- Job Title: Head of Revenue & Growth Manager (Dirigente)
- Company: Diageo
- Location: Milan, Lombardy, Italy
- Job Type: Full-Time
- Date Posted: July 21, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing and executing revenue growth strategies across Diageo's portfolio in Italy.
- Optimizing pricing, promotions, and trade investments to maximize profitability and market share.
- Collaborating closely with cross-functional teams to ensure alignment with Diageo's strategic objectives.
- Leading, managing, coaching, and developing a team of 3 people.
ASSUMPTION: This role requires a strong commercial acumen and the ability to thrive in a complex, fast-paced environment. The successful candidate will have a proven track record in revenue growth management and a deep understanding of the Italian market.
📋 Key Responsibilities
- 🔹 Lead the development of the one commercial plan for Diageo Italy that combines the needs of brands, channels, customers, and Diageo’s short and long-term market share and financial goals.
- 🔹 Develop a deep understanding of the short and long-term ROI of all customer investment drivers, building a data bank for ongoing optimization.
- 🔹 Lead the development of best-in-class trade terms architecture and constantly seek to optimize to minimize exposure and improve the ROI of all investments. Work closely with the channel directors to improve.
- 🔹 Independently own the P&L Trade Investment & A&P Investment spend fully, including day-to-day spend accountability, forecasts, O&Rs, Advantage approvals, AOP & commercial planning (financial integrity & execution).
- 🔹 Lead category and brand sprints to define revenue and margin enhancement opportunities around pack, price, promotion, channel, and embed into the commercial plans working closely with the Head of Category Strategy & Development, Consumer Marketing, and Head of Shopper to create consumer and customer propositions.
- 🔹 Lead the detailed, day-to-day management & O&R process within the BPM working closely with finance to optimize the commercial plan to balance the delivery of Diageo’s short and long-term business goals.
- 🔹 Ensure the appropriate governance and controls are in place for all customer investment and best-in-class process, data, and tools are available to support decision-making.
- 🔹 Lead, manage, coach, and develop a team of 3 people.
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with cross-functional teams. The successful candidate will have a proven track record in revenue growth management and a deep understanding of the Italian market.
🎯 Required Qualifications
- Education: Bachelor's degree in Business, Marketing, or a related field.
- Experience: 8+ years of relevant commercial experience, with at least 5 years in Revenue Growth Management.
- Required Skills:
- Proven experience in revenue growth management, with a strong focus on pricing, promotions, and trade investments.
- Excellent analytical and problem-solving skills.
- Strong leadership and team management skills.
- Excellent communication and stakeholder management skills.
- Proficiency in financial analysis and P&L management.
- Strong commercial acumen and a deep understanding of the Italian market.
- Fluency in English and Italian.
Preferred Skills:
- Experience working with data analysis tools and software.
- Knowledge of the Diageo portfolio and Italian market trends.
- Familiarity with the consumer goods industry and category strategy.
ASSUMPTION: The ideal candidate will have a strong commercial acumen, excellent leadership skills, and a proven track record in revenue growth management. They will also be able to thrive in a complex, fast-paced environment and work effectively with cross-functional teams.
💰 Compensation & Benefits
- Salary Range: €80,000 - €120,000 per year (based on experience and market conditions)
- Benefits:
- Competitive salary with bonus and many benefits that suit your lifestyle.
- An industry-leading parental leave policy.
- A flexible work environment with opportunities for remote work and flexible hours.
- Comprehensive health and wellness benefits.
- Opportunities for professional development and career growth.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the Italian market. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: Beverage Manufacturing
- Company Size: 10,001+ employees
- Founded: 1826 (as Guinness Brewery, later merged with other companies to form Diageo)
- Company Description: Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries. With over 30,000 talented people based in over 135 countries, Diageo is a truly global company that represents its broad consumer base and thinks differently about the future.
- Company Specialties: Premium Drinks, Marketing, Innovation, Supply Chain, HR, Sales, Brand management, Premium Wines and Spirits Supplier, Luxury, Super premium, Beer, Consumer goods, E-commerce, beverages, spirits, FMCG, and brand owners.
📊 Role Analysis
- Career Level: Senior Manager
- Reporting Structure: Reports directly to the Commercial Director.
- Work Arrangement: On-site, full-time
- Growth Opportunities:
- Potential to grow into a more senior role within the commercial function or take on broader responsibilities across the business.
- Opportunities to work on high-impact projects and drive significant business results.
- Exposure to a diverse range of brands and categories within the Diageo portfolio.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more senior responsibilities or expand into other areas of the business. The successful candidate will have a strong track record of driving business results and a clear vision for their career growth.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space in Milan, Italy.
- Office Location(s): Milan, Italy
- Geographic Context: Milan is the second-largest city in Italy and the capital of the Lombardy region. It is a major commercial, financial, and cultural hub, with a rich history and vibrant arts scene.
- Work Schedule: Standard office hours with flexibility for remote work and flexible hours.
ASSUMPTION: The Milan office offers a modern, collaborative work environment with opportunities for remote work and flexible hours. The city of Milan provides a dynamic cultural and social scene, with numerous attractions, restaurants, and entertainment options.
💼 Interview & Application Insights
- Typical Process:
- Online application submission.
- Phone or video screening.
- In-depth behavioral and technical interviews.
- Final round with senior leadership.
- Key Assessment Areas:
- Commercial acumen and strategic thinking.
- Leadership and team management skills.
- Analytical and problem-solving skills.
- Communication and stakeholder management skills.
- Cultural fit and alignment with Diageo's values.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and commercial acumen.
- Research Diageo's portfolio and the Italian market to demonstrate your industry knowledge.
- Practice your presentation skills, as you may be asked to present on a relevant topic during the interview process.
ASSUMPTION: The interview process for this role will focus on assessing the candidate's commercial acumen, leadership skills, and cultural fit. The successful candidate will have a strong track record in revenue growth management and a deep understanding of the Italian market.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., SQL, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The successful candidate will have proficiency in Microsoft Office Suite and data analysis tools, as well as experience with project management, CRM, and marketing automation software.
👔 Cultural Fit Considerations
- Company Values:
- Celebrate life, every day, everywhere.
- Win together.
- Shape the future.
- Inspire through purpose.
- Invest in talent.
- Work Style:
- Collaborative and inclusive.
- Fast-paced and dynamic.
- Data-driven and analytical.
- Results-oriented and focused on execution.
- Self-Assessment Questions:
- How do you align with Diageo's purpose of celebrating life, every day, everywhere?
- How do you approach working in a fast-paced, dynamic environment?
- How do you ensure that your decisions are data-driven and analytical?
- How do you prioritize and execute on key initiatives to drive results?
- How do you collaborate effectively with cross-functional teams to achieve common goals?
ASSUMPTION: The ideal candidate will be highly motivated, results-driven, and able to thrive in a fast-paced, dynamic environment. They will also be a strong collaborator, with excellent communication and stakeholder management skills.
⚠️ Potential Challenges
- Challenges specific to this role:
- Managing a team with varying levels of experience and expertise.
- Balancing short-term business goals with long-term strategic objectives.
- Navigating a complex, matrixed organization with multiple stakeholders.
- Challenges specific to Diageo:
- Working in a global organization with a diverse portfolio of brands and categories.
- Adapting to changing market conditions and consumer preferences.
- Maintaining a strong focus on sustainability and responsible drinking.
- Challenges specific to the Italian market:
- Navigating a competitive and mature market with established competitors.
- Understanding and responding to regional consumer preferences and trends.
- Adapting to regulatory and trade environment changes.
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, with a strong commercial acumen, excellent leadership skills, and a deep understanding of the Italian market.
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses specifically on revenue growth management, while related roles may have a broader scope, such as marketing or sales management.
- This role requires a strong analytical mindset and experience with data-driven decision-making, while related roles may place more emphasis on creative or strategic thinking.
- This role is based in Italy, with a focus on the Italian market, while related roles may be based in other regions or have a broader geographic scope.
- Industry-specific context:
- The beverage industry is highly competitive and dynamic, with a constant need for innovation and adaptation to changing consumer preferences.
- Successful revenue growth management requires a deep understanding of consumer behavior, market trends, and competitive dynamics.
- Career path comparison:
- This role offers a clear path for career progression within the commercial function or into broader business responsibilities.
- Related roles may offer similar career growth opportunities, depending on the specific organization and industry.
ASSUMPTION: The ideal candidate will have a strong commercial acumen, excellent leadership skills, and a clear vision for their career growth within the commercial function or broader business responsibilities.
📝 Sample Projects
- Developing and executing a pricing strategy to optimize revenue and market share for a key Diageo brand in Italy.
- Conducting a comprehensive analysis of customer investment drivers to identify opportunities for optimization and improved ROI.
- Leading a cross-functional team to develop and implement a trade promotion strategy that drives sales and market share growth for a portfolio of Diageo brands in Italy.
- Developing and presenting a strategic plan for revenue growth and market share expansion for Diageo's Italian business over the next 3-5 years.
ASSUMPTION: These sample projects illustrate the types of initiatives the successful candidate will be expected to lead and contribute to, with a focus on driving revenue growth, market share expansion, and improved ROI for Diageo's Italian business.
❓ Key Questions to Ask During Interview
- Role-specific questions:
- How does this role fit into the broader commercial strategy for Diageo Italy?
- What are the key priorities for the first 90 days in this role?
- How does this role collaborate with other functions, such as marketing, sales, and supply chain?
- Team and organization-specific questions:
- How does the team currently approach revenue growth management, and what areas do you see for improvement?
- How does Diageo support the professional development and career growth of its employees?
- What is the company's approach to innovation and adaptation in the face of changing market conditions?
- Market and industry-specific questions:
- How does Diageo differentiate itself in the competitive Italian beverage market?
- What are the key trends and opportunities in the Italian beverage market, and how does Diageo plan to capitalize on them?
- How does Diageo balance short-term business goals with long-term strategic objectives?
ASSUMPTION: These key questions will help the candidate better understand the role, the team, and the broader business context, as well as assess their fit with Diageo's culture and strategic objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and commercial acumen.
- Research Diageo's portfolio and the Italian market to demonstrate your industry knowledge.
- Practice your presentation skills, as you may be asked to present on a relevant topic during the interview process.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
