Inbound Marketing Specialist

📌 Core Information

🔹 Job Title: Inbound Marketing Specialist

🔹 Company: ComparaJá

🔹 Location: Lisbon, Portugal

🔹 Job Type: Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing inbound marketing strategies to drive organic traffic and lead generation
• Collaborating with cross-functional teams to implement SEO best practices
• Analyzing data and metrics to inform decision-making and strategy
• Working in a hybrid environment with a focus on growth and results

ASSUMPTION: This role requires a strong analytical mindset, proactivity, and a focus on achieving results. Experience in SEO, particularly in competitive environments, is valued.

📋 Key Responsibilities

✅ Create and optimize inbound marketing strategies to ensure sustainable growth in organic traffic and lead generation

✅ Collaborate with content, development, and marketing teams to implement SEO best practices

✅ Analyze data and metrics to inform decision-making and strategy

✅ Stay up-to-date with industry trends and best practices in SEO

✅ Contribute to the creation of high-quality, SEO-optimized content

ASSUMPTION: This role requires a strong understanding of SEO, both on-page and technical, as well as the ability to analyze data and make informed decisions based on insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in SEO, with a focus on inbound marketing

Required Skills:

• Proven experience in SEO, with a focus on inbound marketing
• Strong analytical mindset and data-driven approach
• Excellent communication and collaboration skills
• Fluency in Portuguese and English, both written and spoken
• Proficient in HTML, CSS, and JavaScript
• Experience with Google Search Console, Google Analytics, and other SEO tools
• Familiarity with CMS Storyblok

Preferred Skills:

• Experience with websites of comparison, fintech, or related sectors
• Familiarity with YMYL (Your Money, Your Life) and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles
• Experience with mobile optimization and A/B testing for SEO

ASSUMPTION: While a degree in a related field is preferred, ComparaJá values potential and willingness to learn above all. Relevant experience and a strong portfolio can compensate for a lack of formal education.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on experience level and industry standards for SEO specialists in Lisbon)

Benefits:

• Hybrid work arrangement (3 days on-site in Lisbon)
• Friday breakfasts
• Annual events
• Opportunity to work directly with the Founder, Managing Director, and Head of Marketing
• Chance to learn about personal finance decisions from experts

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for SEO specialists in Lisbon with 2-5 years of experience. ComparaJá offers a competitive salary and benefits package, with opportunities for growth and learning.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees (Small to Medium-sized Enterprise)

Founded: 2015

Company Description:

• ComparaJá is a free, independent online platform that helps consumers compare and analyze financial products and services
• The company aims to empower Portuguese consumers to make informed decisions about their finances
• ComparaJá works with various partners in the financial sector to provide users with a wide range of options

Company Specialties:

• Credit Personal
• Credit Card
• Mortgage
• Savings Accounts
• Energy and Telecommunications

Company Website: www.comparaja.pt

ASSUMPTION: ComparaJá is a small to medium-sized enterprise focused on helping Portuguese consumers make informed financial decisions. The company works with various partners in the financial sector to provide users with a wide range of options.

📊 Role Analysis

Career Level: Mid-level Marketing role with opportunities for growth and learning

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: Hybrid (3 days on-site in Lisbon)

Growth Opportunities:

• Learning about personal finance decisions from experts
• Working directly with the Founder, Managing Director, and Head of Marketing
• Opportunities for professional development and career advancement

ASSUMPTION: This role offers opportunities for growth and learning, with the chance to work directly with the company's leadership team and learn about personal finance decisions from experts.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Lisbon

Office Location(s): Praça de Alvalade, Lisbon

Geographic Context:

• Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
• The city is known for its rich history, vibrant culture, and beautiful architecture
• Lisbon offers a high quality of life, with a low cost of living compared to other European capitals

Work Schedule: Full-time (40 hours per week), with flexible hours and the opportunity to work remotely 2 days per week

ASSUMPTION: The work environment at ComparaJá is collaborative and modern, with a focus on growth and learning. The company offers a competitive salary and benefits package, with opportunities for professional development and career advancement.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Technical SEO assessment or case study
• Final interview with the Head of Marketing

Key Assessment Areas:

• SEO knowledge and experience
• Analytical mindset and data-driven approach
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and skills
• Include specific examples of your SEO achievements and the impact you've made in previous roles
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO best practices and tools
• Research ComparaJá and the financial services industry to demonstrate your understanding of the company and its mission

ATS Keywords: SEO, Inbound Marketing, Hybrid Work, Lisbon, Financial Services, Marketing Specialist, Data Analysis, Google Search Console, Google Analytics, CMS Storyblok

ASSUMPTION: The application process for this role is typical for a marketing position, with a focus on assessing the candidate's SEO knowledge and experience, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Google Search Console
• Google Analytics
• SEMrush or Ahrefs
• Screaming Frog
• CMS Storyblok
• HTML, CSS, JavaScript

ASSUMPTION: This role requires proficiency in various SEO tools and technologies, as well as a strong understanding of HTML, CSS, and JavaScript.

👔 Cultural Fit Considerations

Company Values:

• Ambition
• Proactivity
• Teamwork
• Creativity
• Humility
• Passion for improving financial literacy in Portugal

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Focused on results and growth
• Adaptable and open to learning

Self-Assessment Questions:

• Do you have a strong analytical mindset and a focus on achieving results?
• Are you proactive and adaptable, with a willingness to learn and grow?
• Do you share ComparaJá's passion for improving financial literacy in Portugal?
• Are you comfortable working in a hybrid environment and collaborating with cross-functional teams?

ASSUMPTION: ComparaJá values candidates who are ambitious, proactive, and team-oriented, with a strong analytical mindset and a passion for improving financial literacy in Portugal.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with a focus on growth and results
• Collaborating with cross-functional teams and managing multiple priorities
• Keeping up with industry trends and best practices in SEO
• Working in a hybrid environment with a focus on on-site collaboration

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple priorities, and a willingness to adapt to a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is similar to other SEO Specialist or Marketing Specialist positions, with a focus on inbound marketing and lead generation
• However, this role is unique in its focus on the financial services industry and its commitment to improving financial literacy in Portugal
• This role offers opportunities for growth and learning, with the chance to work directly with the company's leadership team and learn about personal finance decisions from experts

ASSUMPTION: While this role is similar to other SEO Specialist or Marketing Specialist positions, it is unique in its focus on the financial services industry and its commitment to improving financial literacy in Portugal.

📝 Sample Projects

• Developing and implementing an SEO strategy to drive organic traffic and lead generation for a new financial product
• Conducting a technical SEO audit of the ComparaJá website and implementing recommendations to improve search visibility and user experience
• Creating and optimizing SEO-optimized content for the ComparaJá blog and website

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role, with a focus on SEO strategy, technical SEO, and content creation.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does ComparaJá support the professional development and growth of its employees?
• What are the biggest challenges facing the financial services industry in Portugal, and how does ComparaJá plan to address them?
• How does ComparaJá measure the success of its inbound marketing efforts, and what KPIs are most important for this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the industry, as well as to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and skills
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO best practices and tools
• Research ComparaJá and the financial services industry to demonstrate your understanding of the company and its mission
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.