π Core Information
πΉ Job Title: Performance Marketing Lead
πΉ Company: The Hive
πΉ Location: Kuala Lumpur, Malaysia
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: July 4, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Leading and managing all paid acquisition channels for The Flexi Group across multiple countries.
- Optimizing lead acquisition channels and developing marketing budgets and campaigns to promote the brand and services.
- Working closely with market leaders to develop budgets and campaigns for space promotions.
- Supporting the wider marketing strategy to assist expansion across APAC.
- Bringing fresh ideas to the table by proposing new campaigns and collaborations.
ASSUMPTION: This role requires a high level of autonomy and strategic thinking to manage marketing efforts across multiple countries and teams.
π Key Responsibilities
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Lead, develop, and manage all paid acquisition channels for The Flexi Group across all markets.
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Consistently review Google Analytics and sales pipeline data to evaluate lead acquisition channels, optimizing accordingly to drive lead generation and conversion rates.
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Work closely with market leaders to develop budgets and campaigns to promote spaces and sales promotions.
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Develop pre-opening marketing budgets and plans for all new locations, in accordance with budgets provided.
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Assist in the development and execution of integrated marketing campaigns to deliver against business objectives.
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Support the wider marketing strategy to assist expansion across APAC.
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Work with the wider team on content creation strategies.
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Propose new campaigns and collaborations to bring fresh ideas to the table.
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Work in partnership with the Digital Marketing Assistant to manage all third-party listing websites.
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on campaign management, requiring strong organizational skills and attention to detail.
π― Required Qualifications
Education: University Degree holder in Marketing, Communications, or a related discipline preferred.
Experience: At least 2 years of Digital Marketing experience, preferably leading campaign development with sizable budgets.
Required Skills:
- Analytical, solution-oriented, and a fast learner.
- A strong communicator - ability to speak to senior team members with confidence and knowledge.
- Flexible, adaptable, and ability to work quickly to make decisions and necessary changes.
- Native English speaker, any additional languages would be an advantage.
- Experience in WordPress, Google Analytics, Google Ads & Facebook Business Manager preferred.
Preferred Skills:
- Experience in the flexible workspace industry.
- Familiarity with the Asia Pacific market.
ASSUMPTION: Candidates with experience in the flexible workspace industry and familiarity with the Asia Pacific market may have an advantage in understanding the unique aspects of this role.
π° Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Lead role in Kuala Lumpur with 2-5 years of experience, the estimated salary range is RM 80,000 - RM 120,000 per annum.
Benefits:
- Competitive salary reflective of your growth.
- Variety of discounts across growing industry partners.
- Comprehensive training academy to support your growth and longevity with the company.
- Education allowance to support external training.
- Fun, dynamic working environment, working with a diverse, world-class team.
- Regular team and community events based on four event pillars: Business, Community-building, Entertainment, and Wellness.
- Extra day of leave to celebrate your birthday.
- Annual dedicated day to volunteer at a charity of your choice.
- Two days Flexcation a year, used to extend your time away by working in any of The Flexi Group locations.
Working Hours: Full-time, typically 40 hours per week. Flexible working hours may be available based on team needs and performance.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
π Applicant Insights
π Company Context
Industry: The Hive operates as a flexible office and coworking space provider, focusing on creating productive and collaborative work environments.
Company Size: The Hive is part of The Flexi Group, which has 43 locations across 11 cities in Asia. This means you'll be working in a mid-sized company with a regional presence, offering opportunities for growth and collaboration across multiple markets.
Founded: The Hive was founded in Hong Kong in 2012 and has since expanded across Asia Pacific.
Company Description:
- The Hive offers beautifully designed flexible workspace brands, including The Hive, Common Ground, and The Cluster.
- The company aims to inspire meaningful connections by building a second home where members become friends, and ideas become a reality.
- The Hive is committed to creating an inclusive, respectful environment that embraces individuality and talents.
Company Specialties:
- Secure storage and sun terrace.
- Flexible workspace solutions tailored to businesses of all sizes.
- Community-building events and initiatives to foster connections among members.
Company Website: thehive.com.hk
ASSUMPTION: The Hive's focus on community and collaboration creates a unique work environment that prioritizes member experience and connection.
π Role Analysis
Career Level: This role is a mid-level marketing position, offering opportunities for growth and development within the marketing team and the broader organization.
Reporting Structure: The Performance Marketing Lead will report directly to the Marketing Director and work closely with market leaders across Asia Pacific.
Work Arrangement: This role requires an on-site presence at The Hive's Kuala Lumpur location, with the possibility of occasional travel to other markets for events and team meetings.
Growth Opportunities:
- Expanding your marketing expertise by working on various campaigns and initiatives across multiple markets.
- Developing your leadership skills by managing and mentoring junior team members as the team grows.
- Gaining exposure to different aspects of the business, such as sales and operations, to broaden your understanding of the company's overall strategy.
ASSUMPTION: This role offers ample opportunities for professional growth and development, both within the marketing team and across the broader organization.
π Location & Work Environment
Office Type: The Hive's Kuala Lumpur location offers a beautifully designed, collaborative workspace with abundant natural light and modern facilities.
Office Location(s): 21F, The Phoenix Building, 23 Luard Road, Wan Chai, Hong Kong
Geographic Context:
- Kuala Lumpur is a bustling, multicultural city with a vibrant business scene, offering ample opportunities for networking and collaboration.
- The Hive's location in the heart of the city provides easy access to public transportation, shopping, and dining options.
- Malaysia's strategic location in Southeast Asia allows for frequent travel to other markets in the region.
Work Schedule: The standard workweek is Monday to Friday, with flexible hours to accommodate team needs and performance.
ASSUMPTION: The Hive's Kuala Lumpur location offers a dynamic and collaborative work environment that fosters creativity and productivity.
πΌ Interview & Application Insights
Typical Process:
- Online application review.
- Phone or video screening with the HR team.
- In-depth interview with the Marketing Director and/or market leaders.
- Final interview with the Regional Director or another senior team member.
- Job offer and onboarding.
Key Assessment Areas:
- Marketing and digital campaign strategy.
- Data analysis and interpretation skills.
- Communication and presentation skills.
- Cultural fit and alignment with The Hive's values.
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
- Prepare examples of successful marketing campaigns you've led and the results you've achieved.
- Research The Hive's brand and values to demonstrate your understanding of the company and its mission.
ATS Keywords: Digital Marketing, Paid Acquisition, Campaign Development, Budget Management, Google Analytics, Google Ads, Facebook Business Manager, Marketing Strategy, Lead Generation, Marketing Lead
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit within The Hive's organization.
π οΈ Tools & Technologies
- Google Analytics.
- Google Ads.
- Facebook Business Manager.
- WordPress.
- CRM software (e.g., HubSpot, Salesforce).
- Project management tools (e.g., Asana, Trello).
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage and optimize marketing campaigns.
π Cultural Fit Considerations
Company Values:
- Inspire meaningful connections.
- Build a second home for members.
- Embrace individuality and talents.
Work Style:
- Collaborative and team-oriented.
- Adaptable and flexible.
- Data-driven and analytical.
Self-Assessment Questions:
- How do you embody The Hive's mission to inspire meaningful connections in your daily work?
- Describe a time when you had to adapt quickly to a changing situation or pivot a marketing campaign. How did you approach this challenge, and what was the outcome?
- How do you balance data-driven decision-making with creativity and innovation in your marketing strategies?
ASSUMPTION: Candidates who demonstrate a strong alignment with The Hive's values and a collaborative, adaptable work style will be well-suited to this role.
β οΈ Potential Challenges
- Managing multiple marketing campaigns across different markets with varying budgets and priorities.
- Keeping up with the latest digital marketing trends and tools in a rapidly evolving industry.
- Balancing strategic planning with hands-on campaign management and optimization.
- Working across different time zones and cultures, requiring strong communication and adaptability skills.
ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic thinking, and a commitment to continuous learning and improvement.
π Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on paid acquisition channels and lead generation, requiring a strong understanding of data analysis and optimization.
- In the flexible workspace industry, the Performance Marketing Lead role is unique in its regional scope and focus on driving member acquisition and retention through digital marketing efforts.
- Career progression in this role may lead to opportunities in marketing management, regional marketing roles, or other leadership positions within The Flexi Group.
ASSUMPTION: Understanding the unique aspects of this role within the broader marketing landscape and the flexible workspace industry is essential for candidates to assess their fit and potential career growth opportunities.
π Sample Projects
- Developing and executing a targeted digital marketing campaign to promote a new coworking space opening in a major Asian city.
- Analyzing Google Analytics data to identify trends and optimize lead acquisition channels across multiple markets.
- Collaborating with market leaders to create and implement a regional marketing strategy to support The Flexi Group's expansion into new markets.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Performance Marketing Lead may undertake in this role.
β Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does The Hive support the growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does The Hive approach collaboration and communication across different markets and time zones?
- What are the most significant challenges facing the marketing team in the coming year, and how can this role contribute to addressing them?
ASSUMPTION: Asking these questions demonstrates your interest in understanding the role's context, the team's dynamics, and the company's priorities, showcasing your proactive and engaged approach to the position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Performance Marketing Lead in Kuala Lumpur at The Hive
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
- Prepare examples of successful marketing campaigns you've led and the results you've achieved.
- Research The Hive's brand and values to demonstrate your understanding of the company and its mission.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.