📌 Core Information
🔹 Job Title: Inbound Marketing
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Financial Services
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Focusing on organic performance of the brand, with a strong emphasis on SEO
- Collaborating with cross-functional teams to implement SEO strategies
- Analyzing data and interpreting metrics to make data-driven decisions
- Continuously learning and adapting to new trends and best practices in SEO
ASSUMPTION: This role is ideal for a proactive individual with a strong desire to learn and grow in the SEO field. Previous experience is not required, but a willingness to learn and adapt is essential.
📋 Key Responsibilities
✅ Develop and implement SEO strategies to improve the brand's organic performance
✅ Collaborate with copywriting, development, and marketing teams to optimize content for SEO
✅ Analyze data using tools such as Google Search Console, Google Analytics, Ahrefs, and SEMrush to gain insights and inform decision-making
✅ Stay up-to-date with the latest trends and best practices in SEO and implement them as needed
✅ Create and optimize on-page content, including titles, metatags, and other key optimization elements
ASSUMPTION: This role requires a strong attention to detail and a proactive approach to staying informed about industry trends and best practices.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 0-2 years of experience in SEO, digital marketing, or a related field
Required Skills:
- Proficient in both Portuguese and English (spoken and written)
- Strong analytical skills and data interpretation
- Proficient in using SEO tools such as Google Search Console, Google Analytics, Ahrefs, and SEMrush
- Ability to work collaboratively with cross-functional teams
- Proactive and results-driven mindset
Preferred Skills:
- Experience with CMS Storyblok
- Familiarity with mobile-first optimization and A/B testing for SEO
- Experience with SEO for websites in the comparison, fintech, or related sectors
ASSUMPTION: While previous experience in SEO is not required, a strong foundation in digital marketing principles and a willingness to learn are essential for success in this role.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (based on experience and industry standards for entry-level SEO roles in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Weekly breakfasts
- Annual events and team-building activities
- Opportunity to work directly with the Founder, Managing Director, and Head of Marketing
- Chance to learn about important financial decisions and work with industry experts
- Competitive salary based on experience
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level SEO roles in Lisbon. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services - ComparaJá is a platform that simplifies the process of finding and comparing financial products and services, helping consumers save time and money.
Company Size: 51-200 employees - As a mid-sized company, ComparaJá offers a collaborative work environment with opportunities for growth and impact.
Founded: 2015 - ComparaJá was founded in 2015 with the mission to help Portuguese consumers make informed financial decisions.
Company Description:
- ComparaJá is an independent, online platform that offers free and impartial information about financial products and services
- The company aims to help consumers identify and acquire the most suitable solutions for their needs, with significant time and money savings
- ComparaJá works with various partners in the financial sector to provide a wide range of products and services
Company Specialties:
- Credit products (personal loans, mortgages, credit cards)
- Deposit accounts (savings accounts)
- Energy and telecommunications contracts
- Insurance products
Company Website: https://www.comparaja.pt
ASSUMPTION: ComparaJá's mission and values are centered around helping consumers make informed financial decisions, which is reflected in their company culture and approach to work.
📊 Role Analysis
Career Level: Entry-level to 2 years of experience - This role is ideal for a recent graduate or someone with up to 2 years of experience in SEO or digital marketing.
Reporting Structure: The Inbound Marketer will report directly to the Head of Marketing and work closely with the Founder and Managing Director.
Work Arrangement: Hybrid - The role requires 3 days of on-site work in Lisbon, with the remaining days being flexible for remote work.
Growth Opportunities:
- Learning and developing SEO skills and knowledge
- Collaborating with cross-functional teams to implement SEO strategies
- Potential for career progression as the company grows and expands
ASSUMPTION: This role offers significant opportunities for growth and learning, as well as the chance to work closely with senior leadership and industry experts.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon
Office Location(s): Praça de Alvalade, Lisbon
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
- The city is known for its rich history, vibrant culture, and diverse neighborhoods
- Lisbon offers a high quality of life, with a mild climate, affordable cost of living, and numerous amenities
Work Schedule: Full-time (40 hours per week), with flexible remote work options
ASSUMPTION: Lisbon offers a dynamic and vibrant work environment, with a high quality of life and numerous cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical SEO assessment
- In-person or video interview with the Head of Marketing and/or other team members
- Final decision and offer
Key Assessment Areas:
- SEO knowledge and skills
- Analytical thinking and problem-solving
- Collaboration and communication skills
- Proactivity and results-driven mindset
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Demonstrate your understanding of SEO principles and best practices in your application materials
- Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools and strategies
- Research ComparaJá's mission, values, and company culture to show your fit and enthusiasm for the role
ATS Keywords: SEO, Inbound Marketing, Digital Marketing, Data Analysis, Collaboration, Proactivity, Results-driven, Portuguese, English
ASSUMPTION: The application process for this role may include a technical SEO assessment, so it's essential to brush up on your SEO knowledge and skills before applying.
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- Ahrefs
- SEMrush
- Screaming Frog
- CMS Storyblok (preferred)
ASSUMPTION: Familiarity with these tools is not required but would be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Independence and impartiality
- Simplicity and user-centricity
- Transparency and honesty
- Continuous learning and improvement
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Proactive and results-driven
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you share ComparaJá's commitment to helping consumers make informed financial decisions?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you have a proactive and results-driven mindset, with a strong attention to detail?
ASSUMPTION: ComparaJá values individuals who are passionate about their mission, proactive, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Steep learning curve for those new to SEO
- Working with a wide range of financial products and services
- Balancing on-site and remote work responsibilities
- Keeping up with industry trends and best practices in SEO
ASSUMPTION: These challenges can be overcome with a proactive approach, a willingness to learn, and strong collaboration with team members.
📈 Similar Roles Comparison
- This role focuses more on SEO than other inbound marketing roles, which may include additional responsibilities such as content creation and social media management
- ComparaJá's focus on financial products and services sets it apart from other comparison websites, which may offer a wider range of products or services
- Career progression in this role may involve moving into a more specialized SEO role or taking on additional responsibilities in digital marketing
ASSUMPTION: This role offers a unique opportunity to focus on SEO in the context of a financial services comparison platform.
📝 Sample Projects
- Conducting a comprehensive SEO audit of ComparaJá's website
- Developing and implementing a keyword strategy to improve organic search rankings
- Collaborating with the copywriting team to optimize on-page content for SEO
- Analyzing competitor SEO strategies and identifying opportunities for improvement
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Inbound Marketer may undertake in this role.
❓ Key Questions to Ask During Interview
- What are the biggest SEO challenges facing ComparaJá, and how can this role address them?
- How does the Inbound Marketing team collaborate with other departments, such as copywriting and development?
- What opportunities are there for professional growth and development in this role?
- How does ComparaJá approach continuous learning and improvement in SEO strategies?
- What is the work environment like, both on-site and remotely?
ASSUMPTION: These questions can help you better understand the role, the team, and the company culture, as well as demonstrate your interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ComparaJá job board
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the technical SEO assessment by brushing up on your SEO knowledge and skills
- Research ComparaJá's mission, values, and company culture to show your fit and enthusiasm for the role
- Follow up with the HR team one week after your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
