Head of Product Marketing and Growth - Kraken Pro

📌 Core Information

🔹 Job Title: Head of Product Marketing and Growth - Kraken Pro

🔹 Company: Kraken

🔹 Location: Remote (70+ countries)

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: 2025-04-03

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing the Kraken Pro product vision and roadmap
• Executing new product launches and improving the existing portfolio
• Articulating product value and delivering sales enablement
• Growing Kraken’s global ecosystem
• Leading and inspiring a dedicated team of product marketers

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive the success of Kraken Pro.

📋 Key Responsibilities

✅ Develop the Kraken Pro product vision and roadmap with input from teams across the organization

✅ Execute new product launches by defining product-market fit, positioning, pricing, etc.

✅ Improve the existing portfolio within Kraken Pro by evaluating market fit and positioning, and regularly monitoring key product KPIs

✅ Articulate product value by creating go-to-market plans with compelling product and complementary product packaging narrative and value proposition

✅ Deliver sales enablement by collaborating with Sales, Marketing, and Client Solutions teams to define a sales enablement plan and lead key messaging

✅ Grow Kraken’s global ecosystem to drive adoption and scale customer acquisition, expansion, and success

✅ Be an expert on customers, products, and markets by staying in front of market trends and competitive positioning, and incorporating relevant data to drive ongoing analysis

✅ Be customer-obsessed by leading and prioritizing discovering the needs of customers through focus groups and customer panels

✅ Be an inspirational and energizing leader to a dedicated and committed team of product marketers

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team leadership to achieve product marketing and growth objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of product marketing experience in a high growth, dynamic, and innovative business, preferably in the crypto or fintech sector

Required Skills:

• Proven experience in developing and executing product marketing strategies
• Deep experience with advanced trading products, including margin, derivatives, and equities
• Strong project management skills and data-driven decision-making
• Excellent verbal and written communication skills in multiple channels
• Crypto-native with a passion for and deep knowledge of the crypto world
• Proven ability to excite and lead a team into action, driving their development and setting them up for success

Preferred Skills:

• Experience working in a remote, global team
• Fluency in multiple languages
• Experience with product marketing tools and software

ASSUMPTION: Candidates with a strong background in product marketing, a deep understanding of advanced trading products, and proven leadership skills are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Competitive salary based on experience and location. Kraken offers industry-standard compensation packages for senior roles in the crypto industry.

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Company equity
• Flexible time off and company holidays
• Parental leave
• Professional development opportunities

Working Hours: Full-time, flexible hours with a focus on results and productivity

ASSUMPTION: Kraken offers competitive compensation and benefits packages for senior roles in the crypto industry, with a focus on attracting and retaining top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Kraken is a leading global crypto platform, offering spot trading with margin, parachain auctions, staking, regulated derivatives, and index services. They support trading in over 200 digital assets and 6 national currencies.

Company Size: Kraken has 1,001-5,000 employees, making it a mid-sized to large company with a significant global presence.

Founded: Kraken was founded in 2011 and has since grown to become one of the world’s longest-standing and most secure crypto platforms.

Company Description:

• Kraken is committed to accelerating the global adoption of crypto to achieve financial freedom and inclusion for all
• The company prioritizes security, crypto education, and world-class client support through its products, such as Kraken Pro, Desktop, Wallet, and Kraken Futures
• Kraken is an equal opportunity employer, committed to diversity, equity, and inclusion in the workplace

Company Specialties:

• Bitcoin, Litecoin, Dogecoin, Ethereum, and other cryptocurrencies
• Digital assets, virtual currency, and blockchain technology
• Financial services, including markets, security, compliance, and index services
• Parachain auctions, staking, proof of reserves, and NFTs

Company Website: https://kraken.com

ASSUMPTION: Kraken’s focus on security, innovation, and customer-centricity makes it an attractive employer in the crypto industry.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the Chief Marketing Officer

Reporting Structure: The Head of Product Marketing and Growth - Kraken Pro will lead a dedicated team of product marketers and collaborate with various internal teams, including product, sales, marketing, and client solutions

Work Arrangement: Remote solely, with Krakenites located in 70+ countries

Growth Opportunities:

• Potential to expand the team and take on additional responsibilities as Kraken Pro grows
• Opportunities to work on high-impact projects and drive significant growth for the company
• Access to professional development opportunities and a dynamic, innovative work environment

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on Kraken Pro’s success.

🌍 Location & Work Environment

Office Type: Remote-first, with no physical office location

Office Location(s): Kraken has employees in 70+ countries worldwide

Geographic Context:

• Kraken operates globally, with a strong presence in the United States and other major crypto markets
• The company supports a diverse and inclusive work environment, with employees from various backgrounds and cultures
• Kraken’s remote-first approach allows for greater flexibility and work-life balance

Work Schedule: Full-time, with flexible hours and a focus on results and productivity

ASSUMPTION: Kraken’s remote-first approach and global presence offer unique opportunities for candidates seeking a flexible, international work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with cross-functional stakeholders
• Final interview with the Chief Marketing Officer
• Background check and offer extension

Key Assessment Areas:

• Product marketing expertise and strategic thinking
• Deep understanding of advanced trading products and the crypto industry
• Leadership skills and team management capabilities
• Communication and presentation skills
• Alignment with Kraken’s mission, values, and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience, leadership skills, and passion for crypto
• Prepare for behavioral and situational interview questions that focus on your product marketing background and leadership capabilities
• Familiarize yourself with Kraken’s products, services, and company culture to demonstrate your enthusiasm and fit for the role

ATS Keywords: Product Marketing, Advanced Trading, Crypto, Leadership, Strategic Thinking, Cross-Functional Collaboration, Sales Enablement, Global Ecosystem, Customer-Centric, Team Management

ASSUMPTION: Kraken’s interview process focuses on assessing candidates’ product marketing expertise, leadership skills, and cultural fit within the company.

🛠️ Tools & Technologies

• Product marketing tools and software (e.g., Asana, Trello, JIRA)
• Crypto trading platforms and analytics tools (e.g., Kraken Pro, CoinMarketCap, CoinGecko)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
• Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)

ASSUMPTION: The Head of Product Marketing and Growth - Kraken Pro will leverage a mix of product marketing, crypto trading, and general business tools to drive success in the role.

👔 Cultural Fit Considerations

Company Values:

• Focus on the customer
• Think independently, act collaboratively
• Embrace diversity and inclusion
• Be open and honest
• Take ownership and be accountable
• Prioritize security and compliance
• Embrace continuous learning and improvement

Work Style:

• Remote-first, with a focus on results and productivity
• Collaborative and cross-functional, with a focus on driving growth and innovation
• Dynamic and fast-paced, with a focus on continuous learning and improvement
• Customer-centric, with a focus on understanding and meeting the needs of Kraken’s global user base

Self-Assessment Questions:

• How do you prioritize and balance the needs of multiple stakeholders, including customers, internal teams, and the broader crypto community?
• How do you approach continuous learning and improvement in a dynamic, fast-paced work environment?
• How do you foster a customer-centric culture and drive customer-focused decision-making within a team?

ASSUMPTION: Kraken values candidates who are passionate about crypto, customer-focused, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the crypto industry can present unique challenges and require adaptability
• Balancing the needs of multiple stakeholders, including customers, internal teams, and the broader crypto community, can be complex and demanding
• The remote-first work environment may require additional effort to build and maintain strong working relationships with team members and colleagues
• The need to stay up-to-date with the latest trends, technologies, and market developments in the crypto industry can be time-consuming and challenging

ASSUMPTION: The Head of Product Marketing and Growth - Kraken Pro will need to be adaptable, resilient, and capable of navigating the unique challenges and opportunities presented by the crypto industry.

📈 Similar Roles Comparison

• Unlike traditional financial services companies, Kraken operates in a dynamic, innovative, and decentralized industry, presenting unique opportunities and challenges for product marketers
• Kraken’s global presence and customer base require a deep understanding of regional market trends, customer needs, and competitive landscapes
• Career progression in product marketing at Kraken may involve expanding the team, taking on additional responsibilities, or transitioning to other senior leadership roles within the company

ASSUMPTION: The Head of Product Marketing and Growth - Kraken Pro role is unique in its focus on the crypto industry, global customer base, and dynamic work environment.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new advanced trading product, including market research, positioning, pricing, and launch planning
• Conducting customer research and focus groups to identify opportunities for improving the existing Kraken Pro portfolio
• Collaborating with cross-functional teams to define and execute a sales enablement plan for a new product launch, including sales process mapping, email campaigns, and sales collateral

ASSUMPTION: The Head of Product Marketing and Growth - Kraken Pro will work on high-impact projects that drive significant growth and innovation for the company.

❓ Key Questions to Ask During Interview

• How does Kraken prioritize and balance the needs of its diverse global customer base, internal teams, and the broader crypto community?
• What are the most significant challenges and opportunities facing Kraken Pro in the coming years, and how can this role drive success in those areas?
• How does Kraken support the professional development and growth of its employees, particularly in senior leadership roles?
• What are the key priorities for the Head of Product Marketing and Growth - Kraken Pro in the first 90 days, and how can I contribute to driving success in those areas?
• How does Kraken measure the success of its product marketing and growth initiatives, and how can I help improve those metrics over time?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to driving success at Kraken.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience, leadership skills, and passion for crypto
• Prepare for behavioral and situational interview questions that focus on your product marketing background and leadership capabilities
• Familiarize yourself with Kraken’s products, services, and company culture to demonstrate your enthusiasm and fit for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.