📌 Core Information
🔹 Job Title: Head of Product Marketing
🔹 Company: Brevo
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Berlin, Germany)
🚀 Job Overview
Key aspects of this role include:
- Architecting Brevo’s positioning, messaging, and competitive intelligence engine
- Ensuring every prospect understands Brevo's value and every customer moves seamlessly through the customer journey
- Leading a team of product marketers to assist with these goals
- Collaborating closely with the CRO, CPO, and VP Growth to drive global revenue across every segment
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B SaaS product marketing to succeed.
📋 Key Responsibilities
✅ Establish and maintain a continuous loop of competitor insights, win/loss analysis, and category trends
✅ Own battlecards and TAM/SAM/SOM sizing
✅ Craft and maintain a modular narrative for each ICP, segment, and product line
✅ Pressure-test messaging with prospects and customers
✅ Translate product value into crisp website copy, sales decks, demo narratives, ROI calculators, and objection-handling guides
✅ Coach and inspire a small but mighty PMM squad (2 ICs in Year 1)
✅ Set up scalable processes and OKRs
ASSUMPTION: This role involves a mix of strategic thinking, tactical execution, and team leadership, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years in B2B SaaS product marketing, including 3+ years leading or building the function
Required Skills:
- Proven track record positioning multi-product platforms and selling into mid-market/enterprise
- Balance narrative craft with data rigor; fluent in ARR, pipeline velocity, feature adoption metrics
- Skilled at turning market intel into actionable positioning and sales tactics
- Confident communicator in English (French a plus)
- Thrive in fast-moving environments, embracing experimentation and rapid iteration
Preferred Skills:
- Experience working in a scale-up environment
- Familiarity with CRM and marketing automation software
ASSUMPTION: Candidates with a strong background in B2B SaaS product marketing and a proven track record in up-market positioning will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and market standards for a Head of Product Marketing role in Berlin)
Benefits:
- 30 days of vacation
- 125 Euro monthly budget for expenses like lunch, internet, and well-being activities
- 2 days of remote work per week and Work from Abroad policy
- Fully paid Urban Sports Club M Membership
- Bi-annual global company offsite; inter-office trips
- Subsidized BVG ticket for public transportation
- Second parental leave: 1 month of fully paid leave
- Very competitive referral program
- Language learning with Babbel
- Budget to support your workspace at home
- A modern and very cool office with a dedicated gaming room for relaxation and fun!
- Free fruits & drinks, Pizza Wednesdays, Monthly breakfasts & many other fun events
- Relocation package and visa sponsorship for international talents
- Social, green, and rainbow alliance committees to take care of environmental and social matters
- Learning & development opportunities
Working Hours: 40 hours per week, with flexible working hours and the option to work from home two days a week
ASSUMPTION: The salary range is estimated based on market standards for a Head of Product Marketing role in Berlin, considering the company's size and industry. Benefits are comprehensive and reflect Brevo's commitment to employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Brevo is a global marketing technology company that offers a full customer engagement platform, enabling businesses to foster stronger customer relationships and drive sustainable growth.
Company Size: Brevo has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Brevo was founded in 2012 by Armand Thiberge, with a mission to help businesses build stronger customer relationships and grow beyond their wildest dreams.
Company Description:
- Brevo is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and empower businesses to expand in a fast-changing digital world.
- With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform to grow meaningful relationships.
- Brevo is headquartered in Paris with eight other offices in Seattle, Toronto, Berlin, Vienna, Sofia, Noida, and Bengaluru, serving over 500,000 customers across 180 countries.
Company Specialties:
- Email Marketing
- Marketing Automation
- SMS Marketing
- Deliverability
- Chat
- Landing Pages
- Digital Marketing
- Sales CRM
- WhatsApp Campaigns
- Business Phone Solutions and Meetings
Company Website: brevo.com
ASSUMPTION: Brevo's global presence and comprehensive suite of marketing and customer engagement tools make it an attractive employer for professionals seeking international exposure and a broad range of responsibilities.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the VP Growth and collaborating closely with the CRO and CPO.
Reporting Structure: The Head of Product Marketing will lead a small but mighty PMM squad (2 ICs in Year 1) and work cross-functionally with various teams, including Sales, Marketing, and Product.
Work Arrangement: This role is hybrid, with 3 days on-site in Berlin, Germany, and 2 days of remote work per week.
Growth Opportunities:
- As Brevo continues to grow, there will be opportunities for the Head of Product Marketing to expand their team and take on additional responsibilities.
- With a strong performance, the Head of Product Marketing may have the opportunity to take on a more senior role within the organization.
- Brevo's global presence provides opportunities for international travel and collaboration with teams across different time zones.
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career advancement, as Brevo continues to scale and expand its global footprint.
🌍 Location & Work Environment
Office Type: Brevo's Berlin office is a modern and very cool workspace with a dedicated gaming room for relaxation and fun!
Office Location(s): 106 Bd Haussmann, Paris, Île-de-France 75008, FR; Seattle, WA 98144, US; Noida, New Delhi 201301, IN; Berlin, Berlin-Brandenburg 10999, DE; Richmond St W, Toronto, CA; Bulevard Cherni vrah 47a, Sofia, Sofia 1407, BG
Geographic Context:
- Berlin is a vibrant and multicultural city with a thriving tech scene, offering a high quality of life and numerous cultural attractions.
- Brevo's global presence allows for collaboration with teams and customers across different time zones and cultures.
- Brevo's offices are located in major tech hubs, providing ample opportunities for networking and professional growth.
Work Schedule: The work schedule is flexible, with core hours from 10:00 AM to 4:00 PM CET and the option to work from home two days a week.
ASSUMPTION: Brevo's modern and collaborative work environment, along with its global presence, offers an attractive and stimulating workspace for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager (VP Growth) and other team members
- Final interview with the CRO or CPO
- Job offer and onboarding
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Leadership skills and team management
- Communication and presentation skills
- Cultural fit and alignment with Brevo's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to product marketing, messaging, and competitive intelligence
- Demonstrate your ability to lead and mentor a team of product marketers
- Showcase your understanding of Brevo's platform and how you can contribute to its growth
ATS Keywords: Product marketing, B2B SaaS, up-market positioning, messaging framework, revenue enablement, team leadership, competitive intelligence, CRM, marketing automation
ASSUMPTION: Brevo's interview process is designed to assess candidates' technical skills, leadership potential, and cultural fit, with a focus on finding the best fit for the organization and the role.
🛠️ Tools & Technologies
- CRM and marketing automation software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used by Brevo may vary, but candidates should be comfortable working with a range of CRM, marketing automation, and collaboration software.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Innovation
- Collaboration
- Continuous learning
Work Style:
- Brevo values a collaborative and inclusive work environment
- The company encourages experimentation and rapid iteration
- Brevo fosters a culture of continuous learning and growth
Self-Assessment Questions:
- Do you thrive in fast-moving environments and embrace experimentation and rapid iteration?
- Are you a confident communicator who can influence C-level stakeholders?
- Do you have a proven track record in positioning multi-product platforms and selling into mid-market or enterprise?
ASSUMPTION: Brevo's company culture is dynamic, collaborative, and focused on continuous learning and growth, with a strong emphasis on customer-centricity and innovation.
⚠️ Potential Challenges
- Managing a small but mighty PMM squad (2 ICs in Year 1) and balancing multiple priorities
- Establishing a continuous loop of competitor insights, win/loss analysis, and category trends
- Crafting and maintaining a modular narrative for each ICP, segment, and product line
- Pressure-testing messaging with prospects and customers
- Navigating Brevo's fast-paced and ever-evolving work environment
ASSUMPTION: The Head of Product Marketing role at Brevo presents both strategic and tactical challenges, requiring strong leadership, organizational, and communication skills to succeed.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position requires a strong focus on up-market positioning and competitive intelligence
- Brevo's global presence and comprehensive suite of marketing and customer engagement tools set it apart from other companies in the industry
- This role offers significant growth potential, both in terms of team expansion and career advancement, as Brevo continues to scale and expand its global footprint
ASSUMPTION: The Head of Product Marketing role at Brevo is unique, offering a blend of strategic and tactical responsibilities, a global work environment, and significant growth potential.
📝 Sample Projects
- Developing and implementing a competitive intelligence engine to track market trends, competitor activities, and customer feedback
- Crafting and refining Brevo's positioning, messaging, and value proposition for each ICP, segment, and product line
- Collaborating with sales and product teams to create targeted sales enablement materials, such as battlecards, ROI calculators, and objection-handling guides
ASSUMPTION: The Head of Product Marketing role at Brevo involves a mix of strategic planning, tactical execution, and cross-functional collaboration, with a strong focus on driving global revenue growth.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Brevo's product marketing function and how this role will evolve it?
- How does Brevo approach competitive intelligence, and how can I contribute to its success in this role?
- What are the key priorities for the Head of Product Marketing in the first 90 days?
- How does Brevo support the growth and development of its employees, particularly in leadership roles?
- What is the company's long-term vision for the product marketing function, and how does this role fit into that plan?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to Brevo's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Brevo's platform, competitors, and industry trends
- Be ready to discuss your approach to product marketing, messaging, and competitive intelligence
- Follow up with the hiring manager (VP Growth) one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
