C

Inbound Marketing Specialist

ComparaJá
Full-time
On-site
Lisbon, Lisboa, Portugal

📌 Core Information

🔹 Job Title: Inbound Marketing Specialist

🔹 Company: ComparaJá

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

  • Developing and optimizing inbound marketing strategies to drive organic traffic and lead generation
  • Collaborating with content, development, and marketing teams to implement SEO best practices
  • Analyzing data and metrics to make informed decisions and drive results
  • Creating and updating on-page content optimized for SEO
  • Working directly with the Founder, Managing Director, and Head of Marketing on high-impact projects

ASSUMPTION: This role requires a strong focus on SEO and data analysis, with a proactive mindset and excellent communication skills.

📋 Key Responsibilities

✅ Create and optimize inbound marketing strategies to ensure sustainable growth in organic traffic and lead generation

✅ Collaborate with content, development, and marketing teams to implement SEO best practices

✅ Analyze data and metrics to make informed decisions and drive results

✅ Create and update on-page content optimized for SEO

✅ Work directly with the Founder, Managing Director, and Head of Marketing on high-impact projects

✅ Stay up-to-date with industry trends and best practices in SEO and inbound marketing

ASSUMPTION: This role requires a strong understanding of SEO, both on-page and technical, as well as the ability to analyze data and make informed decisions based on insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in SEO, with a focus on competitive environments

Required Skills:

  • Proven experience in SEO, with a strong focus on technical SEO
  • Familiarity with tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush
  • Excellent communication skills in both Portuguese and English
  • Strong analytical skills and a proactive mindset
  • Basic knowledge of HTML, CSS, and JavaScript

Preferred Skills:

  • Experience with CMS Storyblok
  • Familiarity with pr
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