Head of Performance Marketing (w/m/d)

📌 Core Information

🔹 Job Title: Head of Performance Marketing (w/m/d)

🔹 Company: creative360 GmbH

🔹 Location: Stuttgart, Baden-Württemberg, Germany

🔹 Job Type: Full-time or Part-time (80%)

🔹 Category: Advertising Services

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (flexible work from home and office)

🚀 Job Overview

Key aspects of this role include:

• Leading the performance marketing team and advising clients
• Managing the quality of performance marketing projects
• Contributing to customer acquisition and retention
• Optimizing digital campaigns and reporting

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels.

📋 Key Responsibilities

✅ Lead the performance marketing team and advise clients on all aspects of performance marketing

✅ Manage the quality of performance marketing projects and lead the projects with your team

✅ Contribute to customer acquisition and retention

✅ Optimize digital campaigns and report on results

✅ Challenge and establish suitable tools and processes for data and performance

✅ Prepare and lead customer workshops

✅ Identify potential and develop operational recommendations for continuous improvement

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership.

🎯 Required Qualifications

Education: Completed education or degree in business, communication, or digital media

Experience: At least 5 years of experience as a performance marketing manager or in a similar position

Required Skills:

• Proven expertise in digital touchpoints (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, YouTube Ads, TikTok Ads, etc.)
• Ability to think strategically about customer journeys and funnels
• Strong analytical skills and experience with reporting dashboards (e.g., Looker Studio)
• Excellent self-organization and team leadership skills
• Excellent communication skills in German and English

Preferred Skills:

• Experience in an agency environment
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in performance marketing and be comfortable leading a team.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (full-time) or pro-rata for part-time, depending on experience and qualifications

Benefits:

• Open, honest, and appreciative work style
• Flexible working hours and remote work options
• Varied activities and responsibilities
• Internal and external training opportunities
• Flexible vacation planning and extra special leave
• Home office, overtime regulation, and fair salaries
• Company pension scheme, benefits in kind, and commuter allowance
• LGBTQIA+ friendly work environment and focus on diversity and inclusion

Working Hours: 40 hours per week (full-time) or pro-rata for part-time

ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. Benefits are based on the information provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, with a focus on digital experience marketing, social media marketing, and search engine advertising

Company Size: 11-50 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2005, with over 15 years of experience in the digital marketing industry

Company Description:

• creative360 specializes in digital marketing strategies, user experience, and performance marketing for renowned brands
• The company focuses on defining, creating, and optimizing digital touchpoints in the customer journey to increase awareness, leads, and sales
• creative360 offers a range of services, including B2B online marketing, digital experience marketing, social media marketing, search engine advertising, search engine optimization, email marketing, campaign management, website optimization, shop optimization, UX design, brand design, and green marketing

Company Specialties:

• B2B Online-Marketing
• Digital Experience Marketing
• Social-Media-Marketing
• Suchmaschinen-Werbung
• Suchmaschinen-Optimierung
• E-Mail-Marketing
• Kampagnen
• Website-Optimierung
• Shop-Optimierung
• UX-Design
• Brand-Design
• Green Marketing

Company Website: creative360.de

ASSUMPTION: creative360 is a well-established digital marketing agency with a strong focus on performance marketing and customer experience.

📊 Role Analysis

Career Level: Experienced professional with team leadership responsibilities

Reporting Structure: This role reports directly to the management of creative360 and oversees the performance marketing team

Work Arrangement: Hybrid, with flexible work from home and office options

Growth Opportunities:

• Potential to grow within the performance marketing team or take on additional responsibilities within the company
• Opportunities to develop skills in leadership, strategy, and digital marketing
• Chance to work with a diverse range of clients and industries

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative industry.

🌍 Location & Work Environment

Office Type: Creative and collaborative office environment in Stuttgart

Office Location(s): Neckarstraße 146, 70190 Stuttgart, Germany

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg and offers a high quality of life, with a vibrant cultural scene and numerous recreational opportunities
• The city is home to several major corporations and has a strong economy, with a focus on industries such as automotive, mechanical engineering, and information technology
• Stuttgart has excellent transportation connections, with an international airport and a comprehensive public transportation system

Work Schedule: Flexible working hours with the option to work from home

ASSUMPTION: The work environment at creative360 is collaborative, creative, and focused on delivering high-quality digital marketing solutions for clients.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Performance marketing expertise
• Leadership and team management skills
• Strategic thinking and problem-solving abilities
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the digital marketing landscape and performance marketing channels
• Showcase your leadership and team management skills, with examples of successful projects or initiatives

ATS Keywords: Performance Marketing, Digital Campaign Management, Customer Journey, Data Analysis, Reporting, Team Leadership, Project Management, Self-Organization, Communication Skills, German Language Proficiency, English Language Proficiency, Social Ads, Search Ads, Google Ads, Meta Ads, LinkedIn Ads

ASSUMPTION: The application process at creative360 is designed to assess candidates' technical skills, leadership abilities, and cultural fit within the organization.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Meta Ads (Facebook, Instagram, etc.)
• LinkedIn Ads
• YouTube Ads
• TikTok Ads
• Looker Studio (or similar reporting dashboard tools)
• Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)

ASSUMPTION: Candidates should have experience with relevant performance marketing tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Open, honest, and appreciative work style
• Flexibility and adaptability
• Collaboration and teamwork
• Continuous learning and improvement
• Focus on diversity, inclusion, and respect

Work Style:

• Creative and innovative
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a collaborative and creative work environment?
• Are you comfortable leading a team and making data-driven decisions?
• Do you embrace continuous learning and adaptability in your work?
• Are you committed to fostering a diverse, inclusive, and respectful work environment?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career at creative360.

⚠️ Potential Challenges

• Managing a team and balancing multiple priorities
• Keeping up with the latest trends and developments in digital marketing
• Adapting to a hybrid work environment and maintaining productivity
• Navigating a mid-sized company structure and building relationships with colleagues and clients

ASSUMPTION: These challenges can be overcome with strong leadership, communication, and organizational skills, as well as a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position offers more responsibility and leadership opportunities
• In the digital marketing industry, this role is typical for an experienced professional with team management responsibilities
• Career progression may include moving into a more senior leadership role or specializing in a specific area of performance marketing

ASSUMPTION: This role offers a unique opportunity to lead a performance marketing team and drive digital campaign success for clients in a dynamic and innovative industry.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new client
• Optimizing an existing Google Ads campaign to improve click-through rate and conversion rate
• Managing a team to deliver a successful social media advertising campaign for a major brand

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that candidates may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the biggest challenges facing the performance marketing team currently, and how can this role help address them?
• How does creative360 support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does creative360 foster a diverse, inclusive, and respectful work environment?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company, its clients, and the digital marketing industry
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.