📌 Core Information
🔹 Job Title: Inbound Marketing
🔹 Company: Experian
🔹 Location: Bogotá, Bogotá, Colombia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing Inbound Marketing strategies to enhance brand positioning and achieve business objectives such as qualified leads and revenue.
- Managing content distribution across various channels and analyzing metrics to improve visibility and engagement.
- Collaborating with cross-functional teams to create innovative and attractive content.
- Utilizing advanced analytical skills to interpret data and make informed decisions.
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing strategies.
📋 Key Responsibilities
✅ Developing and executing Inbound Marketing strategies to enhance brand positioning and achieve business objectives such as qualified leads and revenue.
✅ Managing content distribution across various channels and analyzing metrics to improve visibility and engagement.
✅ Collaborating with cross-functional teams to create innovative and attractive content.
✅ Utilizing advanced analytical skills to interpret data and make informed decisions.
✅ Conducting keyword research and optimizing on-page SEO to improve organic presence.
✅ Planning and executing events and campaigns to drive brand awareness and engagement.
ASSUMPTION: This role requires a high level of creativity, analytical thinking, and strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Professional degree in Marketing, Publicity, Business Administration, or related fields.
Experience: Proven experience of 3 to 5 years in Inbound Marketing, managing organic and earned channels, and optimizing performance strategies.
Required Skills:
- Proven experience in Inbound Marketing, SEO, Social Media, Email Marketing, and digital channel management.
- Advanced analytical skills to evaluate performance and optimize strategies.
- Strong creative skills to generate innovative and attractive content.
- Proficient in tools such as SemRush, GA4, Tableau, Powerbi, Looker Studio, Adobe Analytics, etc.
- Fluency in English (B1 or above).
Preferred Skills:
- Experience in creating funnels and marketing attribution models.
- Knowledge of Google Tag Manager and/or Adobe Tag Launch for implementing pixels, events, and conversion tags.
ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving results through Inbound Marketing strategies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this position is COP 3,500,000 - COP 5,500,000 per year (USD 9,000 - USD 14,500 per year). This estimate is based on industry standards for mid-senior level marketing roles in Bogotá, Colombia.
Benefits:
- Innovation and continuous learning opportunities.
- Professional development through training, certifications, and mentoring.
- Work-life balance with flexible hours and remote work options.
- Global and regional impact, with opportunities to transform lives in LATAM and worldwide.
Working Hours: Full-time position with standard office hours (Monday to Friday, 8:00 AM to 5:00 PM) and the possibility of remote work.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Experian is a global technology and analytics company specializing in data-driven insights and decision-making solutions. They operate in various industries, including credit, automotive, health, and marketing.
Company Size: Experian has 6,306 employees worldwide, with 1,001-5,000 employees in the LATAM region. This size allows for a diverse and collaborative work environment with ample opportunities for growth and innovation.
Founded: Experian was founded in 1960 and has since grown into a global leader in data analytics and decision-making solutions.
Company Description:
- Experian transforms data into real opportunities by providing innovative and data-driven solutions to individuals, businesses, and governments worldwide.
- The company focuses on creating a diverse and inclusive work environment that fosters collaboration and continuous learning.
- Experian's global presence and expertise enable them to create a significant impact on communities and industries across LATAM and the world.
Company Specialties:
- Credit services and risk management.
- Data analytics and business intelligence.
- Marketing and customer engagement solutions.
- Fraud prevention and identity management.
Company Website: www.serasaexperian.com.br
ASSUMPTION: Experian's global presence and diverse workforce enable the company to offer unique opportunities for professional growth and impact on a global scale.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a proven track record of success in Inbound Marketing and digital channel management.
Reporting Structure: The Inbound Marketing role reports directly to the Marketing Manager and collaborates with various cross-functional teams, including Content, Social Media, Email Marketing, and SEO specialists.
Work Arrangement: This is an on-site position with the possibility of remote work. The role requires regular presence in the Bogotá office and occasional travel for events and meetings.
Growth Opportunities:
- Progression to senior or management roles within the Marketing department.
- Expansion into related fields, such as Content Strategy, Social Media Management, or SEO Specialist roles.
- International assignments or projects, given Experian's global presence.
ASSUMPTION: Successful candidates in this role will have the opportunity to grow both personally and professionally within Experian's diverse and innovative work environment.
🌍 Location & Work Environment
Office Type: Experian's Bogotá office is a modern and collaborative workspace designed to foster creativity and productivity.
Office Location(s): The Bogotá office is located in the northern part of the city, with easy access to public transportation and nearby amenities.
Geographic Context:
- Bogotá is the capital and largest city of Colombia, with a diverse cultural scene and a vibrant business environment.
- The city offers a high quality of life, with numerous parks, museums, and entertainment options.
- Bogotá has a humid subtropical climate, with mild winters and warm summers.
Work Schedule: The standard work schedule is Monday to Friday, from 8:00 AM to 5:00 PM, with the possibility of remote work and flexible hours.
ASSUMPTION: The modern and collaborative work environment at Experian's Bogotá office, combined with the city's vibrant cultural scene and high quality of life, creates an ideal setting for professionals seeking growth and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with the hiring manager and relevant team members to discuss the role's responsibilities, required skills, and company culture.
- Final interview or assessment, depending on the role's requirements.
Key Assessment Areas:
- Candidates' understanding of Inbound Marketing strategies and their ability to develop and execute effective campaigns.
- Candidates' analytical skills and data-driven approach to decision-making.
- Candidates' creativity and ability to generate innovative and engaging content.
- Candidates' communication and collaboration skills, as well as their ability to work effectively with cross-functional teams.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this Inbound Marketing role.
- Demonstrate your understanding of Experian's business and the role's responsibilities by asking insightful questions during the interview process.
- Showcase your portfolio or examples of your work, if applicable, to illustrate your creativity and analytical skills.
ATS Keywords: Inbound Marketing, SEO, Content Marketing, Social Media, Email Marketing, Data Analysis, Creative Content Creation, Collaboration, Google Analytics, Keyword Research, Digital Marketing, Performance Optimization, Marketing Attribution, AI Utilization, Event Planning, User Story Definition
ASSUMPTION: The interview process at Experian is designed to assess candidates' skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- SemRush
- GA4
- Tableau
- Powerbi
- Looker Studio
- Adobe Analytics
- Google Analytics
- Google Trends
- Google Search Console
- HRef
- Google Tag Manager
- Adobe Tag Launch
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this Inbound Marketing role, as they are used to optimize performance, analyze data, and create engaging content.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Experian fosters a culture of continuous learning and improvement.
- Professional Development: The company offers training, certifications, and mentoring opportunities to support employees' growth and success.
- Real Balance: Experian promotes work-life balance and flexibility to ensure employees can maintain a healthy and fulfilling personal life.
- Global and Regional Impact: The company's global presence enables employees to make a significant impact on communities and industries worldwide.
Work Style:
- Collaborative: Experian encourages cross-functional teamwork and open communication to drive innovation and success.
- Data-driven: The company emphasizes the use of data and analytics to inform decision-making and optimize performance.
- Creative: Experian values innovative thinking and encourages employees to push the boundaries of what's possible.
Self-Assessment Questions:
- Do you thrive in a collaborative and data-driven work environment?
- Are you comfortable working with diverse teams and adapting to new challenges?
- Do you possess strong analytical skills and the ability to interpret data to drive informed decisions?
- Are you creative and able to generate innovative and engaging content?
ASSUMPTION: Candidates who align with Experian's values and work style will be most successful in this Inbound Marketing role and contribute to the company's ongoing growth and innovation.
⚠️ Potential Challenges
- The role requires a strong focus on data analysis and optimization, which may involve working with large datasets and complex tools.
- Candidates may face competition from other experienced Inbound Marketing professionals in the region.
- The role may require occasional travel for events and meetings, which could disrupt personal schedules or routines.
- Bogotá's humid subtropical climate may not be suitable for candidates who prefer cooler or drier weather conditions.
ASSUMPTION: Successful candidates in this role will be able to overcome these challenges by leveraging their strong analytical skills, creativity, and ability to work effectively with cross-functional teams.
📈 Similar Roles Comparison
- Compared to other Inbound Marketing roles, this position places a stronger emphasis on data analysis and optimization, requiring candidates to have advanced analytical skills and a proven track record of success in driving results through Inbound Marketing strategies.
- In the broader marketing industry, this role is more focused on organic and earned channels, while other roles may place a greater emphasis on paid advertising or specific marketing channels.
- Career progression in this role may involve expanding into related fields, such as Content Strategy, Social Media Management, or SEO Specialist roles, whereas other Inbound Marketing roles may have more linear career paths.
ASSUMPTION: Candidates should consider their long-term career goals and preferences when comparing this role to other Inbound Marketing opportunities in the industry.
📝 Sample Projects
- Developing and executing a comprehensive Inbound Marketing strategy to drive brand awareness and engagement for a new product launch.
- Conducting keyword research and optimizing on-page SEO to improve organic search rankings and drive targeted traffic to a company's website.
- Planning and executing a series of events and campaigns to generate leads and drive revenue growth for an established product line.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that candidates may face in this Inbound Marketing role, requiring them to leverage their creativity, analytical skills, and ability to work effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department, and how this role fits into the overall organization?
- How does Experian support the professional development and growth of its employees, particularly in the Marketing department?
- What are the key priorities and objectives for this role in the first 90 days, and how will my performance be measured against these goals?
- How does Experian foster innovation and creativity within its Marketing strategies, and what opportunities are there for me to contribute to this process?
- What is the work-life balance like for employees in this role, and how does Experian support a healthy work-life balance for its employees?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role's responsibilities, required skills, and company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this Inbound Marketing role.
- Prepare a portfolio or examples of your work, if applicable, to showcase your creativity and analytical skills.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
