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iFood Pago - Analista de CRM Growth Pleno

iFood
Full-time
On-site
Brasil Novo, ParΓ‘, Brazil

πŸ“Œ Core Information

πŸ”Ή Job Title: Analista de CRM Growth Pleno

πŸ”Ή Company: iFood

πŸ”Ή Location: Brasil Novo, ParΓ‘, Brazil

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Software Development

πŸ”Ή Date Posted: 2025-05-27

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting B2B CRM strategies through data-driven analysis and optimization
  • Managing multichannel campaigns, including email, WhatsApp, and landing pages
  • Automating customer journeys using Salesforce Marketing Cloud
  • Working collaboratively with cross-functional teams to achieve business objectives

ASSUMPTION: This role requires a strong analytical mindset and a focus on continuous learning and improvement.

πŸ“‹ Key Responsibilities

βœ… Supporting B2B CRM strategies by analyzing campaigns and tests to align with business objectives

βœ… Monitoring campaign performance, generating reports, and providing insights for optimization

βœ… Developing and implementing multichannel campaigns, including email, WhatsApp, and landing pages

βœ… Automating customer journeys using Salesforce Marketing Cloud and managing demands under pressure

βœ… Participating in strategic discussions based on key indicators and goals

ASSUMPTION: This role may require occasional overtime to meet project deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 2-5 years of experience in CRM, marketing, or a related field

Required Skills:

  • Proven experience with Salesforce Marketing Cloud, including journeys and Automation Studio/Query Studio
  • Basic SQL skills for data extraction
  • Experience with A/B testing for campaign optimization
  • Hands-on experience with landing page creation and low-code tools
  • Advanced Excel skills

Preferred Skills:

  • Fluency in Portuguese and English
  • Experience with CRM B2B strategies

ASSUMPTION: While not explicitly stated, a strong understanding of the Brazilian market and local consumer behavior may be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: Based on market research and the required experience level, the estimated salary range for this role is R$ 5,000 - R$ 8,000 per month.

Benefits:

  • Health and dental plans
  • Meal vouchers
  • Gym membership or wellness allowance
  • Employee discounts on iFood services
  • Performance-based bonuses

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required.

ASSUMPTION: The provided salary range is an estimate based on market data and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: iFood operates in the software development industry, focusing on food delivery, e-commerce, and fintech services.

Company Size: iFood is a mid-sized company with 5,001-10,000 employees, providing a structured yet dynamic work environment.

Founded: iFood was founded in 2011 and has since grown to become a leading technology company in Latin America.

Company Description:

  • iFood is a Brazilian technology company that connects customers, restaurants, and delivery drivers through its platform.
  • The company offers a wide range of services, including food delivery, e-commerce (Mercado), and fintech solutions (iFood Pago).
  • iFood is committed to transforming society through education, technology, and sustainable practices.

Company Specialties:

  • Food delivery and e-commerce platforms
  • Fintech services, including digital payments and financial solutions for restaurants
  • Data-driven marketing and customer engagement strategies

Company Website: https://carreiras.ifood.com.br/

ASSUMPTION: iFood's focus on technology and innovation creates an environment that encourages continuous learning and growth.

πŸ“Š Role Analysis

Career Level: This role is a full-cycle marketing position, suitable for candidates with 2-5 years of experience in CRM, marketing, or a related field.

Reporting Structure: The Analista de CRM Growth Pleno will report directly to the CRM Growth Manager and collaborate with cross-functional teams, including marketing, sales, and product.

Work Arrangement: This is an on-site position, with standard office hours from Monday to Friday. Occasional overtime may be required to meet project deadlines.

Growth Opportunities:

  • Advancement to a senior or management role within the marketing department
  • Expansion into related fields, such as product management or business development
  • International career opportunities, as iFood operates in multiple countries

ASSUMPTION: iFood's rapid growth and expansion create numerous opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: iFood's office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): The primary office is located in Osasco, SΓ£o Paulo, with additional offices in other major Brazilian cities.

Geographic Context:

  • Brazil is the largest country in Latin America, with a diverse and dynamic consumer market.
  • iFood operates in over 1,700 cities across Brazil, connecting customers with local restaurants and businesses.
  • The company's headquarters in SΓ£o Paulo provides easy access to cultural attractions, entertainment, and dining options.

Work Schedule: Standard office hours from Monday to Friday, with occasional overtime as needed.

ASSUMPTION: iFood's offices are designed to accommodate a diverse workforce, with amenities and resources to support employee well-being and productivity.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Technical interview with the CRM Growth Manager
  • Final interview with the marketing leadership team

Key Assessment Areas:

  • Data analysis and interpretation skills
  • Campaign management and optimization experience
  • Proven ability to work collaboratively with cross-functional teams
  • Adaptability and problem-solving skills

Application Tips:

  • Highlight relevant experience and achievements in your resume, focusing on CRM, marketing, and data analysis
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability
  • Demonstrate your understanding of the Brazilian market and consumer behavior during the interview

ATS Keywords: Salesforce Marketing Cloud, SQL, A/B testing, landing pages, low-code tools, Excel, data analysis, campaign management, multichannel campaigns, automation, performance tracking, reporting, self-management, organization, communication, innovation

ASSUMPTION: iFood's application process may include assessments or case studies to evaluate candidates' skills and problem-solving abilities.

πŸ› οΈ Tools & Technologies

  • Salesforce Marketing Cloud (journeys, Automation Studio/Query Studio)
  • SQL (basic data extraction)
  • Excel (advanced)
  • Low-code tools (for landing page creation)
  • Project management tools (e.g., Asana, Jira)

ASSUMPTION: iFood may provide training and resources to help employees develop their skills in these tools and technologies.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Innovation and continuous learning
  • Collaboration and teamwork
  • Integrity and accountability
  • Diversity, equity, and inclusion

Work Style:

  • Data-driven and analytical
  • Adaptable and problem-solving-oriented
  • Collaborative and team-focused
  • Results-driven and goal-oriented

Self-Assessment Questions:

  • Do you have a strong analytical mindset and a passion for data-driven decision-making?
  • Are you comfortable working collaboratively with cross-functional teams to achieve shared goals?
  • Can you adapt to new tools, technologies, and processes quickly and effectively?

ASSUMPTION: iFood's company culture values employees who are passionate about learning, adaptable, and committed to driving results through collaboration.

⚠️ Potential Challenges

  • Managing multiple campaigns and priorities simultaneously
  • Adapting to changes in market trends and consumer behavior
  • Working under pressure to meet project deadlines
  • Balancing the need for data-driven decision-making with the need for swift execution

ASSUMPTION: iFood's fast-paced environment may present challenges, but it also offers opportunities for growth and learning.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses specifically on CRM B2B strategies and growth
  • iFood's unique business model and market position offer a distinctive work environment and growth opportunities
  • This role may provide a stepping stone to a career in marketing management or business development

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on CRM B2B strategies and growth sets it apart.

πŸ“ Sample Projects

  • Developing and implementing a multichannel campaign to increase restaurant sign-ups on the iFood platform
  • Analyzing campaign performance data to optimize targeting and messaging for maximum engagement
  • Automating customer journeys using Salesforce Marketing Cloud to improve customer retention and satisfaction

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and results-oriented nature of the Analista de CRM Growth Pleno role.

❓ Key Questions to Ask During Interview

  • How does this role contribute to iFood's overall business strategy and growth?
  • What are the most significant challenges facing the CRM team currently, and how can this role help address them?
  • How does iFood support the professional development and growth of its employees?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?
  • How does the CRM team collaborate with other departments, such as sales and product, to achieve shared goals?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and your commitment to driving results.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link: https://carreiras.ifood.com.br/
  • Tailor your resume to highlight relevant experience and skills, focusing on CRM, marketing, and data analysis
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability
  • Research iFood's business and market position to demonstrate your understanding of the company and its goals
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.