📌 Core Information
🔹 Job Title: ICO PC Brand Marketing Lead, Paxlovid
🔹 Company: Pfizer
🔹 Location: Switzerland - Zurich, Europe - Any Pfizer Site, China - Shanghai - Shanghai, China - Beijing - Beijing, Australia - New South Wales - Sydney
🔹 Job Type: Full-Time
🔹 Category: Marketing and Market Research
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Acting as the brand custodian for Paxlovid within ICO, driving growth and competitive advantage while enhancing patient access.
- Collaborating closely with the ICO PC Senior Brand Marketing Lead, Paxlovid, to ensure marketing plans and execution align with global strategies.
- Reigniting marketing strategies and content, challenging the status quo, and driving immediate impact while preparing for the future launch of Ibuzatrelvir.
- Serving as the ICO regional expert, acting as the regional content catalyst by providing relevant, adapted brand and customer-specific content.
ASSUMPTION: This role requires a high level of strategic thinking, collaboration, and adaptability to thrive in a global, matrixed environment.
📋 Key Responsibilities
✅ Shape and cascade global strategy and content, act as a point of contact for global brand teams, represent ICO with global brand teams, and provide ICO insight/needs to global strategy and content creation.
✅ Collect insights and understand country needs to ensure outstanding marketing planning/execution.
✅ Craft compelling executive narratives that distil complex information into clear and impactful messages.
✅ Act as a point of contact and sounding board for country LT and -teams (e.g., ACLs, CBLs) to ensure ACLs and Country teams are updated on global strategy and initiatives, guide content adaptation/creation and customer journey creation process with Customer Content Managers, provide mid-term and long-term outlook of brand portfolio and develop growth/efficiency plans to inform LRF and timely strategic investment decisions, support CL in coordinating key annual financial LE/OP and monthly performance processes and provide a holistic International view by tracking financial and non-financial KPIs, and optimize brand impact by identifying and scaling best practices.
✅ Provide simplified patient/forecast models for cluster markets.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred.
Experience: Extensive and multiple years of Marketing experience, with a focus on regional or global marketing teams. Experience in Asia is a plus.
Required Skills:
- Proven track record in managing virtual teams and matrix environments.
- Broad knowledge and experience of the relevant healthcare and pharmaceutical environment.
- Commercial/portfolio management experience, including accountability for revenues/operating expenses (P&L), asset allocation, value and cost driver decisions.
- Exceptional ability to manage varying priorities and stakeholders.
- Senior Level executive presence and emotional intelligence, with a track record of influencing beyond direct areas of accountability.
Preferred Skills:
- Fluency in multiple languages, with a focus on Asian languages.
- Experience working with global brands and cross-cultural teams.
ASSUMPTION: Candidates with experience in the pharmaceutical industry and a strong understanding of the healthcare landscape will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 USD (Estimated, based on industry standards for a senior marketing role in the pharmaceutical industry)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- Retirement savings plans with company matching.
- Employee stock purchase plan.
- Generous time-off policies, including vacation, sick leave, and holidays.
- Tuition assistance and professional development opportunities.
Working Hours: Full-time, with a hybrid work arrangement ( Assignment: Hybrid ).
ASSUMPTION: Salary and benefits may vary based on location and individual qualifications. The provided range is an estimate based on industry standards for similar roles.
📌 Applicant Insights
🔍 Company Context
Industry: Pfizer is a leading global biopharmaceutical company focused on applying science and its global resources to bring therapies to the people who need them. The company has a portfolio of more than 90 approved innovative medicines and vaccines in key therapeutic areas, including vaccines, oncology, hospital, rare diseases, and inflammation and immunology.
Company Size: Pfizer has over 10,000 employees worldwide, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Pfizer was founded in 1849 and has a rich history of innovation and scientific discovery.
Company Description:
- Pfizer is committed to applying science and its global resources to improve health and well-being at every stage of life.
- The company strives to provide access to safe, effective, and affordable medicines and health care services to the people who need them.
- Pfizer's pipeline includes more than 200 potential new medicines across various therapeutic areas.
Company Specialties:
- Pharmaceutical manufacturing and research.
- Vaccine development and distribution.
- Global health initiatives and access to medicines.
Company Website: http://www.pfizer.com
ASSUMPTION: Pfizer's size and global presence provide opportunities for career growth and exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and a proven track record in marketing and brand management.
Reporting Structure: The ICO PC Brand Marketing Lead, Paxlovid, reports directly to the ICO PC Senior Brand Marketing Lead, Paxlovid, and collaborates with various cross-functional teams, including global brand teams, country leadership teams, and customer content managers.
Work Arrangement: This role follows a hybrid work arrangement, with a mix of on-site and remote work.
Growth Opportunities:
- Potential to take on additional responsibilities and lead cross-functional projects as the role evolves.
- Opportunities to work on global initiatives and gain exposure to diverse markets and cultures.
- Access to professional development and training opportunities to enhance skills and advance career growth.
ASSUMPTION: This role offers significant opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Pfizer's offices are modern and collaborative workspaces, designed to foster innovation and teamwork.
Office Location(s): Zurich, Switzerland; Shanghai, China; Beijing, China; Sydney, Australia; and any Pfizer site globally.
Geographic Context:
- Zurich, Switzerland: A global financial hub with a high quality of life and excellent public transportation.
- Shanghai, China: A bustling metropolis and global economic hub with a rich cultural heritage.
- Beijing, China: The capital of China, with a mix of ancient and modern attractions, and a vibrant cultural scene.
- Sydney, Australia: A multicultural city with a laid-back lifestyle, beautiful beaches, and a thriving arts scene.
Work Schedule: The hybrid work arrangement allows for flexibility in work hours, with a focus on results and productivity.
ASSUMPTION: The diverse office locations and hybrid work arrangement provide opportunities for candidates to work in different cultural environments and maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the hiring manager or HR representative.
- In-depth interviews with cross-functional stakeholders, focusing on cultural fit, strategic thinking, and problem-solving skills.
- Final interview with the ICO PC Senior Brand Marketing Lead, Paxlovid.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Cross-functional collaboration and stakeholder management.
- Adaptability and cultural sensitivity.
- Communication and presentation skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in regional or global teams.
- Demonstrate your understanding of the pharmaceutical industry and the specific challenges faced by Paxlovid.
- Prepare examples of your ability to manage virtual teams, adapt content to different markets, and drive growth through strategic marketing initiatives.
ATS Keywords: Brand Marketing, Global Strategy, Content Creation, Cross-Functional Collaboration, Stakeholder Management, Portfolio Management, Healthcare Knowledge, Emotional Intelligence, Executive Presence, Insight Collection, Performance Tracking, Growth Planning, Adaptation, Team Management, Communication
ASSUMPTION: Pfizer's application process is designed to assess candidates' strategic thinking, cultural fit, and ability to thrive in a global, matrixed environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Teams).
- CRM systems (e.g., Salesforce, Veeva).
- Marketing automation tools (e.g., Marketo, Pardot).
- Data visualization tools (e.g., Tableau, Power BI).
ASSUMPTION: The required tools and technologies for this role are standard in the pharmaceutical industry and can be learned or adapted to quickly.
👔 Cultural Fit Considerations
Company Values:
- Courage: We take smart risks and learn every day.
- Excellence: We strive to be the best at all we do.
- External Focus: We put patients first and work to improve their lives.
- Diversity: We respect and leverage our differences to drive innovation and success.
- Integrity: We act with honesty and fairness in all we do.
Work Style:
- Collaborative: We work together across functions and geographies to achieve common goals.
- Agile: We adapt quickly to change and embrace new ways of working.
- Inclusive: We foster an environment where everyone feels valued and respected.
Self-Assessment Questions:
- How do you demonstrate courage in the face of uncertainty or adversity?
- Can you provide an example of how you've adapted content or strategies to meet the needs of diverse markets or cultures?
- How do you balance the need for collaboration and consensus with the need to make decisive, timely decisions?
ASSUMPTION: Pfizer's culture values diversity, collaboration, and adaptability, and candidates who demonstrate these qualities will be well-suited to the organization.
⚠️ Potential Challenges
- Managing varying priorities and stakeholders in a global, matrixed environment.
- Adapting content and strategies to meet the needs of diverse markets and cultures.
- Balancing short-term tactical needs with long-term strategic planning.
- Navigating a large, complex organization with multiple layers of approval and decision-making.
ASSUMPTION: The potential challenges of this role can be mitigated through strong project management skills, effective communication, and a focus on strategic thinking and adaptability.
📈 Similar Roles Comparison
- This role differs from other brand marketing positions in its focus on the ICO region and the need to adapt global strategies to meet regional needs.
- Pfizer's global presence and market access capabilities provide unique opportunities for growth and collaboration.
- Career paths within Pfizer may include progression to global brand leadership roles or functional expertise positions in marketing or commercial operations.
ASSUMPTION: This role offers unique opportunities for growth and development within a large, global organization with a strong focus on innovation and patient access.
📝 Sample Projects
- Developing a regional marketing strategy for Paxlovid, tailored to the unique needs and cultural contexts of key markets in Asia.
- Collaborating with global brand teams to create compelling executive narratives that distil complex information into clear and impactful messages.
- Optimizing brand impact by identifying and scaling best practices from across the ICO region and beyond.
ASSUMPTION: The sample projects provided are illustrative of the types of initiatives and challenges faced by the ICO PC Brand Marketing Lead, Paxlovid, and may vary based on the specific needs of the organization and market dynamics.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing and commercial strategy for Paxlovid and the ICO portfolio?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does Pfizer support the professional development and growth of its marketing and brand management talent?
- What are the most significant challenges facing Paxlovid in the ICO region, and how can this role help address them?
- How does Pfizer foster a culture of collaboration and innovation, and what role does this position play in driving that culture?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in the role and your ability to thrive in a global, matrixed environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in regional or global teams, and your understanding of the pharmaceutical industry and the specific challenges faced by Paxlovid.
- Prepare examples of your ability to manage virtual teams, adapt content to different markets, and drive growth through strategic marketing initiatives.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
