Head of Product and Channel Marketing

📌 Core Information

🔹 Job Title: Head of Product and Channel Marketing

🔹 Company: U.S. Bank

🔹 Location: Atlanta, GA (with remote flexibility)

🔹 Job Type: Full-Time

🔹 Category: Banking & Finance

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (on-site in Atlanta preferred, but remote flexibility available)

🚀 Job Overview

Key aspects of this role include:

• Leading the product and channel marketing function for Elavon, a U.S. Bank subsidiary.
• Developing and executing strategic marketing plans to drive adoption, engagement, and usage of payment solutions.
• Collaborating with cross-functional teams to achieve business goals and launch successful products.
• Mentoring and managing a high-performing marketing team.
• Conducting market research and competitive analysis to identify trends and opportunities.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the payments industry to drive success.

📋 Key Responsibilities

✅ Lead the development and execution of comprehensive product marketing strategies for Elavon's payment solutions, targeting key segments: SMB, Enterprise, Partners, and Developers.

✅ Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation.

✅ Lead the execution of marketing programs across key channels to maximize reach and impact.

✅ Oversee the creation of compelling marketing content, including product collateral, presentations, case studies, and whitepapers.

✅ Collaborate with product management, strategy, sales, education, and other departments to ensure successful product launches and go-to-market strategies.

✅ Define and communicate the value proposition of Elavon's payment products to internal and external stakeholders.

✅ Monitor and analyze key performance metrics to assess the success of marketing initiatives and make data-driven recommendations for improvement.

ASSUMPTION: This role requires strong analytical, strategic thinking, and problem-solving skills to drive successful marketing campaigns and product launches.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

Experience: Minimum of 10 years of experience in product marketing, with at least 5 years in a senior leadership role within the fintech industry.

Required Skills:

• Proven track record of developing and executing successful product marketing strategies.
• Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication and presentation skills, with the ability to influence and build relationships with cross-functional stakeholders at all levels.
• Strong executive presence to drive effective presentations for the C-suite.
• Deep understanding of the payments landscape, including regulatory environment, market trends, and customer needs.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.

Preferred Skills:

• Experience with payment processing and digital marketing strategies.
• Fluency in additional languages, particularly Spanish.

ASSUMPTION: Candidates should have a strong background in product marketing, leadership, and the payments industry to excel in this role.

💰 Compensation & Benefits

Salary Range: $186,150 - $219,000 per year (based on primary location of Atlanta, GA)

Benefits:

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range is competitive for the industry and location, and benefits are comprehensive and tailored to support employees' whole selves.

📌 Applicant Insights

🔍 Company Context

Industry: Banking & Finance, with a focus on payments and financial technology.

Company Size: U.S. Bank is a large, established financial institution with a diverse range of products and services, employing over 70,000 people worldwide.

Founded: 1863, with a rich history and strong reputation for stability and strength.

Company Description:

• U.S. Bank is committed to helping its customers achieve their financial goals through a balance of best-in-class technology and human expertise.
• The company offers a wide range of banking, investment, mortgage, and payment services to consumers, businesses, and institutions.
• U.S. Bank is known for its strong ethical standards, being recognized as one of the World's Most Ethical Companies® and the most admired superregional bank by Fortune.

Company Specialties:

• Commercial and institutional banking
• Business banking
• Payments
• Wealth management
• Consumer banking
• Asset-based lending
• Commercial lending
• Equipment financing
• Foreign exchange
• Fund services
• Global payments and receivables
• Liquidity and asset management
• Loan syndication
• Market risk management
• Treasury management
• Supply chain financing
• Mortgage
• Home equity
• Deposits
• Loans
• Banking and financial services

Company Website: www.usbank.com

ASSUMPTION: U.S. Bank offers a wide range of products and services, providing ample opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: Executive

Reporting Structure: The Head of Product and Channel Marketing will report directly to the Chief Product Officer (CPO) and work closely with the executive team to shape the future of Elavon's product portfolio.

Work Arrangement: Hybrid, with a preference for on-site work in Atlanta, GA, but with remote flexibility available.

Growth Opportunities:

• Potential to grow into a Chief Marketing Officer (CMO) role within Elavon or U.S. Bank.
• Opportunities to lead high-impact projects and initiatives that drive business growth and innovation.
• Ability to shape the future of Elavon's product portfolio and marketing strategies.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the organization's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.

Office Location(s): Atlanta, GA (with remote flexibility)

Geographic Context:

• Atlanta, GA, is a major hub for the finance, technology, and healthcare industries.
• The city offers a diverse range of cultural attractions, entertainment options, and outdoor recreation opportunities.
• Atlanta has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Full-time, with flexibility for remote work

ASSUMPTION: The Atlanta office provides a dynamic, collaborative work environment with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• On-site or virtual interview with the hiring team
• Final interview with the Chief Product Officer (CPO)
• Background check and reference check
• Job offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and presentation skills
• Industry knowledge and expertise in payments and product marketing
• Cultural fit and alignment with U.S. Bank's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the payments industry and Elavon's product portfolio.
• Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills.
• Showcase your ability to drive results and make data-driven decisions.

ATS Keywords: Product Marketing, Channel Marketing, Strategic Planning, Market Research, Competitive Analysis, Team Leadership, Cross-Functional Collaboration, Payment Processing, Digital Marketing, Fintech, Banking, Financial Services

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and industry expertise to ensure a strong fit for the role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Project management tools (e.g., Asana, JIRA)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Sheets, Slides)

ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may vary depending on the specific needs of the role and the organization.

👔 Cultural Fit Considerations

Company Values:

• Put customers first
• Act with integrity
• Value differences
• Reinvent with purpose
• Play to win

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and adaptable
• Results-focused and accountable
• Customer-centric and empathetic

Self-Assessment Questions:

• How do you align with U.S. Bank's core values, particularly 'Put customers first' and 'Act with integrity'?
• How do you approach leading and managing a diverse team, fostering a culture of innovation and collaboration?
• How do you ensure that your work style is adaptable and results-focused, particularly in a dynamic, fast-paced environment?

ASSUMPTION: U.S. Bank values diversity, inclusion, and collaboration, seeking candidates who align with their core values and work style.

⚠️ Potential Challenges

• Managing a high-performing team with varying levels of experience and expertise.
• Balancing strategic planning and execution with day-to-day marketing tasks and priorities.
• Navigating a large, complex organization with multiple stakeholders and competing priorities.
• Keeping up with the fast-paced, ever-evolving payments industry and emerging technologies.
• Adapting to changes in the market, customer needs, and regulatory environment.

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a proactive, adaptable approach.

📈 Similar Roles Comparison

• This role is similar to a Senior Director of Product Marketing or a Vice President of Marketing within the fintech industry.
• Unlike other marketing roles, this position focuses specifically on payment solutions and requires deep industry expertise.
• Career progression may include moving into a Chief Marketing Officer (CMO) role or transitioning into a general management or executive leadership position within the organization.

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, requiring a strong understanding of the payments industry and a strategic, innovative mindset.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new payment processing platform, targeting SMB customers.
• Conducting market research and competitive analysis to identify opportunities for differentiation in the enterprise payment solutions market.
• Leading a team to create compelling marketing content, including product collateral, presentations, case studies, and whitepapers, for Elavon's suite of payment solutions.

ASSUMPTION: These sample projects demonstrate the strategic, innovative, and collaborative nature of the role, requiring strong leadership, analytical, and communication skills.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Elavon and U.S. Bank?
• What are the key priorities for the first 90 days in this role?
• How does the team collaborate with other departments, such as product management, sales, and strategy, to drive success?
• What are the most significant challenges facing the payments industry, and how can this role help address them?
• How does U.S. Bank support the growth and development of its employees, particularly in marketing roles?

ASSUMPTION: Asking these questions will help you understand the role's context, priorities, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://usbank.wd1.myworkdayjobs.com/US_Bank_Careers/job/Atlanta-GA/Head-of-Product-and-Channel-Marketing_2025-0009761
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills.
• Research Elavon's product portfolio and the payments industry to demonstrate your knowledge and enthusiasm for the role.
• Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.