to change and may be updated based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Personal Care Product Manufacturing. Trinny London is a fast-growing beauty brand focused on giving customers the tools they need to feel their best. They offer a streamlined solution for makeup and skincare products.

Company Size: 51-200 employees. As a mid-sized company, Trinny London offers a dynamic and agile work environment with opportunities for growth and impact.

Founded: 2017. Founded by Trinny Woodall, Trinny London has achieved tremendous growth since its inception and is now one of Europe's fastest-growing beauty brands.

Company Description:

• Trinny London was founded with one purpose – to give everyone the tools they need to feel their best.
• The company introduced a streamlined solution called the stack: cream-based, multitasking little pots of joy that click seamlessly together.
• Trinny London has achieved tremendous growth since 2017 and is proud to be one of Europe's fastest-growing beauty brands, generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and building a talented and motivated team to support its fantastic growth.

Company Specialties:

• Beauty products
• Skincare
• Makeup
• Online retail

Company Website: http://trinnylondon.com

ASSUMPTION: Trinny London is a fast-growing beauty brand with a strong focus on innovation and customer satisfaction. As a mid-sized company, it offers a dynamic work environment with opportunities for growth and impact.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the Director of Digital.

Reporting Structure: This role is responsible for managing and developing a high-performing team, fostering their ability to operate campaigns, make optimization recommendations, and challenge agencies.

Work Arrangement: Hybrid (London-based) with core working hours and flexible working arrangements available.

Growth Opportunities:

• Potential for career progression within the marketing team or the wider organization.
• Opportunities to work on innovative projects and drive business growth.
• Chance to develop leadership skills by managing and mentoring a high-performing team.

ASSUMPTION: This role offers significant growth opportunities, both in terms of career progression and the chance to work on innovative projects that drive business growth. The role also provides an opportunity to develop leadership skills by managing and mentoring a high-performing team.

🌍 Location & Work Environment

Office Type: Hybrid (London-based) with core working hours and flexible working arrangements available.

Office Location(s): 5 Jubilee Place, London, England SW3 3TD, GB

Geographic Context:

• London is a vibrant and multicultural city with a thriving business scene.
• The office is located in the Chelsea neighborhood, close to various amenities and public transportation options.
• The city offers a wide range of cultural attractions, entertainment, and dining options.

Work Schedule: Full-time, Monday to Friday, with core working hours and flexible working arrangements available.

ASSUMPTION: The hybrid work arrangement offers a balance between working from the office and remotely, allowing for flexibility and a better work-life balance. The location of the office in London provides easy access to various amenities and public transportation options, making it convenient for employees to commute.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR team.
• First-round interview with the hiring manager (Director of Digital).
• Second-round interview with the team or other stakeholders.
• Final interview with the CEO or another senior leader.
• Background check and offer extension.

Key Assessment Areas:

• Performance marketing expertise and experience.
• Analytical skills and data-driven decision-making.
• Leadership and team management skills.
• Cultural fit and alignment with company values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of performance marketing strategies and data-driven decision-making in your application materials.
• Showcase your leadership and team management skills by providing examples of your experience managing and developing high-performing teams.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit.

ATS Keywords: Performance marketing, customer acquisition, data-driven, digital marketing, budget management, team management, analytical skills, campaign optimization, innovation, reporting, mentorship, startup culture, Excel, Google Sheets, attribution, remarketing

ASSUMPTION: The interview process for this role is designed to assess the candidate's performance marketing expertise, analytical skills, leadership and team management skills, and cultural fit. The application tips provided are intended to help candidates tailor their application materials and prepare for the interview process.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Ads Manager
• Google Ads
• Excel
• Google Sheets
• PowerPivot
• ThoughtSpot

ASSUMPTION: The tools and technologies listed are commonly used in performance marketing roles and may be relevant to this position. However, the specific tools and technologies required may vary depending on the company's preferences and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Fearless passion
• Smart intent
• Wearing yellow

Work Style:

• Agile and dynamic work environment
• Collaborative and supportive team culture
• Focus on innovation and continuous improvement

Self-Assessment Questions:

• Do you bring fearless passion to your work, and how do you demonstrate this in your daily tasks?
• How do you act with smart intent in your current role, and how have you applied this to drive results?
• How do you embody the spirit of 'wearing yellow' in your approach to work, and how does this contribute to your success?

ASSUMPTION: The company values and work style described are intended to provide insight into the cultural fit required for this role. The self-assessment questions are designed to help candidates evaluate their alignment with the company's values and work style.

⚠️ Potential Challenges

• Managing a high-performing team and fostering their ability to operate campaigns, make optimization recommendations, and challenge agencies.
• Balancing risk mitigation, flexibility, and business continuity through data-driven decision-making and continuous improvement.
• Keeping up with the latest trends and innovations in performance marketing and digital marketing channels.
• Working in a fast-paced and dynamic environment with a focus on continuous growth and improvement.

ASSUMPTION: The potential challenges listed are intended to provide insight into the demands and expectations of this role. Candidates should be prepared to address these challenges and demonstrate their ability to succeed in a fast-paced and dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to other Head of Performance Marketing roles, but with a focus on driving customer acquisition and optimizing costs across multiple channels.
• Unlike other roles, this position is a 12-month FTC, offering a unique opportunity to make a significant impact in a short period.
• Career progression opportunities may be available within the marketing team or the wider organization, depending on the candidate's performance and the company's needs.

ASSUMPTION: The comparison points provided are intended to help candidates understand the unique aspects of this role and how it differs from similar roles in the industry. The career progression opportunities may vary depending on the candidate's performance and the company's needs.

📝 Sample Projects

• Developing and executing a global acquisition strategy to maximize customer acquisition targets while optimizing costs.
• Conducting a comprehensive analysis of performance marketing channels and making data-driven recommendations to improve efficiency and effectiveness.
• Identifying and implementing new and innovative performance marketing strategies to expand the channel mix and drive business growth.

ASSUMPTION: The sample projects listed are intended to provide insight into the types of projects and initiatives that candidates may be expected to work on in this role. The specific projects and initiatives may vary depending on the company's needs and the candidate's experience.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing team and the organization's goals?
• What are the biggest challenges facing the performance marketing team, and how can this role help address them?
• What opportunities are there for growth and development within the marketing team or the wider organization?
• How does the company support work-life balance and employee well-being?

ASSUMPTION: The key questions to ask during the interview are designed to help candidates gain a better understanding of the role, the team, and the company's goals and values. Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and their fit with the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit.
• Prepare for technical interview questions that assess your performance marketing expertise and analytical skills.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.