📌 Core Information
🔹 Job Title: Inbound Marketing Specialist
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing inbound marketing strategies to drive organic traffic and lead generation
- Collaborating with content, development, and marketing teams to implement SEO best practices
- Analyzing data and interpreting metrics to make data-driven decisions
- Working directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
- Learning about crucial financial decisions and working with industry experts
ASSUMPTION: This role requires a strong focus on SEO and data analysis, with a proactive and results-oriented mindset. The hybrid work arrangement allows for a balance between on-site collaboration and remote work.
📋 Key Responsibilities
✅ Create and optimize inbound marketing strategies to ensure sustainable growth in organic traffic and lead generation
✅ Collaborate with content, development, and marketing teams to implement SEO best practices
✅ Analyze data and interpret metrics to make data-driven decisions and improve performance
✅ Stay up-to-date with industry trends and best practices in SEO and inbound marketing
✅ Contribute to the creation of content on-page, optimized for SEO, and update titles, metadatas, and other key optimization elements regularly
ASSUMPTION: This role requires a strong understanding of SEO, with a focus on technical SEO, data analysis, and content creation. The role involves both strategic planning and hands-on implementation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in SEO, with a focus on competitive environments
Required Skills:
- Proven experience in SEO, with a focus on technical SEO, including rastreabilidade, indexação, arquitetura de informação, schema markup, and Core Web Vitals
- Familiarity with tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, or similar
- Experience in implementing link building and SEO on-page strategies
- Strong analytical skills and ability to interpret data for decision-making
- Basic knowledge of HTML, CSS, and JavaScript for identifying and suggesting SEO-related corrections
- Fluency in Portuguese and English, spoken and written
Preferred Skills:
- Experience with websites of comparison, fintech, or related sectors
- Experience with CMS Storyblok
- Familiarity with mobile-first optimization and A/B testing for SEO
ASSUMPTION: This role requires a strong foundation in SEO, with a focus on technical aspects and data analysis. Familiarity with relevant tools and a proactive mindset are essential for success in this role.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (based on experience and industry standards for Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Friday breakfasts
- Annual events and team-building activities
Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of remote work on some days
ASSUMPTION: The salary range is estimated based on industry standards for Lisbon and the experience level required for this role. Benefits include a hybrid work arrangement, team-building activities, and professional development opportunities.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. ComparaJá is a platform that simplifies the process of finding, negotiating, and obtaining the best credit, debit, savings, energy, and telecommunication contracts, as well as insurance products.
Company Size: 51-200 employees. This size allows for a dynamic and collaborative work environment, with opportunities for growth and professional development.
Founded: 2015. ComparaJá has been operating for 10 years, providing a comprehensive and user-friendly platform for consumers to compare financial products and make informed decisions.
Company Description:
- ComparaJá is a free, independent online platform that helps consumers compare and analyze financial products and services
- The company's mission is to help Portuguese consumers make informed decisions about their finances by providing impartial, rigorous, and independent information
- ComparaJá aims to be the go-to platform for personal finance in Portugal, offering a simple and efficient way for consumers to find the best financial solutions for their needs
Company Specialties:
- Credit products (personal loans, mortgages, credit cards)
- Savings products (deposit accounts)
- Energy and telecommunication contracts
- Insurance products
Company Website: https://www.comparaja.pt
ASSUMPTION: ComparaJá is a well-established company in the financial services industry, with a strong focus on providing consumers with the tools and information they need to make informed decisions about their finances.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in SEO and a strong desire to grow within the company.
Reporting Structure: The Inbound Marketing Specialist will report directly to the Founder, Managing Director, and Head of Marketing, working closely with content, development, and marketing teams.
Work Arrangement: Hybrid (3 days on-site in Lisbon). This arrangement allows for a balance between on-site collaboration and remote work, providing flexibility and a better work-life balance.
Growth Opportunities:
- Learning about crucial financial decisions and working with industry experts
- Contributing to high-impact projects alongside the Founder, Managing Director, and Head of Marketing
- Developing skills in data analysis, SEO, and content creation, with opportunities for career advancement within the company
ASSUMPTION: This role offers significant growth opportunities, with the chance to work on high-impact projects and learn from industry experts. The hybrid work arrangement provides flexibility and a better work-life balance.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon's Praça de Alvalade neighborhood
Office Location(s): Praça de Alvalade, Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
- The Praça de Alvalade neighborhood is a vibrant and central area, with easy access to public transportation, shops, restaurants, and cultural attractions
- Lisbon offers a mild climate, with warm summers and mild winters, making it an attractive place to live and work
Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of remote work on some days
ASSUMPTION: The work environment at ComparaJá is collaborative and dynamic, with a focus on growth and professional development. The Lisbon office is centrally located and offers a vibrant work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment or case study
- On-site or video interview with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- SEO knowledge and experience
- Data analysis skills
- Problem-solving and critical thinking
- Communication and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and data analysis skills
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO best practices and tools
- Research ComparaJá's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans, team dynamics, and opportunities for professional development
ATS Keywords: SEO, Technical SEO, Google Search Console, Google Analytics, Link Building, Data Analysis, HTML, CSS, JavaScript, YMYL, E-E-A-T, CMS Storyblok
ASSUMPTION: The application process for this role involves a technical SEO assessment or case study, as well as interviews with the HR department and hiring manager. Applicants should highlight their SEO experience and data analysis skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- Screaming Frog
- Ahrefs
- SEMrush
- CMS Storyblok
- HTML, CSS, JavaScript
ASSUMPTION: This role requires proficiency in various SEO tools and technologies, as well as basic knowledge of HTML, CSS, and JavaScript for identifying and suggesting SEO-related corrections.
👔 Cultural Fit Considerations
Company Values:
- Ambition
- Proactivity
- Spirit of teamwork and collaboration
- Creativity
- Ethical work and determination
- Humility and passion for improving financial literacy and savings capacity in Portugal
Work Style:
- Data-driven and analytical
- Proactive and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Passionate about improving financial literacy and helping consumers make informed decisions
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in SEO?
- Can you describe a time when you had to analyze data to make a decision, and what was the outcome?
- How do you approach working collaboratively with different teams to implement SEO best practices?
- How do you prioritize and manage your time and tasks to ensure you meet your goals and deadlines?
ASSUMPTION: ComparaJá values candidates who are ambitious, proactive, and passionate about improving financial literacy in Portugal. Applicants should be able to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Working in a competitive SEO environment, with a focus on driving organic traffic and lead generation
- Collaborating with multiple teams, including content, development, and marketing, to implement SEO best practices
- Analyzing data and interpreting metrics to make data-driven decisions, with a focus on continuous improvement
- Working in a fast-paced and dynamic environment, with a focus on growth and professional development
ASSUMPTION: This role presents several challenges, including working in a competitive SEO environment, collaborating with multiple teams, and analyzing data to make data-driven decisions. Applicants should be prepared to work in a fast-paced and dynamic environment, with a focus on growth and professional development.
📈 Similar Roles Comparison
- This role is unique in its focus on inbound marketing and SEO for a financial services comparison platform, with a strong emphasis on data analysis and collaboration with multiple teams
- Similar roles in the industry may focus more on content creation, social media marketing, or paid advertising
- Career paths in this role may include advancement to senior SEO specialist, SEO manager, or marketing director positions within the company
ASSUMPTION: This role is unique in its focus on inbound marketing and SEO for a financial services comparison platform, with a strong emphasis on data analysis and collaboration with multiple teams. Applicants should be prepared to work in a dynamic and competitive environment, with opportunities for career advancement within the company.
📝 Sample Projects
- Conducting a comprehensive SEO audit of the ComparaJá website, identifying and implementing technical SEO improvements to drive organic traffic and lead generation
- Developing and executing a link-building strategy to improve the website's authority and visibility in search engine results
- Creating and optimizing on-page content for key financial products and services, with a focus on improving search engine rankings and driving organic traffic
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Inbound Marketing Specialist role at ComparaJá, with a focus on SEO, data analysis, and content creation.
❓ Key Questions to Ask During Interview
- What are the most significant SEO challenges facing ComparaJá, and how can this role help address them?
- How does the Inbound Marketing Specialist role collaborate with other teams, such as content, development, and marketing, to implement SEO best practices?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- What opportunities are there for professional development and growth within the company?
- How does ComparaJá support work-life balance, and what resources are available to employees?
ASSUMPTION: These key questions help applicants better understand the role, the company culture, and the opportunities for professional development and growth within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.greenhouse.io/comparaja/jobs/6532396003
- Tailor your resume and cover letter to highlight your SEO experience and data analysis skills
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO best practices and tools
- Research ComparaJá's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans, team dynamics, and opportunities for professional development
- Follow up with the hiring manager one week after the interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
