Head of Product Marketing and Business Development

📌 Core Information

🔹 Job Title: Head of Product Marketing and Business Development

🔹 Company: Zattoo

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective go-to-market strategies for new and existing products
• Identifying and evaluating new business fields, partnerships, and markets
• Conducting market analyses and ensuring the quality of marketing materials
• Building and leading a high-performing team in a growing, dynamic environment
• Collaborating cross-functionally with various teams, including sales, product, and partnerships

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership experience to drive growth and success in a rapidly evolving market.

📋 Key Responsibilities

✅ Develop and implement effective go-to-market strategies for new and existing products in collaboration with sales, product management, and partnership management

✅ Evaluate products in the market, including developing, calculating, and continuously monitoring business cases

✅ Conduct and control market and competitive analyses to derive actionable insights and continuously optimize product marketing strategies

✅ Identify relevant market trends and customer needs to drive new product ideas or business models

✅ Ensure the quality and consistency of all marketing and sales-relevant materials

✅ Identify and evaluate new business fields, partnerships, and markets in strategic alignment with sales and management

✅ Develop new sales channels and monetization strategies

✅ Build and maintain strategic partnerships, including negotiating cooperation and licensing agreements

✅ Ensure seamless integration of external partners (3rd party inventories) and close collaboration with ad operations teams

✅ Develop and present persuasive pitch and media concepts to integrate CTV in overarching media plans for direct customers and agencies

✅ Advise and present customer-individual communication concepts and media strategies in the CTV sector

✅ Directly report to the management or future Director Partnerships and collaborate cross-functionally with various teams

✅ Build and continuously expand a high-performing team in line with growing revenue relevance

ASSUMPTION: This role combines strategic and analytical aspects with strong leadership and cross-functional collaboration requirements.

🎯 Required Qualifications

Education: Completed degree in business administration, economics, or a related field with a focus on marketing, management, or digital media

Experience: At least 10 years of relevant experience in product management, product strategy, digital marketing, and media planning

Required Skills:

• Proven experience in developing data-driven marketing and business strategies

• Strong analytical skills and the ability to evaluate market trends and customer needs
• Excellent leadership skills with experience in managing interdisciplinary teams and complex projects
• Excellent stakeholder management skills at the C-level, with the ability to connect cross-functional interests and develop sustainable solutions
• Highly motivated, strategic mindset, and structured, solution-oriented working style

Preferred Skills:

• Experience in the DACH region and other European markets
• Fluency in German and English

ASSUMPTION: Candidates should have a strong background in product marketing, business development, and leadership to excel in this role.

💰 Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (AI-estimated, based on experience level and market standards)

Benefits:

• Competitive salary
• 30 days of vacation
• Flexible working hours and remote work options (up to 8 weeks per year)
• Free access to TV streaming
• Individual training budget
• German language courses
• Team sports, health checks, organic fruit, and vegan options
• Climate neutrality initiatives, discounted public transport tickets, and free bike rentals
• Social events, including a company bar, team lunches, and annual off-site events

Working Hours: Full-time position with flexible working hours and remote work options

ASSUMPTION: The salary range is estimated based on the candidate's experience level and market standards for similar roles in the IT services and consulting industry in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Zattoo is a leading TV streaming provider in Europe, serving both B2B and DTC markets with several million monthly users and over 250 employees

Company Size: Medium-sized company with around 250 employees, offering a creative and empowering work environment with a culture of continuous learning and trust-based collaboration

Founded: 2005, with headquarters in Zurich and another location in Berlin

Company Description:

• One of the leading TV streaming providers in Europe
• Offers a variety of TV channels and video-on-demand content via the Zattoo apps
• Provides its technology as an international TV-as-a-Service platform to media companies and network operators
• Awarded the Technology and Engineering Emmy® Award in 2020
• Actively reduces its carbon footprint and is carbon neutral since 2020

Company Specialties:

• IPTV
• Advertising
• TV and streaming
• TV-as-a-Service

Company Website: https://www.zattoo.com/company

ASSUMPTION: Zattoo's focus on innovation, sustainability, and employee empowerment creates an attractive work environment for candidates seeking growth and impact.

📊 Role Analysis

Career Level: Senior leadership role with strategic and operational responsibilities

Reporting Structure: Directly report to the management or future Director Partnerships and collaborate cross-functionally with various teams

Work Arrangement: Full-time position with flexible working hours and remote work options (up to 8 weeks per year)

Growth Opportunities:

• Leading a growing team in a dynamic environment
• Expanding the company's market presence and product offerings
• Potential career progression into a Director-level role

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Berlin

Office Location(s): Sonnenallee 223a, 12059 Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• Excellent public transportation and bike infrastructure
• Numerous cultural attractions, restaurants, and nightlife options

Work Schedule: Full-time position with flexible working hours and remote work options (up to 8 weeks per year)

ASSUMPTION: Berlin offers an attractive work-life balance with a high quality of life and a dynamic professional environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or video interview with the hiring manager and relevant team members
• Final interview with the management or future Director Partnerships

Key Assessment Areas:

• Strategic thinking and analytical skills
• Leadership and team management capabilities
• Cross-functional collaboration and stakeholder management
• Industry knowledge and market trends awareness

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your go-to-market strategies, market analyses, and business development achievements
• Research Zattoo's industry, company culture, and recent projects to demonstrate your interest and alignment with the company's mission

ATS Keywords: Product marketing, business development, go-to-market strategy, market analysis, stakeholder management, team leadership, TV streaming, CTV, advertising, TV-as-a-Service

ASSUMPTION: Zattoo's hiring process focuses on assessing candidates' strategic thinking, leadership, and cultural fit for this senior role.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• CRM and marketing automation tools (e.g., Salesforce, HubSpot)
• Market research and analytics tools (e.g., Nielsen, Statista, YouGov)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Candidates should be comfortable using common productivity, project management, and marketing tools to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Empowerment and trust-based collaboration
• Responsibility and sustainability

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and open communication
• Focus on results and impact

Self-Assessment Questions:

• How do you embrace mistakes as a measure of learning in your work?
• How do you balance the need for strategic thinking with the ability to execute and deliver results?
• How do you approach building and maintaining effective working relationships with diverse stakeholders?

ASSUMPTION: Zattoo's culture values empowerment, innovation, and collaboration, making it an attractive fit for candidates who thrive in dynamic, growth-oriented environments.

⚠️ Potential Challenges

• Managing a growing team in a dynamic and evolving market
• Balancing strategic and operational responsibilities
• Navigating a fast-paced, competitive industry
• Adapting to changes in market trends and customer preferences

ASSUMPTION: This role presents both exciting opportunities and challenges, requiring a strategic, adaptable, and results-driven approach.

📈 Similar Roles Comparison

• Unlike other product marketing roles, this position includes significant business development responsibilities
• In the TV streaming industry, this role combines strategic, analytical, and leadership aspects with a strong focus on growth and impact
• Career progression opportunities in this role may differ from traditional product marketing or business development paths

ASSUMPTION: This role's unique blend of responsibilities and growth opportunities sets it apart from similar positions in the industry.

📝 Sample Projects

• Developing and implementing a successful go-to-market strategy for a new product launch
• Conducting a comprehensive market analysis to identify new business opportunities and optimize existing product offerings
• Negotiating and closing strategic partnerships with key industry players to drive business growth

ASSUMPTION: These sample projects illustrate the strategic, analytical, and leadership aspects required for success in this role.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its employees in this role?
• What are the key priorities for this role in the first 90 days?
• How does the company approach cross-functional collaboration and stakeholder management in this role?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does the company measure the success of this role, and what key performance indicators (KPIs) will be used to track progress?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/zattoo/14585734-head-of-product-marketing-and-business-development
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your go-to-market strategies, market analyses, and business development achievements
• Research Zattoo's industry, company culture, and recent projects to demonstrate your interest and alignment with the company's mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.