Inbound Marketing Specialist

📌 Core Information

🔹 Job Title: Inbound Marketing Specialist

🔹 Company: ComparaJá

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing inbound marketing strategies to drive organic traffic and lead generation
• Collaborating with content, development, and marketing teams to implement SEO best practices
• Analyzing data and interpreting metrics to make informed decisions
• Creating and updating on-page content optimized for SEO
• Working directly with the Founder, Managing Director, and Head of Marketing on high-impact projects

ASSUMPTION: This role requires a strong focus on SEO and data analysis, with a proactive mindset and attention to detail.

📋 Key Responsibilities

✅ Create and optimize inbound marketing strategies to ensure sustainable growth in organic traffic and lead generation

✅ Collaborate with content, development, and marketing teams to implement SEO best practices

✅ Analyze data and interpret metrics to make informed decisions and drive results

✅ Create and update on-page content optimized for SEO, including titles, metadatas, and other key optimization elements

✅ Stay up-to-date with industry trends and best practices in SEO, particularly for YMYL (Your Money, Your Life) sites

✅ Contribute to a positive and collaborative work environment, supporting the team's goals and objectives

ASSUMPTION: This role requires a strong understanding of SEO, both on-page and off-page, as well as the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in SEO, with a focus on technical SEO and competitive environments

Required Skills:

• Proven experience in SEO, with a strong focus on technical SEO
• Familiarity with tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush
• Strong analytical skills and data-driven mindset
• Excellent communication skills in Portuguese and English
• Proficient in HTML, CSS, and JavaScript
• Experience with CMS Storyblok
• Familiarity with mobile optimization and A/B testing for SEO

Preferred Skills:

• Experience with fintech or related sectors
• Fluency in additional languages

ASSUMPTION: Candidates with experience in SEO, particularly in competitive environments, and a strong understanding of technical SEO will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for mid-senior level marketing roles in Lisbon)

Benefits:

• Hybrid work arrangement (3 days on-site in Lisbon)
• Friday breakfasts
• Annual events and team-building activities
• Opportunity to work directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
• Learning opportunities in the field of personal finance

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in Lisbon. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees (Small to mid-size company, offering a close-knit team environment and opportunities for growth)

Founded: 2015 (Established company with a history of success and stability)

Company Description:

• ComparaJá is a free, independent online platform for comparing and analyzing financial products and services
• The company's mission is to help Portuguese consumers make informed decisions about their finances by providing impartial, rigorous, and independent information
• ComparaJá aims to be the leading personal finance platform for both consumers and business partners

Company Specialties:

• Credit products (personal loans, mortgages, credit cards)
• Savings products (deposits, investments)
• Utilities (energy, telecommunications)
• Insurance

Company Website: https://www.comparaja.pt

ASSUMPTION: ComparaJá is a well-established company in the financial services industry, with a strong focus on helping consumers make informed financial decisions.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the Founder and Managing Director

Work Arrangement: Hybrid (3 days on-site in Lisbon, 2 days remote)

Growth Opportunities:

• Working directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
• Learning opportunities in the field of personal finance
• Potential for career advancement within the marketing department or the company as a whole

ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to work closely with the company's leadership team.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Lisbon

Office Location(s): Praça de Alvalade, Lisbon

Geographic Context:

• Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene, historic neighborhoods, and a mild Mediterranean climate
• The Praça de Alvalade office is located in a bustling commercial district, with easy access to public transportation and nearby amenities
• Lisbon is known for its affordability compared to other major European cities, with a lower cost of living and housing

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week

ASSUMPTION: The work environment at ComparaJá is collaborative and supportive, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• Technical SEO assessment
• In-depth interview with the Head of Marketing and other team members
• Final interview with the Founder and Managing Director

Key Assessment Areas:

• SEO knowledge and experience
• Data analysis and interpretation skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values
• Prepare for the technical SEO assessment by brushing up on your knowledge of on-page and off-page SEO factors
• Research the company and its products to show your enthusiasm and understanding of the business

ATS Keywords: SEO, Technical SEO, Data Analysis, Marketing, Inbound Marketing, Lead Generation, Content Optimization, HTML, CSS, JavaScript, CMS Storyblok, Mobile Optimization, A/B Testing

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on SEO experience and skills.

🛠️ Tools & Technologies

• Google Search Console
• Google Analytics
• Screaming Frog
• Ahrefs or SEMrush
• CMS Storyblok
• HTML, CSS, JavaScript

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity and transparency
• Customer focus
• Continuous improvement
• Collaboration and teamwork
• Innovation and adaptability

Work Style:

• Data-driven and analytical
• Collaborative and supportive
• Adaptable and open to feedback
• Proactive and results-oriented

Self-Assessment Questions:

• Do you have a strong understanding of SEO, both on-page and off-page, and experience working in competitive environments?
• Are you comfortable analyzing data and interpreting metrics to make informed decisions?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
• Are you proactive, adaptable, and open to feedback?

ASSUMPTION: Candidates who align with ComparaJá's values and work style will be well-suited for this role.

⚠️ Potential Challenges

• Working in a competitive SEO landscape, with a focus on driving organic traffic and lead generation
• Balancing the need for data-driven decision-making with the need for creativity and innovation in marketing strategies
• Managing multiple projects and priorities, with a strong focus on results and KPIs
• Adapting to a hybrid work environment, with a balance of on-site and remote work

ASSUMPTION: These challenges can be overcome with a strong understanding of SEO, excellent communication and collaboration skills, and a proactive, results-oriented mindset.

📈 Similar Roles Comparison

• This role is similar to other SEO Specialist or Marketing Specialist positions, but with a stronger focus on inbound marketing and lead generation
• Unlike other roles in the financial services industry, this position requires a deep understanding of SEO, particularly for YMYL (Your Money, Your Life) sites
• Career progression in this role could lead to opportunities in marketing management, digital strategy, or other related fields

ASSUMPTION: This role offers a unique blend of SEO expertise and marketing strategy, with a focus on driving organic traffic and lead generation in the financial services industry.

📝 Sample Projects

• Conducting a comprehensive SEO audit of the ComparaJá website, identifying and implementing technical and on-page optimization opportunities
• Developing and executing a link-building strategy to improve the website's authority and visibility in search engine results
• Creating and optimizing on-page content for key financial products and services, with a focus on user experience and SEO best practices

ASSUMPTION: These projects demonstrate the key responsibilities and required skills for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current SEO landscape for ComparaJá and the key challenges facing the inbound marketing team?
• How does the marketing team collaborate with other departments, such as content and development, to implement SEO best practices?
• What opportunities are there for professional growth and development within the marketing department or the company as a whole?
• How does ComparaJá support work-life balance and employee well-being in a hybrid work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, and demonstrate your interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://job-boards.greenhouse.io/comparaja/jobs/6547196003
• Tailor your resume to highlight your relevant SEO experience and skills
• Write a cover letter that demonstrates your understanding of the role and your fit with the company's mission and values
• Prepare for the technical SEO assessment by brushing up on your knowledge of on-page and off-page SEO factors
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.