Inbound Marketing Specialist

📌 Core Information

🔹 Job Title: Inbound Marketing Specialist

🔹 Company: ComparaJá

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Creating and optimizing inbound marketing strategies to drive organic traffic and lead generation
• Collaborating with cross-functional teams to implement SEO best practices
• Working in a hybrid environment with 3 on-site days per week
• Contributing to a company that simplifies financial decisions for consumers

ASSUMPTION: This role requires a strong focus on SEO and data-driven decision making, with a significant portion of the work being done on-site.

📋 Key Responsibilities

✅ Develop and optimize inbound marketing strategies to grow organic traffic and lead generation

✅ Collaborate with content, development, and marketing teams to implement SEO best practices

✅ Conduct keyword research and on-page optimization

✅ Monitor and analyze SEO performance using tools like Google Analytics and Google Search Console

✅ Stay up-to-date with SEO trends and algorithm changes

ASSUMPTION: This role requires a deep understanding of SEO, with a focus on technical aspects and data analysis.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in SEO, with a focus on technical SEO and data analysis

Required Skills:

• Proficient in SEO tools (e.g., Google Search Console, Google Analytics, Ahrefs, SEMrush)
• Strong analytical skills and data-driven mindset
• Excellent communication skills in Portuguese and English
• Familiarity with HTML, CSS, and JavaScript
• Experience with CMS Storyblok

Preferred Skills:

• Experience with websites of comparison, fintech, or related sectors
• Familiarity with mobile optimization and A/B testing for SEO

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered equivalent.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on experience level and industry standards for SEO specialists in Lisbon)

Benefits:

• Hybrid work arrangement (3 days on-site in Lisbon)
• Friday breakfasts
• Annual events
• Opportunity to work directly with the Founder, Managing Director, and Head of Marketing
• Learning about personal finance decisions

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range is estimated based on market research for SEO specialists in Lisbon, with consideration for the company's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees (Mid-size)

Founded: 2015

Company Description:

• ComparaJá is a free, independent online platform that helps consumers compare and acquire financial products and services
• The company aims to help Portuguese consumers make informed decisions about their finances
• ComparaJá offers a wide range of products, including credits, cards, savings accounts, energy contracts, telecommunications, and insurance

Company Specialties:

• Credit Personal
• Credit Card
• Mortgage Credit
• Term Deposits
• Telecommunications

Company Website: https://www.comparaja.pt

ASSUMPTION: ComparaJá is a mid-sized company focused on helping consumers make better financial decisions through comparison and education.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Hybrid (3 days on-site in Lisbon, 2 days remote)

Growth Opportunities:

• Potential to work on high-impact projects with the Founder, Managing Director, and Head of Marketing
• Opportunity to learn about personal finance decisions and best practices
• Possibility to grow within the marketing team or explore other areas of the business

ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and personal development.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Praça de Alvalade, Lisbon

Geographic Context:

• Lisbon is the capital and largest city of Portugal, with a population of over 500,000
• The city is known for its rich history, vibrant culture, and coastal location
• Lisbon offers a high quality of life, with a relatively low cost of living compared to other European capitals

Work Schedule: Full-time (40 hours/week) with flexible hours and 3 on-site days per week

ASSUMPTION: The work environment at ComparaJá is collaborative and modern, with a focus on employee well-being and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the Head of Marketing
• Final decision and offer

Key Assessment Areas:

• SEO knowledge and experience
• Data analysis and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of SEO projects or campaigns you've worked on
• Research ComparaJá's mission and values to show your alignment with the company

ATS Keywords: SEO, Inbound Marketing, Technical SEO, Data Analysis, Collaboration, Hybrid Work, Lisbon

ASSUMPTION: The application process at ComparaJá is competitive, with a focus on assessing candidates' SEO expertise and cultural fit.

🛠️ Tools & Technologies

• SEO tools: Google Search Console, Google Analytics, Ahrefs, SEMrush
• CMS: Storyblok
• Programming languages: HTML, CSS, JavaScript

ASSUMPTION: This role requires proficiency in various SEO tools and programming languages to optimize website performance and drive organic traffic.

👔 Cultural Fit Considerations

Company Values:

• Ambition
• Proactivity
• Spirit of teamwork
• Creativity
• Ethical work
• Humility
• Passion for improving financial literacy

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Results-oriented

Self-Assessment Questions:

• Do you have a strong ambition to drive organic traffic and lead generation through SEO?
• Are you comfortable working in a collaborative, data-driven environment?
• Do you share ComparaJá's passion for improving financial literacy in Portugal?

ASSUMPTION: ComparaJá values candidates who are ambitious, proactive, and passionate about improving financial literacy in Portugal.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Keeping up with the latest SEO trends and algorithm changes
• Collaborating effectively with cross-functional teams
• Working in a hybrid environment with a mix of on-site and remote colleagues

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to learning and adaptation.

📈 Similar Roles Comparison

• This role is similar to SEO Specialists or SEO Managers in other companies, but with a focus on inbound marketing and a hybrid work arrangement
• ComparaJá is a mid-sized company, offering a more collaborative and agile work environment compared to larger enterprises
• This role offers significant growth opportunities, both in terms of career advancement and personal development

ASSUMPTION: This role is well-suited for candidates seeking a mid-level SEO position in a mid-sized company with a focus on inbound marketing and hybrid work.

📝 Sample Projects

• Conducting a comprehensive SEO audit of ComparaJá's website and implementing recommended changes
• Developing and executing a targeted link-building campaign to improve domain authority and organic rankings
• Optimizing on-page elements, such as meta tags, headers, and content, to improve search visibility and user experience

ASSUMPTION: These sample projects demonstrate the range of SEO tasks and responsibilities required for this role.

❓ Key Questions to Ask During Interview

• What are the biggest SEO challenges facing ComparaJá, and how can this role address them?
• How does this role collaborate with other teams, such as content and development, to implement SEO best practices?
• What opportunities are there for professional growth and development within the marketing team or the company as a whole?
• How does ComparaJá support work-life balance for its employees?
• What is the company's long-term vision for improving financial literacy in Portugal, and how does this role contribute to that vision?

ASSUMPTION: These interview questions help candidates assess the role's fit with their skills, interests, and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant SEO experience and skills
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare examples of SEO projects or campaigns you've worked on to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.