Performance Marketing Lead

📌 Core Information

🔹 Job Title: Performance Marketing Lead

🔹 Company: The Hive

🔹 Location: Kuala Lumpur, Malaysia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing all paid acquisition channels for The Flexi Group across multiple countries.
• Optimizing lead acquisition channels and developing marketing budgets and campaigns to promote the brand and services.
• Working closely with market leaders to develop budgets and campaigns for space promotions.
• Supporting the wider marketing strategy to assist expansion across APAC.
• Bringing fresh ideas to the table by proposing new campaigns and collaborations.

ASSUMPTION: This role requires a high level of autonomy and strategic thinking to manage marketing efforts across multiple countries and teams.

📋 Key Responsibilities

✅ Lead, develop, and manage all paid acquisition channels for The Flexi Group across all markets.

✅ Consistently review Google Analytics and sales pipeline data to evaluate lead acquisition channels, optimizing accordingly to drive lead generation and conversion rates.

✅ Work closely with market leaders to develop budgets and campaigns to promote spaces and sales promotions.

✅ Develop pre-opening marketing budgets and plans for all new locations, in accordance with budgets provided.

✅ Assist in the development and execution of integrated marketing campaigns to deliver against business objectives.

✅ Support the wider marketing strategy to assist expansion across APAC.

✅ Work with the wider team on content creation strategies.

✅ Propose new campaigns and collaborations to bring fresh ideas to the table.

✅ Work in partnership with the Digital Marketing Assistant to manage all third-party listing websites.

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on campaign management, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: University Degree holder in Marketing, Communications, or a related discipline preferred.

Experience: At least 2 years of Digital Marketing experience, preferably leading campaign development with sizable budgets.

Required Skills:

• Analytical, solution-oriented, and a fast learner.
• A strong communicator - ability to speak to senior team members with confidence and knowledge.
• Flexible, adaptable, and ability to work quickly to make decisions and necessary changes.
• Native English speaker, any additional languages would be an advantage.
• Experience in WordPress, Google Analytics, Google Ads & Facebook Business Manager preferred.

Preferred Skills:

• Experience in the flexible workspace industry.
• Familiarity with the Asia Pacific market.

ASSUMPTION: Candidates with experience in the flexible workspace industry and familiarity with the Asia Pacific market may have an advantage in understanding the unique aspects of this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Lead role in Kuala Lumpur with 2-5 years of experience, the estimated salary range is RM 80,000 - RM 120,000 per annum.

Benefits:

• Competitive salary reflective of your growth.
• Variety of discounts across growing industry partners.
• Comprehensive training academy to support your growth and longevity with the company.
• Education allowance to support external training.
• Fun, dynamic working environment, working with a diverse, world-class team.
• Regular team and community events based on four event pillars: Business, Community-building, Entertainment, and Wellness.
• Extra day of leave to celebrate your birthday.
• Annual dedicated day to volunteer at a charity of your choice.
• Two days Flexcation a year, used to extend your time away by working in any of The Flexi Group locations.

Working Hours: Full-time, typically 40 hours per week. Flexible working hours may be available based on team needs and performance.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: The Hive operates as a flexible office and coworking space provider, focusing on creating productive and collaborative work environments.

Company Size: The Hive is part of The Flexi Group, which has 43 locations across 11 cities in Asia. This means you'll be working in a mid-sized company with a regional presence, offering opportunities for growth and collaboration across multiple markets.

Founded: The Hive was founded in Hong Kong in 2012 and has since expanded across Asia Pacific.

Company Description:

• The Hive offers beautifully designed flexible workspace brands, including The Hive, Common Ground, and The Cluster.
• The company aims to inspire meaningful connections by building a second home where members become friends, and ideas become a reality.
• The Hive is committed to creating an inclusive, respectful environment that embraces individuality and talents.

Company Specialties:

• Secure storage and sun terrace.
• Flexible workspace solutions tailored to businesses of all sizes.
• Community-building events and initiatives to foster connections among members.

Company Website: thehive.com.hk

ASSUMPTION: The Hive's focus on community and collaboration creates a unique work environment that prioritizes member experience and connection.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, offering opportunities for growth and development within the marketing team and the broader organization.

Reporting Structure: The Performance Marketing Lead will report directly to the Marketing Director and work closely with market leaders across Asia Pacific.

Work Arrangement: This role requires an on-site presence at The Hive's Kuala Lumpur location, with the possibility of occasional travel to other markets for events and team meetings.

Growth Opportunities:

• Expanding your marketing expertise by working on various campaigns and initiatives across multiple markets.
• Developing your leadership skills by managing and mentoring junior team members as the team grows.
• Gaining exposure to different aspects of the business, such as sales and operations, to broaden your understanding of the company's overall strategy.

ASSUMPTION: This role offers ample opportunities for professional growth and development, both within the marketing team and across the broader organization.

🌍 Location & Work Environment

Office Type: The Hive's Kuala Lumpur location offers a beautifully designed, collaborative workspace with abundant natural light and modern facilities.

Office Location(s): 21F, The Phoenix Building, 23 Luard Road, Wan Chai, Hong Kong

Geographic Context:

• Kuala Lumpur is a bustling, multicultural city with a vibrant business scene, offering ample opportunities for networking and collaboration.
• The Hive's location in the heart of the city provides easy access to public transportation, shopping, and dining options.
• Malaysia's strategic location in Southeast Asia allows for frequent travel to other markets in the region.

Work Schedule: The standard workweek is Monday to Friday, with flexible hours to accommodate team needs and performance.

ASSUMPTION: The Hive's Kuala Lumpur location offers a dynamic and collaborative work environment that fosters creativity and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application review.
• Phone or video screening with the HR team.
• In-depth interview with the Marketing Director and/or market leaders.
• Final interview with the Regional Director or another senior team member.
• Job offer and onboarding.

Key Assessment Areas:

• Marketing and digital campaign strategy.
• Data analysis and interpretation skills.
• Communication and presentation skills.
• Cultural fit and alignment with The Hive's values.

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
• Prepare examples of successful marketing campaigns you've led and the results you've achieved.
• Research The Hive's brand and values to demonstrate your understanding of the company and its mission.

ATS Keywords: Digital Marketing, Paid Acquisition, Campaign Development, Budget Management, Google Analytics, Google Ads, Facebook Business Manager, Marketing Strategy, Lead Generation, Marketing Lead

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit within The Hive's organization.

🛠️ Tools & Technologies

• Google Analytics.
• Google Ads.
• Facebook Business Manager.
• WordPress.
• CRM software (e.g., HubSpot, Salesforce).
• Project management tools (e.g., Asana, Trello).

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage and optimize marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Inspire meaningful connections.
• Build a second home for members.
• Embrace individuality and talents.

Work Style:

• Collaborative and team-oriented.
• Adaptable and flexible.
• Data-driven and analytical.

Self-Assessment Questions:

• How do you embody The Hive's mission to inspire meaningful connections in your daily work?
• Describe a time when you had to adapt quickly to a changing situation or pivot a marketing campaign. How did you approach this challenge, and what was the outcome?
• How do you balance data-driven decision-making with creativity and innovation in your marketing strategies?

ASSUMPTION: Candidates who demonstrate a strong alignment with The Hive's values and a collaborative, adaptable work style will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple marketing campaigns across different markets with varying budgets and priorities.
• Keeping up with the latest digital marketing trends and tools in a rapidly evolving industry.
• Balancing strategic planning with hands-on campaign management and optimization.
• Working across different time zones and cultures, requiring strong communication and adaptability skills.

ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic thinking, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on paid acquisition channels and lead generation, requiring a strong understanding of data analysis and optimization.
• In the flexible workspace industry, the Performance Marketing Lead role is unique in its regional scope and focus on driving member acquisition and retention through digital marketing efforts.
• Career progression in this role may lead to opportunities in marketing management, regional marketing roles, or other leadership positions within The Flexi Group.

ASSUMPTION: Understanding the unique aspects of this role within the broader marketing landscape and the flexible workspace industry is essential for candidates to assess their fit and potential career growth opportunities.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to promote a new coworking space opening in a major Asian city.
• Analyzing Google Analytics data to identify trends and optimize lead acquisition channels across multiple markets.
• Collaborating with market leaders to create and implement a regional marketing strategy to support The Flexi Group's expansion into new markets.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Performance Marketing Lead may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does The Hive support the growth and development of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does The Hive approach collaboration and communication across different markets and time zones?
• What are the most significant challenges facing the marketing team in the coming year, and how can this role contribute to addressing them?

ASSUMPTION: Asking these questions demonstrates your interest in understanding the role's context, the team's dynamics, and the company's priorities, showcasing your proactive and engaged approach to the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Performance Marketing Lead in Kuala Lumpur at The Hive
• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
• Prepare examples of successful marketing campaigns you've led and the results you've achieved.
• Research The Hive's brand and values to demonstrate your understanding of the company and its mission.
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.