Inbound Marketing Specialist

📌 Core Information

🔹 Job Title: Inbound Marketing Specialist

🔹 Company: ComparaJá

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing inbound marketing strategies to drive organic traffic and lead generation
• Collaborating with content, development, and marketing teams to implement SEO best practices
• Analyzing data and metrics to make informed decisions and improve performance
• Working in a hybrid environment with a focus on growing the company's online presence

ASSUMPTION: This role requires a strong focus on SEO and data analysis, with a significant portion of the work being done remotely.

📋 Key Responsibilities

✅ Create and optimize inbound marketing strategies to ensure sustainable growth in organic traffic and lead generation

✅ Collaborate with content, development, and marketing teams to implement SEO best practices

✅ Analyze data and metrics to make informed decisions and improve performance

✅ Stay up-to-date with industry trends and best practices in SEO and inbound marketing

✅ Contribute to the creation of high-quality, SEO-optimized content

ASSUMPTION: This role requires a strong understanding of SEO, data analysis, and content creation, as well as the ability to work collaboratively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in SEO, digital marketing, or a related field

Required Skills:

• Proven experience in SEO, with a focus on technical SEO and data analysis
• Strong knowledge of SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush
• Fluency in Portuguese and English, both spoken and written
• Proficient in HTML, CSS, and JavaScript
• Strong analytical and problem-solving skills
• Excellent communication and teamwork skills

Preferred Skills:

• Experience with CMS Storyblok
• Familiarity with YMYL (Your Money, Your Life) and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles
• Experience with mobile optimization and A/B testing for SEO

ASSUMPTION: While a degree in a related field is preferred, ComparaJá values potential and willingness to learn, so relevant experience and skills are equally important.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on experience level and industry standards for SEO specialists in Lisbon)

Benefits:

• Hybrid work arrangement (3 days on-site in Lisbon)
• Friday breakfasts
• Annual events

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for SEO specialists in Lisbon, with consideration for the required experience level and the hybrid work arrangement.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees (Mid-size)

Founded: 2015

Company Description:

• ComparaJá is a free, independent online platform for comparing and analyzing financial products and services
• Its mission is to help Portuguese consumers make informed decisions in personal finance through impartial, rigorous, and independent information
• The company aims to be the reference platform in personal finance for consumers, partners, and other stakeholders

Company Specialties:

• Personal Credit
• Credit Cards
• Mortgages
• Time Deposits
• Energy and Telecommunications

Company Website: https://www.comparaja.pt

ASSUMPTION: ComparaJá is a mid-sized company with a focus on helping Portuguese consumers make informed decisions in personal finance. Its platform offers a wide range of financial products and services, making it a competitive player in the market.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Founder, Managing Director, and Head of Marketing

Work Arrangement: Hybrid (3 days on-site in Lisbon, with the remaining days working remotely)

Growth Opportunities:

• Working directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
• Opportunity to apply creative ideas and take risks in a supportive environment
• Learning about important financial decisions and working with industry experts

ASSUMPTION: This role offers significant growth opportunities, as the Inbound Marketing Specialist will work closely with the company's leadership team and have the chance to make a significant impact on the business.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Praça de Alvalade, Lisbon

Geographic Context:

• Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
• The Praça de Alvalade is a bustling commercial and residential area in Lisbon, known for its shops, restaurants, and vibrant atmosphere
• Lisbon offers a mild Mediterranean climate, with warm, dry summers and cool, wet winters

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely for 2 days per week

ASSUMPTION: The work environment at ComparaJá is collaborative and supportive, with a focus on helping employees grow both personally and professionally. The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• SEO knowledge and experience
• Data analysis and problem-solving skills
• Communication and teamwork abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and skills
• Prepare examples of your SEO work and the results you've achieved
• Research ComparaJá and its mission to demonstrate your understanding of the company and its goals

ATS Keywords: SEO, Inbound Marketing, Technical SEO, Data Analysis, HTML, CSS, JavaScript, YMYL, E-E-A-T, CMS Storyblok, Mobile Optimization, A/B Testing

ASSUMPTION: The application process for this role is likely to involve several stages, with a focus on assessing the candidate's SEO knowledge, data analysis skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Google Search Console
• Google Analytics
• Screaming Frog
• Ahrefs
• SEMrush
• HTML, CSS, JavaScript
• CMS Storyblok

ASSUMPTION: This role requires proficiency in various SEO tools and technologies, as well as a strong understanding of web development languages such as HTML, CSS, and JavaScript.

👔 Cultural Fit Considerations

Company Values:

• Ambition
• Proactivity
• Teamwork
• Creativity
• Humility
• Passion for improving financial literacy in Portugal

Work Style:

• Collaborative and supportive
• Focused on helping employees grow both personally and professionally
• Encourages creative ideas and risk-taking

Self-Assessment Questions:

• Do you have a strong desire to help Portuguese consumers make informed decisions in personal finance?
• Are you comfortable working in a hybrid environment, with a mix of on-site and remote work?
• Do you thrive in a collaborative work environment and enjoy working with diverse teams?

ASSUMPTION: ComparaJá values candidates who are passionate about helping Portuguese consumers make informed decisions in personal finance and who are comfortable working in a hybrid, collaborative environment.

⚠️ Potential Challenges

• Working in a competitive SEO landscape, with a focus on driving organic traffic and lead generation
• Balancing on-site collaboration with remote work in a hybrid environment
• Keeping up with industry trends and best practices in SEO and inbound marketing
• Managing multiple projects and priorities in a fast-paced, growing company

ASSUMPTION: This role presents several challenges, including working in a competitive SEO landscape, balancing on-site and remote work, and keeping up with industry trends and best practices. However, these challenges also offer opportunities for growth and learning.

📈 Similar Roles Comparison

• This role is similar to SEO Specialist or Digital Marketing Specialist positions, with a focus on inbound marketing and driving organic traffic
• However, this role is unique in its focus on the financial services industry and its commitment to helping Portuguese consumers make informed decisions in personal finance
• Career progression in this role could lead to positions such as Senior SEO Specialist, SEO Manager, or even Head of Marketing, depending on the company's growth and the individual's performance

ASSUMPTION: While this role is similar to other SEO and digital marketing positions, its focus on the financial services industry and its commitment to helping Portuguese consumers make informed decisions in personal finance make it unique. Career progression in this role could lead to various opportunities, depending on the company's growth and the individual's performance.

📝 Sample Projects

• Conducting a comprehensive SEO audit of the ComparaJá website and implementing recommended changes to improve organic traffic and lead generation
• Developing and executing a link-building strategy to increase the website's authority and visibility in search engine results
• Creating and optimizing high-quality, SEO-optimized content for the ComparaJá blog and website, with a focus on improving user experience and driving organic traffic

ASSUMPTION: These sample projects illustrate the key responsibilities of the Inbound Marketing Specialist role, with a focus on SEO, content creation, and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the current state of SEO on the ComparaJá website, and what specific areas you'd like me to focus on?
• How does the Inbound Marketing Specialist role collaborate with other teams, such as content, development, and marketing?
• What are the most important qualities and skills you're looking for in a candidate for this role?
• How does ComparaJá support the professional growth and development of its employees?
• What are the biggest challenges facing the Inbound Marketing Specialist role in the next 6 to 12 months, and how can I help address them?

ASSUMPTION: These key questions help applicants better understand the role, the company, and the team they'll be working with, as well as the challenges and opportunities the role presents.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and skills, as well as your passion for helping Portuguese consumers make informed decisions in personal finance
• Prepare examples of your SEO work and the results you've achieved
• Research ComparaJá and its mission to demonstrate your understanding of the company and its goals
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.