📌 Core Information
🔹 Job Title: Head of Strategic Marketing Operations
🔹 Company: Celonis
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving strategic alignment and operational excellence across global marketing
- Overseeing annual and quarterly planning cycles, budget management, and performance tracking
- Optimizing marketing production flows and streamlining processes
- Collaborating cross-functionally to align marketing efforts with business goals and embed best practices
- Building and governing unified planning frameworks and governance structures
ASSUMPTION: This role requires a strategic thinker with a strong operational background, capable of balancing high-level planning with day-to-day execution.
📋 Key Responsibilities
✅ Collaborate with marketing leadership to drive executive conversations through strategic storytelling
✅ Build and govern a unified, iterative planning framework for all marketing activities
✅ Drive end-to-end marketing production flows, ensuring seamless execution and eliminating operational gaps
✅ Critically analyze and optimize global marketing budgets, proactively identifying deviations and providing actionable insights
✅ Lead cross-functional initiatives and align stakeholders across marketing, product, sales, and finance teams to enhance operational efficiency and customer centricity
✅ Develop and champion robust governance standards, ensuring scalable, repeatable, and continuously optimized marketing execution
✅ Spearhead the implementation of comprehensive reporting mechanisms, providing insightful narratives that guide strategic and tactical marketing decision-making
✅ Build and test MVPs to drive operational process excellence using cutting-edge technologies
ASSUMPTION: This role involves a mix of strategic planning, operational management, and cross-functional collaboration, requiring strong leadership, communication, and analytical skills.
🎯 Required Qualifications
Education: Bachelor’s degree (MBA or Master’s degree preferred) in Marketing, Business, Analytics, or a related field
Experience: 8+ years of experience in strategic marketing operations, planning, or analytics, including 4+ years in senior cross-functional leadership roles
Required Skills:
- Proven experience establishing unified planning and governance frameworks
- Strong understanding of marketing performance metrics, financial planning, and reporting tools
- Exceptional budget analysis and optimization skills
- Exceptional leadership and stakeholder management experience
- Hands-on experience with marketing technology platforms, project management methodologies, and system integration
- Critical thinking and analytical capabilities
Preferred Skills:
- Experience with process mining technology
- Fluency in Spanish
ASSUMPTION: The ideal candidate will have a strong background in marketing strategy, operations, and financial management, with a proven track record of driving operational excellence and delivering measurable results.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Generous PTO
- Hybrid working options
- Company equity (RSUs)
- Comprehensive benefits
- Extensive parental leave
- Dedicated volunteer days
- Gym subsidies
- Counseling
- Well-being programs
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Process Mining and Business Analytics
Company Size: 1,001-5,000 employees (mid-size)
Founded: 2011, with headquarters in Munich, Germany, and New York City, USA
Company Description:
- Celonis makes processes work for people, companies, and the planet
- Offers a living digital twin of business operations using process mining and AI technology
- Focuses on top, bottom, and green line value realization
Company Specialties:
- Process Mining
- Big Data
- Business Analytics
- Business Process Automation
- Machine Learning
- Artificial Intelligence
- SaaS
Company Website: www.celonis.com
ASSUMPTION: Celonis is a rapidly growing, innovative company with a strong focus on data-driven decision-making and continuous improvement.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Chief Marketing Officer
Reporting Structure: This role will oversee a team of marketing operations professionals and collaborate with various marketing, product, sales, and finance teams
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential career progression to VP or C-level roles within marketing or other functions
- possibility to expand the team and take on more direct reports
- Chance to shape the marketing operations function and make a significant impact on the company's growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on more responsibilities.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million
- Known for its vibrant culture, historic architecture, and thriving business scene
- Offers a high quality of life, with a moderate cost of living compared to other major European cities
Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: Madrid offers a dynamic, multicultural work environment with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning skills
- Operational management and process improvement expertise
- Cross-functional collaboration and stakeholder management
- Budget analysis and optimization skills
- Technical proficiency with marketing technology platforms and tools
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Be prepared to discuss your approach to strategic planning, operational management, and cross-functional collaboration
- Showcase your ability to analyze and optimize marketing budgets
- Demonstrate your familiarity with process mining technology and Celonis' offerings
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Strategic Marketing Operations, Marketing Planning, Budget Management, Performance Management, Cross-Functional Collaboration, Data Analysis, Marketing Strategy, Governance Frameworks, Production Workflows, Financial Oversight, Leadership, Stakeholder Management, Marketing Technology, Project Management, Critical Thinking, Analytical Skills
ASSUMPTION: The interview process will focus on assessing your strategic thinking, operational management, and cross-functional collaboration skills, as well as your technical proficiency with marketing technology platforms and tools.
🛠️ Tools & Technologies
- Marketing technology platforms (e.g., Marketo, Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management methodologies (e.g., Agile, Scrum)
- Process mining technology (e.g., Celonis)
ASSUMPTION: Proficiency in marketing technology platforms, data analysis tools, and project management methodologies is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Live for Customer Value
- The Best Team Wins
- We Own It
- Earth Is Our Future
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Agile and adaptable
- Focused on continuous improvement
Self-Assessment Questions:
- How do you ensure that your strategic plans align with customer value?
- Can you provide an example of a time when you successfully led a cross-functional team to achieve a common goal?
- How do you approach continuous improvement in your work and processes?
ASSUMPTION: Celonis values candidates who are data-driven, collaborative, and focused on continuous improvement, with a strong commitment to customer value.
⚠️ Potential Challenges
- Managing a large, global marketing team with diverse priorities and time zones
- Balancing strategic planning with day-to-day operational management
- Navigating a rapidly growing, dynamic work environment
- Adapting to changes in the marketing landscape and technology
ASSUMPTION: This role presents unique challenges, requiring strong leadership, adaptability, and the ability to thrive in a fast-paced, ever-evolving environment.
📈 Similar Roles Comparison
- Unlike traditional marketing operations roles, this position requires a strong strategic focus and the ability to drive business impact
- Compared to other senior marketing roles, this position places a greater emphasis on operational management and process improvement
- Career progression may involve transitioning to a VP or C-level role within marketing or another function, depending on the candidate's interests and skills
ASSUMPTION: This role offers a unique blend of strategic planning, operational management, and cross-functional collaboration, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and implementing a comprehensive marketing budget optimization strategy, resulting in a 15% reduction in costs and a 20% increase in marketing-qualified leads
- Streamlining marketing production workflows, reducing turnaround time by 30% and improving campaign execution accuracy by 25%
- Building and testing an MVP for a new marketing analytics dashboard, increasing user adoption by 40% and improving data-driven decision-making
ASSUMPTION: These sample projects demonstrate the strategic, operational, and analytical skills required for this role, with a focus on driving measurable business impact.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role contribute to the team's success?
- How does Celonis support work-life balance, and what resources are available to help employees manage their well-being?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Celonis foster a culture of continuous learning and professional development?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, ensuring a strong fit for both parties.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for your interview by researching Celonis' offerings, process mining technology, and the marketing landscape
- Follow up with the hiring manager after your interview to express your interest in the role
- If selected, complete the background check process and await the offer extension
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
