Heaf of Performance Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Head of Performance Marketing (m/w/d)

🔹 Company: Start To Finish Consulting GmbH

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 21, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading performance marketing strategies across multiple channels
• Managing a team and driving growth for a successful D2C brand
• Budget responsibility and market leadership focus
• Data-driven decision making and continuous testing

ASSUMPTION: This role requires a strategic mindset with a strong focus on data and growth, as well as the ability to lead and mentor a team.

📋 Key Responsibilities

✅ Develop and execute full-funnel performance marketing campaigns across various platforms

✅ Manage a 7-figure ad spend budget and ensure brand market leadership

✅ Implement and develop testing structures for funnels, copy, and hook strategies

✅ Lead and mentor a small, effective team to drive growth and maintain market leadership

ASSUMPTION: This role requires a hands-on approach to campaign management, with a strong focus on data analysis and optimization.

🎯 Required Qualifications

Education: Not specified (Assumed: Bachelor's degree in Marketing, Business, or a related field)

Experience: Minimum 3 years in performance marketing, ideally in a D2C startup environment

Required Skills:

• Proven experience in performance marketing, with a focus on Meta, Google, TikTok, and Native
• Budget management and scaling experience
• Data-driven decision making and A/B testing
• Team leadership and mentoring skills
• Fluent in German (C2 level) and excellent English

Preferred Skills:

• Experience with influencer paid collaborations
• Knowledge of the supplements and functional food industry

ASSUMPTION: A strong background in performance marketing is essential for this role, with a focus on data analysis and team leadership.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Estimated, based on experience level and industry standards)

Benefits:

• Remote work and flexible office options
• Health support (Urban Sports Club or Wellpass)
• Germany ticket for mobility
• Free product packages and legendary offsite events

Working Hours: Full-time (40 hours/week), flexible

ASSUMPTION: The salary range is estimated based on the company size, industry, and experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, focusing on E-Commerce and FBA

Company Size: Small (2-10 employees), allowing for close collaboration and impact

Founded: 2019, with a focus on supporting growth companies and startups

Company Description:

• Start To Finish is a recruiting boutique specializing in supporting E-Commerce startups and growth companies
• They focus on placing key personnel in marketing, e-commerce, and business roles
• Their clients include successful brands like Snocks, SellerX, and Paul Valentine

Company Specialties:

• Recruiting and headhunting for E-Commerce and FBA companies
• Active sourcing and employer branding

Company Website: starttofinish.de

ASSUMPTION: Start To Finish has a strong network within the E-Commerce industry and focuses on finding high-quality candidates for their clients.

📊 Role Analysis

Career Level: Mid-Senior level, with the opportunity to grow within the team and company

Reporting Structure: This role reports directly to the client's management team

Work Arrangement: Remote work with the option to use an office in the Berlin Bergmannkiez

Growth Opportunities:

• Leading and expanding the performance marketing team
• Gaining experience in a fast-growing D2C brand
• Potential career progression within the client's company

ASSUMPTION: This role offers growth opportunities both within the team and the client's company, as well as the chance to make a significant impact on market leadership.

🌍 Location & Work Environment

Office Type: Flexible office space in the Berlin Bergmannkiez

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving startup scene
• The Bergmannkiez is a popular neighborhood known for its shops, cafes, and restaurants
• Germany offers a high quality of life and strong work-life balance

Work Schedule: Flexible, with a focus on results and performance

ASSUMPTION: The flexible work environment allows for a good work-life balance and the opportunity to work from various locations.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video call to discuss the role and assess cultural fit
• In-depth interview with the client's management team to discuss performance marketing strategies and experience
• Final interview or assessment to evaluate leadership and problem-solving skills

Key Assessment Areas:

• Performance marketing expertise and strategic thinking
• Data analysis and optimization skills
• Team leadership and mentoring abilities
• Cultural fit and alignment with the client's company values

Application Tips:

• Highlight relevant performance marketing experience and achievements
• Demonstrate strong data analysis and optimization skills
• Showcase leadership and team management abilities
• Tailor your resume and cover letter to emphasize your fit for this role

ATS Keywords: Performance Marketing, Meta, Google, TikTok, Native Advertising, Data Analysis, Testing Structures, Team Leadership, D2C Marketing, Budget Management, Customer Journey, Funnel Strategies, Copywriting, Market Expansion, German Language

ASSUMPTION: The application process focuses on assessing performance marketing skills, data analysis, and leadership abilities, as well as cultural fit.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• TikTok Ads
• Native advertising platforms (e.g., Outbrain, Revcontent)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: This role requires proficiency in various performance marketing platforms and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork

Work Style:

• Results-oriented and focused on performance
• Flexible and adaptable to changing market conditions
• Strong communication and teamwork skills

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy continuous learning and optimization?
• Are you comfortable working remotely and managing a team virtually?
• Do you possess strong leadership and mentoring skills, with a focus on driving growth and market leadership?

ASSUMPTION: A strong cultural fit for this role requires a data-driven mindset, adaptability, and strong leadership skills.

⚠️ Potential Challenges

• Managing a significant ad spend budget and maintaining market leadership
• Adapting to changing market conditions and customer preferences
• Balancing remote work and team management responsibilities
• Navigating the competitive D2C supplements market

ASSUMPTION: This role presents unique challenges related to budget management, market adaptability, remote team leadership, and market competition.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data analysis and optimization
• This role requires a strong focus on market leadership and growth, rather than brand awareness
• Compared to other performance marketing roles, this position offers the opportunity to lead a team and drive market expansion

ASSUMPTION: This role differs from traditional marketing positions and offers unique growth opportunities within the team and the client's company.

📝 Sample Projects

• Developing and executing a full-funnel performance marketing campaign for a new product launch
• Optimizing ad spend allocation across multiple channels to maximize ROI
• Expanding market reach through strategic testing and market research

ASSUMPTION: Sample projects for this role focus on data-driven decision making, market expansion, and campaign optimization.

❓ Key Questions to Ask During Interview

• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the client's company support remote work and team collaboration?
• What are the primary challenges facing the performance marketing team, and how can this role address them?
• What opportunities are there for professional growth and development within the team and the client's company?
• How does the client's company approach market expansion and new channel exploration?

ASSUMPTION: Interview questions should focus on performance metrics, work environment, challenges, growth opportunities, and market strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your performance marketing experience and achievements
• Prepare examples of successful performance marketing campaigns or projects you've led
• Follow up with the hiring manager after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.