📌 Core Information
🔹 Job Title: Industries GTM Product Marketing Director
🔹 Company: Salesforce
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-Time, Remote OK
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining and leading end-to-end go-to-market strategies for new and existing product lines, features, and solutions.
- Conducting in-depth market research to identify trends, customer needs, and competitive landscapes across different industries.
- Collaborating cross-functionally to ensure seamless execution of marketing strategies and campaigns.
- Providing strategic leadership and recommendations on market entry strategies and sustainable growth.
- Embedding sustainability principles into all aspects of GTM strategy.
ASSUMPTION: This role requires a strategic thinker with a strong background in product marketing, experience in the technology sector, and the ability to manage day-to-day execution of both strategic and tactical activities at a fast pace.
📋 Key Responsibilities
✅ GTM Strategy Development & Ownership: Define and lead the end-to-end go-to-market strategy for new and existing product lines, features, and solutions, including market segmentation, targeting, and positioning within Industry Marketing.
✅ Industry-Focused Market Analysis and Insights: Conduct in-depth market research to identify trends, customer needs, and competitive landscapes across different industries, emphasizing agentic AI applications.
✅ Product Marketing Leadership: Develop a perspective on how AI will impact prospect product research and buying behavior, design a user-centered content strategy, and partner with Product Management to influence product roadmaps.
✅ Strategic Planning and AI Integration: Contribute to corporate strategic planning, conduct analysis of market trends, technological advancements, and competitive landscapes with a focus on Agentic AI, and provide strategic leadership and recommendations on market entry strategies and sustainable growth.
✅ Marketing Leadership & Brand Stewardship: Guide the development of integrated marketing campaigns that support GTM objectives, ensure brand consistency and strong storytelling across all customer touchpoints, and foster a data-driven marketing culture.
✅ Sustainability Integration & Impact: Embed sustainability principles into all aspects of GTM strategy, collaborate with the Impact team to enhance brand reputation and competitive differentiation.
✅ Cross-Functional Leadership & Collaboration: Establish feedback loops with field marketing, sales, and customer success to continuously refine positioning, messaging, and overall GTM strategies, and champion cross-functional alignment.
✅ Performance Analysis & Optimization: Define, track, and report on key performance indicators to measure the success of GTM initiatives, analyze data and customer feedback to iterate on strategies and optimize GTM processes for efficiency.
ASSUMPTION: This role requires strong analytical, communication, and leadership skills, as well as the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree; MBA a plus
Experience: 10+ years experience in a related marketing role with product marketing expertise
Required Skills:
- Marketing experience in the technology sector and the ability to manage day-to-day execution of both strategic and tactical activities at a very fast pace
- Hands-on ability to create a range of marketing assets including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint
- Collaboration with cross-functional team (Creative Services, Corporate Marketing, Demand Generation, Sales) to deliver world-class marketing programs to our customers
- Marketing portfolio with examples showcasing your writing style
- Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics
- Strong communication and writing skills, and an ability to translate complex ideas into creative content and work across business lines
- Strong team player with excellent organization and people skills and the ability to set priorities, problem-solve, multi-task and work in a global, dynamic environment
- Manage and lead through ambiguity - be comfortable with constant change Familiarity with the customer engagement lifecycle and CRM applications a plus
Preferred Skills:
- Experience in the Financial Services and Retail industries
- Familiarity with Agentic AI and its applications
ASSUMPTION: This role requires a strong background in product marketing, experience in the technology sector, and the ability to manage day-to-day execution of both strategic and tactical activities at a fast pace.
💰 Compensation & Benefits
Salary Range: $177,600 to $257,600 per year (based on the provided range for Illinois-based roles)
Benefits:
- Time Off Programs
- Medical, Dental, Vision
- Mental Health Support
- Paid Parental Leave
- Life and Disability Insurance
- 401(k)
- Employee Stock Purchasing Program
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is based on the information given for Illinois-based roles. Benefits are based on the company's standard benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Relationship Management (CRM) and AI-driven solutions
Company Size: 10,001+ employees, indicating a large, established organization with extensive resources and opportunities for career growth
Founded: 1999, with a rich history and proven track record in the CRM industry
Company Description:
- Salesforce is the #1 AI CRM, where humans with agents drive customer success together with AI, data, and Customer 360 apps on one platform.
- The company is committed to sustainability and has set ambitious goals to achieve net-zero greenhouse gas emissions by 2050.
- Salesforce is known for its strong company culture, with a focus on innovation, trust, and customer success.
Company Specialties:
- Enterprise Cloud Computing and Customer Relationship Management
- AI-driven solutions for customer engagement and data management
- Sustainability and social impact initiatives
Company Website: http://www.salesforce.com
ASSUMPTION: Salesforce is a well-established company with a strong reputation in the CRM industry, offering a wide range of products and services, and a commitment to sustainability and social impact.
📊 Role Analysis
Career Level: Senior-level role with potential for future Marketing senior leadership opportunities
Reporting Structure: This role reports directly to the Senior Vice President of Industries Marketing and collaborates with cross-functional teams across Product, Marketing, Sales, and Customer Success.
Work Arrangement: Remote OK, with flexibility for remote work and the option to work on-site or hybrid as needed
Growth Opportunities:
- Potential for future Marketing senior leadership roles within the company
- Opportunities to work on high-impact projects and drive strategic initiatives
- Chance to gain experience in a fast-paced, dynamic environment and collaborate with a diverse range of teams
ASSUMPTION: This role offers significant growth potential and the opportunity to work on high-impact projects in a dynamic, fast-paced environment.
🌍 Location & Work Environment
Office Type: Hybrid, with the option to work on-site or remotely
Office Location(s): 111 W Illinois St, Chicago, IL 60654, US
Geographic Context:
- Chicago, Illinois, United States
- Central time zone (America/Chicago)
- Diverse and vibrant city with a strong job market and numerous cultural attractions
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The work environment is flexible, with the option to work on-site, remotely, or hybrid, depending on the employee's preferences and the needs of the role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- Behavioral and technical interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Market research and analysis capabilities
- Communication and presentation skills
- Collaboration and teamwork abilities
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your product marketing experience and achievements
- Demonstrate your understanding of the industry and the company's products and services
- Prepare for behavioral and technical interview questions that assess your strategic thinking, market research, and communication skills
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role
ATS Keywords: Product Marketing, Go-To-Market Strategy, Market Research, Strategic Planning, AI Integration, Marketing Leadership, Cross-Functional Collaboration, Performance Analysis, Sustainability, Remote OK
ASSUMPTION: The application process is competitive, and applicants should tailor their materials and prepare for interviews to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Salesforce CRM platform
- Marketing automation tools (e.g., Pardot, Marketing Cloud)
- Data analysis and visualization tools (e.g., Tableau, Excel)
- Presentation software (e.g., Apple Keynote, Microsoft PowerPoint)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: This role requires proficiency in Salesforce CRM, marketing automation tools, data analysis and visualization tools, and presentation software.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Innovation
- Trust
- Equality
- Sustainability
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
- Adaptable and resilient
- Committed to sustainability and social impact
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are comfortable with constant change?
- Are you passionate about driving customer success and committed to sustainability?
- Do you have strong analytical and communication skills, and the ability to work effectively with cross-functional teams?
- Are you excited about the opportunity to work on high-impact projects and drive strategic initiatives?
ASSUMPTION: Salesforce values a strong cultural fit, and candidates should assess their alignment with the company's values and work style before applying.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and resilience
- Collaborating with cross-functional teams may present communication and coordination challenges
- Managing a wide range of marketing activities and stakeholders may require strong organizational skills
- Working remotely may present challenges in maintaining productivity and work-life balance
ASSUMPTION: This role presents unique challenges that require strong adaptability, communication, and organizational skills, as well as the ability to work effectively in a remote environment.
📈 Similar Roles Comparison
- This role is unique in its focus on agentic AI and sustainability integration within a large, established CRM company
- Compared to similar roles in the industry, this position offers a unique opportunity to work on high-impact projects and drive strategic initiatives
- Career path comparison: This role offers potential for future Marketing senior leadership opportunities within the company
ASSUMPTION: This role is unique in its focus on agentic AI and sustainability integration, offering a unique opportunity to work on high-impact projects and drive strategic initiatives within a large, established CRM company.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new AI-driven CRM product line
- Conducting market research and analysis to identify trends and customer needs in the Financial Services industry
- Creating a user-centered content strategy for a new product launch, incorporating AI-driven insights
ASSUMPTION: These sample projects illustrate the strategic, analytical, and creative aspects of the role, as well as the opportunity to work on high-impact initiatives.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other teams within the company, and what are the key cross-functional relationships?
- What are the most significant challenges facing the company in the next 1-2 years, and how does this role contribute to addressing them?
- How does the company support the growth and development of its employees, and what opportunities are there for professional advancement?
- What is the company's approach to sustainability and social impact, and how does this role contribute to those initiatives?
ASSUMPTION: These key questions help applicants better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and technical interview questions that assess your strategic thinking, market research, and communication skills
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role
- If selected, complete the background check process and await the offer extension
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
