Head of Strategic Partnerships – Affinity GTM

📌 Core Information

🔹 Job Title: Head of Strategic Partnerships – Affinity GTM

🔹 Company: JAAQ

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time, On-site

🔹 Category: Mental Health Care

🔹 Date Posted: 2025-08-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Securing, developing, and executing strategic affinity partnerships to drive mass distribution of JAAQ
• Building multi-brand partnerships and managing the full lifecycle from targeting to scaling
• Crafting problem statements, designing offers, and owning the partner journey
• Shaping the vertical playbook and driving commercial outcomes for JAAQ and its partners

ASSUMPTION: This role requires a strategic mindset, strong commercial acumen, and proven partnership development experience, ideally in the telco, media, or brand ecosystems.

📋 Key Responsibilities

✅ Build, close, and scale multi-brand partnerships

✅ Craft the problem statement

✅ Design and commercialise offers

✅ Own the partner journey

✅ Shape the vertical playbook

✅ Drive commercial outcomes

ASSUMPTION: Success in this role will require a balance of strategic thinking, creativity, and strong relationship-building skills.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: Proven track record of closing large distribution deals, ideally in telecom, banking, or insurance

Required Skills:

• Deal-Closing Ninja: History of sealing big distribution deals
• C-Suite Charmer: Comfortable talking strategy with top-level execs
• Partnership Pro: Deep experience in complex partnerships, especially in telco, media, or brand ecosystems
• Strategic Closer: Proven ability to lead strategy and close large deals with many moving parts
• Creative Thinker: Ability to align different brands and messages to solve a problem
• Awesome Network: Connections in the telco, tech, and consumer brand worlds
• Go-Getter: Self-motivated, clear-headed, and can take ownership from start to finish

Preferred Skills:

• Experience in the mental health or wellness industry
• Fluency in additional languages

ASSUMPTION: While a degree is preferred, relevant experience and a strong track record may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per year (Estimated based on industry standards for similar roles and experience levels)

Benefits:

• Private Medical Healthcare
• Gym Membership
• Professional Development Budget
• Breather Days
• Equity Options

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for the role)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. The final offer may vary depending on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care. JAAQ operates in the growing mental health and wellness space, focusing on accessibility and engagement.

Company Size: Small (11-50 employees). This size allows for a more agile and entrepreneurial work environment, with opportunities for significant impact.

Founded: 2021. JAAQ is a relatively new startup with a mission to help the mental health of one billion people.

Company Description:

• Pioneering mental health platform leveraging interactive video technology and AI
• Mission to democratise mental health support, making it accessible, engaging, and stigma-free
• B2B2C model with a growing consumer-facing platform and various B2B propositions

Company Specialties:

• Mental health and wellness
• Interactive video technology
• AI and machine learning

Company Website: http://www.jaaq.co.uk

ASSUMPTION: JAAQ's small size and focus on innovation create an environment where employees can have a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: Mid to Senior level. This role offers the opportunity to lead strategic partnerships and drive significant growth for the company.

Reporting Structure: This role reports directly to the CEO and works closely with cross-functional teams, including product, marketing, and legal.

Work Arrangement: On-site, with flexibility for remote work as needed. The role requires frequent interaction with partners and internal teams, making an on-site presence beneficial.

Growth Opportunities:

• As JAAQ grows, there will be opportunities to expand the team and take on additional responsibilities
• The role offers exposure to senior leadership and the opportunity to shape the company's growth strategy
• JAAQ's focus on employee development provides opportunities for professional growth and skill-building

ASSUMPTION: The success of this role will have a significant impact on JAAQ's growth and expansion, creating opportunities for the candidate to grow with the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in London

Office Location(s): London, England, United Kingdom

Geographic Context:

• London is a major global city with a vibrant tech and startup scene
• The office is located in a central area with easy access to public transportation
• The city offers a wide range of cultural, social, and recreational opportunities

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for the role)

ASSUMPTION: The on-site work arrangement allows for better collaboration and relationship-building with partners and internal teams.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the CEO to discuss the role, responsibilities, and strategic vision
• Final interview with key stakeholders to assess fit within the team and company

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Commercial acumen and deal-making abilities
• Relationship-building and communication skills
• Cultural fit and alignment with JAAQ's mission and values

Application Tips:

• Highlight your relevant experience and achievements in partnership development and deal-making
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and company

ATS Keywords: Strategic Partnerships, Affinity GTM, Deal Closing, Partnership Development, Telco, Media, Brand Ecosystems, Commercial Acumen, Relationship Building, Team Collaboration, Customer Focus

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, commercial acumen, and cultural fit, as these are critical for success in the role.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot) for managing partnerships and deals
• Project management tools (e.g., Asana, Trello) for tracking progress and collaboration
• Communication and collaboration tools (e.g., Slack, Microsoft Teams) for internal and external communication

ASSUMPTION: The specific tools and technologies used may vary depending on the company's existing tech stack and the candidate's preferences.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Committed to making a tangible difference in mental health accessibility
• Innovative: Continuously seeking new ways to engage users and improve the platform
• Collaborative: Working together to achieve common goals and drive success

Work Style:

• Entrepreneurial: A startup environment that encourages creativity, initiative, and adaptability
• Results-oriented: Focused on delivering measurable impact and driving growth
• Dynamic: A fast-paced, evolving work environment that requires flexibility and resilience

Self-Assessment Questions:

• Do you share JAAQ's passion for improving mental health and wellness?
• Are you comfortable working in a fast-paced, dynamic startup environment?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Candidates who align with JAAQ's mission, values, and work style will be more likely to succeed and find fulfillment in the role.

⚠️ Potential Challenges

• The role requires managing multiple stakeholders and complex deals, which can be challenging and time-consuming
• JAAQ is a growing startup, which may present uncertainties and rapid changes in priorities
• The role may require frequent travel to meet with partners and attend industry events
• The mental health and wellness industry is competitive and evolving, presenting unique challenges and opportunities

ASSUMPTION: Success in this role will require strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is unique to JAAQ, focusing on strategic partnerships and affinity GTM in the mental health and wellness space
• Similar roles in other industries may focus on different verticals or have a broader scope, such as Business Development or Strategic Alliances
• Career progression may involve moving into a more senior role, such as Chief Revenue Officer or Chief Growth Officer, as JAAQ continues to grow

ASSUMPTION: The unique nature of this role presents a rare opportunity to shape the growth strategy of a pioneering mental health platform.

📝 Sample Projects

• Securing a landmark partnership with a major telco to bundle JAAQ's mental health content with family phone plans
• Developing a joint proposition with a leading bank to offer exclusive mental health benefits to its customers
• Launching a co-branded mental health campaign with a popular travel brand to promote mental wellness while traveling

ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the role, focusing on solving real customer problems and driving mass distribution of JAAQ.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion, and how this role fits into that strategy?
• How does JAAQ support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does JAAQ measure the success of its partnerships, and what are the key performance indicators for this role?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and company, and provides valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching JAAQ, its mission, and the mental health and wellness industry
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.