Inbound Marketing Specialist

📌 Core Information

🔹 Job Title: Inbound Marketing Specialist

🔹 Company: ComparaJá

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: Hybrid (3 days in-office)

🔹 Category: Marketing

🔹 Date Posted: July 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with hybrid option)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing inbound marketing strategies to drive organic traffic and lead generation
• Collaborating with content, development, and marketing teams to implement SEO best practices
• Analyzing data and metrics to make informed decisions and drive results
• Working directly with the Founder, Managing Director, and Head of Marketing on high-impact projects

ASSUMPTION: This role requires a strong focus on SEO and data analysis, with a proactive mindset and a desire to drive results. Experience in SEO, particularly in competitive environments, is essential.

📋 Key Responsibilities

✅ Create and optimize inbound marketing strategies to ensure sustainable growth in organic traffic and lead generation

✅ Collaborate with content, development, and marketing teams to implement SEO best practices

✅ Analyze data and metrics to make informed decisions and drive results

✅ Work directly with the Founder, Managing Director, and Head of Marketing on high-impact projects

✅ Contribute creative ideas and take ownership of projects with a high level of autonomy

ASSUMPTION: This role requires a strong focus on SEO and data analysis, with a proactive mindset and a desire to drive results. Experience in SEO, particularly in competitive environments, is essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in SEO, with a focus on technical SEO and data analysis

Required Skills:

• Proven experience in SEO, with a focus on technical SEO and data analysis
• Familiarity with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush
• Strong analytical and problem-solving skills
• Excellent communication and teamwork skills
• Fluency in Portuguese and English, both spoken and written

Preferred Skills:

• Experience with websites of comparison, fintech, or related sectors
• Familiarity with CMS Storyblok
• Experience with mobile optimization and A/B testing for SEO

ASSUMPTION: While a degree in Marketing or Business is preferred, ComparaJá values potential and willingness to learn. Relevant experience and a strong portfolio may be considered in lieu of a degree.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on experience level and industry standards for SEO specialists in Lisbon)

Benefits:

• Hybrid work arrangement (3 days in-office)
• Friday breakfasts
• Annual events and team-building activities
• Opportunity to work directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
• Learning opportunities in the field of personal finance

Working Hours: Full-time (40 hours per week), with flexible hours and the opportunity to work remotely 2 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO specialists in Lisbon with 2-5 years of experience. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees (Mid-size)

Founded: 2015

Company Description:

• ComparaJá is a free, independent online platform for comparing and analyzing financial products and services
• The company's mission is to help Portuguese consumers make informed decisions about their finances by providing impartial, rigorous, and independent information
• ComparaJá aims to be the go-to platform for personal finance, helping consumers find the best solutions for their needs while saving time and money

Company Specialties:

• Credit products (personal loans, mortgages, credit cards)
• Savings products (deposits, investment funds)
• Insurance products (life, health, car, and home insurance)
• Energy and telecommunications services

Company Website: https://www.comparaja.pt

ASSUMPTION: ComparaJá is a mid-size company with a focus on growth and innovation in the financial services sector. The company values potential and willingness to learn, making it an attractive option for early-career professionals.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the Founder and Managing Director

Work Arrangement: Hybrid (3 days in-office, 2 days remote)

Growth Opportunities:

• Working directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
• Learning opportunities in the field of personal finance
• Potential for career advancement as the company grows

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Lisbon

Office Location(s): Praça de Alvalade, Lisbon

Geographic Context:

• Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
• The city is known for its rich history, vibrant culture, and beautiful architecture
• Lisbon offers a high quality of life, with a low cost of living compared to other European capitals

Work Schedule: Full-time (40 hours per week), with flexible hours and the opportunity to work remotely 2 days per week

ASSUMPTION: Lisbon offers a high quality of life, with a low cost of living compared to other European capitals. The hybrid work arrangement provides a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical SEO assessment or case study
• In-person or video interview with the Head of Marketing and other team members
• Final interview with the Founder or Managing Director

Key Assessment Areas:

• SEO knowledge and experience
• Data analysis skills
• Problem-solving and critical thinking
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and data analysis skills
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO best practices and tools
• Research ComparaJá's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Prepare questions to ask during the interview to show your interest in the role and company

ATS Keywords: SEO, technical SEO, data analysis, inbound marketing, lead generation, collaboration, problem-solving, communication, teamwork, financial services, Lisbon

ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on SEO knowledge and experience. Applicants should be prepared to demonstrate their skills and cultural fit through a combination of technical assessments, interviews, and case studies.

🛠️ Tools & Technologies

• SEO tools: Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush
• CMS: Storyblok
• Project management: Asana, Trello, or similar
• Communication: Slack, Microsoft Teams, or similar

ASSUMPTION: Familiarity with these tools is not required but may be helpful in the application and interview process.

👔 Cultural Fit Considerations

Company Values:

• Ambition
• Proactivity
• Spirit of teamwork
• Creativity
• Ethical work ethic
• Determination
• Humility
• Passion for improving financial literacy in Portugal

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Proactive and results-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a strong passion for improving financial literacy in Portugal?
• Are you comfortable working in a collaborative, data-driven environment?
• Do you have a proactive, results-focused mindset?
• Are you open to feedback and willing to adapt your approach as needed?

ASSUMPTION: ComparaJá values candidates who are passionate about improving financial literacy in Portugal and have a strong cultural fit with the company's values and work style.

⚠️ Potential Challenges

• Working in a fast-paced, competitive environment with high expectations for performance
• Managing multiple projects and priorities simultaneously
• Adapting to a hybrid work arrangement with a mix of in-office and remote work
• Navigating a mid-size company with a growing team and evolving priorities

ASSUMPTION: These challenges may present opportunities for growth and development, but candidates should be prepared to manage multiple priorities and adapt to a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on inbound marketing and lead generation for a financial services comparison platform
• Similar roles may include SEO specialists, digital marketing specialists, or content marketing specialists, but this role is distinguished by its focus on financial services and lead generation
• Career progression in this role may lead to opportunities in marketing management, product management, or other related fields

ASSUMPTION: This role offers a unique opportunity to work in a growing, innovative company in the financial services sector, with a focus on inbound marketing and lead generation.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy to drive organic traffic and lead generation for ComparaJá's website
• Conducting keyword research and on-page optimization for high-priority pages and blog posts
• Collaborating with the content team to create and optimize content for SEO performance
• Analyzing and reporting on SEO performance metrics to inform strategy and decision-making
• Conducting competitive analysis and identifying opportunities for growth and differentiation

ASSUMPTION: These sample projects reflect the core responsibilities and required qualifications for this role, with a focus on SEO strategy, optimization, analysis, and collaboration.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the SEO team currently, and how can this role help address them?
• How does this role fit into the overall marketing strategy for ComparaJá, and how will my work impact the company's growth and success?
• What opportunities are there for professional development and growth within the company?
• How does the hybrid work arrangement work in practice, and what tools and resources are provided to support remote work?
• What is the company's approach to work-life balance, and how is it supported within the team and organization?

ASSUMPTION: These questions demonstrate your interest in the role and company, while also providing valuable insights into the work environment and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the ComparaJá job board
• Tailor your resume and cover letter to highlight your SEO experience and data analysis skills
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO best practices and tools
• Research ComparaJá's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Prepare questions to ask during the interview to show your interest in the role and company
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.