📌 Core Information
🔹 Job Title: Head of Product Marketing
🔹 Company: Brevo
🔹 Location: Paris, Ile-de-France, France
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Architecting Brevo’s positioning, messaging, and competitive intelligence engine
- Ensuring every prospect understands Brevo's value and every customer has a seamless journey
- Leading a team of product marketers to assist with these goals
- Collaborating closely with the CRO, CPO, and VP Growth
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to build and lead the product marketing function from scratch.
📋 Key Responsibilities
✅ Market Intelligence: Establish a continuous loop of competitor insights, win/loss analysis, and category trends; own battlecards and TAM/SAM/SOM sizing.
✅ Messaging Framework: Craft and maintain a modular narrative for each ICP, segment, and product line; pressure-test with prospects and customers.
✅ Revenue Enablement: Translate product value into crisp website copy, sales decks, demo narratives, ROI calculators, and objection-handling guides.
✅ Team & Process Build-out: Coach and inspire a small but mighty PMM squad (2 ICs in Year 1); set up scalable processes and OKRs.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership to drive Brevo's up-market motion and accelerate global revenue.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years in B2B SaaS product marketing, including 3+ years leading or building the function
Required Skills:
- Proven track record positioning multi-product platforms and selling into mid-market/enterprise
- Strong storytelling skills and data rigor
- Competitive instincts and ability to turn market intel into actionable positioning and sales tactics
- Executive presence and ability to influence C-level stakeholders
- Scale-up mindset and ability to thrive in fast-moving environments
Preferred Skills:
- Fluency in English (French is a plus)
- Experience with CRM and marketing automation tools
- Background in up-market or enterprise sales
ASSUMPTION: Candidates with a strong product marketing background and experience in B2B SaaS, particularly in up-market or enterprise segments, are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (AI-estimated, based on experience level and market rates for similar roles in Paris)
Benefits:
- Meal vouchers (€12.5 per day)
- Excellent private health care (70% covered by the company)
- RTT (Recovery Time Off)
- Inter-office trips
- Work's council benefits
- Social and green committees
- Health and well-being services
- Competitive referral program
- Second parent leave (1 month of fully paid leave)
- Kids leave (additional time off if children are sick)
- English classes and Udemy courses
- Workspace budget
- Modern office with free fruits, drinks, and fun activities
- Relocation package for international talent
- Sustainable mobility package (for mechanical or electric bike commuters)
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on market data for similar roles in Paris. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Brevo operates in the technology, information, and internet industry, focusing on customer relationship management (CRM) and marketing automation.
Company Size: Brevo has 501-1,000 employees, providing a mid-to-large company environment with opportunities for growth and collaboration.
Founded: Brevo was founded in 2012, making it a well-established company with a history of success.
Company Description:
- Brevo is a global marketing technology company offering a full customer engagement platform
- Its mission is to equip businesses of all sizes with essential tools to foster stronger customer relationships and drive sustainable growth
- Brevo has 500,000 customers across 180 countries and is fully compliant with GDPR regulations
Company Specialties:
- Email marketing
- Marketing automation
- SMS marketing
- Deliverability
- Chat
- Landing pages
- Digital marketing
- Sales CRM
- WhatsApp campaigns
- Business phone solutions and meetings
Company Website: https://www.brevo.com/
ASSUMPTION: Brevo's focus on customer relationships and marketing automation makes it an attractive option for professionals looking to grow in the tech industry.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the VP Growth and collaborating with the CRO and CPO.
Reporting Structure: The Head of Product Marketing will lead a small team of product marketers (2 ICs in Year 1) and work closely with cross-functional stakeholders.
Work Arrangement: This role is on-site, with the primary office located in Paris, France.
Growth Opportunities:
- As the first Head of Product Marketing, there is significant room for growth and impact in this role
- Brevo's rapid growth and expansion provide opportunities for career advancement within the company
- Collaborating with cross-functional teams offers the chance to learn and develop new skills
ASSUMPTION: This role offers a unique opportunity to shape Brevo's product marketing function and make a significant impact on the company's growth.
🌍 Location & Work Environment
Office Type: Brevo's Paris office is a modern, collaborative workspace with free fruits, drinks, and fun activities.
Office Location(s): 106 Bd Haussmann, Paris, Île-de-France 75008, FR
Geographic Context:
- Paris is a vibrant, multicultural city with a thriving tech industry
- The office is located in the 8th arrondissement, close to public transportation and amenities
- Paris offers a high quality of life, with numerous cultural attractions, restaurants, and parks
Work Schedule: Full-time (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: Working in Brevo's Paris office provides an engaging and collaborative work environment, with easy access to the city's many attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with cross-functional stakeholders (e.g., VP Growth, CRO, CPO)
- Case study presentation or assignment
- Final interview with the CEO or another executive
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Leadership skills and team management
- Communication and presentation skills
- Cultural fit and alignment with Brevo's values
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience and achievements
- Prepare for behavioral and situational interview questions, focusing on your leadership skills and problem-solving abilities
- Research Brevo's products, competitors, and market position to demonstrate your understanding of the company and its industry
ATS Keywords: Product Marketing, B2B SaaS, Up-Market Experience, Storytelling, Data Analysis, Competitive Intelligence, Executive Presence, Scale-Up Mindset
ASSUMPTION: Brevo's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to drive the company's up-market motion and accelerate global revenue.
🛠️ Tools & Technologies
- CRM and marketing automation tools (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Excel, Tableau)
- Presentation tools (e.g., PowerPoint, Google Slides)
ASSUMPTION: The specific tools and technologies required for this role may vary, but candidates should have experience with CRM, marketing automation, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Transparent
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in fast-moving environments and embrace rapid iteration?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong customer focus and data-driven approach to decision-making?
ASSUMPTION: Brevo values candidates who are customer-centric, innovative, collaborative, agile, and transparent, with a strong work ethic and ability to thrive in a fast-paced environment.
⚠️ Potential Challenges
- Building a new function from scratch may require significant time and effort
- Working in a fast-growing company can be challenging, with frequent changes and priorities
- Brevo operates in a competitive market, requiring constant innovation and adaptation
- Paris can be an expensive city, with a high cost of living compared to other French regions
ASSUMPTION: While there may be challenges in this role, the opportunity to shape Brevo's product marketing function and drive the company's growth makes it an attractive and rewarding position.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position involves building a new function from scratch and driving Brevo's up-market motion
- Brevo's focus on customer relationships and marketing automation sets it apart from other tech companies
- This role offers significant growth opportunities, as Brevo continues to expand and scale its business
ASSUMPTION: While there may be similarities between this role and other product marketing positions, the unique opportunity to shape Brevo's product marketing function makes it a standout opportunity.
📝 Sample Projects
- Developing a comprehensive competitive intelligence framework to inform Brevo's positioning and messaging
- Creating a modular narrative for each ICP, segment, and product line, and pressure-testing it with prospects and customers
- Translating product value into crisp website copy, sales decks, demo narratives, ROI calculators, and objection-handling guides
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Head of Product Marketing role at Brevo.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does Brevo support the professional development and growth of its employees?
- What is the company's long-term vision for the product marketing function, and how does this role contribute to that vision?
- How does Brevo measure the success of its product marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
- What is the company's approach to work-life balance, and how does it support employees' well-being and personal growth?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Brevo's company culture, growth opportunities, and expectations for the Head of Product Marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your product marketing experience and achievements
- Prepare for behavioral and situational interview questions, focusing on your leadership skills and problem-solving abilities
- Research Brevo's products, competitors, and market position to demonstrate your understanding of the company and its industry
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
