Head of User Acquisition | Ruby Labs

📌 Core Information

🔹 Job Title: Head of User Acquisition

🔹 Company: Ruby Labs

🔹 Location: Any country within approximately ± 4 hours of CET

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Leading a centralized User Acquisition department serving multiple subscription products
• Defining and owning the overall UA strategy across all platforms
• Managing and mentoring a team of cross-platform UA Managers
• Overseeing large-scale budget management and developing strategic growth plans
• Collaborating with product, creative, and analytics teams to drive performance and efficiency

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and data-driven decision-making to succeed in a fast-paced, high-stakes environment.

📋 Key Responsibilities

✅ Build and lead the centralized User Acquisition Department servicing multiple subscription products

✅ Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.)

✅ Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems

✅ Design UA OKRs/KPIs for both department-wide success and individual team members

✅ Manage and mentor a team of cross-platform UA Managers embedded in different product teams

✅ Lead hiring, onboarding, training, and performance management processes across the UA function

✅ Create a high-talent-density culture that fosters performance, collaboration, and growth

✅ Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS

✅ Develop and implement strategic growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU

✅ Partner with data science to create and refine advanced analytics and attribution models

✅ Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration

✅ Collaborate with Managing Directors of each product to align UA strategies with business goals

✅ Work closely with creative leads to guide ad production using data-driven creative briefs

✅ Own vendor relationships with major advertising platforms / agencies and tools

ASSUMPTION: This role requires a strong understanding of subscription-based D2C products and experience managing multi-million dollar monthly paid budgets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years in performance marketing, with 3+ years in a senior leadership role overseeing UA at scale

Required Skills:

• Proven track record managing multi-million dollar monthly paid budgets
• Strong background in subscription-based D2C products, ideally across multiple verticals
• Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display
• Experience building and scaling teams, setting KPIs, and leading under a centralized structure
• Strong quantitative and analytical skills, with fluency in tools like Tableau, Google Analytics, and Excel/SQL

Preferred Skills:

• Experience working remotely or in a distributed team environment
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong commercial focus, with a proven ability to drive growth and optimize ROI.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on experience and performance)

Benefits:

• Remote Work Environment
• Unlimited PTO
• Paid National Holidays
• Company-provided MacBook
• Flexible Independent Contractor Agreement

Working Hours: Full-time, with flexible hours and a focus on results and performance

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Ruby Labs operates in the technology, information, and media sector, focusing on creating innovative consumer products across health, education, and entertainment.

Company Size: Ruby Labs is a mid-sized company with 11-50 employees, providing a dynamic and collaborative work environment.

Founded: Ruby Labs was founded in 2018 in London, UK, and is headquartered in San Francisco, California.

Company Description:

• Ruby Labs is a leading tech company that creates and operates innovative consumer products.
• The company offers a diverse range of opportunities across health, education, and entertainment industries.
• Ruby Labs aims to build a world-class tech company that develops category-leading products used by millions of users worldwide.

Company Specialties:

• Consumer Product Development
• Subscription-Based Products
• Performance Marketing
• User Acquisition

Company Website: rubylabs.com

ASSUMPTION: Ruby Labs is a fast-growing company with a strong focus on innovation and excellence in the consumer product space.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer (CMO) or a similar executive.

Reporting Structure: The Head of User Acquisition will manage a team of cross-platform UA Managers and collaborate with various product, creative, and analytics teams.

Work Arrangement: This role is remote solely, with the requirement to be located within approximately ± 4 hours of CET to ensure optimal collaboration and communication during working hours.

Growth Opportunities:

• Potential to grow into a VP or C-level role as the company expands and evolves
• Opportunities to lead and mentor team members, fostering their professional growth
• Chance to work on diverse projects and products across various industries

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required

Office Location(s): N/A

Geographic Context:

• The role can be based in any country within approximately ± 4 hours of CET, allowing for optimal collaboration and communication during working hours.
• Candidates should be comfortable working in a remote, distributed team environment.

Work Schedule: Full-time, with flexible hours and a focus on results and performance

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to succeed in this role.

💼 Interview & Application Insights

Typical Process:

• Recruiter Screening (40 minutes)
• Technical Interview (60 minutes)
• Final Interview (60 minutes)

Key Assessment Areas:

• Strategic thinking and leadership skills
• Data analysis and interpretation abilities
• Understanding of subscription-based D2C products and user acquisition strategies
• Cultural fit and alignment with Ruby Labs' values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to user acquisition strategies and budget management
• Showcase your ability to lead and mentor teams, as well as your capacity to work collaboratively with various stakeholders

ATS Keywords: User Acquisition, Performance Marketing, Subscription Products, Budget Management, Strategic Growth, Team Leadership, Data Analysis, A/B Testing, Cross-Platform Management, UA Strategy

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership, and cultural fit for this high-impact role.

🛠️ Tools & Technologies

• Tableau
• Google Analytics
• Excel/SQL
• Advertising platforms: Meta, TikTok, Google, Snapchat, Pinterest, etc.
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Ruby Labs values creativity, experimentation, and continuous learning
• Collaboration: The company fosters a culture of teamwork and open communication
• Excellence: Ruby Labs strives for high standards and exceptional performance in all aspects of its work

Work Style:

• Results-driven: Candidates should be comfortable working independently and taking initiative to achieve goals
• Adaptable: The role requires flexibility and the ability to thrive in a dynamic, fast-paced environment
• Data-informed: Candidates should be comfortable making decisions based on data and analytics

Self-Assessment Questions:

• How do you approach developing and implementing strategic growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU?
• Can you describe a time when you successfully managed and mentored a team of UA professionals, driving performance and efficiency?
• How do you ensure efficient CAC and positive ROAS while overseeing large-scale budget management?

ASSUMPTION: Candidates should be able to demonstrate a strong alignment with Ruby Labs' values and a comfortable, collaborative work style.

⚠️ Potential Challenges

• Managing a remote, distributed team across multiple time zones
• Balancing the need for strategic, long-term planning with the demands of day-to-day tactical execution
• Adapting to a fast-changing industry and market dynamics
• Ensuring consistent performance and growth across multiple subscription products and platforms

ASSUMPTION: These challenges require strong leadership, adaptability, and a data-driven approach to succeed in this role.

📈 Similar Roles Comparison

• Compared to other UA leadership roles, this position offers a unique opportunity to centralize and optimize UA strategies across multiple subscription products
• Ruby Labs' focus on innovation and excellence sets this role apart from similar positions in more traditional or established companies
• Career progression in this role could lead to VP or C-level opportunities as the company grows and expands

ASSUMPTION: This role offers a unique blend of strategic leadership, operational management, and tactical execution, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and implementing a comprehensive UA strategy for a new subscription product launch
• Optimizing CAC and ROAS across multiple platforms and products through A/B testing and channel scaling
• Building and managing a high-performing UA team, including hiring, onboarding, and performance management processes

ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities in this role, requiring strong leadership, strategic thinking, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• How does Ruby Labs support the growth and development of its employees, particularly in leadership roles?
• Can you describe the company's approach to cross-functional collaboration and stakeholder management?
• How does Ruby Labs measure and track the success of its UA strategies and initiatives?
• What are the key priorities for this role in the first 90 days, and how will my success be measured during this period?
• How does Ruby Labs foster a culture of innovation and excellence, and what role does this play in the company's success?

ASSUMPTION: These questions are designed to assess the company's culture, support for employee growth, and the strategic priorities for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview process by researching Ruby Labs' products, values, and industry trends
• Be ready to discuss your approach to user acquisition strategies, budget management, and team leadership
• Follow up with the hiring manager within one week after your final interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.