Head of Product Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Head of Product Marketing (m/w/d)

🔹 Company: shopware AG

🔹 Location: Remote (Germany or selected European countries)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-13

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (remote within Germany or selected European countries)

🚀 Job Overview

Key aspects of this role include:

• Strategic product communication and positioning
• Developing clear, differentiated value propositions and messaging
• Storytelling initiatives across the customer journey
• Go-to-market strategies for new product innovations
• Sales, partner, and analyst enablement
• Market, customer, and competitor analysis
• Website and content strategy (non-campaign related)
• Team leadership and development

ASSUMPTION: This role requires a strong strategic mindset, excellent communication skills, and experience in product marketing within the B2B software industry.

📋 Key Responsibilities

✅ Develop and implement strategic product communication and positioning

✅ Create clear, differentiated value propositions and messaging

✅ Build compelling narratives that resonate with customers, partners, and analysts

✅ Steer go-to-market strategies for new product innovations

✅ Enable sales, partner, and analyst teams with effective training, tools, and storylines

✅ Gather and analyze market trends, customer feedback, and competitor data

✅ Shape the inbound content strategy for central website areas

✅ Lead and grow a product marketing team, fostering a culture of excellence in storytelling

ASSUMPTION: This role involves cross-functional collaboration, stakeholder management, and balancing strategic thinking with operational execution.

🎯 Required Qualifications

Education: Degree in Marketing, Communication, Business, or a related field

Experience: At least 6 years in Product Marketing, including 2 years in a leadership role

Required Skills:

• Expertise in messaging, value propositions, and storytelling for both technical and commercial audiences
• Proven track record in go-to-market strategies, analyst relations, and sales enablement
• Fluency in English (native or near-native level)
• Strong communication, presentation, and interpersonal skills
• Ability to thrive in a dynamic, fast-paced environment

Preferred Skills:

• Experience in the B2B software industry, particularly in E-commerce, SaaS, or composable platforms
• Fluency in German
• Background in market research and analysis

ASSUMPTION: Given the strategic nature of this role, candidates should have a proven ability to develop and execute successful product marketing strategies.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)

Benefits:

• Flexible working hours
• Mobile work options
• Full-remote contracts
• Free choice of work hardware
• Structured onboarding with personal buddy support
• Inspiring work environment with engaged colleagues
• Opportunities for personal growth and development
• Attractive benefits package, including company pension scheme, health programs, and regular team events

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Germany. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce software

Company Size: Medium (250-1,000 employees)

Founded: 2000

Company Description:

• Shopware is a leading open-source e-commerce platform that enables businesses to scale quickly and efficiently in the digital marketplace
• Shopware is trusted by some of the largest European brands, retailers, and manufacturers in the B2C and B2B sectors
• Shopware is committed to fostering a diverse and inclusive work environment

Company Specialties:

• E-commerce platform development
• Open-source software
• Digital commerce solutions
• B2B and B2C e-commerce

Company Website: https://www.shopware.com/de

ASSUMPTION: Shopware is a well-established company with a strong focus on innovation and customer success.

📊 Role Analysis

Career Level: Senior management

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Hybrid (remote within Germany or selected European countries)

Growth Opportunities:

• Potential to shape the future of product marketing at Shopware
• Opportunities to collaborate with cross-functional teams and stakeholders
• Possibility to grow the product marketing team and mentor junior team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote-friendly with physical offices in Schöppingen, Germany

Office Location(s): Schöppingen, Germany

Geographic Context:

• Schöppingen is a small town in the North Rhine-Westphalia region of Germany
• The area offers a mix of urban and rural living, with easy access to nature and outdoor activities
• Shopware's headquarters are located in a modern, eco-friendly building

Work Schedule: Flexible, with a focus on results and outcomes

ASSUMPTION: The remote-friendly work environment at Shopware allows for a good work-life balance and the opportunity to work from various locations.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Storytelling and narrative development abilities
• Market research and analysis skills
• Leadership and team management capabilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
• Prepare examples of successful product marketing campaigns or initiatives you've led
• Demonstrate your understanding of Shopware's products and market position in your application materials

ATS Keywords: Product marketing, strategic positioning, messaging development, storytelling, go-to-market strategies, sales enablement, market analysis, customer feedback, content strategy, team leadership, communication skills, English proficiency

ASSUMPTION: The application process at Shopware is designed to assess candidates' strategic thinking, communication skills, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used at Shopware may vary depending on the team and role, but the company prioritizes the use of industry-standard software.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Transparency and open communication
• Sustainability and social responsibility

Work Style:

• Results-driven and outcome-focused
• Collaborative and team-oriented
• Adaptable and responsive to change
• Proactive and solution-oriented

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and can you balance strategic thinking with operational execution?
• Are you comfortable working remotely and collaborating with distributed teams?
• Do you share Shopware's commitment to customer-centricity, innovation, and sustainability?

ASSUMPTION: Shopware values candidates who are passionate about their work, committed to customer success, and eager to contribute to the company's growth and innovation.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating with cross-functional teams and stakeholders with varying priorities and perspectives
• Adapting to changes in the market and competitive landscape
• Balancing strategic thinking with operational execution

ASSUMPTION: The Head of Product Marketing role at Shopware presents both exciting opportunities and challenges, requiring a strong, adaptable leader to succeed.

📈 Similar Roles Comparison

• Compared to other Head of Product Marketing roles, this position places a stronger emphasis on go-to-market strategies and sales enablement
• Shopware's open-source platform and focus on customization set it apart from other e-commerce software providers
• This role offers significant growth potential and the opportunity to shape the future of product marketing at Shopware

ASSUMPTION: The Head of Product Marketing role at Shopware is unique in its focus on strategic product communication, storytelling, and go-to-market strategies within the open-source e-commerce software industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new Shopware product feature or integration
• Conducting market research and analysis to inform product positioning and messaging
• Creating and delivering sales enablement materials, such as battle cards, case studies, and product demos

ASSUMPTION: The specific projects and initiatives undertaken by the Head of Product Marketing at Shopware will vary depending on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy and organization at Shopware?
• What are the key priorities for the first 90 days in this role?
• How does Shopware support the professional development and growth of its product marketing team members?
• What are the most significant challenges facing the product marketing team, and how can this role address them?
• How does Shopware foster a culture of innovation and continuous improvement within its marketing efforts?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to Shopware's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
• Prepare examples of successful product marketing campaigns or initiatives you've led
• Demonstrate your understanding of Shopware's products and market position in your application materials
• Follow up with the hiring manager, Josephine Scheffler, one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.