📌 Core Information
🔹 Job Title: Head of SEO
🔹 Company: Bitpanda
🔹 Location: Vienna, Austria
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading the Organic Search strategy for Bitpanda
- Managing and developing the Organic Search team
- Improving organic performance and revenue through SEO
- Collaborating with cross-functional teams to drive organic growth
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of SEO to drive organic growth and improve Bitpanda's web presence.
📋 Key Responsibilities
✅ Own and prioritize the Organic Search roadmap across on and off page SEO, technical SEO, content strategy, and ASO
✅ Lead the re-development of the brand website and CMS migration, ensuring architecture, content, and design align with strategy
✅ Collaborate with Marketing, Product, UX, and Engineering teams to find pragmatic solutions that meet users' and bots' needs
✅ Train, manage, and develop the Organic Search team to improve organic performance
✅ Analyze search and website data to derive meaningful insights and inform decisions
ASSUMPTION: This role involves a mix of strategic planning, team management, and data analysis to optimize Bitpanda's organic search performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in SEO with an international remit
Required Skills:
- Proven track record in SEO with a focus on organic growth
- Strong organizational and leadership skills
- Strong analytical skills and experience using data to inform decisions
- Organized and diligent with strong attention to detail
- Proactive attitude and strong communication skills
Preferred Skills:
- Experience with SEO tools such as SEMrush, Ahrefs, or similar
- Familiarity with content management systems (CMS)
- Knowledge of HTML, CSS, and JavaScript
ASSUMPTION: While a background in SEO is crucial, the ideal candidate should also possess strong leadership, analytical, and communication skills to succeed in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Based on experience and market standards for SEO Manager/Head of SEO roles in Vienna)
Benefits:
- Hybrid-working model with 25 Work From Anywhere days
- Competitive total compensation package including participation in the stock option plan
- Market-leading benefits programs shaped by Time & Flexibility policies
- Company-wide and team events
- Bitpanda swag
Working Hours: Full-time, 40 hours per week (Hybrid: 3 days on-site, 2 days remote)
ASSUMPTION: The salary range is estimated based on market standards for SEO Manager/Head of SEO roles in Vienna, considering the required experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Cryptocurrency and Investment Platforms
Company Size: Medium (501-1,000 employees) - Bitpanda offers a dynamic and collaborative work environment with ample opportunities for growth and learning.
Founded: 2014 - Bitpanda has established itself as a leading investment platform in Europe, with a strong focus on innovation and user experience.
Company Description:
- Bitpanda is a European-based, highly regulated investment platform that empowers users to invest in cryptocurrencies, crypto indices, stocks, precious metals, and commodities with any sized budget, 24/7.
- Headquartered in Vienna, Austria, Bitpanda operates across Europe and serves over 6 million customers.
- Bitpanda's mission is to simplify wealth creation and help people trust themselves enough to build their financial freedom.
Company Specialties:
- Blockchain
- Bitcoin
- Cryptocurrency
- Ethereum
- Ripple
- Investment
- Financial Services
- Finance
- Fintech
- Digital Wealth Management
Company Website: www.bitpanda.com
ASSUMPTION: Bitpanda's focus on innovation, user experience, and financial empowerment creates an exciting work environment for applicants passionate about fintech and investment platforms.
📊 Role Analysis
Career Level: Senior/Managerial - This role involves strategic planning, team management, and cross-functional collaboration, making it well-suited for experienced SEO professionals looking to take the next step in their careers.
Reporting Structure: The Head of SEO reports directly to the Chief Marketing Officer (CMO) and oversees the Organic Search team.
Work Arrangement: Hybrid - This role requires on-site presence for 3 days a week, with the remaining 2 days worked remotely. This arrangement fosters collaboration and ensures team cohesion while offering flexibility.
Growth Opportunities:
- As Bitpanda continues to grow, there may be opportunities for the Head of SEO to expand their team or take on additional responsibilities.
- The dynamic nature of the fintech industry presents continuous learning opportunities for professionals in this role.
- Bitpanda's strong focus on employee development may provide opportunities for career advancement within the company.
ASSUMPTION: The Head of SEO role at Bitpanda offers a unique blend of strategic, managerial, and technical responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): Vienna, Austria (Headquarters) with additional offices in Barcelona, Bucharest, Amsterdam, and Berlin
Geographic Context:
- Vienna, Austria - Bitpanda's headquarters is located in the heart of Vienna, offering a vibrant cultural scene, rich history, and a high quality of life.
- Bitpanda's international presence allows for remote collaboration with team members across Europe.
- The company's hybrid work arrangement balances on-site collaboration with remote flexibility.
Work Schedule: Full-time, 40 hours per week (Hybrid: 3 days on-site, 2 days remote)
ASSUMPTION: Bitpanda's hybrid work arrangement and international presence create a dynamic and diverse work environment that caters to a wide range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Technical SEO assessment or case study
- On-site or video interview with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- SEO knowledge and experience
- Leadership and team management skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with Bitpanda's values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Demonstrate your understanding of Bitpanda's business and the role's responsibilities in your application materials
- Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools
- Research Bitpanda's company culture and values to ensure a strong cultural fit
ATS Keywords: SEO, Organic Growth, Content Strategy, Technical SEO, Leadership, Analytical Skills, Project Coordination, Communication, Critical Thinking, Team Development, Bitpanda
ASSUMPTION: Bitpanda's application process is designed to assess candidates' SEO expertise, leadership skills, and cultural fit, with a focus on finding the best fit for the Head of SEO role.
🛠️ Tools & Technologies
- SEMrush, Ahrefs, or similar SEO tools
- Content management systems (CMS)
- HTML, CSS, and JavaScript
- Google Analytics and Google Search Console
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Head of SEO at Bitpanda should be proficient in using SEO tools, CMS, and other relevant technologies to optimize organic search performance and manage the Organic Search team.
👔 Cultural Fit Considerations
Company Values:
- Simplify wealth creation
- Empower users
- Build for the long term
- Act with integrity
- One team, one dream
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and forward-thinking
- Results-oriented and proactive
Self-Assessment Questions:
- Do you align with Bitpanda's mission to simplify wealth creation and empower users?
- Are you comfortable working in a dynamic, collaborative, and data-driven environment?
- Do you thrive in a results-oriented and proactive work culture?
ASSUMPTION: Bitpanda's company values and work style emphasize collaboration, innovation, and user empowerment, making it an ideal fit for candidates passionate about fintech and investment platforms.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing on-site and remote work effectively
- Keeping up with the dynamic and evolving nature of SEO best practices
- Collaborating with cross-functional teams to drive organic growth
ASSUMPTION: The Head of SEO role at Bitpanda presents unique challenges that require strong leadership, communication, and adaptability skills to succeed.
📈 Similar Roles Comparison
- Compared to other SEO Manager/Head of SEO roles, this position offers a unique blend of strategic, managerial, and technical responsibilities within a dynamic and growing fintech company.
- Bitpanda's focus on innovation and user experience sets it apart from traditional financial services companies, providing an exciting opportunity for SEO professionals looking to make an impact in the fintech industry.
- Career progression in this role may involve expanding the Organic Search team or taking on additional responsibilities as Bitpanda continues to grow.
ASSUMPTION: The Head of SEO role at Bitpanda offers a unique blend of responsibilities and growth opportunities that set it apart from similar roles in the industry.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Bitpanda's website and implementing recommended changes to improve organic performance
- Developing and executing a content strategy that aligns with Bitpanda's target audience segments and use cases
- Collaborating with the Product and UX teams to optimize Bitpanda's web properties for users and search engines
ASSUMPTION: The Head of SEO at Bitpanda should be prepared to tackle a variety of projects that span SEO audits, content strategy, and cross-functional collaboration to optimize organic search performance.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Organic Search team currently, and how can this role address them?
- How does the Head of SEO role collaborate with other departments, such as Product, UX, and Engineering, to drive organic growth?
- What are the key priorities for the Head of SEO in the first 90 days in the role?
- How does Bitpanda support the professional development and growth of its employees, particularly within the Marketing department?
- What is the company's long-term vision for the Organic Search team, and how does this role contribute to that vision?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and helps you better understand Bitpanda's company culture and long-term vision for the Organic Search team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience, relevant skills, and alignment with Bitpanda's company values
- Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools
- Research Bitpanda's company culture and values to ensure a strong cultural fit
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
