[HN/HCM] Head of Marcom

📌 Core Information

🔹 Job Title: Head of Marcom

🔹 Company: Aloha Consulting Group

🔹 Location: Hanoi/Ho Chi Minh, Vietnam

🔹 Job Type: Full-time, On-site

🔹 Category: Business Consulting and Services

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing the corporate brand framework
• Implementing integrated communication campaigns
• Establishing a proactive risk management plan for brand reputation
• Strengthening relationships with stakeholders and managing internal communications

ASSUMPTION: This role requires a strategic and proactive approach to brand management, with a focus on both external and internal communications.

📋 Key Responsibilities

✅ Develop a comprehensive brand communication strategy aligned with business objectives

✅ Build and manage the corporate brand framework, including brand compass, brand architecture, brand identity, and brand attributes

✅ Conduct regular brand performance assessments and design integrated communication campaigns

✅ Establish and maintain a proactive risk management plan to protect the brand’s reputation

✅ Build and strengthen relationships with media outlets, regulatory agencies, and other relevant stakeholders

✅ Develop and implement internal communication programs to foster a strong organizational culture

✅ Build a qualified, experienced Communications Team and manage the communication budget efficiently

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and team leadership to drive brand success across multiple channels and audiences.

🎯 Required Qualifications

Education: Bachelor's degree or higher

Experience: Over 15 years of professional experience in Marketing and Communications, with at least 10 years in management roles, preferably in the financial sector

Required Skills:

• Strategic brand communication planning
• Brand risk management
• External and internal communications management
• Team and budget management
• Crisis communication management
• Proficient in using and leveraging various communication tools and media channels
• Strong understanding of corporate culture development
• Well-connected within the media industry
• Team leadership and coaching capabilities
• Strategic visioning and long-term thinking
• English proficiency (equivalent to IELTS 6.5, TOEFL 7.0, or TOEIC 800)
• Observational acuity, integrity, learning agility, curiosity, proactive action-taking, focus, and dedication
• Team leadership excellence

Preferred Skills:

• Experience in the banking, finance, insurance, or large service-oriented enterprises in Vietnam

ASSUMPTION: Given the role's strategic nature and the company's focus on human elements and technology, candidates with a strong background in consulting and a proven track record in brand management are likely to excel.

💰 Compensation & Benefits

Salary Range: The salary range for this role is not specified. However, based on industry standards for a Head of Marcom with 10+ years of experience in Vietnam, the estimated salary range is VND 50,000,000 - 70,000,000 per month (approximately USD 2,100 - 3,000).

Benefits:

• Not specified. Applicants should inquire about benefits during the interview process.

Working Hours: Full-time, typically Monday to Friday, 8:00 AM to 5:00 PM, with flexibility based on project demands

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Aloha Consulting Group operates in the business consulting and services industry, focusing on leveraging human elements and technology to drive growth and performance for their partners.

Company Size: Aloha Consulting Group is a small company with 11-50 employees, offering a close-knit work environment where individual contributions can significantly impact the organization's success.

Founded: The company was founded in 2021, making it a relatively new player in the consulting industry with a strong focus on growth and innovation.

Company Description:

• Aloha Consulting Group is a boutique HR consulting firm in Southeast Asia with a vision to "Connect Minds & Beyond"
• The company offers a range of services, including consulting, executive search, HR services, talent consulting, career coaching, training, organization transformation, sales coaching, and investing
• Aloha Consulting Group aims to be the leading consulting firm in South East Asia, focused on leveraging human elements and technology to lead partners towards higher growth and performance together with joy

Company Specialties:

• Consulting
• Executive Search
• HR Services
• Talent Consulting
• Career Coaching
• Training
• Organization Transformation
• Sales Coaching
• Investing

Company Website: http://www.alohaconsulting.co

ASSUMPTION: Aloha Consulting Group's focus on human elements and technology suggests that the company values innovative, people-centric solutions and encourages employees to think creatively and adaptably.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the executive leadership team and requiring strategic decision-making and leadership skills.

Reporting Structure: The Head of Marcom will report directly to the Board of Directors/CEO and work closely with other senior leaders to align brand strategy with overall business objectives.

Work Arrangement: This role is on-site, with the primary office location in Hanoi/Ho Chi Minh, Vietnam. However, the company may consider flexible work arrangements based on individual needs and project demands.

Growth Opportunities:

• As a small and growing company, Aloha Consulting Group offers opportunities for employees to take on additional responsibilities and grow within the organization
• The company's focus on innovation and technology may present opportunities for employees to develop new skills and expertise in emerging areas
• Given the company's rapid growth, there may be opportunities for employees to take on leadership roles as the organization expands

ASSUMPTION: Given the company's focus on growth and innovation, candidates with a strong entrepreneurial spirit and a willingness to adapt to change may find this role particularly appealing.

🌍 Location & Work Environment

Office Type: Aloha Consulting Group operates in a modern, collaborative office environment, fostering open communication and teamwork.

Office Location(s): Hanoi & HCMC, Vietnam

Geographic Context:

• Vietnam is a rapidly growing market with a strong focus on technology and innovation, presenting numerous opportunities for business growth and expansion
• The company's offices in Hanoi and HCMC provide access to a diverse talent pool and a vibrant business ecosystem
• The cost of living in Vietnam is relatively low compared to other Southeast Asian countries, offering an attractive quality of life for employees

Work Schedule: The work schedule for this role is typically Monday to Friday, 8:00 AM to 5:00 PM, with flexibility based on project demands and the need to accommodate different time zones when working with international clients.

ASSUMPTION: The company's focus on leveraging human elements and technology suggests that it values a diverse and inclusive work environment that encourages employees to bring their unique perspectives and skills to the table.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Brand management and strategy development
• Communication skills and stakeholder management
• Leadership and team-building capabilities
• Problem-solving and adaptability
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the company's mission, vision, and values in your application materials
• Prepare examples of your brand management and communication successes to discuss during the interview
• Research the company's clients and industry to show your knowledge of the market and potential challenges

ATS Keywords: Brand communication strategy, brand management, brand risk management, external communications, internal communications, team management, budget management, crisis communication, public relations, media relations, organizational culture development, strategic visioning, learning agility, proactive action-taking, team leadership

ASSUMPTION: Given the company's focus on human elements and technology, candidates who can demonstrate strong interpersonal skills, adaptability, and a passion for innovation are likely to be successful in the interview process.

🛠️ Tools & Technologies

• Not specified. Applicants should inquire about the tools and technologies used by the company during the interview process

ASSUMPTION: As a consulting firm focused on leveraging human elements and technology, Aloha Consulting Group is likely to use a range of communication, project management, and data analysis tools to support its operations and client projects.

👔 Cultural Fit Considerations

Company Values:

• Not specified. Applicants should inquire about the company's values during the interview process

Work Style:

• Collaborative and team-oriented
• Adaptable and innovative
• Focused on delivering results and driving growth

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with diverse teams and stakeholders to achieve common goals?
• Do you have a proven track record of driving brand success through strategic communication and leadership?

ASSUMPTION: Given the company's focus on growth and innovation, candidates who are adaptable, entrepreneurial, and results-driven are likely to be a strong fit for the company's culture.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking and leadership, which may be challenging for candidates without extensive experience in brand management and consulting
• The company's rapid growth may present challenges in terms of managing workload and adapting to change
• The role may require candidates to work with diverse teams and stakeholders, presenting challenges in terms of communication and collaboration
• The company's focus on leveraging human elements and technology may require candidates to develop new skills and adapt to new tools and processes

ASSUMPTION: Given the company's focus on growth and innovation, candidates who are adaptable, entrepreneurial, and results-driven are likely to be a strong fit for the company's culture and able to overcome these challenges.

📈 Similar Roles Comparison

• Compared to other Head of Marcom roles, this position may offer more opportunities for growth and innovation due to the company's focus on leveraging human elements and technology
• The role may require more strategic thinking and leadership than similar roles in larger, more established organizations
• The company's focus on growth and innovation may present more opportunities for career advancement than similar roles in other industries

ASSUMPTION: Given the company's focus on growth and innovation, candidates with a strong entrepreneurial spirit and a willingness to adapt to change may find this role particularly appealing compared to similar roles in other industries.

📝 Sample Projects

• Developing and implementing a comprehensive brand communication strategy for a new product launch
• Managing a crisis communication response to a reputational risk event
• Building and leading a high-performing Communications Team to support the company's growth and expansion

ASSUMPTION: These sample projects are intended to illustrate the types of challenges and opportunities that may arise in this role, but the specific projects and priorities may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• How does the company plan to support the growth and expansion of the brand communication function in the coming years?
• What are the key priorities for the first 90 days in this role?
• How does the company approach collaboration and communication with internal and external stakeholders?
• What opportunities are there for professional development and growth within the company?
• How does the company measure the success of its brand communication efforts, and what metrics are most important for this role?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company's priorities, and the opportunities for growth and development. Candidates should tailor their questions to the specific needs and interests of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your brand management and communication successes to discuss during the interview
• Research the company's clients and industry to show your knowledge of the market and potential challenges
• Follow up with the hiring manager, Thang Nguyen, within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.