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Inbound Marketing Manager

S&P Global
Full-time
On-site
Kuala Lumpur, Kuala Lumpur, Malaysia

πŸ“Œ Core Information

πŸ”Ή Job Title: Inbound Marketing Manager

πŸ”Ή Company: S&P Global

πŸ”Ή Location: Kuala Lumpur, Malaysia

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 25, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing a comprehensive inbound marketing strategy to drive website performance and lead conversion
  • Collaborating with regional and global marketing teams to implement data-driven campaigns targeting high-value audiences
  • Leveraging marketing technology to power personalization-at-scale and seamless engagement experiences
  • Driving AI-powered lead generation and engagement through multi/omni-channel marketing tactics
  • Analyzing campaign performance and making data-driven decisions to optimize strategies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in inbound marketing tactics and marketing technology.

πŸ“‹ Key Responsibilities

βœ… Craft and Own Inbound Strategy: Develop a comprehensive inbound marketing strategy using best practices to drive website performance, including SEO, content marketing, social media engagement, and marketing automation.

βœ… AI-Powered Lead Generation and Engagement: Implement MarTech to identify, target, and nurture qualified leads via multi/omni-channel marketing tactics throughout the buyer's journey.

βœ… Content Pull: Amplify high-quality content optimized for search engines and tailored to specific audience segments.

βœ… Campaign Cadence: Plan, execute, and analyze inbound campaigns across digital channels.

βœ… Data-Driven Decisions: Leverage marketing analytics and AI insights to optimize campaign performance, measure ROI, and continuously refine strategies.

βœ… Agile Marketing Experimentation: Champion a culture of disruptive marketing through data-informed experimentation, innovation, and continuous improvement.

βœ… Partnerships: Collaborate with regional marketing teams and alliance partners to amplify reach and achieve shared marketing goals.

ASSUMPTION: This role requires strong project management skills, the ability to work independently, and experience in cross-functional team collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in inbound marketing, with a proven track record of driving website performance and lead conversion

Required Skills:

  • Expertise in inbound marketing tactics and marketing technology
  • Strong analytical skills and data-driven decision-making experience
  • Proven experience in multi-channel marketing and campaign management
  • Excellent communication and collaboration skills
  • Fluency in English

Preferred Skills:

  • Experience with marketing automation tools (e.g., HubSpot, Marketo)
  • Knowledge of the energy and commodities market
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in the energy and commodities market may have an advantage, but the role is open to candidates from other industries with transferable skills.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role with 5-10 years of experience in Malaysia, the estimated salary range is RM 150,000 - RM 250,000 per annum (approximately USD 35,000 - USD 59,000).

Benefits:

  • Health & Wellness: Health care coverage designed for the mind and body
  • Flexible Downtime: Generous time off helps keep you energized for your time on
  • Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills
  • Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs
  • Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families
  • Beyond the Basics: From retail discounts to referral incentive awardsβ€”small perks can make a big difference

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:30 PM, local time)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services, specifically focused on energy and commodities information

Company Size: 10,001+ employees, providing a large and established work environment with ample opportunities for growth and collaboration

Founded: 1860, with a rich history and extensive experience in the financial services industry

Company Description:

  • S&P Global provides essential intelligence for a dynamic world
  • Offers market data, expertise, and technology solutions for confident decision-making in global capital, commodity, and automotive markets
  • Divisions include S&P Global Market Intelligence, S&P Global Ratings, S&P Global Commodity Insights, S&P Global Mobility, S&P Dow Jones Indices, and S&P Global Sustainable1

Company Specialties:

  • Analytics
  • Credit ratings
  • Finance
  • Energy & commodities information
  • Intelligence
  • Commodities
  • Benchmarks
  • Portfolio and enterprise risk solutions
  • ESG and Sustainable Finance

Company Website: www.spglobal.com

ASSUMPTION: S&P Global is a well-established and reputable company with a strong global presence and a commitment to innovation and progress.

πŸ“Š Role Analysis

Career Level: Middle Professional Tier I (EEO Job Group)

Reporting Structure: This role reports directly to the Head of Marketing for S&P Global Commodity Insights

Work Arrangement: Remote OK, with flexibility for candidates to work remotely or from the Kuala Lumpur office

Growth Opportunities:

  • Potential to work on high-impact projects with global reach
  • Opportunities to collaborate with and learn from experienced marketing professionals across the organization
  • Possibility to advance within the marketing department or explore other roles within S&P Global

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's marketing efforts and contribute to its continued success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities

Office Location(s): Kuala Lumpur, Malaysia

Geographic Context:

  • Kuala Lumpur is a bustling, multicultural city with a vibrant business scene
  • Known for its diverse food scene, rich cultural heritage, and numerous entertainment options
  • Offers a tropical climate with high temperatures and humidity year-round

Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 5:30 PM, local time) with flexibility for remote work

ASSUMPTION: Kuala Lumpur provides a dynamic and exciting work environment, with a mix of cultural experiences and modern amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the hiring manager
  • On-site or virtual interview with the hiring team
  • Final round interview with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Marketing strategy and campaign planning
  • Data analysis and interpretation skills
  • Collaboration and communication skills
  • Cultural fit and alignment with S&P Global's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and marketing strategies
  • Research S&P Global's industry and recent projects to demonstrate your understanding of the company and its goals
  • Be prepared to discuss your experience with inbound marketing tactics and marketing technology
  • ATS Keywords: Inbound Marketing, SEO, Content Marketing, Social Media Engagement, Marketing Automation, Lead Generation, Campaign Management, Data Analysis, Agile Marketing, Collaboration, MarTech, Personalization, Engagement, Innovation, Continuous Improvement

    ASSUMPTION: The interview process at S&P Global is comprehensive and designed to assess the candidate's skills, experience, and cultural fit for the role.

    πŸ› οΈ Tools & Technologies

    • Marketing automation tools (e.g., HubSpot, Marketo)
    • SEO and content management platforms (e.g., WordPress, Google Search Console)
    • Social media management tools (e.g., Hootsuite, Buffer)
    • Data analysis and visualization tools (e.g., Google Analytics, Tableau)
    • Project management and collaboration tools (e.g., Asana, Trello)

    ASSUMPTION: The specific tools and technologies required for this role may vary, but candidates with experience in marketing automation, SEO, and data analysis tools are likely to be successful.

    πŸ‘” Cultural Fit Considerations

    Company Values:

    • Integrity: Uphold the highest ethical standards and act with honesty and transparency
    • Discovery: Foster a culture of curiosity and continuous learning
    • Partnership: Collaborate effectively with colleagues, clients, and partners to achieve shared goals

    Work Style:

    • Data-driven and analytical, with a focus on continuous improvement
    • Collaborative and inclusive, with a focus on teamwork and open communication
    • Agile and adaptable, with a willingness to learn and pivot as needed

    Self-Assessment Questions:

    • Do you align with S&P Global's values of integrity, discovery, and partnership?
    • Are you comfortable working in a dynamic, collaborative environment with a focus on data-driven decision-making?
    • Do you have experience working remotely or in a hybrid work arrangement, and if so, how have you found it successful?

    ASSUMPTION: Candidates who demonstrate a strong fit with S&P Global's values and work style are likely to be successful in this role.

    ⚠️ Potential Challenges

    • Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
    • Working with a global team, which may require flexibility in communication and collaboration across different time zones
    • Keeping up with the latest marketing trends and technologies, which may require continuous learning and adaptation
    • Balancing the need for data-driven decision-making with the need for creative and innovative marketing strategies

    ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to learn and adapt.

    πŸ“ˆ Similar Roles Comparison

    • This role is unique in its focus on inbound marketing strategy and execution within the energy and commodities market
    • Similar roles in other industries may have a broader focus on marketing strategy or a more narrow focus on specific marketing channels
    • Career progression in this role may lead to opportunities in marketing management, marketing strategy, or other related fields within S&P Global

    ASSUMPTION: This role offers a unique opportunity to specialize in inbound marketing within the energy and commodities market, with potential for growth and development within S&P Global.

    πŸ“ Sample Projects

    • Developing and executing a comprehensive inbound marketing strategy to drive website traffic and lead conversion for a new product launch
    • Collaborating with regional marketing teams to create targeted content and campaigns for specific audience segments
    • Implementing marketing automation tools to streamline lead nurturing and scoring processes

    ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.

    ❓ Key Questions to Ask During Interview

    • Can you describe the team structure and dynamics for this role?
    • How does this role collaborate with other marketing teams and departments within S&P Global?
    • What are the key priorities for this role in the first 90 days?
    • How does S&P Global support the professional development and growth of its marketing employees?
    • What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

    ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations.

    πŸ“Œ Next Steps for Applicants

    To apply for this position:

    • Submit your application through this link
    • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
    • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and marketing strategies
    • Research S&P Global's industry and recent projects to demonstrate your understanding of the company and its goals
    • Be prepared to discuss your experience with inbound marketing tactics and marketing technology
    • Follow up with the hiring manager one week after your interview to express your continued interest in the role

    ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.