Ice Cream App Growth Lead Turkey

📌 Core Information

🔹 Job Title: Ice Cream App Growth Lead Turkey

🔹 Company: Unilever

🔹 Location: Umraniye, Istanbul, Turkey

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-30

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing promotion websites and apps for Algida (development, upkeep, new features, security, and digital marketing strategy)
• Initiating and developing potential partnership opportunities with other brands and quick commerce services
• Managing relationships with Ice Cream Brand Management teams and 3rd Party Suppliers
• Developing growth marketing roadmap, including detailed forecasts, KPIs across all channels
• Collaborating with IT department and 3rd party engineering teams to support development roadmap

ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and the ability to manage multiple projects simultaneously. It also involves working closely with various teams, requiring strong communication and leadership skills.

📋 Key Responsibilities

✅ In charge of promotion websites and apps, Algida ile Kazan & Algida Bakkal, (development, upkeep, new features, security etc.) and their digital marketing efforts(strategy and execution)

✅ Initiate and develop potential partnership opportunities with other brands and quick commerce services

✅ Manage and further relationships the Ice Cream Brand Management teams and 3rd Party Suppliers

✅ Develop growth marketing roadmap, including detailed forecasts, KPIs across all channels

✅ Collaborate with the IT department and 3rd party engineering teams to support the development of a roadmap that reflects business priorities and improves performance on all steps of the growth via websites and apps

✅ Perform comprehensive analysis covering the entire funnel from marketing acquisition to conversion, identify potential for opportunities and ensure these are tested and implemented

✅ Integrate user research, market analysis, and customer feedback into product requirements to ensure products satisfy customer needs

✅ Analyze the user lifecycle, including the activation, retention, dormancy, and resurrection phases

ASSUMPTION: This role involves a high degree of autonomy and requires the ability to work independently, as well as collaborate effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 7-10 years of experience in Growth Marketing, Mobile Marketing, Digital Marketing

Required Skills:

• Advanced level MS Office knowledge
• High communication skills
• Excellent in English both written and spoken

Preferred Skills:

• Experience in the FMCG industry
• Knowledge of the Turkish market

ASSUMPTION: Candidates with experience in the FMCG industry and knowledge of the Turkish market may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is not provided. However, based on industry standards for a similar role in Turkey, the estimated salary range is ₺100,000 - ₺150,000 per annum.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time, Monday to Friday, with flexibility to work additional hours as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Unilever operates in the fast-moving consumer goods (FMCG) industry, with a portfolio ranging from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos, and everyday household care products.

Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Unilever was founded in 1929, with a rich history and strong brand portfolio.

Company Description:

• Unilever is a purpose-led business, committed to making sustainable living commonplace
• The company produces world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica
• Unilever promotes innovation, big and small, to make their business win and grow, and believes in business as a force for good

Company Specialties:

• Consumer Goods
• Food
• Home Care
• Personal Care
• Refreshments
• Marketing & Advertising
• Retail
• Purpose
• FMCG
• Digital
• Ice Cream
• Nutrition
• Sustainability
• Beauty & Wellbeing
• Innovation
• Careers

Company Website: http://www.unilever.com

ASSUMPTION: Unilever's large size and diverse portfolio offer numerous opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the senior manager level, requiring significant experience and expertise in growth marketing.

Reporting Structure: The Ice Cream App Growth Lead will report directly to the Ice Cream Brand Management team.

Work Arrangement: This role is on-site, with flexibility to work additional hours as needed.

Growth Opportunities:

• Potential to grow into a regional or global role within the company
• Opportunities to work on high-impact projects and drive business growth
• Access to professional development and training opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the business and advance their career within the company.

🌍 Location & Work Environment

Office Type: Unilever's office in Umraniye, Istanbul, is a modern, collaborative workspace with a dynamic and inclusive work environment.

Office Location(s): Unilever's office is located in the Umraniye district of Istanbul, Turkey.

Geographic Context:

• Istanbul is the largest city in Turkey, with a population of over 15 million people
• The city is a major economic, cultural, and historical center, with a diverse range of industries and opportunities
• Istanbul has a Mediterranean climate, with mild winters and hot, humid summers

Work Schedule: Full-time, Monday to Friday, with flexibility to work additional hours as needed

ASSUMPTION: Istanbul offers a unique blend of history, culture, and modern amenities, providing a vibrant and dynamic work environment for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with hiring manager and/or team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and analytical skills
• Communication and leadership abilities
• Cultural fit and alignment with Unilever's values
• Technical skills and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit
• Research Unilever's company culture and values to demonstrate your understanding and alignment with the organization

ATS Keywords: Growth Marketing, Mobile Marketing, Digital Marketing, Strategic Thinking, Analytical Skills, Leadership, Communication, Ice Cream, FMCG, Unilever

ASSUMPTION: Unilever's interview process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• Social media platforms (Facebook, Instagram, Twitter, etc.)
• CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the needs of the business.

👔 Cultural Fit Considerations

Company Values:

• Our Purpose: To make sustainable living commonplace
• Our Vision: To be the global leader in sustainable business
• Our Mission: To meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good, and get more out of life

Work Style:

• Collaborative and inclusive work environment
• Dynamic and fast-paced, with a focus on innovation and continuous improvement
• Results-driven and performance-oriented, with a strong focus on delivering high-quality work

Self-Assessment Questions:

• Do you align with Unilever's purpose, vision, and mission?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you thrive in a collaborative and inclusive work environment?

ASSUMPTION: Unilever's company culture is focused on sustainability, innovation, and collaboration, with a strong emphasis on delivering high-quality work and making a positive impact on the world.

⚠️ Potential Challenges

• The role may require working additional hours to meet project deadlines and business needs
• The role involves managing multiple projects simultaneously, which can be challenging and stressful at times
• The role may require working in a factory environment, which can be noisy and physically demanding
• The role may require frequent travel to other Unilever offices and locations

ASSUMPTION: The potential challenges associated with this role can be mitigated by effective time management, prioritization, and communication skills.

📈 Similar Roles Comparison

• This role is unique in its focus on growth marketing for ice cream apps within the FMCG industry
• Similar roles in other industries may focus on different products or services, but share common responsibilities such as digital marketing strategy, user lifecycle analysis, and partnership development
• Career paths for this role may include progression to regional or global roles within the company, or transition to other marketing or leadership roles within the FMCG industry

ASSUMPTION: This role offers a unique opportunity to gain experience in growth marketing within the FMCG industry, with potential for career growth and development within the company or the broader industry.

📝 Sample Projects

• Developing and implementing a digital marketing strategy to increase user engagement and conversion rates for Algida's mobile app
• Analyzing user data to identify trends and opportunities for growth, and developing targeted marketing campaigns to capitalize on these insights
• Managing a team of marketing professionals to execute a large-scale partnership initiative with a quick commerce service, driving significant growth in sales and market share

ASSUMPTION: These sample projects illustrate the types of initiatives the Ice Cream App Growth Lead may be responsible for, showcasing the role's focus on strategic thinking, analytical skills, and leadership abilities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader marketing strategy for Unilever's ice cream business?
• What are the biggest challenges facing the ice cream business in Turkey, and how can this role help address them?
• What opportunities are there for professional growth and development within this role and the company?
• How does Unilever support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit
• Research Unilever's company culture and values to demonstrate your understanding and alignment with the organization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.