📌 Core Information
🔹 Job Title: Head of PR, Social and Influencer Marketing (Singapore)
🔹 Company: Samsung Electronics
🔹 Location: Singapore (Mapletree Business City)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the development and execution of social media and influencer marketing strategies
- Managing the organization’s public image and driving brand visibility
- Overseeing PR campaigns, managing influencer partnerships, and collaborating with cross-functional teams
- Enhancing brand presence, engaging audiences, and driving business growth through impactful content
ASSUMPTION: This role requires a strategic and creative mindset, with a strong understanding of current digital trends and the ability to translate brand objectives into impactful content.
📋 Key Responsibilities
✅ Assist in implementing Global PR campaigns and manage PR cadence calendar communication
✅ Oversee major PR launches, community services, and corporate affairs
✅ Work closely with cross-functional teams to develop holistic PR programs that drive media momentum, consumer brand awareness, and sales
✅ Lead the Singapore team with national PR efforts to maximize media coverage and develop strategic relationships
✅ Lead and execute the development of Media Relations and handle all media-related activities
✅ Plan and maintain the annual portfolio budget and work with agency to oversee accuracy and maintain departmental standards for all PR reporting documents
✅ Develop influencer strategy, manage influencer relationships, and define performance metrics for influencers programmatically and on a campaign basis
ASSUMPTION: This role involves a high level of collaboration with various teams and stakeholders, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Degree in Marketing or a related field
Experience: Minimum of 12 years of experience in Marketing, communications, and PR
Required Skills:
- Extensive background in PR, influencer management, and social media strategy
- Strong creativity, strategic thinking, relationship-building capabilities, and adaptability in an agile work environment
- Excellent content development and presentation skills
- Ability to manage public relations and goodwill programs to foster positive relations with the public, industry stakeholders, and customers
- Proactive team player with strong networking skills and the ability to work closely with Samsung’s wider team, agencies, and opinion leaders
Preferred Skills:
- Good understanding of process and experience working in flexible environments and implementing new processes
- Immersed in trends and culture related to social media
ASSUMPTION: Candidates with a proven track record in leading PR, influencer marketing, and social media campaigns in the tech industry will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Head of PR role in Singapore with 10+ years of experience, the estimated salary range is SGD 180,000 - 250,000 per annum.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic work environment with a global leader in electronics and technology
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Samsung Electronics operates in the competitive and dynamic electronics and technology industry, with a strong focus on innovation and market leadership.
Company Size: Samsung Electronics is a large, multinational corporation with over 500 employees in Singapore and thousands globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Samsung Electronics was founded in 1938 and has since grown into a global leader in consumer electronics, telecommunications, and semiconductor industries.
Company Description:
- Samsung Electronics is a global leader in technology, dedicated to creating a better world through innovative products and solutions
- The company is committed to fostering a culture of innovation and collaboration, with a strong focus on sustainability and social responsibility
- Samsung Electronics offers a dynamic work environment that encourages professional growth and development
Company Specialties:
- Consumer Electronics
- Telecommunications
- Semiconductors
- Display Solutions
Company Website: http://www.samsung.com/fr/business
ASSUMPTION: Samsung Electronics is a well-established company with a strong brand and a reputation for innovation and quality. This role offers the opportunity to work with a global leader in the electronics and technology industry.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Director of PR and requiring strategic decision-making and leadership skills.
Reporting Structure: The Head of PR, Social and Influencer Marketing will report directly to the Director of PR and work closely with cross-functional teams, including marketing, product, legal, and online teams.
Work Arrangement: This role is primarily on-site, with occasional remote work or adjusted hours as needed to accommodate project demands.
Growth Opportunities:
- Potential to grow within the PR and communications department or explore other areas within the company
- Opportunities to work on high-profile campaigns and projects, gaining valuable experience and exposure
- Chance to develop leadership and management skills by overseeing a team and collaborating with cross-functional teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's brand and reputation.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities
Office Location(s): Mapletree Business City, Singapore
Geographic Context:
- Singapore is a global hub for business, finance, and technology, offering a vibrant and multicultural work environment
- The city-state is known for its strong economy, low unemployment rates, and high quality of life
- Singapore's strategic location in Southeast Asia provides easy access to major markets in the region
Work Schedule: Standard office hours with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: The Mapletree Business City location offers a convenient and comfortable work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant stakeholders
- Final interview with the Director of PR
Key Assessment Areas:
- Candidates' understanding of Samsung's brand and values
- Strategic thinking and problem-solving skills
- Creativity and innovation in PR and influencer marketing strategies
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Samsung's brand and the Singapore market
- Prepare examples of successful PR campaigns and influencer marketing strategies you've led in the past
ATS Keywords: Public Relations, Influencer Marketing, Social Media Strategy, Content Development, Strategic Thinking, Relationship Building, Crisis Communications, Media Relations, Campaign Management, Team Leadership, Networking, Creativity, Adaptability, Digital Trends, Brand Visibility, Audience Engagement
ASSUMPTION: Samsung Electronics uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure your application is successfully screened and considered for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- PR and influencer marketing tools (e.g., Hootsuite, Sprout Social, Brand24)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role. Candidates should be comfortable using social media management tools, PR software, and project management platforms.
👔 Cultural Fit Considerations
Company Values:
- People
- Excellence
- Change
- Integrity
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Adaptable and responsive to change
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- How do you align with Samsung's company values, particularly 'People' and 'Excellence'?
- How comfortable are you working in a dynamic, fast-paced environment with a strong focus on innovation and change?
- How do you approach team collaboration and leadership, and how do these skills contribute to your success in PR and influencer marketing campaigns?
ASSUMPTION: Samsung Electronics values a strong cultural fit and looks for candidates who can thrive in a dynamic, collaborative, and innovative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and ever-changing work environment
- Collaborating effectively with cross-functional teams and stakeholders
- Developing and executing successful PR and influencer marketing campaigns in a competitive market
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Unlike other PR and communications roles, this position focuses specifically on influencer marketing and social media strategy, in addition to traditional PR responsibilities
- This role requires a strong understanding of the tech industry and Samsung's brand, as well as the Singapore market
- Career progression in this role may lead to opportunities in other areas of marketing, communications, or leadership within the company
ASSUMPTION: This role offers a unique blend of PR, influencer marketing, and social media responsibilities, making it distinct from other communications roles in the industry.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing strategy for a new product launch
- Managing a team to create and implement a successful PR campaign for a corporate social responsibility initiative
- Collaborating with cross-functional teams to create engaging content for Samsung's social media channels, driving brand awareness and audience engagement
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Head of PR, Social and Influencer Marketing at Samsung Electronics.
❓ Key Questions to Ask During Interview
- Can you describe the current PR and influencer marketing strategies for Samsung in Singapore, and how this role will contribute to their evolution?
- How does the PR and communications department collaborate with other teams, such as marketing, product, and legal, to develop and execute holistic PR programs?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Samsung support the professional growth and development of its employees, particularly in the PR and communications department?
- What is the company's approach to work-life balance, and how does this role accommodate flexible work arrangements?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides valuable information about the company and the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, including specific examples of successful PR campaigns and influencer marketing strategies you've led
- Prepare for interviews by researching Samsung's brand, values, and the Singapore market, as well as familiarizing yourself with the company's products and services
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
