the Hive logo

Performance Marketing Lead

the Hive
Full-time
On-site
Kuala Lumpur, Kuala Lumpur, Malaysia
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Marketing Lead

πŸ”Ή Company: The Hive

πŸ”Ή Location: Kuala Lumpur, Malaysia

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading and managing all paid acquisition channels for The Flexi Group across multiple countries.
  • Optimizing lead acquisition channels and developing marketing budgets and campaigns to promote the brand and services.
  • Working closely with market leaders to develop budgets and campaigns for space promotions.
  • Supporting the wider marketing strategy to assist expansion across APAC.
  • Bringing fresh ideas to the table by proposing new campaigns and collaborations.

ASSUMPTION: This role requires a high level of autonomy and strategic thinking to manage marketing efforts across multiple countries and teams.

πŸ“‹ Key Responsibilities

βœ… Lead, develop, and manage all paid acquisition channels for The Flexi Group across all markets.

βœ… Consistently review Google Analytics and sales pipeline data to evaluate lead acquisition channels, optimizing accordingly to drive lead generation and conversion rates.

βœ… Work closely with market leaders to develop budgets and campaigns to promote spaces and sales promotions.

βœ… Develop pre-opening marketing budgets and plans for all new locations, in accordance with budgets provided.

βœ… Assist in the development and execution of integrated marketing campaigns to deliver against business objectives.

βœ… Support the wider marketing strategy to assist expansion across APAC.

βœ… Work with the wider team on content creation strategies.

βœ… Propose new campaigns and collaborations to bring fresh ideas to the table.

βœ… Work in partnership with the Digital Marketing Assistant to manage all third-party listing websites.

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on campaign management, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: University Degree holder in Marketing, Communications, or a related discipline preferred.

Experience: At least 2 years of Digital Marketing experience, preferably leading campaign development with sizable budgets.

Required Skills:

  • Analytical, solution-oriented, and a fast learner.
  • A strong communicator - ability to speak to senior team members with confidence and knowledge.
  • Flexible, adaptable, and ability to work quickly to make decisions and necessary changes.
  • Native English speaker, any additional languages would be an advantage.
  • Experience in WordPress, Google Analytics, Google Ads & Facebook Business Manager preferred.

Preferred Skills:

  • Experience in the flexible workspace industry.
  • Familiarity with the Asia Pacific market.

ASSUMPTION: Candidates with experience in the flexible workspace industry and familiarity with the Asia Pacific market may have an advantage in understanding the unique aspects of this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Lead role in Kuala Lumpur with 2-5 years of experience, the estimated salary range is RM 80,000 - RM 120,000 per annum.

Benefits:

  • Competitive salary reflective of your growth.
  • Variety of discounts across growing industry partners.
  • Comprehensive training academy to support your growth and longevity with the company.
  • Education allowance to support external training.
  • Fun, dynamic working environment, working with a diverse, world-class team.
  • Regular team and community events based on four event pillars: Business, Community-building, Entertainment, and Wellness.
  • Extra day of leave to celebrate your birthday.
  • Annual dedicated day to volunteer at a charity of your choice.
  • Two days Flexcation a year, used to extend your time away by working in any of The Flexi Group locations.

Working Hours: Full-time, typically 40 hours per week. Flexible working hours may be available based on team needs and performance.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: The Hive operates as a flexible office and coworking space provider, focusing on creating productive and collaborative work environments.

Company Size: The Hive is part of The Flexi Group, which has 43 locations across 11 cities in Asia. This means you'll be working in a mid-sized company with a regional presence, offering opportunities for growth and collaboration across multiple markets.

Founded: The Hive was founded in Hong Kong in 2012 and has since expanded across Asia Pacific.

Company Description:

  • The Hive offers beautifully designed flexible workspace brands, including The Hive, Common Ground, and The Cluster.
  • The company aims to inspire meaningful connections by building a second home where members become friends, and ideas become a reality.
  • The Hive is committed to creating an inclusive, respectful environment that embraces individuality and talents.

Company Specialties:

  • Secure storage and sun terrace.
  • Flexible workspace solutions tailored to businesses of all sizes.
  • Community-building events and initiatives to foster connections among members.

Company Website: thehive.com.hk

ASSUMPTION: The Hive's focus on community and collaboration creates a unique work environment that prioritizes member experience and connection.

πŸ“Š Role Analysis

Career Level: This role is a mid-level marketing position, offering opportunities for growth and development within the marketing team and the broader organization.

Reporting Structure: The Performance Marketing Lead will report directly to the Marketing Director and work closely with market leaders across Asia Pacific.

Work Arrangement: This role requires an on-site presence at The Hive's Kuala Lumpur location, with the possibility of occasional travel to other markets for events and team meetings.

Growth Opportunities:

  • Expanding your marketing expertise by working on various campaigns and initiatives across multiple markets.
  • Developing your leadership skills by managing and mentoring junior team members as the team grows.
  • Gaining exposure to different aspects of the business, such as sales and operations, to broaden your understanding of the company's overall strategy.

ASSUMPTION: This role offers ample opportunities for professional growth and development, both within the marketing team and across the broader organization.

🌍 Location & Work Environment

Office Type: The Hive's Kuala Lumpur location offers a beautifully designed, collaborative workspace with abundant natural light and modern facilities.

Office Location(s): 21F, The Phoenix Building, 23 Luard Road, Wan Chai, Hong Kong

Geographic Context:

  • Kuala Lumpur is a bustling, multicultural city with a vibrant business scene, offering ample opportunities for networking and collaboration.
  • The Hive's location in the heart of the city provides easy access to public transportation, shopping, and dining options.
  • Malaysia's strategic location in Southeast Asia allows for frequent travel to other markets in the region.

Work Schedule: The standard workweek is Monday to Friday, with flexible hours to accommodate team needs and performance.

ASSUMPTION: The Hive's Kuala Lumpur location offers a dynamic and collaborative work environment that fosters creativity and productivity.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review.
  • Phone or video screening with the HR team.
  • In-depth interview with the Marketing Director and/or market leaders.
  • Final interview with the Regional Director or another senior team member.
  • Job offer and onboarding.

Key Assessment Areas:

  • Marketing and digital campaign strategy.
  • Data analysis and interpretation skills.
  • Communication and presentation skills.
  • Cultural fit and alignment with The Hive's values.

Application Tips:

  • Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
  • Prepare examples of successful marketing campaigns you've led and the results you've achieved.
  • Research The Hive's brand and values to demonstrate your understanding of the company and its mission.

ATS Keywords: Digital Marketing, Paid Acquisition, Campaign Development, Budget Management, Google Analytics, Google Ads, Facebook Business Manager, Marketing Strategy, Lead Generation, Marketing Lead

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit within The Hive's organization.

πŸ› οΈ Tools & Technologies

  • Google Analytics.
  • Google Ads.
  • Facebook Business Manager.
  • WordPress.
  • CRM software (e.g., HubSpot, Salesforce).
  • Project management tools (e.g., Asana, Trello).

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage and optimize marketing campaigns.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Inspire meaningful connections.
  • Build a second home for members.
  • Embrace individuality and talents.

Work Style:

  • Collaborative and team-oriented.
  • Adaptable and flexible.
  • Data-driven and analytical.

Self-Assessment Questions:

  • How do you embody The Hive's mission to inspire meaningful connections in your daily work?
  • Describe a time when you had to adapt quickly to a changing situation or pivot a marketing campaign. How did you approach this challenge, and what was the outcome?
  • How do you balance data-driven decision-making with creativity and innovation in your marketing strategies?

ASSUMPTION: Candidates who demonstrate a strong alignment with The Hive's values and a collaborative, adaptable work style will be well-suited to this role.

⚠️ Potential Challenges

  • Managing multiple marketing campaigns across different markets with varying budgets and priorities.
  • Keeping up with the latest digital marketing trends and tools in a rapidly evolving industry.
  • Balancing strategic planning with hands-on campaign management and optimization.
  • Working across different time zones and cultures, requiring strong communication and adaptability skills.

ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic thinking, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses heavily on paid acquisition channels and lead generation, requiring a strong understanding of data analysis and optimization.
  • In the flexible workspace industry, the Performance Marketing Lead role is unique in its regional scope and focus on driving member acquisition and retention through digital marketing efforts.
  • Career progression in this role may lead to opportunities in marketing management, regional marketing roles, or other leadership positions within The Flexi Group.

ASSUMPTION: Understanding the unique aspects of this role within the broader marketing landscape and the flexible workspace industry is essential for candidates to assess their fit and potential career growth opportunities.

πŸ“ Sample Projects

  • Developing and executing a targeted digital marketing campaign to promote a new coworking space opening in a major Asian city.
  • Analyzing Google Analytics data to identify trends and optimize lead acquisition channels across multiple markets.
  • Collaborating with market leaders to create and implement a regional marketing strategy to support The Flexi Group's expansion into new markets.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Performance Marketing Lead may undertake in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing team's structure and how this role fits within it?
  • How does The Hive support the growth and development of its marketing team members?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?
  • How does The Hive approach collaboration and communication across different markets and time zones?
  • What are the most significant challenges facing the marketing team in the coming year, and how can this role contribute to addressing them?

ASSUMPTION: Asking these questions demonstrates your interest in understanding the role's context, the team's dynamics, and the company's priorities, showcasing your proactive and engaged approach to the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: Performance Marketing Lead in Kuala Lumpur at The Hive
  • Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
  • Prepare examples of successful marketing campaigns you've led and the results you've achieved.
  • Research The Hive's brand and values to demonstrate your understanding of the company and its mission.
  • Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.