📌 Core Information
🔹 Job Title: Head of PPC
🔹 Company: Axi
🔹 Location: Limassol, Cyprus
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 4-6+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling PPC advertising efforts across multiple platforms and markets
- Optimizing campaigns to achieve target CAC, ROAS, and LTV benchmarks
- Managing and mentoring a team of PPC specialists
- Collaborating with cross-functional teams to ensure alignment on messaging, targeting, and performance goals
- Delivering timely performance reports with actionable insights to senior stakeholders
ASSUMPTION: This role requires a strategic mindset and strong commercial acumen to link PPC activities to broader business objectives.
📋 Key Responsibilities
✅ Own and manage the end-to-end PPC strategy across platforms such as Google Ads, Bing, YouTube, and others
✅ Continuously optimize campaigns to achieve target CAC, ROAS, and LTV benchmarks
✅ Execute testing strategies including A/B testing, multivariate tests, and audience segmentation to improve CTR, CVR, etc.
✅ Utilize advanced bid strategies and audience targeting techniques
✅ Oversee budget allocation, spend efficiency, and forecasting across all PPC initiatives
✅ Deliver timely performance reports with actionable insights to senior stakeholders
✅ Work closely with creative, content, and analytics teams to ensure alignment on messaging, targeting, and performance goals
✅ Provide insights to support cross-channel marketing initiatives
✅ Manage and mentor a team of PPC specialists, fostering a data-driven and results-oriented culture
✅ Drive continuous learning and upskilling within the team
ASSUMPTION: This role requires a strong focus on data analysis and a results-driven approach to maximize ROI and drive strategic alignment across PPC channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-6+ years of experience in PPC and performance marketing
Required Skills:
- Strong hands-on knowledge of Google Ads, Bing Ads, YouTube Ads, and retargeting platforms
- Experience working with PPC analytics tools, tracking pixels, and attribution models
- Proficiency in campaign performance metrics (CAC, ROAS, CVR, CTR, LTV)
- Skilled in using Google Analytics, Looker Studio, or similar BI tools
- Experience with testing frameworks and landing page optimization
Preferred Skills:
- Experience working in the financial services industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the financial services industry or fluency in additional languages may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for similar roles in Cyprus)
Benefits:
- Competitive and attractive compensation
- Extensive learning opportunities, such as professional training and certifications and soft skills development
- 21 annual leave days per year, 5 paid study leave days per year, and 1 paid volunteer day per year
- Health Insurance
- Hybrid work mode for greater flexibility
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Cyprus, as the original job listing did not provide specific salary information.
📌 Applicant Insights
🔍 Company Context
Industry: Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread betting. The company operates in the competitive and dynamic financial services industry.
Company Size: Axi has 201-500 employees, which means it is a mid-sized company. This size allows for a more agile and collaborative work environment while still offering the resources and opportunities of a larger organization.
Founded: Axi was founded in 2007 and has since grown into a world-class, multifaceted brokerage with offices in six regions.
Company Description:
- Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread betting
- The company offers a comprehensive end-to-end trading experience, servicing traders of all levels from beginners to institutional-level clients
- Axi is committed to creating a workplace that upholds fairness and respect for all, fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued
Company Specialties:
- Forex Broker and Forex Education
Company Website: http://www.axi.com/int
ASSUMPTION: Axi's focus on creating an inclusive work environment suggests that the company values diversity and encourages applicants from all backgrounds to apply.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and a strategic mindset to drive PPC efforts and manage a team.
Reporting Structure: The Head of PPC will report directly to the Hiring Manager and work closely with cross-functional teams, including creative, content, and analytics teams.
Work Arrangement: This role offers a hybrid work arrangement, allowing for greater flexibility and a better work-life balance.
Growth Opportunities:
- As a senior-level role, there may be opportunities for career progression within the PPC team or across other departments within the organization
- The company offers extensive learning opportunities, such as professional training and certifications, which can help employees develop new skills and advance their careers
ASSUMPTION: While not explicitly stated, there may be opportunities for career progression within the PPC team or across other departments within the organization, given the company's size and growth trajectory.
🌍 Location & Work Environment
Office Type: Axi's Limassol office is a modern and collaborative workspace, designed to foster creativity and productivity.
Office Location(s): Level 10, 90 Arthur St, North Sydney, NSW 2060, AU; 30 Crown Place, London, EC2A 4EB, GB
Geographic Context:
- Limassol is the second-largest city in Cyprus, offering a vibrant and multicultural environment
- The city is known for its beautiful beaches, historical sites, and thriving business community
- Cyprus has a Mediterranean climate, with mild winters and hot, dry summers
Work Schedule: The hybrid work arrangement allows for flexibility in work hours, with employees expected to work a total of 40 hours per week.
ASSUMPTION: While not explicitly stated, the hybrid work arrangement may offer some flexibility in work hours, allowing employees to balance their personal and professional responsibilities more effectively.
💼 Interview & Application Insights
Typical Process:
- Talent Acquisition Interview (45 minutes)
- Hiring Manager Interview (1 hour)
- Head of Department Interview (30 minutes)
Key Assessment Areas:
- PPC strategy and execution
- Campaign optimization and performance metrics
- Leadership and team management skills
- Communication and stakeholder management skills
- Strategic thinking and commercial acumen
Application Tips:
- Tailor your resume and cover letter to highlight your PPC experience and relevant skills
- Demonstrate your understanding of the financial services industry and Axi's business model
- Prepare for interview questions that assess your PPC strategy, campaign optimization, and leadership skills
ATS Keywords: PPC, Google Ads, Bing Ads, YouTube Ads, campaign optimization, performance metrics, team leadership, strategic thinking, commercial acumen
ASSUMPTION: Axi's interview process is designed to assess the candidate's technical skills, leadership potential, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- YouTube Ads
- Google Analytics
- Looker Studio
- Testing frameworks (e.g., Optimizely, VWO)
ASSUMPTION: While not explicitly stated, the role may require experience with additional PPC platforms, analytics tools, and testing frameworks to optimize campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Creating a workplace that upholds fairness and respect for all
- Fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued
- Encouraging continuous learning and upskilling within the team
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Agile and adaptable to change
Self-Assessment Questions:
- Do you have a proven track record of driving PPC success in a dynamic and competitive industry?
- Are you comfortable working in a hybrid work environment and managing a team remotely?
- Do you thrive in a data-driven and results-oriented culture, and are you committed to continuous learning and improvement?
ASSUMPTION: Axi's cultural values emphasize fairness, respect, inclusivity, and continuous learning, suggesting that the company seeks candidates who align with these principles and are committed to fostering a positive work environment.
⚠️ Potential Challenges
- The role requires a strong focus on data analysis and optimization, which may involve long hours and tight deadlines
- The financial services industry is highly competitive and dynamic, requiring adaptability and continuous learning to stay ahead of market trends
- The hybrid work arrangement may present challenges in managing and collaborating with team members remotely
- Cyprus has a high cost of living compared to other Mediterranean countries, which may impact the overall compensation package
ASSUMPTION: While Axi offers a competitive compensation package and extensive learning opportunities, the high cost of living in Cyprus may be a challenge for some candidates.
📈 Similar Roles Comparison
- Compared to other PPC Manager roles, this position offers a higher level of responsibility and strategic influence, as well as the opportunity to manage a team
- In the financial services industry, PPC plays a critical role in customer acquisition and retention, making this role particularly important for driving business growth
- Career progression in this role may lead to opportunities in senior marketing or management positions within the organization
ASSUMPTION: While this role offers a higher level of responsibility and strategic influence, it may also come with greater challenges and expectations compared to other PPC Manager roles in different industries.
📝 Sample Projects
- Developing and executing a comprehensive PPC strategy for a new product launch, driving significant customer acquisition and revenue growth
- Optimizing campaigns across multiple platforms and markets to achieve target CAC, ROAS, and LTV benchmarks, resulting in a 20% increase in ROI
- Managing and mentoring a team of PPC specialists, fostering a data-driven and results-oriented culture that drives continuous improvement and innovation
ASSUMPTION: These sample projects demonstrate the strategic and leadership aspects of the role, as well as the focus on data analysis and optimization to drive PPC success.
❓ Key Questions to Ask During Interview
- Can you describe the current PPC landscape at Axi and the key challenges facing the team?
- How does the PPC team collaborate with other departments, such as creative, content, and analytics, to ensure alignment on messaging, targeting, and performance goals?
- What opportunities are there for career progression within the PPC team or across other departments within the organization?
- How does Axi support the professional development and growth of its employees, particularly in the PPC team?
- What is the expected work-life balance for this hybrid role, and how is it managed and supported by the organization?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the organization's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your PPC experience and relevant skills
- Prepare for interview questions that assess your PPC strategy, campaign optimization, and leadership skills
- Research Axi's business model and the financial services industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
