📌 Core Information
🔹 Job Title: Analista de CRM Growth Pleno
🔹 Company: iFood
🔹 Location: Brasil Novo, Pará, Brazil
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting B2B CRM strategies through data-driven analysis and optimization
- Managing multichannel campaigns, including email, WhatsApp, and landing pages
- Automating customer journeys using Salesforce Marketing Cloud
- Working collaboratively with cross-functional teams to achieve business objectives
ASSUMPTION: This role requires a strong analytical mindset and a focus on continuous learning and improvement.
📋 Key Responsibilities
✅ Supporting B2B CRM strategies by analyzing campaigns and tests to align with business objectives
✅ Monitoring campaign performance, generating reports, and providing insights for optimization
✅ Developing and implementing multichannel campaigns, including email, WhatsApp, and landing pages
✅ Automating customer journeys using Salesforce Marketing Cloud and managing demands under pressure
✅ Participating in strategic discussions based on key indicators and goals
ASSUMPTION: This role may require occasional overtime to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 2-5 years of experience in CRM, marketing, or a related field
Required Skills:
- Proven experience with Salesforce Marketing Cloud, including journeys and Automation Studio/Query Studio
- Basic SQL skills for data extraction
- Experience with A/B testing for campaign optimization
- Hands-on experience with landing page creation and low-code tools
- Advanced Excel skills
Preferred Skills:
- Fluency in Portuguese and English
- Experience with CRM B2B strategies
ASSUMPTION: While not explicitly stated, a strong understanding of the Brazilian market and local consumer behavior may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on market research and the required experience level, the estimated salary range for this role is R$ 5,000 - R$ 8,000 per month.
Benefits:
- Health and dental plans
- Meal vouchers
- Gym membership or wellness allowance
- Employee discounts on iFood services
- Performance-based bonuses
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required.
ASSUMPTION: The provided salary range is an estimate based on market data and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: iFood operates in the software development industry, focusing on food delivery, e-commerce, and fintech services.
Company Size: iFood is a mid-sized company with 5,001-10,000 employees, providing a structured yet dynamic work environment.
Founded: iFood was founded in 2011 and has since grown to become a leading technology company in Latin America.
Company Description:
- iFood is a Brazilian technology company that connects customers, restaurants, and delivery drivers through its platform.
- The company offers a wide range of services, including food delivery, e-commerce (Mercado), and fintech solutions (iFood Pago).
- iFood is committed to transforming society through education, technology, and sustainable practices.
Company Specialties:
- Food delivery and e-commerce platforms
- Fintech services, including digital payments and financial solutions for restaurants
- Data-driven marketing and customer engagement strategies
Company Website: https://carreiras.ifood.com.br/
ASSUMPTION: iFood's focus on technology and innovation creates an environment that encourages continuous learning and growth.
📊 Role Analysis
Career Level: This role is a full-cycle marketing position, suitable for candidates with 2-5 years of experience in CRM, marketing, or a related field.
Reporting Structure: The Analista de CRM Growth Pleno will report directly to the CRM Growth Manager and collaborate with cross-functional teams, including marketing, sales, and product.
Work Arrangement: This is an on-site position, with standard office hours from Monday to Friday. Occasional overtime may be required to meet project deadlines.
Growth Opportunities:
- Advancement to a senior or management role within the marketing department
- Expansion into related fields, such as product management or business development
- International career opportunities, as iFood operates in multiple countries
ASSUMPTION: iFood's rapid growth and expansion create numerous opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: iFood's office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): The primary office is located in Osasco, São Paulo, with additional offices in other major Brazilian cities.
Geographic Context:
- Brazil is the largest country in Latin America, with a diverse and dynamic consumer market.
- iFood operates in over 1,700 cities across Brazil, connecting customers with local restaurants and businesses.
- The company's headquarters in São Paulo provides easy access to cultural attractions, entertainment, and dining options.
Work Schedule: Standard office hours from Monday to Friday, with occasional overtime as needed.
ASSUMPTION: iFood's offices are designed to accommodate a diverse workforce, with amenities and resources to support employee well-being and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the CRM Growth Manager
- Final interview with the marketing leadership team
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign management and optimization experience
- Proven ability to work collaboratively with cross-functional teams
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on CRM, marketing, and data analysis
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability
- Demonstrate your understanding of the Brazilian market and consumer behavior during the interview
ATS Keywords: Salesforce Marketing Cloud, SQL, A/B testing, landing pages, low-code tools, Excel, data analysis, campaign management, multichannel campaigns, automation, performance tracking, reporting, self-management, organization, communication, innovation
ASSUMPTION: iFood's application process may include assessments or case studies to evaluate candidates' skills and problem-solving abilities.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (journeys, Automation Studio/Query Studio)
- SQL (basic data extraction)
- Excel (advanced)
- Low-code tools (for landing page creation)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: iFood may provide training and resources to help employees develop their skills in these tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Data-driven and analytical
- Adaptable and problem-solving-oriented
- Collaborative and team-focused
- Results-driven and goal-oriented
Self-Assessment Questions:
- Do you have a strong analytical mindset and a passion for data-driven decision-making?
- Are you comfortable working collaboratively with cross-functional teams to achieve shared goals?
- Can you adapt to new tools, technologies, and processes quickly and effectively?
ASSUMPTION: iFood's company culture values employees who are passionate about learning, adaptable, and committed to driving results through collaboration.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Adapting to changes in market trends and consumer behavior
- Working under pressure to meet project deadlines
- Balancing the need for data-driven decision-making with the need for swift execution
ASSUMPTION: iFood's fast-paced environment may present challenges, but it also offers opportunities for growth and learning.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on CRM B2B strategies and growth
- iFood's unique business model and market position offer a distinctive work environment and growth opportunities
- This role may provide a stepping stone to a career in marketing management or business development
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on CRM B2B strategies and growth sets it apart.
📝 Sample Projects
- Developing and implementing a multichannel campaign to increase restaurant sign-ups on the iFood platform
- Analyzing campaign performance data to optimize targeting and messaging for maximum engagement
- Automating customer journeys using Salesforce Marketing Cloud to improve customer retention and satisfaction
ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and results-oriented nature of the Analista de CRM Growth Pleno role.
❓ Key Questions to Ask During Interview
- How does this role contribute to iFood's overall business strategy and growth?
- What are the most significant challenges facing the CRM team currently, and how can this role help address them?
- How does iFood support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the CRM team collaborate with other departments, such as sales and product, to achieve shared goals?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and your commitment to driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://carreiras.ifood.com.br/
- Tailor your resume to highlight relevant experience and skills, focusing on CRM, marketing, and data analysis
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability
- Research iFood's business and market position to demonstrate your understanding of the company and its goals
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
