📌 Core Information
🔹 Job Title: Head of Provider Growth
🔹 Company: Kickoff
🔹 Location: New York, NY
🔹 Job Type: Full Time
🔹 Category: Wellness and Fitness Services
🔹 Date Posted: 2025-07-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Growing top-of-funnel coach acquisition through recruitment and marketing strategies
- Scaling and optimizing the provider network by recruiting, vetting, credentialing, and onboarding qualified coaches
- Leading and inspiring teams to manage and grow coach managers, interviewers, and operations staff
- Driving product and process improvements by collaborating with product and engineering teams and identifying data-driven improvements
- Playing a key leadership role in company-wide strategy as a member of the leadership team
ASSUMPTION: This role requires a balance of marketing, operational, and leadership skills, with a strong focus on driving growth and optimizing processes.
📋 Key Responsibilities
✅ Grow top-of-funnel coach acquisition through recruitment and marketing strategies
✅ Scale and optimize the provider network by recruiting, vetting, credentialing, and onboarding qualified coaches
✅ Lead and inspire teams to manage and grow coach managers, interviewers, and operations staff
✅ Drive product and process improvements by collaborating with product and engineering teams and identifying data-driven improvements
✅ Play a key leadership role in company-wide strategy as a member of the leadership team
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong leadership, operational, and marketing skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in supply-side or SMB growth, with a strong background in marketing and product management
Required Skills:
- Proven track record in marketing, product-led growth, and conversion optimization
- Experience in process design and optimization
- Data fluency and comfort using metrics, surveys, and SQL
- Startup mindset with a scrappy testing, rapid iteration, and big swings approach
- Passion for health, wellness, and making an impact
- Collaborative spirit and excitement to work in person with the team in SoHo, NYC
Preferred Skills:
- Experience in healthcare, provider networks, and/or recruitment/marketing
- Experience in product management or design
- Prior success building high-performance teams and communities
ASSUMPTION: Candidates with a strong background in marketing, product management, and a passion for health and wellness are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $170,000 - $210,000 per year
Benefits:
Working Hours: Full-time position with standard business hours, Monday through Friday
ASSUMPTION: The salary range is competitive for the industry and experience level, with equity as an additional benefit.
📌 Applicant Insights
🔍 Company Context
Industry: Kickoff operates in the wellness and fitness services industry, focusing on preventive health and making fitness and nutrition coaching accessible through insurance.
Company Size: Kickoff is a small company with 11-50 employees, offering a dynamic and agile work environment.
Founded: Kickoff was founded in 2017, with a mission to redefine fitness and preventive health.
Company Description:
- Kickoff is a remote exercise and nutrition coaching platform that makes it easy for anyone to become an amazing fitness & nutrition coach and change the lives of hundreds of people at a time.
- The company is on a mission to put a massive dent in the global obesity epidemic by helping millions of people build amazing businesses.
- Kickoff is backed by top-tier investors and already helping thousands of members nationwide.
Company Specialties:
- Fitness
- Nutrition
- Wellness
- Sleep
- Injury Prevention
- Sustained Weight Loss
- Sustained Muscle Gain
- Sports Training and Conditioning
- Health and Disease Prevention
Company Website: trainwithkickoff.com
ASSUMPTION: Kickoff's focus on preventive health and accessible coaching sets it apart in the wellness industry, offering applicants a unique opportunity to make a significant impact.
📊 Role Analysis
Career Level: This role is a senior, cross-functional leadership position, requiring a high degree of expertise and experience.
Reporting Structure: The Head of Provider Growth will report directly to the CEO and lead a team of coach managers, interviewers, and operations staff.
Work Arrangement: This role requires working on-site in the company's SoHo, NYC office.
Growth Opportunities:
- As Kickoff continues to grow, there will be opportunities for the Head of Provider Growth to expand their team and take on more responsibilities.
- This role offers the chance to shape the supply-side engine of the company and have a significant impact on its success.
ASSUMPTION: The Head of Provider Growth will have ample opportunities to grow within the company as it expands and gains traction in the market.
🌍 Location & Work Environment
Office Type: Kickoff's office is located in SoHo, NYC, offering a vibrant and dynamic work environment.
Office Location(s): 155 Prince Street, New York, NY 10012
Geographic Context:
- SoHo is a bustling neighborhood known for its cast-iron architecture, art galleries, and shopping.
- New York City offers a wide range of cultural, culinary, and entertainment options.
- The office is easily accessible by public transportation, with multiple subway lines nearby.
Work Schedule: Standard business hours, Monday through Friday, with flexibility for team meetings and events.
ASSUMPTION: Working on-site in Kickoff's SoHo office provides an energetic and collaborative work environment, with easy access to the city's amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and qualifications
- In-depth interview with the CEO to assess cultural fit and leadership skills
- Case study or project presentation to demonstrate problem-solving and strategic thinking
- Final interview with the leadership team to discuss the role's fit within the company's growth plans
Key Assessment Areas:
- Marketing and growth strategy
- Leadership and team management skills
- Data-driven decision-making and process improvement
- Cultural fit and alignment with Kickoff's mission
Application Tips:
- Tailor your resume and cover letter to highlight your marketing, product management, and leadership experience.
- Be prepared to discuss your approach to growing top-of-funnel coach acquisition and optimizing the provider network.
- Demonstrate your passion for health, wellness, and making an impact in the preventive health space.
ATS Keywords: Supply-side growth, marketing, product-led growth, conversion optimization, process design, data fluency, startup mindset, collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing, leadership, and problem-solving skills, as well as their cultural fit with Kickoff's mission and values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, SQL)
ASSUMPTION: The Head of Provider Growth will be expected to be proficient in marketing automation, CRM, project management, and data analysis tools to effectively manage and grow the provider network.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Kickoff is passionate about making preventive health accessible to everyone.
- Collaborative: The company values working together to achieve common goals.
- Adaptable: Kickoff embraces change and continuous learning to stay at the forefront of the wellness industry.
Work Style:
- Startup mindset: Kickoff values a scrappy, test-and-learn approach to problem-solving.
- Data-driven: The company uses data to inform decision-making and optimize processes.
- In-person collaboration: Kickoff prioritizes working together in the office to foster a connected and vibrant team culture.
Self-Assessment Questions:
- Do you share Kickoff's passion for preventive health and making an impact in the wellness industry?
- Are you comfortable working in a fast-paced, dynamic startup environment?
- Do you thrive in a collaborative work environment and enjoy working in person with a team?
ASSUMPTION: Candidates who align with Kickoff's mission, values, and work style are most likely to succeed and be happy in this role.
⚠️ Potential Challenges
- Managing a large and growing team of coach managers, interviewers, and operations staff
- Balancing the demands of marketing, operations, and leadership responsibilities
- Adapting to the fast-paced and ever-changing nature of the wellness industry
- Ensuring the quality and availability of coaches to meet client demand
ASSUMPTION: The Head of Provider Growth will face various challenges in managing a large team, balancing multiple responsibilities, and adapting to the dynamic wellness industry.
📈 Similar Roles Comparison
- Unlike traditional fitness or wellness companies, Kickoff focuses on preventive health and making coaching accessible through insurance.
- This role requires a unique blend of marketing, operational, and leadership skills, with a strong focus on driving growth and optimizing processes.
- As a senior, cross-functional leadership position, the Head of Provider Growth has the opportunity to shape the supply-side engine of the company and have a significant impact on its success.
ASSUMPTION: The Head of Provider Growth role at Kickoff is unique in its focus on preventive health and accessible coaching, offering applicants a chance to make a significant impact in the wellness industry.
📝 Sample Projects
- Developing and executing a marketing campaign to attract top-tier dual-certified coaches
- Optimizing the coach onboarding process to improve engagement and retention
- Analyzing coach availability data to identify trends and make data-driven decisions
ASSUMPTION: The Head of Provider Growth will be involved in various projects aimed at growing the coach acquisition funnel, optimizing the provider network, and driving product and process improvements.
❓ Key Questions to Ask During Interview
- How does Kickoff plan to scale its provider network to meet growing client demand?
- What are the key priorities for the Head of Provider Growth in the first 90 days?
- How does Kickoff support the professional development and growth of its coaches?
- What is the company's long-term vision for preventive health and accessible coaching?
- How does Kickoff foster a collaborative and connected team culture, particularly for remote or hybrid employees?
ASSUMPTION: Asking these questions will help applicants better understand the role's priorities, the company's growth plans, and its commitment to employee development and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.lever.co/Kickoff/84eff314-de76-4d0c-a646-9fcd2f855c6e
- Tailor your resume and cover letter to highlight your marketing, product management, and leadership experience, as well as your passion for health, wellness, and preventive health.
- Prepare for interviews by researching Kickoff's mission, values, and approach to preventive health and accessible coaching.
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
