Inbound Marketing Specialist

📌 Core Information

🔹 Job Title: Inbound Marketing Specialist

🔹 Company: ComparaJá

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing inbound marketing strategies to drive organic traffic and lead generation
• Collaborating with content, development, and marketing teams to implement SEO best practices
• Analyzing data and metrics to make informed decisions and drive results
• Working in a hybrid environment with 3 on-site days per week

ASSUMPTION: This role requires a strong analytical mindset and proactive approach to achieve results in a competitive environment.

📋 Key Responsibilities

✅ Create and optimize inbound marketing strategies to ensure sustainable growth of organic traffic and lead generation

✅ Collaborate with content, development, and marketing teams to implement SEO best practices

✅ Analyze data and metrics to gain insights and inform decision-making

✅ Stay up-to-date with industry trends and best practices in SEO and inbound marketing

✅ Contribute to the creation of content on-page optimized for SEO and update titles, metadatas, and other key optimization elements regularly

ASSUMPTION: This role requires a strong focus on results and a commitment to continuous learning and improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in SEO, ideally in competitive environments or large-scale projects

Required Skills:

• Expertise in SEO, including technical SEO, on-page optimization, and link building
• Familiarity with tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush
• Strong analytical mindset and data interpretation skills
• Proficient in HTML, CSS, and JavaScript
• Fluency in Portuguese and English, spoken and written

Preferred Skills:

• Experience with CMS Storyblok
• Familiarity with mobile optimization and A/B testing for SEO
• Knowledge of YMYL (Your Money, Your Life) and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles

ASSUMPTION: Candidates with experience in websites of comparison, fintech, or related sectors may be preferred.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and market rates for the role and location)

Benefits:

• Hybrid work arrangement (3 days on-site in Lisbon)
• Friday breakfasts
• Annual events and team-building activities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on market rates for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees (Mid-size)

Founded: 2015

Company Description:

• ComparaJá is a free, independent online platform for comparing and analyzing financial products and services
• The company aims to help consumers make informed decisions and save time and money by facilitating access to impartial, rigorous, and independent information
• ComparaJá offers comparisons for credit, debit cards, personal loans, savings accounts, energy contracts, telecommunications, and insurance

Company Specialties:

• Credit Products
• Debit Cards
• Personal Loans
• Savings Accounts
• Energy Contracts
• Telecommunications
• Insurance

Company Website: www.comparaja.pt

ASSUMPTION: ComparaJá is a mid-sized company with a focus on helping consumers make informed financial decisions through its comparison platform.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the Founder, Managing Director, and Head of Marketing

Work Arrangement: Hybrid (3 days on-site in Lisbon, 2 days remote)

Growth Opportunities:

• Working directly with the company's leadership team on high-impact projects
• Opportunity to apply creative ideas and take risks
• Learning about important financial decisions and working with industry experts

ASSUMPTION: This role offers growth opportunities through exposure to leadership, creative freedom, and learning experiences in the financial industry.

🌍 Location & Work Environment

Office Type: Hybrid (3 days on-site in Lisbon)

Office Location(s): Praça de Alvalade, Lisbon

Geographic Context:

• Lisbon is the capital and largest city of Portugal, with a population of over 500,000
• The city is known for its rich history, vibrant culture, and beautiful architecture
• Lisbon offers a high quality of life, with a mild climate, affordable cost of living, and a strong job market

Work Schedule: Full-time (40 hours per week), with flexible hours and the opportunity to work remotely 2 days per week

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• SEO expertise and technical skills
• Analytical mindset and problem-solving abilities
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of your work and be ready to discuss your approach to SEO and data analysis
• Research the company and be prepared to discuss how your skills and experience align with their mission and values

ATS Keywords: SEO, Inbound Marketing, Technical SEO, Google Search Console, Google Analytics, Link Building, Data Analysis, HTML, CSS, JavaScript, YMYL, E-E-A-T, Content Collaboration, Analytical Mindset, Proactive Attitude, Bilingual Communication, Mobile Optimization, A/B Testing

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their expertise and cultural fit through their application materials and interviews.

🛠️ Tools & Technologies

• Google Search Console
• Google Analytics
• Screaming Frog
• Ahrefs
• SEMrush
• Storyblok (CMS)
• HTML, CSS, JavaScript

ASSUMPTION: Familiarity with industry-standard SEO tools and technologies is required for this role.

👔 Cultural Fit Considerations

Company Values:

• Ambition
• Proactivity
• Teamwork
• Creativity
• Responsibility
• Determination
• Humility
• Passion for improving financial literacy and savings in Portugal

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Results-focused and proactive
• Adaptable and open to new ideas

Self-Assessment Questions:

• Do you have a strong analytical mindset and a proactive approach to achieving results?
• Are you comfortable working in a hybrid environment and collaborating with remote team members?
• Do you share ComparaJá's passion for improving financial literacy and savings in Portugal?

ASSUMPTION: Candidates who align with ComparaJá's values and work style are more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Working in a competitive environment with high expectations for results
• Balancing on-site collaboration and remote work effectively
• Keeping up with industry trends and best practices in SEO and inbound marketing
• Managing multiple projects and priorities simultaneously

ASSUMPTION: These challenges are common in mid-level marketing roles and can be overcome with strong communication, time management, and continuous learning.

📈 Similar Roles Comparison

• This role is similar to other SEO Specialist or Inbound Marketing Specialist positions, but with a focus on the financial services industry
• ComparaJá's mid-size structure offers a balance between the agility of a startup and the resources and stability of an enterprise
• This role offers growth opportunities through exposure to leadership, creative freedom, and learning experiences in the financial industry

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or company sizes.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for ComparaJá's website
• Conducting keyword research and on-page optimization for high-priority pages
• Analyzing website performance data and making data-driven recommendations for improvement
• Collaborating with content and development teams to optimize new content for SEO

ASSUMPTION: These sample projects are representative of the types of tasks and initiatives that the successful candidate will be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• What are the biggest challenges facing the company in the next 6-12 months, and how can this role contribute to addressing them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company foster a culture of collaboration and innovation in a hybrid work environment?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, and to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://job-boards.greenhouse.io/comparaja/jobs/6540857003
• Highlight your relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of your work and be ready to discuss your approach to SEO and data analysis
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.