📌 Core Information
🔹 Job Title: Head of Social Brand & Content (Finance) (m/w/d)
🔹 Company: Finanzen.net GmbH
🔹 Location: Karlsruhe, Baden-Württemberg, Germany
🔹 Job Type: Full-time
🔹 Category: Finance, Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Strategic and operational leadership of a new social-first media product in the finance sector
- Brand building and product scaling
- Developing a go-to-market strategy across various social media platforms
- Building and leading an interdisciplinary team
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and social media expertise to successfully launch and grow a new media product in the finance sector.
📋 Key Responsibilities
✅ Develop and implement a go-to-market strategy for social media platforms (TikTok, YouTube, Instagram)
✅ Build and lead an interdisciplinary team (content, social media, video production)
✅ Collaborate with internal stakeholders (brand, marketing, product development)
✅ Define and monitor core KPIs (follower growth, engagement, reach)
✅ Manage budget and resources for the initial growth phase
✅ Coordinate external partners (content producers, agencies, freelancers)
ASSUMPTION: The role requires a strong understanding of social media trends, viral mechanisms, and platform-specific strategies to drive the product's success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: At least 5 years of relevant experience in digital media, content marketing, social media growth, or entrepreneurship
Required Skills:
- Proven experience in building brands or media products (ideally in social/entertainment)
- Expertise in social media platforms (TikTok, Instagram, YouTube)
- Strong leadership skills and ability to build and manage high-performing teams
- Excellent communication skills in German and English
- Entrepreneurial mindset with a focus on outcomes
Preferred Skills:
- Interest in finance and capital markets
- Experience in the finance industry
ASSUMPTION: Candidates should have a proven track record in social media growth and brand building to succeed in this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and industry standards for similar roles in Germany)
Benefits:
- Flexible working models
- Training opportunities
- Dog-friendly workplace
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Germany, considering the required experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: 1998 (as a division of Deutsche Börse AG)
Company Description:
- Finanzen.net is one of the leading financial information portals in the DACH region
- Offers real-time market data, news, and interactive tools for individual investors
- Operates multiple financial and brokerage platforms, including finanzen.net ZERO and TraderFox
Company Specialties:
- Financial information and services
- Brokerage and trading platforms
- Digital media and content
Company Website: finanzen.net
ASSUMPTION: Finanzen.net is a well-established company with a strong brand in the finance industry, offering opportunities for growth and innovation.
📊 Role Analysis
Career Level: Senior management (General Manager)
Reporting Structure: Reporting directly to the management board, leading an interdisciplinary team
Work Arrangement: On-site with remote work options
Growth Opportunities:
- Leading a new product area with significant autonomy and entrepreneurial freedom
- Potential for career advancement within the growing Finanzen.net group
- Opportunities to shape the company's social media strategy and presence
ASSUMPTION: This role offers a unique opportunity to drive the success of a new media product and grow within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Gartenstraße 67, 76135 Karlsruhe, Germany
Geographic Context:
- Karlsruhe is a mid-sized city in southwestern Germany, known for its high quality of life and vibrant cultural scene
- Excellent public transportation and bike infrastructure
- Close proximity to the Black Forest and other natural attractions
Work Schedule: Standard business hours with flexible working hours and remote work options
ASSUMPTION: The office location offers a pleasant working environment with easy access to amenities and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site interviews with relevant stakeholders
- Final decision and job offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team-building capabilities
- Social media expertise and platform-specific strategies
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of successful brand-building or social media campaigns you've led
- Demonstrate your understanding of the finance industry and Finanzen.net's offerings
ATS Keywords: Social media growth, brand building, go-to-market strategy, leadership, team building, finance, finance industry, Finanzen.net
ASSUMPTION: The application process is likely to be competitive, with a focus on assessing candidates' strategic thinking, leadership, and social media expertise.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, YouTube)
- Content management systems (CMS)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Hootsuite Insights)
ASSUMPTION: The role requires proficiency in using social media platforms and relevant content management and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer focus and excellence
Work Style:
- Agile and dynamic
- Data-driven and analytical
- Results-oriented and entrepreneurial
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you comfortable working with data and analytics to inform decision-making?
- Do you have a proven track record of driving results and achieving growth in social media?
ASSUMPTION: Finanzen.net values candidates who are innovative, collaborative, and results-driven, with a strong focus on customer excellence.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Adapting to a fast-changing social media landscape and platform-specific trends
- Building and scaling a new media product within a larger organization
- Potential language barriers and cultural differences in a multinational environment
ASSUMPTION: The role presents unique challenges and opportunities for growth, requiring strong leadership, adaptability, and strategic thinking.
📈 Similar Roles Comparison
- This role is unique in its focus on building and scaling a new social-first media product in the finance sector
- Similar roles may include social media managers, content strategists, or digital marketing managers, but this role offers a higher level of responsibility and autonomy
- Career progression may include advancing to director or vice president roles within the Finanzen.net group
ASSUMPTION: This role offers a unique opportunity to drive the success of a new media product and grow within the organization, with potential for career advancement in the future.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new social media platform (e.g., TikTok)
- Building and managing a high-performing social media team to drive brand awareness and engagement
- Collaborating with internal stakeholders to create and implement a comprehensive content strategy
ASSUMPTION: These sample projects demonstrate the strategic and operational responsibilities required for this role, focusing on brand building, content creation, and social media growth.
❓ Key Questions to Ask During Interview
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does this role fit into the overall company strategy, and what are the priorities for the first 90 days?
- What resources and support will be provided to ensure the success of the new media product?
- How does Finanzen.net approach innovation and continuous improvement in the social media space?
- What opportunities exist for professional development and growth within the organization?
ASSUMPTION: These questions help assess the role's priorities, resources, and growth opportunities, as well as the company's approach to innovation and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful brand-building or social media campaigns you've led
- Demonstrate your understanding of the finance industry and Finanzen.net's offerings
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
