- Job Title: Head of SEO
- Company: Pipedrive
- Location: London, UK
- Job Type: Full Time, Hybrid
- Category: Marketing
- Date Posted: May 15, 2025
- Experience Level: 5-10 years
- Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and driving the Organic Search strategy
- Managing and growing a SEO team of 7
- Ensuring web domains perform across key SEO metrics
- Collaborating with internal and external stakeholders to drive organic growth
- Contributing to overall NPC ARR growth in the Demand Growth team
ASSUMPTION: This role requires a strategic and results-driven individual with a strong understanding of SEO practices, techniques, and trends. Experience in managing senior-level subject experts and a keen understanding of the product, customer, market, and industry are essential.
📋 Key Responsibilities
- ✅ Set and deliver the Organic Search strategy
- ✅ Manage the SEO team across on-page, off-page, and tech areas
- ✅ Own global channel-level KPIs and identify opportunities in new markets
- ✅ Work with internal and external stakeholders to drive organic growth
- ✅ Ensure web domains perform across key SEO UX and core web vital metrics
- ✅ Lead the SEO team and contribute to overall NPC ARR growth
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on SEO work. The ideal candidate will have a strong background in SEO and experience managing teams.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 5-10 years of experience in SEO, with at least 3 years in a leadership role
- Required Skills:
- Expert-level understanding of SEO practices, techniques, and trends
- Strong content writing, editing, and strategy skills
- Keen understanding of data and ability to identify problem areas and opportunities
- Strong understanding of the product, customer, market, and industry
- Ability to present comfortably to the company and senior leaders
- Preferred Skills:
- Experience with AI and machine learning
- Familiarity with CRM software (Pipedrive is a plus)
- Knowledge of multiple languages
ASSUMPTION: This role requires a well-rounded SEO professional with a strong background in SEO, content strategy, and data analysis. Experience in a leadership role and understanding of the product and market are crucial.
💰 Compensation & Benefits
- Salary Range: £70,000 - £90,000 per annum (based on industry standards for a Head of SEO role in London)
- Benefits:
- Flexible hours
- Wellness perks
- Performance-based bonuses
- 28 paid leave days
- Well-being days
- Compassionate leave
- Pawternal leave
- Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days in the office per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Head of SEO role in London, considering the experience level and company size. Benefits are tailored to support employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development, specifically CRM and sales pipeline software
- Company Size: 501-1,000 employees
- Founded: 2010
- Company Description:
- Pipedrive is an easy and effective sales CRM that drives small business growth
- Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide
- Pipedrive is headquartered in New York with offices across Europe and the US
- The company is backed by majority holder Vista Equity Partners, Bessemer Venture Partners, Insight Partners, Atomico, and DTCP
- Company Specialties: CRM, sales pipeline software, cloud-based software, and sales CRM
📊 Role Analysis
- Career Level: Senior leadership role reporting directly to the VP of Demand Growth
- Reporting Structure: The Head of SEO will manage a team of 7 SEO specialists
- Work Arrangement: Hybrid, with 2-3 days in the office per week
- Growth Opportunities:
- Potential to expand the SEO team and take on more responsibility
- Opportunities to collaborate with cross-functional teams and influence overall company strategy
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and increased responsibility. The hybrid work arrangement provides flexibility while maintaining a strong connection to the team and company culture.
🌍 Location & Work Environment
- Office Type: Hybrid, with offices in London, UK
- Office Location(s): 460 Park Ave South, New York, NY 10016, US; LABS HOUSE, 15-19 Bloomsbury Way, LONDON, WC1A 2TH, GB
- Geographic Context:
- London is a major global hub for technology and innovation
- The office is located in a vibrant and well-connected area, with easy access to public transportation
- Work Schedule: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a good balance between in-office collaboration and remote work. The London office is centrally located and well-connected, making it an attractive location for professionals.
💼 Interview & Application Insights
- Typical Process:
1. Phone/Video screen with the Talent Acquisition team
2. Technical assessment and case study
3. Interview with the hiring manager and team members
4. Final interview with the VP of Demand Growth
- Key Assessment Areas:
- SEO knowledge and experience
- Strategic thinking and problem-solving skills
- Leadership and team management skills
- Cultural fit and alignment with company values
- Application Tips:
1. Tailor your resume and cover letter to highlight your SEO experience and leadership skills
2. Include specific examples of your SEO achievements and how they align with Pipedrive's goals
3. Prepare for the technical assessment by brushing up on your SEO knowledge and tools
- ATS Keywords: SEO strategy, SEO team management, organic growth, channel-level KPIs, stakeholder collaboration, web domain performance, data-driven insights, market understanding, problem identification
ASSUMPTION: The interview process is designed to assess both technical SEO skills and leadership capabilities. Applicants should be prepared to discuss their SEO experience and provide specific examples of their achievements.
🛠️ Tools & Technologies
- Google Analytics
- SEMrush or Ahrefs
- Google Search Console
- Google Data Studio
- Asana or Trello (project management)
- Slack (team communication)
- Pipedrive CRM
ASSUMPTION: The tools listed are commonly used in SEO roles and are likely to be used in this position. However, the specific tools may vary depending on the company's tech stack.
👔 Cultural Fit Considerations
- Company Values:
- Authenticity
- Collaboration
- Support
- Experimentation
- Empowerment
- Work Style:
- Data-driven
- Results-oriented
- Collaborative
- Adaptable
- Customer-focused
- Self-Assessment Questions:
1. How do you embody Pipedrive's company values in your daily work?
2. How do you approach collaboration and stakeholder management in a hybrid work environment?
3. How do you stay up-to-date with the latest SEO trends and tools?
ASSUMPTION: Pipedrive values authenticity, collaboration, and support, fostering a people-first culture. Applicants should be prepared to discuss how their work style aligns with these values and the company's overall mission.
⚠️ Potential Challenges
- Balancing strategic planning with hands-on SEO work
- Managing a team with diverse skills and experience levels
- Adapting to a hybrid work environment and maintaining team cohesion
- Keeping up with the latest SEO trends and algorithm changes
- Collaborating effectively with cross-functional teams and stakeholders
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses specifically on Organic Search and SEO, while related roles may have a broader focus on digital marketing or growth
- This role requires a strong understanding of data and analytics, as well as the ability to communicate complex information effectively
- Industry-specific context:
- The CRM and sales pipeline software industry is competitive, with a focus on driving customer acquisition and retention
- SEO plays a critical role in driving organic traffic and conversions for software companies
- Career path comparison:
- This role is a senior leadership position, with potential growth opportunities in expanding the SEO team or taking on more responsibility
ASSUMPTION: This role is unique in its focus on Organic Search and SEO, requiring a strong understanding of data and analytics. The industry-specific context and career path comparison provide valuable insights for applicants considering this role.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Pipedrive's website and identifying opportunities for improvement
- Developing and implementing a content strategy to drive organic traffic and conversions
- Collaborating with the product team to optimize on-page SEO elements and improve core web vital metrics
- Managing a team of SEO specialists to execute technical SEO projects and improve website performance
- Analyzing competitor SEO strategies and identifying opportunities to differentiate Pipedrive in the market
ASSUMPTION: These sample projects provide a sense of the day-to-day responsibilities and strategic initiatives involved in this role. Applicants should be prepared to discuss their experience with similar projects and how they align with Pipedrive's goals.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the SEO team currently, and how can this role address them?
- How does the SEO team collaborate with other departments, such as Product and Marketing, to drive organic growth?
- What are the key priorities for the SEO team in the first 90 days of this role?
- How does Pipedrive support the professional development and growth of its SEO team members?
- What is the company's long-term vision for the SEO channel, and how does this role fit into that vision?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, team dynamics, and long-term growth opportunities. Applicants should be prepared to ask thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.lever.co/pipedrive/0ec2bf38-0dd1-440f-899d-c2325c995f94)
- Tailor your resume and cover letter to highlight your SEO experience and leadership skills
- Prepare for the technical assessment by brushing up on your SEO knowledge and tools
- Follow up with the Talent Acquisition team after submitting your application to confirm receipt
- Be prepared to discuss your SEO experience and achievements in detail during the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
