📌 Core Information
🔹 Job Title: Head of User Acquisition
🔹 Company: Betr
🔹 Location: Miami, Florida, United States
🔹 Job Type: Full Time, On-site
🔹 Category: Spectator Sports
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive user acquisition strategies and campaigns to drive customer growth for Betr's products.
- Collaborating with cross-functional teams to optimize the customer lifecycle and manage user acquisition channels.
- Staying up-to-date with industry best practices, emerging trends, and new user acquisition technologies/tools.
- Leading brand partnerships for Betr in conjunction with Betr Media.
- Conducting regular A/B testing and experimentation to improve campaign performance and identify opportunities for scaling user acquisition efforts.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to achieve aggressive acquisition targets.
📋 Key Responsibilities
✅ Developing and executing comprehensive user acquisition strategies and campaigns to drive customer growth for Betr's products.
✅ Collaborating with the Head of Marketing to establish clear acquisition goals, budgets, and key performance indicators (KPIs) for measuring campaign effectiveness.
✅ Identifying and evaluating target audience segments, market trends, and competitive landscapes to optimize user acquisition efforts.
✅ Utilizing a data-driven approach to monitor and analyze campaign performance, identifying areas of improvement and implementing actionable strategies for optimization.
✅ Managing and optimizing user acquisition channels, including paid social, display, paid search, CTV, and affiliate/partnerships.
✅ Conducting regular A/B testing and experimentation to improve campaign performance and identify opportunities for scaling user acquisition efforts.
✅ Preparing regular reports and presentations on user acquisition performance, presenting insights, recommendations, and progress against goals to senior management.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus).
Experience: Proven experience of 4+ years in user acquisition, growth marketing, or performance marketing, preferably within the online gambling or gaming industry.
Required Skills:
- Strong understanding of digital and traditional marketing channels and platforms.
- Strong understanding of marketing and affiliate partnerships, from both a dealmaking and value-maximization perspective.
- Proficient in utilizing analytics tools (e.g., Google Analytics) to measure and analyze campaign performance.
- Demonstrated ability to develop and execute successful user acquisition strategies, delivering measurable results and driving business growth.
- Data-driven mindset with the ability to analyze complex datasets, draw actionable insights, and make data-backed decisions.
- Excellent project management skills with the ability to prioritize and manage multiple campaigns and initiatives simultaneously.
- Strong communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical stakeholders.
- Highly motivated self-starter with a proactive approach to problem-solving and a passion for staying up-to-date with industry trends and best practices.
- Passion for the online gambling industry and a customer-centric mindset.
Preferred Skills:
- An understanding and genuine interest in the sports and gaming industries!
ASSUMPTION: Candidates with a strong background in user acquisition and a proven track record of driving customer growth in the online gambling or gaming industry are highly desirable.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Head of User Acquisition role with 5-10 years of experience in the online gambling or gaming industry in Miami, Florida.)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday policy
- Employee stock options
- Gym membership reimbursement
Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work on an as-needed basis)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Betr operates in the spectator sports industry, focusing on sports gaming and sports media to enhance the consumption of sports through entertainment.
Company Size: Betr is a startup with 51-200 employees, offering a dynamic and collaborative work environment with ample opportunities for growth and impact.
Founded: Betr was founded in 2022 by Joey Levy and Jake Paul, with a mission to reshape the sports and gaming industry by crafting innovative experiences for sports enthusiasts.
Company Description:
- Betr is a leading sports gaming and sports media company focused on enhancing the consumption of sports through entertainment.
- The company's gaming products are differentiated through a unique product experience with a simplified user interface, catering to casual sports fans and capturing more of the underpenetrated online gaming addressable market.
- Betr's media division, Betr Media, is the fastest-growing sports betting media brand in the United States, effectively reaching and engaging its audience at scale through its large social following and unique combination of in-house media talent and production.
Company Specialties:
- Sports gaming
- Sports media
- User acquisition
- Brand partnerships
- Content development
Company Website: betr.app
ASSUMPTION: Betr's focus on innovation, collaboration, and customer-centric mindset creates an exciting and engaging work environment for employees.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Head of Marketing and managing a team responsible for paid media and affiliate marketing.
Reporting Structure: The Head of User Acquisition will report to the Head of Marketing and work closely with various teams, including product, data, and Betr Media, to optimize the customer lifecycle and maximize customer value.
Work Arrangement: This is an on-site role in Betr's Miami headquarters, with flexibility for remote work on an as-needed basis.
Growth Opportunities:
- As Betr continues to grow and expand its offerings, there will be ample opportunities for the Head of User Acquisition to take on additional responsibilities and advance their career within the company.
- The successful candidate will have the opportunity to work closely with senior leadership, gaining valuable insights into the strategic direction of the company and contributing to its overall success.
- Betr's startup environment offers a dynamic and fast-paced work environment, providing employees with the chance to learn and grow quickly.
ASSUMPTION: The Head of User Acquisition role at Betr offers a unique opportunity for a driven and experienced professional to make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Betr's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Betr's headquarters is located in Miami, Florida, with plans to expand to additional locations in the future.
Geographic Context:
- Miami, Florida, is a vibrant and diverse city with a strong sports culture, making it an ideal location for a sports gaming and sports media company like Betr.
- The city offers a competitive job market, with numerous opportunities for professional growth and development.
- Miami's subtropical climate and numerous attractions make it an attractive place to live and work.
Work Schedule: The Head of User Acquisition role follows a standard full-time work schedule, Monday through Friday, with the flexibility for remote work on an as-needed basis.
ASSUMPTION: Betr's on-site work environment fosters collaboration and innovation, with ample opportunities for employees to connect and build relationships with one another.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- In-depth interviews with the Head of Marketing and other relevant stakeholders
- Final interview with the founders of Betr
- Background check and reference checks
Key Assessment Areas:
- User acquisition strategies and campaign development
- Data analysis and interpretation
- Project management and team leadership skills
- Industry knowledge and understanding of Betr's products and target audience
- Cultural fit and alignment with Betr's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant user acquisition experience and skills.
- Be prepared to discuss your approach to user acquisition strategies, campaign optimization, and data analysis during the interview.
- Demonstrate your passion for the online gambling industry and Betr's mission to enhance the consumption of sports through entertainment.
- Research Betr's products, target audience, and competition to show your understanding of the company and its market position.
ATS Keywords: User Acquisition, Growth Marketing, Performance Marketing, Digital Marketing, Affiliate Marketing, Analytics Tools, Project Management, Communication Skills, Data Analysis, Campaign Optimization, Market Trends, Brand Partnerships, A/B Testing, Customer Lifecycle, Creative Development, Problem Solving
ASSUMPTION: Betr's interview process is designed to assess the candidate's technical skills, industry knowledge, and cultural fit, with a focus on finding the best fit for the company's needs and the candidate's career goals.
🛠️ Tools & Technologies
- Google Analytics
- Social media advertising platforms (e.g., Meta, TikTok, Snapchat, Twitter/X)
- Display advertising platforms
- Paid search advertising platforms
- Affiliate marketing platforms
- Project management tools (e.g., Asana, Trello, Jira)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The Head of User Acquisition will be expected to have a strong working knowledge of various user acquisition channels, analytics tools, and project management platforms to effectively manage and optimize user acquisition campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Betr values creativity, experimentation, and a willingness to take calculated risks to drive growth and success.
- Collaboration: Betr fosters a collaborative work environment, encouraging employees to work together to achieve common goals.
- Customer-centricity: Betr prioritizes the needs and preferences of its customers, striving to create engaging and enjoyable experiences that enhance the consumption of sports through entertainment.
Work Style:
- Dynamic and fast-paced: Betr's startup environment requires employees to be adaptable, proactive, and able to thrive in a constantly evolving work environment.
- Data-driven: Betr values a data-driven approach to decision-making, using analytics and insights to inform strategy and optimize performance.
- Results-oriented: Betr focuses on achieving measurable results and driving business growth through effective user acquisition strategies and campaigns.
Self-Assessment Questions:
- How do your personal values align with Betr's company values, and how do you demonstrate these values in your work?
- Describe a time when you had to adapt to a significant change in your work environment, and how did you approach this challenge?
- How do you prioritize and manage multiple projects and deadlines simultaneously, and how do you ensure that you are delivering high-quality work under pressure?
ASSUMPTION: Betr's cultural fit considerations focus on finding candidates who are a strong fit for the company's values, work style, and mission, with a passion for driving growth and success in the online gambling industry.
⚠️ Potential Challenges
- Managing aggressive user acquisition targets and optimizing campaign performance in a competitive market.
- Balancing the need for data-driven decision-making with the need for quick and effective action in a fast-paced startup environment.
- Navigating the complex and evolving regulatory landscape of the online gambling industry.
- Managing a team of paid media and affiliate marketing specialists, providing guidance and support to help them grow and develop in their roles.
ASSUMPTION: The Head of User Acquisition role at Betr presents a unique set of challenges and opportunities, requiring a strategic and adaptable approach to user acquisition strategies and campaign optimization.
📈 Similar Roles Comparison
- Compared to other user acquisition roles in the online gambling or gaming industry, the Head of User Acquisition role at Betr offers a unique opportunity to drive growth and success for a fast-growing startup with a strong focus on innovation and customer-centricity.
- Betr's focus on enhancing the consumption of sports through entertainment sets it apart from other online gambling or gaming companies, offering a unique value proposition for customers and employees alike.
- As a senior-level role reporting directly to the Head of Marketing, the Head of User Acquisition role at Betr offers significant opportunities for career growth and advancement within the company.
ASSUMPTION: The Head of User Acquisition role at Betr is a unique and exciting opportunity for a driven and experienced professional to make a significant impact on the company's growth and success in the competitive online gambling and gaming industry.
📝 Sample Projects
- Developing and executing a comprehensive user acquisition strategy for Betr Picks, Betr's fantasy sports pick em' product, to drive customer growth and achieve aggressive acquisition targets.
- Optimizing Betr's affiliate marketing program to maximize customer value and revenue, while minimizing acquisition costs and improving return on ad spend (ROAS).
- Conducting regular A/B testing and experimentation to improve the performance of Betr's user acquisition campaigns, with a focus on optimizing creative, targeting, and bidding strategies.
ASSUMPTION: The Head of User Acquisition role at Betr offers a unique opportunity to work on high-impact projects that drive customer growth and revenue, with a focus on innovation, data-driven decision-making, and continuous improvement.
❓ Key Questions to Ask During Interview
- How does Betr approach user acquisition strategies and campaign optimization in a competitive and evolving market?
- Can you describe the team structure and dynamics within the marketing department, and how does the Head of User Acquisition role fit into this structure?
- How does Betr prioritize and manage multiple user acquisition channels, and how does the Head of User Acquisition role balance and optimize these channels to achieve aggressive acquisition targets?
- How does Betr's data-driven approach to decision-making inform user acquisition strategies and campaign optimization, and how does the Head of User Acquisition role leverage data and analytics to drive results?
- How does Betr's unique value proposition and focus on enhancing the consumption of sports through entertainment set it apart from other online gambling or gaming companies, and how does the Head of User Acquisition role capitalize on this unique positioning to drive customer growth and success?
ASSUMPTION: The interview process for the Head of User Acquisition role at Betr is an opportunity for candidates to gain insights into the company's user acquisition strategies, team dynamics, and unique value proposition, as well as to assess their fit for the role and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant user acquisition experience and skills, emphasizing your ability to drive customer growth and optimize campaign performance in a competitive market.
- Prepare for the interview by researching Betr's products, target audience, and competition, and be ready to discuss your approach to user acquisition strategies, campaign optimization, and data analysis.
- If selected for the final interview, be prepared to present a sample user acquisition plan or campaign, demonstrating your ability to develop and execute effective user acquisition strategies that drive measurable results.
- Follow up with the Betr HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
