π Core Information
πΉ Job Title: Inbound Marketing Manager
πΉ Company: S&P Global
πΉ Location: Kuala Lumpur, Malaysia
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: June 25, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Remote OK
π Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive inbound marketing strategy to drive website performance and lead conversion
- Collaborating with regional and global marketing teams to implement data-driven campaigns targeting high-value audiences
- Leveraging marketing technology to power personalization-at-scale and seamless engagement experiences
- Driving AI-powered lead generation and engagement through multi/omni-channel marketing tactics
- Analyzing campaign performance and making data-driven decisions to optimize strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in inbound marketing tactics and marketing technology.
π Key Responsibilities
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Craft and Own Inbound Strategy: Develop a comprehensive inbound marketing strategy using best practices to drive website performance, including SEO, content marketing, social media engagement, and marketing automation.
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AI-Powered Lead Generation and Engagement: Implement MarTech to identify, target, and nurture qualified leads via multi/omni-channel marketing tactics throughout the buyer's journey.
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Content Pull: Amplify high-quality content optimized for search engines and tailored to specific audience segments.
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Campaign Cadence: Plan, execute, and analyze inbound campaigns across digital channels.
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Data-Driven Decisions: Leverage marketing analytics and AI insights to optimize campaign performance, measure ROI, and continuously refine strategies.
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Agile Marketing Experimentation: Champion a culture of disruptive marketing through data-informed experimentation, innovation, and continuous improvement.
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Partnerships: Collaborate with regional marketing teams and alliance partners to amplify reach and achieve shared marketing goals.
ASSUMPTION: This role requires strong project management skills, the ability to work independently, and experience in cross-functional team collaboration.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in inbound marketing, with a proven track record of driving website performance and lead conversion
Required Skills:
- Expertise in inbound marketing tactics and marketing technology
- Strong analytical skills and data-driven decision-making experience
- Proven experience in multi-channel marketing and campaign management
- Excellent communication and collaboration skills
- Fluency in English
Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Knowledge of the energy and commodities market
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the energy and commodities market may have an advantage, but the role is open to candidates from other industries with transferable skills.
π° Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role with 5-10 years of experience in Malaysia, the estimated salary range is RM 150,000 - RM 250,000 per annum (approximately USD 35,000 - USD 59,000).
Benefits:
- Health & Wellness: Health care coverage designed for the mind and body
- Flexible Downtime: Generous time off helps keep you energized for your time on
- Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills
- Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs
- Family Friendly Perks: Itβs not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families
- Beyond the Basics: From retail discounts to referral incentive awardsβsmall perks can make a big difference
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:30 PM, local time)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions.
π Applicant Insights
π Company Context
Industry: Financial Services, specifically focused on energy and commodities information
Company Size: 10,001+ employees, providing a large and established work environment with ample opportunities for growth and collaboration
Founded: 1860, with a rich history and extensive experience in the financial services industry
Company Description:
- S&P Global provides essential intelligence for a dynamic world
- Offers market data, expertise, and technology solutions for confident decision-making in global capital, commodity, and automotive markets
- Divisions include S&P Global Market Intelligence, S&P Global Ratings, S&P Global Commodity Insights, S&P Global Mobility, S&P Dow Jones Indices, and S&P Global Sustainable1
Company Specialties:
- Analytics
- Credit ratings
- Finance
- Energy & commodities information
- Intelligence
- Commodities
- Benchmarks
- Portfolio and enterprise risk solutions
- ESG and Sustainable Finance
Company Website: www.spglobal.com
ASSUMPTION: S&P Global is a well-established and reputable company with a strong global presence and a commitment to innovation and progress.
π Role Analysis
Career Level: Middle Professional Tier I (EEO Job Group)
Reporting Structure: This role reports directly to the Head of Marketing for S&P Global Commodity Insights
Work Arrangement: Remote OK, with flexibility for candidates to work remotely or from the Kuala Lumpur office
Growth Opportunities:
- Potential to work on high-impact projects with global reach
- Opportunities to collaborate with and learn from experienced marketing professionals across the organization
- Possibility to advance within the marketing department or explore other roles within S&P Global
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's marketing efforts and contribute to its continued success.
π Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities
Office Location(s): Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is a bustling, multicultural city with a vibrant business scene
- Known for its diverse food scene, rich cultural heritage, and numerous entertainment options
- Offers a tropical climate with high temperatures and humidity year-round
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 5:30 PM, local time) with flexibility for remote work
ASSUMPTION: Kuala Lumpur provides a dynamic and exciting work environment, with a mix of cultural experiences and modern amenities.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the hiring team
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and interpretation skills
- Collaboration and communication skills
- Cultural fit and alignment with S&P Global's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and marketing strategies
- Research S&P Global's industry and recent projects to demonstrate your understanding of the company and its goals
- Be prepared to discuss your experience with inbound marketing tactics and marketing technology
ATS Keywords: Inbound Marketing, SEO, Content Marketing, Social Media Engagement, Marketing Automation, Lead Generation, Campaign Management, Data Analysis, Agile Marketing, Collaboration, MarTech, Personalization, Engagement, Innovation, Continuous Improvement
ASSUMPTION: The interview process at S&P Global is comprehensive and designed to assess the candidate's skills, experience, and cultural fit for the role.
π οΈ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- SEO and content management platforms (e.g., WordPress, Google Search Console)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management and collaboration tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary, but candidates with experience in marketing automation, SEO, and data analysis tools are likely to be successful.
π Cultural Fit Considerations
Company Values:
- Integrity: Uphold the highest ethical standards and act with honesty and transparency
- Discovery: Foster a culture of curiosity and continuous learning
- Partnership: Collaborate effectively with colleagues, clients, and partners to achieve shared goals
Work Style:
- Data-driven and analytical, with a focus on continuous improvement
- Collaborative and inclusive, with a focus on teamwork and open communication
- Agile and adaptable, with a willingness to learn and pivot as needed
Self-Assessment Questions:
- Do you align with S&P Global's values of integrity, discovery, and partnership?
- Are you comfortable working in a dynamic, collaborative environment with a focus on data-driven decision-making?
- Do you have experience working remotely or in a hybrid work arrangement, and if so, how have you found it successful?
ASSUMPTION: Candidates who demonstrate a strong fit with S&P Global's values and work style are likely to be successful in this role.
β οΈ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
- Working with a global team, which may require flexibility in communication and collaboration across different time zones
- Keeping up with the latest marketing trends and technologies, which may require continuous learning and adaptation
- Balancing the need for data-driven decision-making with the need for creative and innovative marketing strategies
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to learn and adapt.
π Similar Roles Comparison
- This role is unique in its focus on inbound marketing strategy and execution within the energy and commodities market
- Similar roles in other industries may have a broader focus on marketing strategy or a more narrow focus on specific marketing channels
- Career progression in this role may lead to opportunities in marketing management, marketing strategy, or other related fields within S&P Global
ASSUMPTION: This role offers a unique opportunity to specialize in inbound marketing within the energy and commodities market, with potential for growth and development within S&P Global.
π Sample Projects
- Developing and executing a comprehensive inbound marketing strategy to drive website traffic and lead conversion for a new product launch
- Collaborating with regional marketing teams to create targeted content and campaigns for specific audience segments
- Implementing marketing automation tools to streamline lead nurturing and scoring processes
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
β Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role collaborate with other marketing teams and departments within S&P Global?
- What are the key priorities for this role in the first 90 days?
- How does S&P Global support the professional development and growth of its marketing employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and marketing strategies
- Research S&P Global's industry and recent projects to demonstrate your understanding of the company and its goals
- Be prepared to discuss your experience with inbound marketing tactics and marketing technology
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.