Inbound Marketing Specialist, EMEA

📌 Core Information

🔹 Job Title: Inbound Marketing Specialist, EMEA

🔹 Company: Pure Storage

🔹 Location: Staines-upon-Thames, Surrey, United Kingdom

🔹 Job Type: Full-time, Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (3 days a week)

🚀 Job Overview

Key aspects of this role include:

• Aligning and accelerating inbound lead conversion across EMEA marketing and sales ecosystem
• Collaborating with various teams to improve funnel velocity and conversion rates
• Driving process innovation for speed-to-lead engagement
• Working with global stakeholders across different time zones

ASSUMPTION: This role requires strong collaboration skills, adaptability to work with global teams, and a data-driven mindset to continuously improve inbound lead conversion.

📋 Key Responsibilities

✅ Lead enablement and program alignment

• Inform and enable Inbound SDR teams on upcoming EMEA marketing programs
• Collaborate with marketing and SDR teams to build, manage, and optimize outreach sequences
• Partner with marketing operations and field teams to ensure accurate routing and timely follow-up of qualified leads

✅ Performance management and reporting

• Work with marketing operations to maintain reporting accuracy across dashboards and systems
• Provide actionable insights to campaign and field marketing on pipeline and bookings
• Operationalize reporting workflows to assess inbound MQL conversions and identify areas of improvement

✅ Optimization and innovation

• Conduct regular audits of EMEA inbound conversion performance
• Build and maintain a roadmap to improve MQL-to-opportunity conversion rates
• Drive data-informed recommendations to improve lead scoring, qualification processes, and sales handoffs
• Lead bi-weekly syncs with paid media, ABM, and SDR teams to identify performance gaps and conversion opportunities

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to optimize inbound lead conversion.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years in BDR/SDR enablement, marketing operations, or demand generation

Required Skills:

• Strong execution skills with a data-driven mindset and KPI ownership
• Proven ability to collaborate across marketing, sales, and MOPS functions
• Proficiency with SFDC and marketing automation/lead gen systems
• Passion for working at the intersection of digital, sales, and marketing to drive impact
• Comfortable working across global time zones and supporting remote stakeholders

Preferred Skills:

• Experience with marketing automation platforms (e.g., Marketo, Pardot)
• Familiarity with sales engagement platforms (e.g., SalesLoft, Outreach)
• Knowledge of storage industry or enterprise software

ASSUMPTION: Candidates should have a strong foundation in marketing operations, data analysis, and cross-functional collaboration to excel in this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (based on industry standards for a Marketing Specialist role in the UK)

Benefits:

• Flexible time off
• Wellness resources
• Company-sponsored team events
• Health, dental, and vision insurance
• 401(k) matching
• Employee stock purchase plan

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely 2 days a week

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Specialist role in the UK, considering the experience level and location. Benefits may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, focusing on enterprise storage, data center, and cloud computing solutions

Company Size: 5,001-10,000 employees, offering a large, established environment with ample growth opportunities

Founded: 2009, with a history of innovation and growth in the data storage industry

Company Description:

• Pure Storage provides a cloud experience that empowers organizations to get the most from their data while reducing the complexity and expense of managing the infrastructure behind it
• Committed to environmental sustainability, Pure Storage helps customers reduce their carbon and energy footprint
• Recognized for exceptional customer satisfaction, with a certified customer satisfaction score in the top one percent of B2B companies

Company Specialties:

• Enterprise Storage
• Data Center
• Server virtualization
• Desktop virtualization
• Oracle database
• Cloud computing
• Solid State Disk
• Flash memory
• Data Storage
• Cybersecurity
• Ransomware
• Kubernetes
• Data Analytics
• AI
• Cloud Storage
• Artificial Intelligence
• Data Recovery
• SQL Servers
• SAP HANA
• Data Backup
• IT Operations
• IT Management
• Storage As A Service
• Private Cloud
• Public Cloud
• Multi Cloud

Company Website: http://www.purestorage.com

ASSUMPTION: Pure Storage is a well-established company with a strong focus on innovation, customer satisfaction, and environmental sustainability.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization

Reporting Structure: This role reports to the Senior Manager, BDR Marketing, and collaborates with various teams, including field marketing, marketing programs, digital, marketing operations, and sales development

Work Arrangement: Hybrid, with 3 days on-site in Staines, UK, and 2 days remote

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expansion into other areas of the business, such as sales or product management
• International relocation opportunities as the company continues to expand globally

ASSUMPTION: This role offers a clear path for career growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Staines, UK (with remote work options)

Geographic Context:

• Staines is a town in Surrey, located approximately 20 miles west of London
• Easy access to major transportation links, including the M25 motorway and Heathrow Airport
• Surrounded by picturesque countryside and within commuting distance of London

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work remotely 2 days a week

ASSUMPTION: The office environment is designed to foster collaboration and innovation, with a mix of on-site and remote work options to accommodate different work styles.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the talent acquisition team
• Behavioral and technical interviews with hiring managers and team members
• Final round interview with the senior manager or director

Key Assessment Areas:

• Problem-solving skills and data-driven mindset
• Collaboration and communication skills
• Understanding of marketing operations and lead generation processes
• Cultural fit and alignment with Pure Storage's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of inbound marketing and lead generation strategies
• Showcase your ability to work collaboratively with global teams
• Prepare examples of your data analysis and reporting skills

ATS Keywords: Inbound Marketing, BDR, SDR, Marketing Operations, Demand Generation, SFDC, Marketing Automation, Lead Gen, Data-Driven, KPI Ownership, Collaboration, Global Teams, Hybrid Work

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Salesforce (SFDC)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Sales engagement platforms (e.g., SalesLoft, Outreach)
• Data visualization and reporting tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centric
• One team, one dream
• Integrity
• Inclusion

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with global teams across different time zones?
• Do you have a strong customer focus and a passion for driving results?

ASSUMPTION: Candidates who align with Pure Storage's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities across global teams
• Working with legacy systems and processes that may require improvement
• Keeping up with the fast-paced nature of the tech industry and adapting to change
• Balancing the need for data-driven decision-making with the need for quick execution

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills.

📈 Similar Roles Comparison

• This role is unique in its focus on inbound lead conversion and collaboration with global teams
• Similar roles in other organizations may have a more narrow focus on specific marketing channels or regions
• Career progression in this role may involve expanding into other marketing disciplines or management positions

ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and cross-functional collaboration, setting it apart from similar roles in other organizations.

📝 Sample Projects

• Conducting a comprehensive audit of EMEA inbound conversion performance and developing a roadmap for improvement
• Collaborating with field marketing and SDR teams to optimize outreach sequences and improve lead handoff processes
• Building and maintaining dashboards to track inbound MQL conversions and identify areas of improvement

ASSUMPTION: These projects are representative of the types of initiatives the successful candidate will be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does this role collaborate with other marketing teams and stakeholders?
• What are the most pressing challenges facing the inbound lead conversion process, and how can this role address them?
• What opportunities are there for growth and development within this role and the broader organization?
• How does Pure Storage support work-life balance for its employees?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your data analysis and reporting skills
• Prepare for behavioral and technical interview questions related to inbound marketing, lead generation, and data analysis
• Follow up with the talent acquisition team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.